--- title: "Meaning & Key Takeaway of: Facebook is inherently viral. There are…" description: "\"Facebook is inherently viral. There are lots of sites that include a contact importer, and for lots of them it doesn't really make sense. For Facebook ..." image: "https://sms4smile.com/quotes/i/2ae/mark-zuckerberg-858_building_facebook-is-inherently-viral-there-are-l_24212.jpg" --- # Facebook is inherently viral. There are lots of sites that… ![“Facebook is inherently viral. There are lots of sites that include a contact importer, and for lots of them it doesn't really make sense. For Facebook it fits so well. It wasn't until a few years in that we started building some tools that made it easier to import friends to the site. That was a…” quote by Mark Zuckerberg](https://sms4smile.com/quotes/i/2ae/mark-zuckerberg-858_building_facebook-is-inherently-viral-there-are-l_24212.jpg) [Download](https://sms4smile.com/quotes/i/2ae/mark-zuckerberg-858_building_facebook-is-inherently-viral-there-are-l_24212.jpg) [Open image](https://sms4smile.com/quotes/i/2ae/mark-zuckerberg-858_building_facebook-is-inherently-viral-there-are-l_24212.jpg) > “Facebook is inherently viral. There are lots of sites that include a contact importer, and for lots of them it doesn't really make sense. For Facebook it fits so well. It wasn't until a few years in that we started building some tools that made it easier to import friends to the site. That was a huge thing that spiked growth.” [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Facebook's design leverages users' existing social graphs to drive rapid user acquisition, making friend import a pivotal growth engine. **In simple terms:** Social graph integration fuels viral growth. Key Takeaway Importing contacts accelerates network effects. Themes Network Effects Growth Hacking Product-Market Fit User Acquisition Social Integration Mood Strategic Optimistic Type Observational Strategic When to use this quote - Launching a new social platform - Expanding a messaging app - Introducing a referral program Key Concepts Viral Loop Contact Importer Growth Tools Practical Applications - Build native contact sync features - Create onboarding tools that highlight friend connections Questions to Reflect On - How can a product leverage existing user relationships without compromising privacy? - What alternative mechanisms can replace contact import for growth? ★ ★ ★ ★ ★ No ratings yet [Building](https://sms4smile.com/quotes/about/building/) [Contact](https://sms4smile.com/quotes/about/contact/) [Easier](https://sms4smile.com/quotes/about/easier/) [Facebook Fits](https://sms4smile.com/quotes/about/facebook-fits-406625/) [Facebook Inherently](https://sms4smile.com/quotes/about/facebook-inherently-406622/) [Fit](https://sms4smile.com/quotes/about/fit/) [Friends](https://sms4smile.com/quotes/about/friends/) [Growth](https://sms4smile.com/quotes/about/growth/) [Huge](https://sms4smile.com/quotes/about/huge/) [Import Friends](https://sms4smile.com/quotes/about/import-friends-406624/) [Made](https://sms4smile.com/quotes/about/made/) [Make sense](https://sms4smile.com/quotes/about/make-sense/) [Sense](https://sms4smile.com/quotes/about/sense/) [Site](https://sms4smile.com/quotes/about/site/) [Tools](https://sms4smile.com/quotes/about/tools/) [Twitter](https://sms4smile.com/quotes/about/twitter/) [Viral](https://sms4smile.com/quotes/about/viral/) [Viral Lots](https://sms4smile.com/quotes/about/viral-lots-406623/) [Wells](https://sms4smile.com/quotes/about/wells/) [Years](https://sms4smile.com/quotes/about/years/) ## Related quotes > [Facebook is inherently viral.](https://sms4smile.com/quotes/mark-zuckerberg/facebook-is-inherently-viral/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [Once a viral program gets started, there is nothing to stop it.](https://sms4smile.com/quotes/richard-dawkins/once-a-viral-program-gets-started-there-is-nothing-to-stop-it/) [Richard Dawkins](https://sms4smile.com/quotes/author/richard-dawkins/) > [“I am a walking biohazard - a heated container of deadly viral particles. I don't look sick. But I could kill you. I am…](https://sms4smile.com/quotes/regan-hoffman/i-am-a-walking-biohazard-a-heated-container-of-deadly-viral-particles/) [Regan Hoffman](https://sms4smile.com/quotes/author/regan-hoffman/) > [Every