--- title: "Meaning & Key Takeaway of: Our strategy is very horizontal. We're…" description: "\"Our strategy is very horizontal. We're trying to build a social layer for everything. Basically, we're trying to make it so that every app everywhere c..." image: "https://sms4smile.com/quotes/i/3d8/mark-zuckerberg-858_app_our-strategy-is-very-horizontal-we-re-tr_2093598.jpg" --- # Our strategy is very horizontal. We're trying to build a… ![“Our strategy is very horizontal. We're trying to build a social layer for everything. Basically, we're trying to make it so that every app everywhere can be social, whether it's on the web or mobile or other devices. So inherently, our whole approach has to be a breadth-first approach rather than…” quote by Mark Zuckerberg](https://sms4smile.com/quotes/i/3d8/mark-zuckerberg-858_app_our-strategy-is-very-horizontal-we-re-tr_2093598.jpg) [Download](https://sms4smile.com/quotes/i/3d8/mark-zuckerberg-858_app_our-strategy-is-very-horizontal-we-re-tr_2093598.jpg) [Open image](https://sms4smile.com/quotes/i/3d8/mark-zuckerberg-858_app_our-strategy-is-very-horizontal-we-re-tr_2093598.jpg) > “Our strategy is very horizontal. We're trying to build a social layer for everything. Basically, we're trying to make it so that every app everywhere can be social, whether it's on the web or mobile or other devices. So inherently, our whole approach has to be a breadth-first approach rather than a depth-first one.” [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. A broad, inclusive design strategy aims to embed social features across all apps and devices, favoring wide reach over deep specialization. **In simple terms:** Make every app social across platforms. Key Takeaway Prioritize breadth in product design. Themes social design platform strategy network effects Mood strategic optimistic Type visionary business When to use this quote - product roadmaps - cross‑platform development - user onboarding - feature scaling Key Concepts horizontal integration user engagement ecosystem building Questions to Reflect On - How can we ensure quality while scaling socially? - What trade‑offs exist between breadth and depth? A Different Perspective Depth of functionality may suffer without focused development. ★ ★ ★ ★ ★ No ratings yet [Internet](https://sms4smile.com/quotes/about/internet/) [Strategy](https://sms4smile.com/quotes/about/strategy/) [Web](https://sms4smile.com/quotes/about/web/) ## Related quotes > [Our strategy is very horizontal. We're trying to build a social layer for everything. Basically we're trying to make it so that every app…](https://sms4smile.com/quotes/mark-zuckerberg/our-strategy-is-very-horizontal-we-re-trying-to-build-a-social-layer/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [Adding a social layer to any platform immediately increases its effectiveness.](https://sms4smile.com/quotes/gary-vaynerchuk/adding-a-social-layer-to-any-platform-immediately-increases-its/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [I feel a strong wakeup call and need to build social connections.](https://sms4smile.com/quotes/alton-brown/i-feel-a-strong-wakeup-call-and-need-to-build-social-connections/) [Alton Brown](https://sms4smile.com/quotes/author/alton-brown/) > [If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its celebrity. This…](https://sms4smile.com/quotes/simon-mainwaring/if-a-brand-wants-to-build-social-communities-capital-and-influence-it/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) > [We just think that there are all these different ways that people want to share, and that compressing them all into a single blue…](https://sms4smile.com/quotes/mark-zuckerberg/we-just-think-that-there-are-all-these-different-ways-that-people/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [I've never been on a dating app, so I don't really know the difference between swiping left or right, LOL.](https://sms4smile.com/quotes/chanel-west-coast/i-ve-never-been-on-a-dating-app-so-i-don-t-really-know-the-difference/) [Chanel West Coast](https://sms4smile.com/quotes/author/chanel-west-coast/) > [WhatsApp doesn't only fail to protect your WhatsApp messages - this app is being consistently used as a Trojan horse to spy on your…](https://sms4smile.com/quotes/pavel-durov/whatsapp-doesn-t-only-fail-to-protect-your-whatsapp-messages-this-app/) [Pavel Durov](https://sms4smile.com/quotes/author/pavel-durov/) > ['Shelby Star' is going great. We shot a music video, and I'm building an app and some other things for the project.](https://sms4smile.com/quotes/christina-milian/shelby-star-is-going-great-we-shot-a-music-video-and-i-m-building-an/) [Christina Milian](https://sms4smile.com/quotes/author/christina-milian/) > [On all open platforms, regardless of whether it's Facebook or the Apple App Store, the largest segment is entertainment and games. It's the largest…](https://sms4smile.com/quotes/ma-huateng/on-all-open-platforms-regardless-of-whether-it-s-facebook-or-the/) [Ma Huateng](https://sms4smile.com/quotes/author/ma-huateng/) > [I mainly use Instagram and Twitter to be able to interact with fans and talk to them, and then Snapchat is the app I…](https://sms4smile.com/quotes/noah-schnapp/i-mainly-use-instagram-and-twitter-to-be-able-to-interact-with-fans/) [Noah Schnapp](https://sms4smile.com/quotes/author/noah-schnapp/) > [The