--- title: "Meaning & Key Takeaway of: YouTube offers the best solution by…" description: "\"YouTube offers the best solution by running an ad before showing the video, but also offering a 'skip ad' button that you can click after five seconds ..." image: "https://sms4smile.com/quotes/i/af5/mark-skousen-11524_ad_youtube-offers-the-best-solution-by-runn_2826506.png" --- # YouTube offers the best solution by running an ad before… ![“YouTube offers the best solution by running an ad before showing the video, but also offering a 'skip ad' button that you can click after five seconds to go directly to the video if you are not interested in the ad. Now, that's what I call consumer sovereignty!” quote by Mark Skousen](https://sms4smile.com/quotes/i/af5/mark-skousen-11524_ad_youtube-offers-the-best-solution-by-runn_2826506.png) [Download](https://sms4smile.com/quotes/i/af5/mark-skousen-11524_ad_youtube-offers-the-best-solution-by-runn_2826506.png) [Open image](https://sms4smile.com/quotes/i/af5/mark-skousen-11524_ad_youtube-offers-the-best-solution-by-runn_2826506.png) > “YouTube offers the best solution by running an ad before showing the video, but also offering a 'skip ad' button that you can click after five seconds to go directly to the video if you are not interested in the ad. Now, that's what I call consumer sovereignty!” [Mark Skousen](https://sms4smile.com/quotes/author/mark-skousen/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The quote highlights how offering a skip‑ad option empowers viewers to choose whether to watch an ad, illustrating consumer control over media consumption. **In simple terms:** Skip‑ad gives viewers choice over ads. Key Takeaway Provide choice, respect viewer autonomy. Themes consumer sovereignty advertising choice media control Mood empowering critical analytical Type marketing economics media studies When to use this quote - online video platforms - digital marketing campaigns - media policy - user interface design Key Concepts behavioral economics user experience attention economics Questions to Reflect On - How does optional ad viewing affect brand perception? - What balance of ad length and skip timing maximizes revenue? A Different Perspective Some users may still feel forced to watch ads before they can skip, reducing perceived freedom. ★ ★ ★ ★ ★ No ratings yet [Ad](https://sms4smile.com/quotes/about/ad/) [Ad Consumer](https://sms4smile.com/quotes/about/ad-consumer-3628227/) [After](https://sms4smile.com/quotes/about/after/) [Also](https://sms4smile.com/quotes/about/also/) [Before](https://sms4smile.com/quotes/about/before/) [Best](https://sms4smile.com/quotes/about/best/) [Button](https://sms4smile.com/quotes/about/button/) [Call](https://sms4smile.com/quotes/about/call/) [Click](https://sms4smile.com/quotes/about/click/) [Consumer](https://sms4smile.com/quotes/about/consumer/) [Directly](https://sms4smile.com/quotes/about/directly/) [Five](https://sms4smile.com/quotes/about/five/) [Go](https://sms4smile.com/quotes/about/go/) [Interested](https://sms4smile.com/quotes/about/interested/) [Not interested](https://sms4smile.com/quotes/about/not-interested/) [Now](https://sms4smile.com/quotes/about/now/) [Offering](https://sms4smile.com/quotes/about/offering/) [Offers](https://sms4smile.com/quotes/about/offers/) [Running](https://sms4smile.com/quotes/about/running/) [Seconds](https://sms4smile.com/quotes/about/seconds/) [Showing](https://sms4smile.com/quotes/about/showing/) [Showing Video](https://sms4smile.com/quotes/about/showing-video-3628228/) [Skip](https://sms4smile.com/quotes/about/skip/) [Skip Ad](https://sms4smile.com/quotes/about/skip-ad-2762774/) [Solution](https://sms4smile.com/quotes/about/solution/) [Sovereignty](https://sms4smile.com/quotes/about/sovereignty/) [Video](https://sms4smile.com/quotes/about/video/) [Video