time I would tweet something about crypto it would go viral.](https://sms4smile.com/quotes/francis-x-suarez/every-time-i-would-tweet-something-about-crypto-it-would-go-viral/) [Francis X. Suarez](https://sms4smile.com/quotes/author/francis-x-suarez/) > [There's something about comedy, funny things, that people want to pass them along. Serious things and personal things are much more privately enjoyed. That's…](https://sms4smile.com/quotes/jonathan-coulton/there-s-something-about-comedy-funny-things-that-people-want-to-pass/) [Jonathan Coulton](https://sms4smile.com/quotes/author/jonathan-coulton/) > [One of the bigger mistakes of our time, I suppose, was preaching the demonization of all judgment without teaching how to judge righteously. We…](https://sms4smile.com/quotes/criss-jami/one-of-the-bigger-mistakes-of-our-time-i-suppose-was-preaching-the/) [Criss Jami](https://sms4smile.com/quotes/author/criss-jami/) > [Today's evangelism is just as likely to take place via chat rooms and viral videos as it is in a personal conversation or a…](https://sms4smile.com/quotes/martin-lindstrom/today-s-evangelism-is-just-as-likely-to-take-place-via-chat-rooms-and/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) > [Being vegan or vegetarian isn't just about compassion for animals. Most of the destruction of the planet is the result of all the clear-cutting,…](https://sms4smile.com/quotes/william-mcnamara/being-vegan-or-vegetarian-isn-t-just-about-compassion-for-animals/) [William McNamara](https://sms4smile.com/quotes/author/william-mcnamara/) > [No one cares about anything until it's something that goes viral. It's most certainly frustrating.](https://sms4smile.com/quotes/maria-taylor/no-one-cares-about-anything-until-it-s-something-that-goes-viral-it-s/) [Maria Taylor](https://sms4smile.com/quotes/author/maria-taylor/) > [Hauntings are memes, especially pernicious thought contagions, social contagions that need no viral or bacterial host and are transmitted in a thousand different ways.…](https://sms4smile.com/quotes/caitl-n-r-kiernan/hauntings-are-memes-especially-pernicious-thought-contagions-social/) [Caitlín R. Kiernan](https://sms4smile.com/quotes/author/caitl-n-r-kiernan/) > [I like to know why a video has suddenly gone viral, why a song has broken, why a TV show is suddenly rating out…](https://sms4smile.com/quotes/simon-cowell/i-like-to-know-why-a-video-has-suddenly-gone-viral-why-a-song-has/) [Simon Cowell](https://sms4smile.com/quotes/author/simon-cowell/) > [We are all susceptible to the pull of viral ideas. Like mass hysteria. Or a tune that gets into your head that you keep…](https://sms4smile.com/quotes/neal-stephenson/we-are-all-susceptible-to-the-pull-of-viral-ideas-like-mass-hysteria/) [Neal Stephenson](https://sms4smile.com/quotes/author/neal-stephenson/) > [In terms of how I understand the online world, it doesn't just work in the old-fashioned way. You're not going to see billboards and…](https://sms4smile.com/quotes/david-eick/in-terms-of-how-i-understand-the-online-world-it-doesn-t-just-work-in/) [David Eick](https://sms4smile.com/quotes/author/david-eick/) > [In the end, the whole Internet thing kills me, because you can use it as a positive thing or you can read into all…](https://sms4smile.com/quotes/nikki-sixx/in-the-end-the-whole-internet-thing-kills-me-because-you-can-use-it-2/) [Nikki Sixx](https://sms4smile.com/quotes/author/nikki-sixx/) > [When 'Joker' came out in '73, I finally got a viral hit. Every DJ who heard it played it.](https://sms4smile.com/quotes/steve-miller/when-joker-came-out-in-73-i-finally-got-a-viral-hit-every-dj-who/) [Steve Miller](https://sms4smile.com/quotes/author/steve-miller/) ## More by Mark Zuckerberg > [First up is Kirkland. They keep everything open and allow indexes in their Apache configuration, so a little w-get magic is all that's necessary…](https://sms4smile.com/quotes/mark-zuckerberg/first-up-is-kirkland-they-keep-everything-open-and-allow-indexes-in/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [I think there's confusion around what the point of social networks is. A lot of different companies characterized as social networks have different goals…](https://sms4smile.com/quotes/mark-zuckerberg/i-think-there-s-confusion-around-what-the-point-of-social-networks-is/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [Thanks