--- title: "Meaning & Key Takeaway of: Advertising works most effectively when…" description: "\"Advertising works most effectively when it's in line with what people are already trying to do. And people are trying to communicate in a certain way o..." image: "https://sms4smile.com/quotes/i/0de/mark-zuckerberg-858_advertising_advertising-works-most-effectively-when_3172697.jpg" --- # Advertising works most effectively when it's in line with… ![“Advertising works most effectively when it's in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook - they share information with their friends, they learn about what their friends are doing - so there's really a whole new opportunity…” quote by Mark Zuckerberg](https://sms4smile.com/quotes/i/0de/mark-zuckerberg-858_advertising_advertising-works-most-effectively-when_3172697.jpg) [Download](https://sms4smile.com/quotes/i/0de/mark-zuckerberg-858_advertising_advertising-works-most-effectively-when_3172697.jpg) [Open image](https://sms4smile.com/quotes/i/0de/mark-zuckerberg-858_advertising_advertising-works-most-effectively-when_3172697.jpg) > “Advertising works most effectively when it's in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook - they share information with their friends, they learn about what their friends are doing - so there's really a whole new opportunity for a new type of advertising model within that.” [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Advertising works best when it aligns with users’ existing communication habits on social platforms. **In simple terms:** Ads succeed when matching user behavior. Key Takeaway Design ads that fit natural sharing. Themes technology advertising social media Mood strategic forward‑looking Type marketing technological When to use this quote - product launches - marketing campaigns - user engagement Key Concepts behavioral targeting network effects Questions to Reflect On - How can ads respect user intent? - What balance between relevance and intrusion? A Different Perspective User privacy concerns may limit data use. ★ ★ ★ ★ ★ No ratings yet [Advertising](https://sms4smile.com/quotes/about/advertising/) [Advertising Model](https://sms4smile.com/quotes/about/advertising-model-1848098/) [Advertising Works](https://sms4smile.com/quotes/about/advertising-works-1112089/) [Certain](https://sms4smile.com/quotes/about/certain/) [Communicate](https://sms4smile.com/quotes/about/communicate/) [Information](https://sms4smile.com/quotes/about/information/) [Learn](https://sms4smile.com/quotes/about/learn/) [Lines](https://sms4smile.com/quotes/about/lines/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Models](https://sms4smile.com/quotes/about/models/) [New](https://sms4smile.com/quotes/about/new/) [New opportunity](https://sms4smile.com/quotes/about/new-opportunity/) [Opportunity](https://sms4smile.com/quotes/about/opportunity/) [People](https://sms4smile.com/quotes/about/people/) [Share](https://sms4smile.com/quotes/about/share/) [Trying](https://sms4smile.com/quotes/about/trying/) [Trying People](https://sms4smile.com/quotes/about/trying-people-241954/) [Twitter](https://sms4smile.com/quotes/about/twitter/) [Type](https://sms4smile.com/quotes/about/type/) [Type Advertising](https://sms4smile.com/quotes/about/type-advertising-5782060/) [Way](https://sms4smile.com/quotes/about/way/) [Whole](https://sms4smile.com/quotes/about/whole/) ## Related quotes > [Advertising works most effectively when it's in line with what people are already trying to do.](https://sms4smile.com/quotes/mark-zuckerberg/advertising-works-most-effectively-when-it-s-in-line-with-what-people/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [I'd say 3/4 of advertising works on pure Pavlov. Think how association, pure association, works. Take Coca-Cola company (we're the biggest share-holder). They want…](https://sms4smile.com/quotes/charlie-munger/i-d-say-3-4-of-advertising-works-on-pure-pavlov-think-how-association/) [Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/) > [I wish more of the web had stayed nonprofit. But the advertising model took over and I think has delivered us to where we…](https://sms4smile.com/quotes/tim-wu/i-wish-more-of-the-web-had-stayed-nonprofit-but-the-advertising-model/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) > [I won't say I'm not fascinated by the way advertising works. I like the sleekness. 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Either the advertising model will still work, or there will still be literally hundreds of millions of…](https://sms4smile.com/quotes/vint-cerf/free-is-not-going-to-go-away-either-the-advertising-model-will-still/) [Vint Cerf](https://sms4smile.com/quotes/author/vint-cerf/) > [Some people are averse to change, but the advertising model is going to change with or without the Hopper. What we're saying to the…](https://sms4smile.com/quotes/charlie-ergen/some-people-are-averse-to-change-but-the-advertising-model-is-going/) [Charlie Ergen](https://sms4smile.com/quotes/author/charlie-ergen/) > [Google has a very powerful and new advertising model that, for them, prints money.](https://sms4smile.com/quotes/nicholas-negroponte/google-has-a-very-powerful-and-new-advertising-model-that-for-them/) [Nicholas Negroponte](https://sms4smile.com/quotes/author/nicholas-negroponte/) > [People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast…](https://sms4smile.com/quotes/mark-zuckerberg/people-influence-people-nothing-influences-people-more-than-a/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [A frustration I have is that a lot of people increasingly seem to equate an advertising business model with somehow being out of alignment…](https://sms4smile.com/quotes/mark-zuckerberg/a-frustration-i-have-is-that-a-lot-of-people-increasingly-seem-to/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [I'm trying to get under people's skin in a way. I don't like films that go in one ear and out the other.](https://sms4smile.com/quotes/julia-leigh/i-m-trying-to-get-under-people-s-skin-in-a-way-i-don-t-like-films/) [Julia Leigh](https://sms4smile.com/quotes/author/julia-leigh/) > [I'll look at photos of myself, when I'm at awards or something, and kind of cringe because I can see myself trying to