genesis of the Thinking Talent app came from wanting to create a way to scale self-discovery with a framework that we, personally, inside…](https://sms4smile.com/quotes/caroline-ghosn/the-genesis-of-the-thinking-talent-app-came-from-wanting-to-create-a/) [Caroline Ghosn](https://sms4smile.com/quotes/author/caroline-ghosn/) > [I believe Microsoft has every right to operate a PC app store and to curate it how they choose.](https://sms4smile.com/quotes/tim-sweeney/i-believe-microsoft-has-every-right-to-operate-a-pc-app-store-and-to/) [Tim Sweeney](https://sms4smile.com/quotes/author/tim-sweeney/) > [When you say 'follow me on Twitter,' and you get 10 million people to follow you - you just leveraged your influence to add…](https://sms4smile.com/quotes/nipsey-hussle/when-you-say-follow-me-on-twitter-and-you-get-10-million-people-to/) [Nipsey Hussle](https://sms4smile.com/quotes/author/nipsey-hussle/) > [Truth is, people like buying things for $0.99 and $1.99 for their digital devices. We know that from iTunes. We know that from the…](https://sms4smile.com/quotes/jennifer-lee/truth-is-people-like-buying-things-for-0-99-and-1-99-for-their/) [Jennifer Lee](https://sms4smile.com/quotes/author/jennifer-lee/) > [Customers want a broad assortment, especially with e-commerce. If you pull up your mobile app to look for something at Walmart, we want you…](https://sms4smile.com/quotes/doug-mcmillon/customers-want-a-broad-assortment-especially-with-e-commerce-if-you/) [Doug McMillon](https://sms4smile.com/quotes/author/doug-mcmillon/) ## More by Mark Zuckerberg > [First up is Kirkland. They keep everything open and allow indexes in their Apache configuration, so a little w-get magic is all that's necessary…](https://sms4smile.com/quotes/mark-zuckerberg/first-up-is-kirkland-they-keep-everything-open-and-allow-indexes-in/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [I think there's confusion around what the point of social networks is. A lot of different companies characterized as social networks have different goals…](https://sms4smile.com/quotes/mark-zuckerberg/i-think-there-s-confusion-around-what-the-point-of-social-networks-is/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [Facebook is inherently viral. There are lots of sites that include a contact importer, and for lots of them it doesn't really make sense.…](https://sms4smile.com/quotes/mark-zuckerberg/facebook-is-inherently-viral-there-are-lots-of-sites-that-include-a/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [Thanks to all of these efforts, our business is doing really well, and we're on track to create a nice self-sustaining business, and because…](https://sms4smile.com/quotes/mark-zuckerberg/thanks-to-all-of-these-efforts-our-business-is-doing-really-well-and/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [Frankly, I think that the news industry is critically important because it points out things and surfaces truths that can often be uncomfortable. I…](https://sms4smile.com/quotes/mark-zuckerberg/frankly-i-think-that-the-news-industry-is-critically-important/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [The biggest risk is not taking any risk.](https://sms4smile.com/quotes/mark-zuckerberg/the-biggest-risk-is-not-taking-any-risk/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [The truth is she has a nice face. I need to do something to take my mind off her. Easy enough, except I need…](https://sms4smile.com/quotes/mark-zuckerberg/the-truth-is-she-has-a-nice-face-i-need-to-do-something-to-take-my/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [If you look at the history of our country over the last 100 years, there have been periods where science and research have been…](https://sms4smile.com/quotes/mark-zuckerberg/if-you-look-at-the-history-of-our-country-over-the-last-100-years/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [It is really important for us that people understand what the strategy is and that the real approach is to make everything social, not…](https://sms4smile.com/quotes/mark-zuckerberg/it-is-really-important-for-us-that-people-understand-what-the/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [Our strategy is very horizontal. We're trying to build a social layer for everything. Basically we're trying to make it so that every app…](https://sms4smile.com/quotes/mark-zuckerberg/our-strategy-is-very-horizontal-we-re-trying-to-build-a-social-layer/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [When most people ask about a business growing, what they really mean is growing revenue, not just growing the number of people using a…](https://sms4smile.com/quotes/mark-zuckerberg/when-most-people-ask-about-a-business-growing-what-they-really-mean/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [The community - more than two billion people use our products, and we get that, with that, a lot of people are using that…](https://sms4smile.com/quotes/mark-zuckerberg/the-community-more-than-two-billion-people-use-our-products-and-we/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [Once you have a product that you are happy with, you the need to centralize things to continue growth.](https://sms4smile.com/quotes/mark-zuckerberg/once-you-have-a-product-that-you-are-happy-with-you-the-need-to/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [At