--- title: "Meaning & Key Takeaway of: In addition to building better products…" description: "\"In addition to building better products, a more open world will also encourage businesses to engage with their customers directly and authentically. Mo..." image: "https://sms4smile.com/quotes/i/704/mark-zuckerberg-858_better_in-addition-to-building-better-products_2073896.jpg" --- # In addition to building better products, a more open world… ![“In addition to building better products, a more open world will also encourage businesses to engage with their customers directly and authentically. More than four million businesses have Pages on Facebook that they use to have a dialogue with their customers. We expect this trend to grow as well.” quote by Mark Zuckerberg](https://sms4smile.com/quotes/i/704/mark-zuckerberg-858_better_in-addition-to-building-better-products_2073896.jpg) [Download](https://sms4smile.com/quotes/i/704/mark-zuckerberg-858_better_in-addition-to-building-better-products_2073896.jpg) [Open image](https://sms4smile.com/quotes/i/704/mark-zuckerberg-858_better_in-addition-to-building-better-products_2073896.jpg) > “In addition to building better products, a more open world will also encourage businesses to engage with their customers directly and authentically. More than four million businesses have Pages on Facebook that they use to have a dialogue with their customers. We expect this trend to grow as well.” [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Open platforms let businesses talk directly with customers, fostering authenticity and growth. **In simple terms:** Open platforms help businesses engage authentically with customers. Key Takeaway Leverage open channels for genuine dialogue. Themes technology business authenticity communication growth Mood optimistic strategic Type business inspirational When to use this quote - social media marketing - brand building - customer service - community management Key Concepts platform strategy customer engagement Questions to Reflect On - How can businesses diversify their outreach? - What authentic engagement tactics work best? A Different Perspective Overreliance on a single platform risks control loss. ★ ★ ★ ★ ★ No ratings yet [Better](https://sms4smile.com/quotes/about/better/) [Building](https://sms4smile.com/quotes/about/building/) [Businesses Engage](https://sms4smile.com/quotes/about/businesses-engage-369491/) [Customers](https://sms4smile.com/quotes/about/customers/) [Customers Directly](https://sms4smile.com/quotes/about/customers-directly-4016550/) [Dialogue](https://sms4smile.com/quotes/about/dialogue/) [Dialogue Customers](https://sms4smile.com/quotes/about/dialogue-customers-700032/) [Encourage Businesses](https://sms4smile.com/quotes/about/encourage-businesses-809198/) [Engage Customers](https://sms4smile.com/quotes/about/engage-customers-2747370/) [Four](https://sms4smile.com/quotes/about/four/) [Grow](https://sms4smile.com/quotes/about/grow/) [Grows](https://sms4smile.com/quotes/about/grows/) [Pages](https://sms4smile.com/quotes/about/pages/) [Products](https://sms4smile.com/quotes/about/products/) [Trends](https://sms4smile.com/quotes/about/trends/) [Use](https://sms4smile.com/quotes/about/use/) [Wells](https://sms4smile.com/quotes/about/wells/) [Will](https://sms4smile.com/quotes/about/will/) [World](https://sms4smile.com/quotes/about/world/) ## Related quotes > [More than four million businesses have Pages on Facebook that they use to have a dialogue with their customers.](https://sms4smile.com/quotes/mark-zuckerberg/more-than-four-million-businesses-have-pages-on-facebook-that-they/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [I'm told by our internal surveys that we take of customers - by customers themselves directly and by a very large group of our…](https://sms4smile.com/quotes/oscar-munoz/i-m-told-by-our-internal-surveys-that-we-take-of-customers-by/) [Oscar Munoz](https://sms4smile.com/quotes/author/oscar-munoz/) > [“Dedicated product teams in direct dialogue with customers always find ways to specify value more accurately and often learn of ways to enhance flow…](https://sms4smile.com/quotes/james-p-womack/dedicated-product-teams-in-direct-dialogue-with-customers-always-find/) [James P. Womack](https://sms4smile.com/quotes/author/james-p-womack/) > [The