do…](https://sms4smile.com/quotes/sam-kerr/i-ll-look-at-photos-of-myself-when-i-m-at-awards-or-something-and/) [Sam Kerr](https://sms4smile.com/quotes/author/sam-kerr/) > [“Trying to please people or trying to conform must have been the most frustrating season I went through.”](https://sms4smile.com/quotes/carol-wambui-ngabura/trying-to-please-people-or-trying-to-conform-must-have-been-the-most/) [Carol Wambui Ngabura](https://sms4smile.com/quotes/author/carol-wambui-ngabura/) > [I'm trying to show people that you can have any kind of life you want.](https://sms4smile.com/quotes/mauro-ranallo/i-m-trying-to-show-people-that-you-can-have-any-kind-of-life-you-want/) [Mauro Ranallo](https://sms4smile.com/quotes/author/mauro-ranallo/) ## More by Mark Zuckerberg > [First up is Kirkland. They keep everything open and allow indexes in their Apache configuration, so a little w-get magic is all that's necessary…](https://sms4smile.com/quotes/mark-zuckerberg/first-up-is-kirkland-they-keep-everything-open-and-allow-indexes-in/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [I think there's confusion around what the point of social networks is. A lot of different companies characterized as social networks have different goals…](https://sms4smile.com/quotes/mark-zuckerberg/i-think-there-s-confusion-around-what-the-point-of-social-networks-is/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [Facebook is inherently viral. 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I…](https://sms4smile.com/quotes/mark-zuckerberg/frankly-i-think-that-the-news-industry-is-critically-important/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [The biggest risk is not taking any risk.](https://sms4smile.com/quotes/mark-zuckerberg/the-biggest-risk-is-not-taking-any-risk/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [The truth is she has a nice face. I need to do something to take my mind off her. Easy enough, except I need…](https://sms4smile.com/quotes/mark-zuckerberg/the-truth-is-she-has-a-nice-face-i-need-to-do-something-to-take-my/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [If you look at the history of our country over the last 100 years, there have been periods where science and research have been…](https://sms4smile.com/quotes/mark-zuckerberg/if-you-look-at-the-history-of-our-country-over-the-last-100-years/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [It is really important for us that people understand what the strategy is and that the real approach is to make everything social, not…](https://sms4smile.com/quotes/mark-zuckerberg/it-is-really-important-for-us-that-people-understand-what-the/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [Our strategy is very horizontal. We're trying to build a social layer for everything. Basically we're trying to make it so that every app…](https://sms4smile.com/quotes/mark-zuckerberg/our-strategy-is-very-horizontal-we-re-trying-to-build-a-social-layer/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [When most people ask about a business growing, what they really mean is growing revenue, not just growing the number of people using a…](https://sms4smile.com/quotes/mark-zuckerberg/when-most-people-ask-about-a-business-growing-what-they-really-mean/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [The community - more than two billion people use our products, and we get that, with that, a lot of people are using that…](https://sms4smile.com/quotes/mark-zuckerberg/the-community-more-than-two-billion-people-use-our-products-and-we/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [Once you have a product that you are happy with, you the need to centralize things to continue growth.](https://sms4smile.com/quotes/mark-zuckerberg/once-you-have-a-product-that-you-are-happy-with-you-the-need-to/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [At Facebook, we’re inspired by technologies that have revolutionized how people spread and consume information. 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This kid finds a gun, the…](https://sms4smile.com/quotes/bill-maher/i-saw-this-anti-drug-commercial-that-showed-a-kid-smoking-pot-in-his/) [Bill Maher](https://sms4smile.com/quotes/author/bill-maher/) > [“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.”](https://sms4smile.com/quotes/mokokoma-mokhonoana/salesmanship-is-usually-the-art-of-making-it-the-prospect-s-problem/) [Mokokoma Mokhonoana](https://sms4smile.com/quotes/author/mokokoma-mokhonoana/) > [Advertising justifies its existence when used in the public interest-it is much too powerful a tool to use solely for commercial purposes.](https://sms4smile.com/quotes/howard-gossage/advertising-justifies-its-existence-when-used-in-the-public-interest/) [Howard Gossage](https://sms4smile.com/quotes/author/howard-gossage/) > [“Don't wait, just sweat.”](https://sms4smile.com/quotes/amit-kalantri/don-t-wait-just-sweat/) [Amit Kalantri](https://sms4smile.com/quotes/author/amit-kalantri/) > [We have the capital, the resources, and the technology that we need to build a mobile advertising platform across the planet.](https://sms4smile.com/quotes/naveen-tewari/we-have-the-capital-the-resources-and-the-technology-that-we-need-to/) [Naveen Tewari](https://sms4smile.com/quotes/author/naveen-tewari/) > [“Never run advertising until the major publicity possibilities have been exploited.”](https://sms4smile.com/quotes/al-ries/never-run-advertising-until-the-major-publicity-possibilities-have/) [Al Ries](https://sms4smile.com/quotes/author/al-ries/) > [God never talks. But the devil keeps advertising, Father. The devil does a lot of commercials.](https://sms4smile.com/quotes/william-peter-blatty/god-never-talks-but-the-devil-keeps-advertising-father-the-devil-does/) [William Peter Blatty](https://sms4smile.com/quotes/author/william-peter-blatty/) > [I like Valentine's Day. The trouble is the florists and the candy-makers and the card people are all advertising so much, you don't dare…](https://sms4smile.com/quotes/andy-rooney/i-like-valentine-s-day-the-trouble-is-the-florists-and-the-candy/) [Andy Rooney](https://sms4smile.com/quotes/author/andy-rooney/) > [I happened to be spotted by a modeling agent who offered me a part-time job at 16. 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