Offering](https://sms4smile.com/quotes/about/video-offering-3628226/) [You](https://sms4smile.com/quotes/about/you/) [Youtube](https://sms4smile.com/quotes/about/youtube/) [Youtube Offers](https://sms4smile.com/quotes/about/youtube-offers-3628225/) ## Related quotes > [Dear Youtube ads, on matter how many times you appear in my screen, I will still click the Skip Ad button.](https://sms4smile.com/quotes/michael-angelo-de-leon/dear-youtube-ads-on-matter-how-many-times-you-appear-in-my-screen-i/) [Michael Angelo De Leon](https://sms4smile.com/quotes/author/michael-angelo-de-leon/) > [The longest five seconds in anyone's life is waiting to press THE SKIP AD BUTTON ON YOUTUBE.](https://sms4smile.com/quotes/anonymous/the-longest-five-seconds-in-anyone-s-life-is-waiting-to-press-the/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Dear Youtube, I will always Skip this ad.](https://sms4smile.com/quotes/ritu-ghatourey/dear-youtube-i-will-always-skip-this-ad/) [Ritu Ghatourey](https://sms4smile.com/quotes/author/ritu-ghatourey/) > [If you subscribe to any online service, whether it be AOL, Google, Yahoo, or the Huffington Post, have you noticed that you are forced…](https://sms4smile.com/quotes/mark-skousen/if-you-subscribe-to-any-online-service-whether-it-be-aol-google-yahoo/) [Mark Skousen](https://sms4smile.com/quotes/author/mark-skousen/) > [This is a great time for the 'guerilla marketer.' The days when you used to have to buy expensive TV time and a yellow…](https://sms4smile.com/quotes/dave-ramsey/this-is-a-great-time-for-the-guerilla-marketer-the-days-when-you-used/) [Dave Ramsey](https://sms4smile.com/quotes/author/dave-ramsey/) > [We were the first people to do advertising on the Web. I actually saw in 1993 that the ad could be the content, the destination.](https://sms4smile.com/quotes/tim-o-reilly/we-were-the-first-people-to-do-advertising-on-the-web-i-actually-saw/) [Tim O'Reilly](https://sms4smile.com/quotes/author/tim-o-reilly/) > [When I found this opportunity to answer the ad, I got the job and I've been there ever since.](https://sms4smile.com/quotes/dan-decarlo/when-i-found-this-opportunity-to-answer-the-ad-i-got-the-job-and-i-ve/) [Dan DeCarlo](https://sms4smile.com/quotes/author/dan-decarlo/) > [The ad business has some of the great artists, but because there are so many, its hard to determine the true gems.](https://sms4smile.com/quotes/steve-stoute/the-ad-business-has-some-of-the-great-artists-but-because-there-are/) [Steve Stoute](https://sms4smile.com/quotes/author/steve-stoute/) > [Marketing is selling an ad to a firm. So, in some sense, a lot of marketing is about convincing a CEO, 'This is a…](https://sms4smile.com/quotes/sendhil-mullainathan/marketing-is-selling-an-ad-to-a-firm-so-in-some-sense-a-lot-of/) [Sendhil Mullainathan](https://sms4smile.com/quotes/author/sendhil-mullainathan/) > [The very first television ad targeted to women was produced by the Eisenhower-Nixon campaign in 1956. It includes footage of a woman supervising her…](https://sms4smile.com/quotes/jill-lepore/the-very-first-television-ad-targeted-to-women-was-produced-by-the/) [Jill Lepore](https://sms4smile.com/quotes/author/jill-lepore/) > [Imagine you're watching '30 Rock' and an ad comes on, but you don't like it. With Hulu Ad Swap, you can actually click the…](https://sms4smile.com/quotes/jason-kilar/imagine-you-re-watching-30-rock-and-an-ad-comes-on-but-you-don-t-like/) [Jason Kilar](https://sms4smile.com/quotes/author/jason-kilar/) > [What happened was I saw this ad for a yogurt plant for sale. It was in my junk mail pile, and I threw it…](https://sms4smile.com/quotes/hamdi-ulukaya/what-happened-was-i-saw-this-ad-for-a-yogurt-plant-for-sale-it-was-in/) [Hamdi