Facebook, we’re inspired by technologies that have revolutionized how people spread and consume information. We often talk about inventions like the printing press…](https://sms4smile.com/quotes/mark-zuckerberg/at-facebook-we-re-inspired-by-technologies-that-have-revolutionized/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [Openness fundamentally affects a lot of the core institutions in society - the media, the economy, how people relate to the government and just…](https://sms4smile.com/quotes/mark-zuckerberg/openness-fundamentally-affects-a-lot-of-the-core-institutions-in/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) [Explore all 348 Mark Zuckerberg quotes ](https://sms4smile.com/quotes/author/mark-zuckerberg/) ## More App quotes > [Customers want a broad assortment, especially with e-commerce. If you pull up your mobile app to look for something at Walmart, we want you…](https://sms4smile.com/quotes/doug-mcmillon/customers-want-a-broad-assortment-especially-with-e-commerce-if-you/) [Doug McMillon](https://sms4smile.com/quotes/author/doug-mcmillon/) > [Truth is, people like buying things for $0.99 and $1.99 for their digital devices. We know that from iTunes. We know that from the…](https://sms4smile.com/quotes/jennifer-lee/truth-is-people-like-buying-things-for-0-99-and-1-99-for-their/) [Jennifer Lee](https://sms4smile.com/quotes/author/jennifer-lee/) > [When you say 'follow me on Twitter,' and you get 10 million people to follow you - you just leveraged your influence to add…](https://sms4smile.com/quotes/nipsey-hussle/when-you-say-follow-me-on-twitter-and-you-get-10-million-people-to/) [Nipsey Hussle](https://sms4smile.com/quotes/author/nipsey-hussle/) > [I believe Microsoft has every right to operate a PC app store and to curate it how they choose.](https://sms4smile.com/quotes/tim-sweeney/i-believe-microsoft-has-every-right-to-operate-a-pc-app-store-and-to/) [Tim Sweeney](https://sms4smile.com/quotes/author/tim-sweeney/) > [The genesis of the Thinking Talent app came from wanting to create a way to scale self-discovery with a framework that we, personally, inside…](https://sms4smile.com/quotes/caroline-ghosn/the-genesis-of-the-thinking-talent-app-came-from-wanting-to-create-a/) [Caroline Ghosn](https://sms4smile.com/quotes/author/caroline-ghosn/) > [I mainly use Instagram and Twitter to be able to interact with fans and talk to them, and then Snapchat is the app I…](https://sms4smile.com/quotes/noah-schnapp/i-mainly-use-instagram-and-twitter-to-be-able-to-interact-with-fans/) [Noah Schnapp](https://sms4smile.com/quotes/author/noah-schnapp/) > [On all open platforms, regardless of whether it's Facebook or the Apple App Store, the largest segment is entertainment and games. It's the largest…](https://sms4smile.com/quotes/ma-huateng/on-all-open-platforms-regardless-of-whether-it-s-facebook-or-the/) [Ma Huateng](https://sms4smile.com/quotes/author/ma-huateng/) > ['Shelby Star' is going great. We shot a music video, and I'm building an app and some other things for the project.](https://sms4smile.com/quotes/christina-milian/shelby-star-is-going-great-we-shot-a-music-video-and-i-m-building-an/) [Christina Milian](https://sms4smile.com/quotes/author/christina-milian/) > [WhatsApp doesn't only fail to protect your WhatsApp messages - this app is being consistently used as a Trojan horse to spy on your…](https://sms4smile.com/quotes/pavel-durov/whatsapp-doesn-t-only-fail-to-protect-your-whatsapp-messages-this-app/) [Pavel Durov](https://sms4smile.com/quotes/author/pavel-durov/) > [I've never been on a dating app, so I don't really know the difference between swiping left or right, LOL.](https://sms4smile.com/quotes/chanel-west-coast/i-ve-never-been-on-a-dating-app-so-i-don-t-really-know-the-difference/) [Chanel West Coast](https://sms4smile.com/quotes/author/chanel-west-coast/) > [TikTok is the app that Vine should have been.](https://sms4smile.com/quotes/david-dobrik/tiktok-is-the-app-that-vine-should-have-been/) [David Dobrik](https://sms4smile.com/quotes/author/david-dobrik/) > [If a developer wants to sell something via an iPad app - it's called an 'in-app purchase' - the transaction must go through Apple,…](https://sms4smile.com/quotes/daniel-lyons/if-a-developer-wants-to-sell-something-via-an-ipad-app-it-s-called-an/) [Daniel Lyons](https://sms4smile.com/quotes/author/daniel-lyons/) > [In America they started to refer to Telegram as 'ISIS's preferred messaging app,' But in reality there are many more legitimate users.](https://sms4smile.com/quotes/pavel-durov/in-america-they-started-to-refer-to-telegram-as-isis-s-preferred/) [Pavel Durov](https://sms4smile.com/quotes/author/pavel-durov/) > [I delete the Twitter app during the season.](https://sms4smile.com/quotes/tom-herman/i-delete-the-twitter-app-during-the-season/) [Tom Herman](https://sms4smile.com/quotes/author/tom-herman/) > [There's not a single flashlight app that's not spying on you right now.](https://sms4smile.com/quotes/john-mcafee/there-s-not-a-single-flashlight-app-that-s-not-spying-on-you-right-now/) [John McAfee](https://sms4smile.com/quotes/author/john-mcafee/) Browse all 95 App quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Our strategy is very horizontal. 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