to all of these efforts, our business is doing really well, and we're on track to create a nice self-sustaining business, and because…](https://sms4smile.com/quotes/mark-zuckerberg/thanks-to-all-of-these-efforts-our-business-is-doing-really-well-and/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [Frankly, I think that the news industry is critically important because it points out things and surfaces truths that can often be uncomfortable. I…](https://sms4smile.com/quotes/mark-zuckerberg/frankly-i-think-that-the-news-industry-is-critically-important/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [The biggest risk is not taking any risk.](https://sms4smile.com/quotes/mark-zuckerberg/the-biggest-risk-is-not-taking-any-risk/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [The truth is she has a nice face. I need to do something to take my mind off her. Easy enough, except I need…](https://sms4smile.com/quotes/mark-zuckerberg/the-truth-is-she-has-a-nice-face-i-need-to-do-something-to-take-my/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [If you look at the history of our country over the last 100 years, there have been periods where science and research have been…](https://sms4smile.com/quotes/mark-zuckerberg/if-you-look-at-the-history-of-our-country-over-the-last-100-years/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [It is really important for us that people understand what the strategy is and that the real approach is to make everything social, not…](https://sms4smile.com/quotes/mark-zuckerberg/it-is-really-important-for-us-that-people-understand-what-the/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [Our strategy is very horizontal. We're trying to build a social layer for everything. Basically we're trying to make it so that every app…](https://sms4smile.com/quotes/mark-zuckerberg/our-strategy-is-very-horizontal-we-re-trying-to-build-a-social-layer/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [When most people ask about a business growing, what they really mean is growing revenue, not just growing the number of people using a…](https://sms4smile.com/quotes/mark-zuckerberg/when-most-people-ask-about-a-business-growing-what-they-really-mean/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [The community - more than two billion people use our products, and we get that, with that, a lot of people are using that…](https://sms4smile.com/quotes/mark-zuckerberg/the-community-more-than-two-billion-people-use-our-products-and-we/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [Once you have a product that you are happy with, you the need to centralize things to continue growth.](https://sms4smile.com/quotes/mark-zuckerberg/once-you-have-a-product-that-you-are-happy-with-you-the-need-to/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [At Facebook, we’re inspired by technologies that have revolutionized how people spread and consume information. We often talk about inventions like the printing press…](https://sms4smile.com/quotes/mark-zuckerberg/at-facebook-we-re-inspired-by-technologies-that-have-revolutionized/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [Openness fundamentally affects a lot of the core institutions in society - the media, the economy, how people relate to the government and just…](https://sms4smile.com/quotes/mark-zuckerberg/openness-fundamentally-affects-a-lot-of-the-core-institutions-in/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [Facebook is inherently viral.](https://sms4smile.com/quotes/mark-zuckerberg/facebook-is-inherently-viral/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) [Explore all 348 Mark Zuckerberg quotes ](https://sms4smile.com/quotes/author/mark-zuckerberg/) ## More Building quotes > [You, of Canada, are building a magnificent record of achievement. My country rejoices in it.](https://sms4smile.com/quotes/dwight-d-eisenhower/you-of-canada-are-building-a-magnificent-record-of-achievement-my/) [Dwight D. Eisenhower](https://sms4smile.com/quotes/author/dwight-d-eisenhower/) > [One of the things the United States does well is building coalitions. What the U.S. knows is that if you don't have a