more you engage with customers the clearer things become and the easier it is to determine what you should be doing.](https://sms4smile.com/quotes/john-russell/the-more-you-engage-with-customers-the-clearer-things-become-and-the/) [John Russell](https://sms4smile.com/quotes/author/john-russell/) > [But, at the same time, I think that there is room for economic stimulus in terms of accelerated depreciation to encourage businesses to invest…](https://sms4smile.com/quotes/john-breaux/but-at-the-same-time-i-think-that-there-is-room-for-economic-stimulus/) [John Breaux](https://sms4smile.com/quotes/author/john-breaux/) > [Before you can pick a social-media strategy, you have to think of your customer and what the value proposition is for them. Social media…](https://sms4smile.com/quotes/carol-roth/before-you-can-pick-a-social-media-strategy-you-have-to-think-of-your/) [Carol Roth](https://sms4smile.com/quotes/author/carol-roth/) > [We should widen our economic base and encourage businesses to move up the value chain and increase job diversity.](https://sms4smile.com/quotes/carrie-lam/we-should-widen-our-economic-base-and-encourage-businesses-to-move-up/) [Carrie Lam](https://sms4smile.com/quotes/author/carrie-lam/) > [I believe in businesses where you engage in creative thinking, and where you form some of your deepest relationships. If it isn't about the…](https://sms4smile.com/quotes/anita-roddick/i-believe-in-businesses-where-you-engage-in-creative-thinking-and/) [Anita Roddick](https://sms4smile.com/quotes/author/anita-roddick/) > [Almost all good businesses engage in 'pain today, gain tomorrow' activities.](https://sms4smile.com/quotes/charlie-munger/almost-all-good-businesses-engage-in-pain-today-gain-tomorrow/) [Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/) > [I actually do think you're seeing this trend towards organizations just caring more about their brand and engaging. And so I think Home Depot…](https://sms4smile.com/quotes/mark-zuckerberg/i-actually-do-think-you-re-seeing-this-trend-towards-organizations/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [Being trendy is alright, but clubbing all the trends in one look is a complete no.](https://sms4smile.com/quotes/fawad-khan/being-trendy-is-alright-but-clubbing-all-the-trends-in-one-look-is-a/) [Fawad Khan](https://sms4smile.com/quotes/author/fawad-khan/) > [Trends that can't continue, won't.](https://sms4smile.com/quotes/herbert-stein/trends-that-can-t-continue-won-t/) [Herbert Stein](https://sms4smile.com/quotes/author/herbert-stein/) > [Opportunities change, strategies change, but people and psychology do not change. If trend-following systems don’t work well, something else will. There’s always money being…](https://sms4smile.com/quotes/gil-blake/opportunities-change-strategies-change-but-people-and-psychology-do/) [Gil Blake](https://sms4smile.com/quotes/author/gil-blake/) > [I think my days of trying outrageous things are over. I'm not looking for trends, I just want to be the best version of…](https://sms4smile.com/quotes/gwyneth-paltrow/i-think-my-days-of-trying-outrageous-things-are-over-i-m-not-looking/) [Gwyneth Paltrow](https://sms4smile.com/quotes/author/gwyneth-paltrow/) > [I use a lot of Pinterest to follow trends.](https://sms4smile.com/quotes/ricky-rubio/i-use-a-lot-of-pinterest-to-follow-trends/) [Ricky Rubio](https://sms4smile.com/quotes/author/ricky-rubio/) ## More by Mark Zuckerberg > [First up is Kirkland. They keep everything open and allow indexes in their Apache configuration, so a little w-get magic is all that's necessary…](https://sms4smile.com/quotes/mark-zuckerberg/first-up-is-kirkland-they-keep-everything-open-and-allow-indexes-in/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [I think there's confusion around what the point of social networks is. A lot of different companies characterized as social networks have different goals…](https://sms4smile.com/quotes/mark-zuckerberg/i-think-there-s-confusion-around-what-the-point-of-social-networks-is/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [Facebook is inherently viral. There are lots of sites that include a contact importer, and for lots of them it doesn't really make sense.