--- title: "Meaning & Key Takeaway of: Our strategy is very horizontal. We're…" description: "\"Our strategy is very horizontal. We're trying to build a social layer for everything. Basically we're trying to make it so that every app everywhere ca..." image: "https://sms4smile.com/quotes/i/8f4/mark-zuckerberg-858_apps_our-strategy-is-very-horizontal-we-re-tr_76315.jpg" --- # Our strategy is very horizontal. We're trying to build a… ![“Our strategy is very horizontal. We're trying to build a social layer for everything. Basically we're trying to make it so that every app everywhere can be social whether it's on the web, or mobile, or other devices.” quote by Mark Zuckerberg](https://sms4smile.com/quotes/i/8f4/mark-zuckerberg-858_apps_our-strategy-is-very-horizontal-we-re-tr_76315.jpg) [Download](https://sms4smile.com/quotes/i/8f4/mark-zuckerberg-858_apps_our-strategy-is-very-horizontal-we-re-tr_76315.jpg) [Open image](https://sms4smile.com/quotes/i/8f4/mark-zuckerberg-858_apps_our-strategy-is-very-horizontal-we-re-tr_76315.jpg) > “Our strategy is very horizontal. We're trying to build a social layer for everything. Basically we're trying to make it so that every app everywhere can be social whether it's on the web, or mobile, or other devices.” [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Aims to embed social interaction into any application across platforms, making connectivity a default feature. **In simple terms:** Integrate social functions universally Key Takeaway Social layer as a platform foundation Themes platform design social integration cross‑platform user engagement network effects Mood optimistic innovative Type visionary strategic When to use this quote - building a new messaging app - adding comments to a news site - enabling multiplayer in a fitness tracker - creating community features in a smart TV app Key Concepts social layer API design UX consistency device agnosticism Practical Applications - designing SDKs for social features - creating universal authentication flows Questions to Reflect On - How does making every app social change user expectations? - What challenges arise when standardizing social interactions across devices? ★ ★ ★ ★ ★ No ratings yet [Apps](https://sms4smile.com/quotes/about/apps/) [Communication](https://sms4smile.com/quotes/about/communication/) [Social](https://sms4smile.com/quotes/about/social/) [Strategy](https://sms4smile.com/quotes/about/strategy/) ## Related quotes > [Our strategy is very horizontal. We're trying to build a social layer for everything. Basically, we're trying to make it so that every app…](https://sms4smile.com/quotes/mark-zuckerberg/our-strategy-is-very-horizontal-we-re-trying-to-build-a-social-layer-2/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [Adding a social layer to any platform immediately increases its effectiveness.](https://sms4smile.com/quotes/gary-vaynerchuk/adding-a-social-layer-to-any-platform-immediately-increases-its/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [I feel a strong wakeup call and need to build social connections.](https://sms4smile.com/quotes/alton-brown/i-feel-a-strong-wakeup-call-and-need-to-build-social-connections/) [Alton Brown](https://sms4smile.com/quotes/author/alton-brown/) > [If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its celebrity. This…](https://sms4smile.com/quotes/simon-mainwaring/if-a-brand-wants-to-build-social-communities-capital-and-influence-it/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) > [I updated my grilling app, iGrill, today and it now has Facebook integration that lets you see what other people are grilling right now…](https://sms4smile.com/quotes/mark-zuckerberg/i-updated-my-grilling-app-igrill-today-and-it-now-has-facebook/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [Stuff like photos and events and groups - we've built pretty basic versions of those apps to start but they ended up being so…](https://sms4smile.com/quotes/mark-zuckerberg/stuff-like-photos-and-events-and-groups-we-ve-built-pretty-basic/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [When I'm introspective about the last few years I think the biggest mistake that we made, as a company, is betting too much on…](https://sms4smile.com/quotes/mark-zuckerberg/when-i-m-introspective-about-the-last-few-years-i-think-the-biggest/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [Charity, vertical, humiliates. Solidarity, horizontal, helps.](https://sms4smile.com/quotes/eduardo-galeano/charity-vertical-humiliates-solidarity-horizontal-helps/) [Eduardo Galeano](https://sms4smile.com/quotes/author/eduardo-galeano/) > [Those who cant stand perpendicular shouldnt be angry with those who are on the horizontal position.](https://sms4smile.com/quotes/vikrant-parsai/those-who-cant-stand-perpendicular-shouldnt-be-angry-with-those-who/) [Vikrant Parsai](https://sms4smile.com/quotes/author/vikrant-parsai/) > [I am a completely horizontal author. I can't think unless I'm lying down, either in bed or stretched on a couch and with a…](https://sms4smile.com/quotes/dan-brown/i-am-a-completely-horizontal-author-i-can-t-think-unless-i-m-lying/) [Dan Brown](https://sms4smile.com/quotes/author/dan-brown/) > [I use the phrase 'sibling society' to suggest a culture fundamentally without