--- title: "Meaning & Key Takeaway of: We recommend companies with new business…" description: "\"“We recommend companies with new business models be patient for growth (to allow the market opportunity to unfold) but impatient for profit (as an earl..." image: "https://sms4smile.com/quotes/i/f72/mark-w-johnson-51702_business_we-recommend-companies-with-new-business_2137708.jpg" --- # We recommend companies with new business models be patient… ![“We recommend companies with new business models be patient for growth (to allow the market opportunity to unfold) but impatient for profit (as an early validation that the model works). A profitable business is the best early indication of a viable model. What Rules, Norms, and Metrics Are…” quote by Mark W. Johnson](https://sms4smile.com/quotes/i/f72/mark-w-johnson-51702_business_we-recommend-companies-with-new-business_2137708.jpg) [Download](https://sms4smile.com/quotes/i/f72/mark-w-johnson-51702_business_we-recommend-companies-with-new-business_2137708.jpg) [Open image](https://sms4smile.com/quotes/i/f72/mark-w-johnson-51702_business_we-recommend-companies-with-new-business_2137708.jpg) > ““We recommend companies with new business models be patient for growth (to allow the market opportunity to unfold) but impatient for profit (as an early validation that the model works). A profitable business is the best early indication of a viable model. What Rules, Norms, and Metrics Are Standing in Your Way? In”” [Mark W. Johnson](https://sms4smile.com/quotes/author/mark-w-johnson/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Companies should be patient for market growth but demand early profit to validate their model, urging balance between patience and urgency. **In simple terms:** Balance patience for growth with early profit goals. Key Takeaway Seek early profitability while scaling. Themes business growth profitability Mood analytical strategic Type business advice When to use this quote - startup fundraising - product launch - market entry Key Concepts strategy finance validation Questions to Reflect On - How to measure sustainable growth? - When is profit a true validation? A Different Perspective Profit focus may stifle long‑term innovation. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Business models](https://sms4smile.com/quotes/about/business-models/) [Investing](https://sms4smile.com/quotes/about/investing/) [Profitable business](https://sms4smile.com/quotes/about/profitable-business/) ## Related quotes > [Startups don’t fail because they lack a product; they fail because they lack customers and a profitable business model.](https://sms4smile.com/quotes/steve-blank/startups-don-t-fail-because-they-lack-a-product-they-fail-because/) [Steve Blank](https://sms4smile.com/quotes/author/steve-blank/) > [Sustainability at Nike means being laser-focused on evolving our business model to deliver profitable growth while leveraging the efficiencies of lean manufacturing, minimizing our…](https://sms4smile.com/quotes/mark-parker/sustainability-at-nike-means-being-laser-focused-on-evolving-our/) [Mark Parker](https://sms4smile.com/quotes/author/mark-parker/) > [I think Google is the most successful attention merchant - profitable attention merchant in the history of the world, most successful advertising-only based company…](https://sms4smile.com/quotes/tim-wu/i-think-google-is-the-most-successful-attention-merchant-profitable/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) > [“Business models need to have the flexibility to change in their early years.”](https://sms4smile.com/quotes/mark-w-johnson/business-models-need-to-have-the-flexibility-to-change-in-their-early/) [Mark W. 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