Ulukaya](https://sms4smile.com/quotes/author/hamdi-ulukaya/) > [I saw an Emmy ad that AMC took out with all the 'Breaking Bad' nominees' photos, and there's my picture from the show. It's…](https://sms4smile.com/quotes/mark-margolis/i-saw-an-emmy-ad-that-amc-took-out-with-all-the-breaking-bad-nominees/) [Mark Margolis](https://sms4smile.com/quotes/author/mark-margolis/) > [Basically, Pizza Hut just backed out on the ad agency at the last minute. They got fired and we got fired. It was a…](https://sms4smile.com/quotes/gene-ween/basically-pizza-hut-just-backed-out-on-the-ad-agency-at-the-last/) [Gene Ween](https://sms4smile.com/quotes/author/gene-ween/) > [I personally felt that his ad hominen attacks on British architects were not the sort of thing a Prince of Wales should be doing…](https://sms4smile.com/quotes/anthony-holden/i-personally-felt-that-his-ad-hominen-attacks-on-british-architects/) [Anthony Holden](https://sms4smile.com/quotes/author/anthony-holden/) ## More by Mark Skousen > [No one spends someone elses money as carefully as he spends his own.](https://sms4smile.com/quotes/mark-skousen/no-one-spends-someone-elses-money-as-carefully-as-he-spends-his-own/) [Mark Skousen](https://sms4smile.com/quotes/author/mark-skousen/) > [The true principle of taxation is the benefit principle - those who benefit from a government service should pay for it. It's also known…](https://sms4smile.com/quotes/mark-skousen/the-true-principle-of-taxation-is-the-benefit-principle-those-who/) [Mark Skousen](https://sms4smile.com/quotes/author/mark-skousen/) > [In the early 1980s, I burned my Social Security card at the New Orleans Investment Conference in protest of the state pension system.](https://sms4smile.com/quotes/mark-skousen/in-the-early-1980s-i-burned-my-social-security-card-at-the-new/) [Mark Skousen](https://sms4smile.com/quotes/author/mark-skousen/) > [Today's political leaders demonstrate their low opinion of the public with every social law they pass. They believe that, if given the right to…](https://sms4smile.com/quotes/mark-skousen/today-s-political-leaders-demonstrate-their-low-opinion-of-the-public/) [Mark Skousen](https://sms4smile.com/quotes/author/mark-skousen/) > [Fraud is common when you give away billions. Fraud related to Hurricane Katrina spending is estimated to top $2 billion. In addition, debit cards…](https://sms4smile.com/quotes/mark-skousen/fraud-is-common-when-you-give-away-billions-fraud-related-to/) [Mark Skousen](https://sms4smile.com/quotes/author/mark-skousen/) > [Banking technology has made it simple and efficient to invest in good causes.](https://sms4smile.com/quotes/mark-skousen/banking-technology-has-made-it-simple-and-efficient-to-invest-in-good/) [Mark Skousen](https://sms4smile.com/quotes/author/mark-skousen/) > [We should not forget the principles of Christian mercy and justice: to welcome back those who are repentant and need our assistance, while encouraging…](https://sms4smile.com/quotes/mark-skousen/we-should-not-forget-the-principles-of-christian-mercy-and-justice-to/) [Mark Skousen](https://sms4smile.com/quotes/author/mark-skousen/) > [Contrary to what President Obama said in his inaugural address, going on Medicare and food stamps does not strengthen us. Just ask people who…](https://sms4smile.com/quotes/mark-skousen/contrary-to-what-president-obama-said-in-his-inaugural-address-going/) [Mark Skousen](https://sms4smile.com/quotes/author/mark-skousen/) > [Taxation is the price we pay for failing to build a civilized society. The higher the tax level, the greater the failure. A centrally…](https://sms4smile.com/quotes/mark-skousen/taxation-is-the-price-we-pay-for-failing-to-build-a-civilized-society/) [Mark Skousen](https://sms4smile.com/quotes/author/mark-skousen/) > [In short, my