fathers, mothers, grandfathers, grandmothers, or ancestors. The thinking is horizontal.](https://sms4smile.com/quotes/robert-bly/i-use-the-phrase-sibling-society-to-suggest-a-culture-fundamentally/) [Robert Bly](https://sms4smile.com/quotes/author/robert-bly/) > [Emphasis was usually put on the horizontal acceleration factor, for the simple reason that ordinary structures have a built-in safety factor for the vertical…](https://sms4smile.com/quotes/charles-francis-richter/emphasis-was-usually-put-on-the-horizontal-acceleration-factor-for/) [Charles Francis Richter](https://sms4smile.com/quotes/author/charles-francis-richter/) > [“Payne sought clarification. “Vertical or horizontal?” “Horizontal, of course.” “Sorry but I can’t help you.” “Will you pipe down for a minute? Naturally she…](https://sms4smile.com/quotes/ed-lynskey/payne-sought-clarification-vertical-or-horizontal-horizontal-of/) [Ed Lynskey](https://sms4smile.com/quotes/author/ed-lynskey/) > [The print is devised so that I can cut the dresses on the bias, so they work around the body. It's not like a…](https://sms4smile.com/quotes/john-galliano/the-print-is-devised-so-that-i-can-cut-the-dresses-on-the-bias-so/) [John Galliano](https://sms4smile.com/quotes/author/john-galliano/) > [“I felt more solidly composed, now that I was horizontal. I was impossible to knock down.”](https://sms4smile.com/quotes/david-foster-wallace/i-felt-more-solidly-composed-now-that-i-was-horizontal-i-was/) [David Foster Wallace](https://sms4smile.com/quotes/author/david-foster-wallace/) ## More by Mark Zuckerberg > [First up is Kirkland. They keep everything open and allow indexes in their Apache configuration, so a little w-get magic is all that's necessary…](https://sms4smile.com/quotes/mark-zuckerberg/first-up-is-kirkland-they-keep-everything-open-and-allow-indexes-in/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [I think there's confusion around what the point of social networks is. A lot of different companies characterized as social networks have different goals…](https://sms4smile.com/quotes/mark-zuckerberg/i-think-there-s-confusion-around-what-the-point-of-social-networks-is/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [Facebook is inherently viral. There are lots of sites that include a contact importer, and for lots of them it doesn't really make sense.…](https://sms4smile.com/quotes/mark-zuckerberg/facebook-is-inherently-viral-there-are-lots-of-sites-that-include-a/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [Thanks to all of these efforts, our business is doing really well, and we're on track to create a nice self-sustaining business, and because…](https://sms4smile.com/quotes/mark-zuckerberg/thanks-to-all-of-these-efforts-our-business-is-doing-really-well-and/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [Frankly, I think that the news industry is critically important because it points out things and surfaces truths that can often be uncomfortable. I…](https://sms4smile.com/quotes/mark-zuckerberg/frankly-i-think-that-the-news-industry-is-critically-important/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [The biggest risk is not taking any risk.](https://sms4smile.com/quotes/mark-zuckerberg/the-biggest-risk-is-not-taking-any-risk/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [The truth is she has a nice face. I need to do something to take my mind off her. Easy enough, except I need…](https://sms4smile.com/quotes/mark-zuckerberg/the-truth-is-she-has-a-nice-face-i-need-to-do-something-to-take-my/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [If you look at the history of our country over the last 100 years, there have been periods where science and research have been…](https://sms4smile.com/quotes/mark-zuckerberg/if-you-look-at-the-history-of-our-country-over-the-last-100-years/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [It is really important for us that people understand what the strategy is and that the real approach is to make everything social, not…](https://sms4smile.com/quotes/mark-zuckerberg/it-is-really-important-for-us-that-people-understand-what-the/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [When most people ask about a business growing, what they really mean is growing revenue, not just growing the number of people using a…](https://sms4smile.com/quotes/mark-zuckerberg/when-most-people-ask-about-a-business-growing-what-they-really-mean/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [The community - more than two billion people use our products, and we get that, with that, a lot of people are using that…](https://sms4smile.com/quotes/mark-zuckerberg/the-community-more-than-two-billion-people-use-our-products-and-we/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [Once you have a product that you are happy with, you the need to centralize things to continue growth.](https://sms4smile.com/quotes/mark-zuckerberg/once-you-have-a-product-that-you-are-happy-with-you-the-need-to/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [At Facebook, we’re inspired by technologies that have revolutionized how people spread and consume information. We often talk about inventions like the printing press…](https://sms4smile.com/quotes/mark-zuckerberg/at-facebook-we-re-inspired-by-technologies-that-have-revolutionized/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [Openness