…](https://sms4smile.com/quotes/mark-zuckerberg/facebook-is-inherently-viral-there-are-lots-of-sites-that-include-a/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [Thanks to all of these efforts, our business is doing really well, and we're on track to create a nice self-sustaining business, and because…](https://sms4smile.com/quotes/mark-zuckerberg/thanks-to-all-of-these-efforts-our-business-is-doing-really-well-and/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [Frankly, I think that the news industry is critically important because it points out things and surfaces truths that can often be uncomfortable. I…](https://sms4smile.com/quotes/mark-zuckerberg/frankly-i-think-that-the-news-industry-is-critically-important/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [The biggest risk is not taking any risk.](https://sms4smile.com/quotes/mark-zuckerberg/the-biggest-risk-is-not-taking-any-risk/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [The truth is she has a nice face. I need to do something to take my mind off her. Easy enough, except I need…](https://sms4smile.com/quotes/mark-zuckerberg/the-truth-is-she-has-a-nice-face-i-need-to-do-something-to-take-my/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [If you look at the history of our country over the last 100 years, there have been periods where science and research have been…](https://sms4smile.com/quotes/mark-zuckerberg/if-you-look-at-the-history-of-our-country-over-the-last-100-years/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [It is really important for us that people understand what the strategy is and that the real approach is to make everything social, not…](https://sms4smile.com/quotes/mark-zuckerberg/it-is-really-important-for-us-that-people-understand-what-the/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [Our strategy is very horizontal. We're trying to build a social layer for everything. Basically we're trying to make it so that every app…](https://sms4smile.com/quotes/mark-zuckerberg/our-strategy-is-very-horizontal-we-re-trying-to-build-a-social-layer/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [When most people ask about a business growing, what they really mean is growing revenue, not just growing the number of people using a…](https://sms4smile.com/quotes/mark-zuckerberg/when-most-people-ask-about-a-business-growing-what-they-really-mean/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [The community - more than two billion people use our products, and we get that, with that, a lot of people are using that…](https://sms4smile.com/quotes/mark-zuckerberg/the-community-more-than-two-billion-people-use-our-products-and-we/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [Once you have a product that you are happy with, you the need to centralize things to continue growth.](https://sms4smile.com/quotes/mark-zuckerberg/once-you-have-a-product-that-you-are-happy-with-you-the-need-to/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [At Facebook, we’re inspired by technologies that have revolutionized how people spread and consume information. We often talk about inventions like the printing press…](https://sms4smile.com/quotes/mark-zuckerberg/at-facebook-we-re-inspired-by-technologies-that-have-revolutionized/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [Openness fundamentally affects a lot of the core institutions in society - the media, the economy, how people relate to the government and just…](https://sms4smile.com/quotes/mark-zuckerberg/openness-fundamentally-affects-a-lot-of-the-core-institutions-in/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) [Explore all 348 Mark Zuckerberg quotes ](https://sms4smile.com/quotes/author/mark-zuckerberg/) ## More Better quotes > [If what I write is literature, I guess you'd better emphasize the 'litter.'](https://sms4smile.com/quotes/lydia-lunch/if-what-i-write-is-literature-i-guess-you-d-better-emphasize-the/) [Lydia Lunch](https://sms4smile.com/quotes/author/lydia-lunch/) > [Everybody has their cliques, and I was very shy. I'm still very shy. Music opened up doors. I would get to my choir class,…](https://sms4smile.com/quotes/luis-fonsi/everybody-has-their-cliques-and-i-was-very-shy-i-m-still-very-shy/) [Luis Fonsi](https://sms4smile.com/quotes/author/luis-fonsi/) > [You can't force people to feel in a