vision of a responsible free society is one in which we discourage evil, but do not prohibit it. We make our…](https://sms4smile.com/quotes/mark-skousen/in-short-my-vision-of-a-responsible-free-society-is-one-in-which-we/) [Mark Skousen](https://sms4smile.com/quotes/author/mark-skousen/) > [Who uses funds more productively - private citizens or the government? I dare say that Warren Buffett can use his surplus funds more effectively…](https://sms4smile.com/quotes/mark-skousen/who-uses-funds-more-productively-private-citizens-or-the-government-i/) [Mark Skousen](https://sms4smile.com/quotes/author/mark-skousen/) > [The profit motive promotes economic growth by creating better products at cheaper prices.](https://sms4smile.com/quotes/mark-skousen/the-profit-motive-promotes-economic-growth-by-creating-better/) [Mark Skousen](https://sms4smile.com/quotes/author/mark-skousen/) > [Negative books can be bestsellers, but seldom classics.](https://sms4smile.com/quotes/mark-skousen/negative-books-can-be-bestsellers-but-seldom-classics/) [Mark Skousen](https://sms4smile.com/quotes/author/mark-skousen/) > [Back in 1960, the paper dollar and the silver dollar both were the same value. They circulated next to each other. Today? The paper…](https://sms4smile.com/quotes/mark-skousen/back-in-1960-the-paper-dollar-and-the-silver-dollar-both-were-the/) [Mark Skousen](https://sms4smile.com/quotes/author/mark-skousen/) > [I've felt for some time that economics needs to be taught differently by economists who actually have had experience making a payroll or investing…](https://sms4smile.com/quotes/mark-skousen/i-ve-felt-for-some-time-that-economics-needs-to-be-taught-differently/) [Mark Skousen](https://sms4smile.com/quotes/author/mark-skousen/) [Explore all 59 Mark Skousen quotes ](https://sms4smile.com/quotes/author/mark-skousen/) ## More Ad quotes > [I personally felt that his ad hominen attacks on British architects were not the sort of thing a Prince of Wales should be doing…](https://sms4smile.com/quotes/anthony-holden/i-personally-felt-that-his-ad-hominen-attacks-on-british-architects/) [Anthony Holden](https://sms4smile.com/quotes/author/anthony-holden/) > [Basically, Pizza Hut just backed out on the ad agency at the last minute. They got fired and we got fired. It was a…](https://sms4smile.com/quotes/gene-ween/basically-pizza-hut-just-backed-out-on-the-ad-agency-at-the-last/) [Gene Ween](https://sms4smile.com/quotes/author/gene-ween/) > [I saw an Emmy ad that AMC took out with all the 'Breaking Bad' nominees' photos, and there's my picture from the show. It's…](https://sms4smile.com/quotes/mark-margolis/i-saw-an-emmy-ad-that-amc-took-out-with-all-the-breaking-bad-nominees/) [Mark Margolis](https://sms4smile.com/quotes/author/mark-margolis/) > [What happened was I saw this ad for a yogurt plant for sale. It was in my junk mail pile, and I threw it…](https://sms4smile.com/quotes/hamdi-ulukaya/what-happened-was-i-saw-this-ad-for-a-yogurt-plant-for-sale-it-was-in/) [Hamdi Ulukaya](https://sms4smile.com/quotes/author/hamdi-ulukaya/) > [Imagine you're watching '30 Rock' and an ad comes on, but you don't like it. With Hulu Ad Swap, you can actually click the…](https://sms4smile.com/quotes/jason-kilar/imagine-you-re-watching-30-rock-and-an-ad-comes-on-but-you-don-t-like/) [Jason Kilar](https://sms4smile.com/quotes/author/jason-kilar/) > [The very first television ad targeted to women was produced by the Eisenhower-Nixon campaign in 1956. It includes footage of a woman supervising her…](https://sms4smile.com/quotes/jill-lepore/the-very-first-television-ad-targeted-to-women-was-produced-by-the/) [Jill Lepore](https://sms4smile.com/quotes/author/jill-lepore/) > [Marketing is selling an ad to a firm. So, in some sense, a lot of marketing is