fundamentally affects a lot of the core institutions in society - the media, the economy, how people relate to the government and just…](https://sms4smile.com/quotes/mark-zuckerberg/openness-fundamentally-affects-a-lot-of-the-core-institutions-in/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [Facebook is inherently viral.](https://sms4smile.com/quotes/mark-zuckerberg/facebook-is-inherently-viral/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) [Explore all 348 Mark Zuckerberg quotes ](https://sms4smile.com/quotes/author/mark-zuckerberg/) ## More Apps quotes > [With a Web and iPhone app, I try to find new and tiny ways to delight my customers. They may not notice, but it…](https://sms4smile.com/quotes/marco-arment/with-a-web-and-iphone-app-i-try-to-find-new-and-tiny-ways-to-delight/) [Marco Arment](https://sms4smile.com/quotes/author/marco-arment/) > [20-some years ago, I'd have a big old radio with a tape deck, and I'd hit record and try to get something down on…](https://sms4smile.com/quotes/mary-chapin-carpenter/20-some-years-ago-i-d-have-a-big-old-radio-with-a-tape-deck-and-i-d/) [Mary Chapin Carpenter](https://sms4smile.com/quotes/author/mary-chapin-carpenter/) > [From an app point of view, if you looked at innovation on the PC, you'd be hard pressed to find companies innovating. The list…](https://sms4smile.com/quotes/tim-cook/from-an-app-point-of-view-if-you-looked-at-innovation-on-the-pc-you-d/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [The launch of Google+ apps sends a powerful signal - the personalized web has begun. What this means is that the way information is…](https://sms4smile.com/quotes/simon-mainwaring/the-launch-of-google-apps-sends-a-powerful-signal-the-personalized/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) > [For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'](https://sms4smile.com/quotes/jay-baer/for-decades-the-key-question-has-been-how-valuable-is-the-brand-the/) [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) > [The App Store has democratized the creation of content. As a 12-year-old kid, I was able to put my application on the store. No…](https://sms4smile.com/quotes/nick-d-aloisio/the-app-store-has-democratized-the-creation-of-content-as-a-12-year/) [Nick D'Aloisio](https://sms4smile.com/quotes/author/nick-d-aloisio/) > [“In the information age, a website can generate such a high income which even a factory cannot generate.”](https://sms4smile.com/quotes/amit-kalantri/in-the-information-age-a-website-can-generate-such-a-high-income/) [Amit Kalantri](https://sms4smile.com/quotes/author/amit-kalantri/) > [Simperium seems like a genuine utility for our own apps, and for other people as a service. And Simplenote, as a product, I love,…](https://sms4smile.com/quotes/matt-mullenweg/simperium-seems-like-a-genuine-utility-for-our-own-apps-and-for-other/) [Matt Mullenweg](https://sms4smile.com/quotes/author/matt-mullenweg/) > [They don't want you to wear the Saint Lauren fur, they don't want you to break App Store, they don't want you to be…](https://sms4smile.com/quotes/dj-khaled/they-don-t-want-you-to-wear-the-saint-lauren-fur-they-don-t-want-you/) [DJ Khaled](https://sms4smile.com/quotes/author/dj-khaled/) > [When I'm introspective about the last few years I think the biggest mistake that we made, as a company, is betting too much on…](https://sms4smile.com/quotes/mark-zuckerberg/when-i-m-introspective-about-the-last-few-years-i-think-the-biggest/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [I like to download as many apps as I can - especially the ones with games and gadgets.](https://sms4smile.com/quotes/stefano-gabbana/i-like-to-download-as-many-apps-as-i-can-especially-the-ones-with/) [Stefano Gabbana](https://sms4smile.com/quotes/author/stefano-gabbana/) > [On mobile, what are the core apps? It's basically messaging, mapping and review data.](https://sms4smile.com/quotes/jeremy-stoppelman/on-mobile-what-are-the-core-apps-it-s-basically-messaging-mapping-and/) [Jeremy Stoppelman](https://sms4smile.com/quotes/author/jeremy-stoppelman/) > [Your writers write these pieces about meaningless startups, meaningless apps and meaningless companies.](https://sms4smile.com/quotes/nick-denton/your-writers-write-these-pieces-about-meaningless-startups/) [Nick Denton](https://sms4smile.com/quotes/author/nick-denton/) > [I love the cowbell. I think it's awesome. My family got the cowbell app on their iPhones. It's a classic part of ski racing.](https://sms4smile.com/quotes/lindsey-vonn/i-love-the-cowbell-i-think-it-s-awesome-my-family-got-the-cowbell-app/) [Lindsey Vonn](https://sms4smile.com/quotes/author/lindsey-vonn/) > [“A neon-pink 3 flickered and instantly disappeared again into the dark. The sight of it on my own device now made me sick. I…](https://sms4smile.com/quotes/olivia-sudjic/a-neon-pink-3-flickered-and-instantly-disappeared-again-into-the-dark/) [Olivia Sudjic](https://sms4smile.com/quotes/author/olivia-sudjic/) [Browse all 162 Apps quotes ](https://sms4smile.com/quotes/about/apps/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Our strategy is very horizontal. We're trying to build a social layer for everything. 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