certain way, and the sooner you understand that,the better. I feel everything has its way of…](https://sms4smile.com/quotes/sidharth-malhotra/you-can-t-force-people-to-feel-in-a-certain-way-and-the-sooner-you/) [Sidharth Malhotra](https://sms4smile.com/quotes/author/sidharth-malhotra/) > [I don't believe in competitions between artists. This is insane. Who has the authority to say someone is better?](https://sms4smile.com/quotes/alan-arkin/i-don-t-believe-in-competitions-between-artists-this-is-insane-who/) [Alan Arkin](https://sms4smile.com/quotes/author/alan-arkin/) > [The bigger the canvas, the better I do. I'm not so good at understated, kitchen-sink kinds of parts.](https://sms4smile.com/quotes/christopher-reeve/the-bigger-the-canvas-the-better-i-do-i-m-not-so-good-at-understated/) [Christopher Reeve](https://sms4smile.com/quotes/author/christopher-reeve/) > [The Little you Give !! The Better it Gets !!](https://sms4smile.com/quotes/mario-stanyer/the-little-you-give-the-better-it-gets/) [Mario Stanyer](https://sms4smile.com/quotes/author/mario-stanyer/) > [A strong, durable Puerto Rican economy will leave the island better prepared to handle future natural disasters.](https://sms4smile.com/quotes/rachel-campos-duffy/a-strong-durable-puerto-rican-economy-will-leave-the-island-better/) [Rachel Campos-Duffy](https://sms4smile.com/quotes/author/rachel-campos-duffy/) > [In my first 100 days as Ontario's Minister of Transportation, I found a willing municipal partner in the City of Toronto that shares our…](https://sms4smile.com/quotes/caroline-mulroney/in-my-first-100-days-as-ontario-s-minister-of-transportation-i-found/) [Caroline Mulroney](https://sms4smile.com/quotes/author/caroline-mulroney/) > [It hasn't been a conscious thing, like, 'I don't want to listen to a bunch of dudes,' but I genuinely like music by women…](https://sms4smile.com/quotes/soccer-mommy/it-hasn-t-been-a-conscious-thing-like-i-don-t-want-to-listen-to-a/) [Soccer Mommy](https://sms4smile.com/quotes/author/soccer-mommy/) > [Life is going to hit you some line drives, and sometimes you'll have to think fast. However, it's better to think first than to…](https://sms4smile.com/quotes/john-bytheway/life-is-going-to-hit-you-some-line-drives-and-sometimes-you-ll-have/) [John Bytheway](https://sms4smile.com/quotes/author/john-bytheway/) > [I like to collaborate with other people for studio recordings because I believe collaboration, in any form, makes music better.](https://sms4smile.com/quotes/lou-barlow/i-like-to-collaborate-with-other-people-for-studio-recordings-because/) [Lou Barlow](https://sms4smile.com/quotes/author/lou-barlow/) > [Absolutely, you can improve and become better at toughness. It's a talent, but it can be acquired, too. I think of it like building…](https://sms4smile.com/quotes/jim-harbaugh/absolutely-you-can-improve-and-become-better-at-toughness-it-s-a/) [Jim Harbaugh](https://sms4smile.com/quotes/author/jim-harbaugh/) > [Not having drops and not taking plays off, if I do that it will make everyone around me better.](https://sms4smile.com/quotes/demaryius-thomas/not-having-drops-and-not-taking-plays-off-if-i-do-that-it-will-make/) [Demaryius Thomas](https://sms4smile.com/quotes/author/demaryius-thomas/) > [Cara Delevingne and I took an eyebrow selfie. We both have prominent eyebrows, but hers are much better than mine. Maybe we should do…](https://sms4smile.com/quotes/will-poulter/cara-delevingne-and-i-took-an-eyebrow-selfie-we-both-have-prominent/) [Will Poulter](https://sms4smile.com/quotes/author/will-poulter/) > [I never really look at it past one year. I look at last year and my whole goal is to be a better player…](https://sms4smile.com/quotes/trent-williams/i-never-really-look-at-it-past-one-year-i-look-at-last-year-and-my/) [Trent Williams](https://sms4smile.com/quotes/author/trent-williams/) [Browse all 17,085 Better quotes ](https://sms4smile.com/quotes/about/better/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "In addition to building better products, a more open world will also encourage businesses to engage with their customers directly and authentically. More than four million businesses have Pages on Facebook that they use to have a dialogue with their customers. 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