coalition…](https://sms4smile.com/quotes/shimon-peres/one-of-the-things-the-united-states-does-well-is-building-coalitions/) [Shimon Peres](https://sms4smile.com/quotes/author/shimon-peres/) > [Surely, if Mother Nature had been consulted, she would never have consented to building a city in New Orleans.](https://sms4smile.com/quotes/mortimer-zuckerman/surely-if-mother-nature-had-been-consulted-she-would-never-have/) [Mortimer Zuckerman](https://sms4smile.com/quotes/author/mortimer-zuckerman/) > [Believing with you that religion is a matter which lies solely between man and his God, that he owes account to none other for…](https://sms4smile.com/quotes/thomas-jefferson/believing-with-you-that-religion-is-a-matter-which-lies-solely/) [Thomas Jefferson](https://sms4smile.com/quotes/author/thomas-jefferson/) > [Peace is an ongoing process. It begins with the first step and it does not end. We, all of us alive today, are the…](https://sms4smile.com/quotes/david-krieger/peace-is-an-ongoing-process-it-begins-with-the-first-step-and-it-does/) [David Krieger](https://sms4smile.com/quotes/author/david-krieger/) > [I've done so many other projects where you're in a room with a reader and you're acting your lines out: 'We have to get…](https://sms4smile.com/quotes/jim-cummings/i-ve-done-so-many-other-projects-where-you-re-in-a-room-with-a-reader/) [Jim Cummings](https://sms4smile.com/quotes/author/jim-cummings/) > [Absolutely, you can improve and become better at toughness. It's a talent, but it can be acquired, too. I think of it like building…](https://sms4smile.com/quotes/jim-harbaugh/absolutely-you-can-improve-and-become-better-at-toughness-it-s-a/) [Jim Harbaugh](https://sms4smile.com/quotes/author/jim-harbaugh/) > [ T\]he church is not a place. It's not a building. It's not a preaching point. It's not a spiritual service provider. It's a people… ](https://sms4smile.com/quotes/mark-dever/t-he-church-is-not-a-place-it-s-not-a-building-it-s-not-a-preaching/) [Mark Dever](https://sms4smile.com/quotes/author/mark-dever/) > [I'd like to play Ian Paisley, actually. I'd need building up, though he's very frail now.](https://sms4smile.com/quotes/liam-neeson/i-d-like-to-play-ian-paisley-actually-i-d-need-building-up-though-he/) [Liam Neeson](https://sms4smile.com/quotes/author/liam-neeson/) > [Death is but an aspect of life, and the destruction of one material form is but a prelude to building up of another.](https://sms4smile.com/quotes/anonymous/death-is-but-an-aspect-of-life-and-the-destruction-of-one-material/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Some architects have a preconceived notion of what a building should be](https://sms4smile.com/quotes/curtis-w-fentress/some-architects-have-a-preconceived-notion-of-what-a-building-should/) [Curtis W. Fentress](https://sms4smile.com/quotes/author/curtis-w-fentress/) > [As for the forces, electromagnetism and gravity we experience in everyday life. But the weak and strong forces are beyond our ordinary experience. So…](https://sms4smile.com/quotes/edward-witten/as-for-the-forces-electromagnetism-and-gravity-we-experience-in/) [Edward Witten](https://sms4smile.com/quotes/author/edward-witten/) > [I'm 30. I'm about to hit my prime now. I need to act and keep building.](https://sms4smile.com/quotes/dillian-whyte/i-m-30-i-m-about-to-hit-my-prime-now-i-need-to-act-and-keep-building/) [Dillian Whyte](https://sms4smile.com/quotes/author/dillian-whyte/) > [The essential functions of the mind consist in understanding and in inventing, in other words, in building up structures by structuring reality.](https://sms4smile.com/quotes/jean-piaget/the-essential-functions-of-the-mind-consist-in-understanding-and-in/) [Jean Piaget](https://sms4smile.com/quotes/author/jean-piaget/) > [Practically every time I speak up at a school conference, a political event, or my apartment building association's annual meeting, I'm met with a…](https://sms4smile.com/quotes/pamela-druckerman/practically-every-time-i-speak-up-at-a-school-conference-a-political/) [Pamela Druckerman](https://sms4smile.com/quotes/author/pamela-druckerman/) [Browse all 5,974 Building quotes ](https://sms4smile.com/quotes/about/building/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Facebook is inherently viral. 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