about convincing a CEO, 'This is a…](https://sms4smile.com/quotes/sendhil-mullainathan/marketing-is-selling-an-ad-to-a-firm-so-in-some-sense-a-lot-of/) [Sendhil Mullainathan](https://sms4smile.com/quotes/author/sendhil-mullainathan/) > [The ad business has some of the great artists, but because there are so many, its hard to determine the true gems.](https://sms4smile.com/quotes/steve-stoute/the-ad-business-has-some-of-the-great-artists-but-because-there-are/) [Steve Stoute](https://sms4smile.com/quotes/author/steve-stoute/) > [When I found this opportunity to answer the ad, I got the job and I've been there ever since.](https://sms4smile.com/quotes/dan-decarlo/when-i-found-this-opportunity-to-answer-the-ad-i-got-the-job-and-i-ve/) [Dan DeCarlo](https://sms4smile.com/quotes/author/dan-decarlo/) > [We were the first people to do advertising on the Web. I actually saw in 1993 that the ad could be the content, the destination.](https://sms4smile.com/quotes/tim-o-reilly/we-were-the-first-people-to-do-advertising-on-the-web-i-actually-saw/) [Tim O'Reilly](https://sms4smile.com/quotes/author/tim-o-reilly/) > [This is a great time for the 'guerilla marketer.' The days when you used to have to buy expensive TV time and a yellow…](https://sms4smile.com/quotes/dave-ramsey/this-is-a-great-time-for-the-guerilla-marketer-the-days-when-you-used/) [Dave Ramsey](https://sms4smile.com/quotes/author/dave-ramsey/) > [What I realised is, watching some old home videos, I've always had a weird accent. It's because I spent a lot of time on…](https://sms4smile.com/quotes/alice-englert/what-i-realised-is-watching-some-old-home-videos-i-ve-always-had-a/) [Alice Englert](https://sms4smile.com/quotes/author/alice-englert/) > [I've always been a spontaneous singer. And all the stuff that you hear on the end of the songs, what they call the ad…](https://sms4smile.com/quotes/daryl-hall/i-ve-always-been-a-spontaneous-singer-and-all-the-stuff-that-you-hear/) [Daryl Hall](https://sms4smile.com/quotes/author/daryl-hall/) > [When the Mac ad campaign was in full swing, I quickened my pace as I went past certain bus stops. My wife told me…](https://sms4smile.com/quotes/robert-webb/when-the-mac-ad-campaign-was-in-full-swing-i-quickened-my-pace-as-i/) [Robert Webb](https://sms4smile.com/quotes/author/robert-webb/) > [Advertising and content have always been bound together - in print, on television, and on the web. Sure, you can skip the ad -…](https://sms4smile.com/quotes/john-battelle/advertising-and-content-have-always-been-bound-together-in-print-on/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) [Browse all 92 Ad quotes ](https://sms4smile.com/quotes/about/ad/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "YouTube offers the best solution by running an ad before showing the video, but also offering a 'skip ad' button that you can click after five seconds to go directly to the video if you are not interested in the ad. Now, that's what I call consumer sovereignty!", "creator": { "@type": "Person", "name": "Mark Skousen" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/mark-skousen/youtube-offers-the-best-solution-by-running-an-ad-before-showing-the/", "about": { "@type": "Thing", "name": "Ad" }, "@id": "https://sms4smile.com/quotes/mark-skousen/youtube-offers-the-best-solution-by-running-an-ad-before-showing-the/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/af5/mark-skousen-11524_ad_youtube-offers-the-best-solution-by-runn_2826506.png", "contentUrl": "https://sms4smile.com/quotes/i/af5/mark-skousen-11524_ad_youtube-offers-the-best-solution-by-runn_2826506.png", "url": "https://sms4smile.com/quotes/i/af5/mark-skousen-11524_ad_youtube-offers-the-best-solution-by-runn_2826506.png", "width": 1080, "height": 1080, "caption": "“YouTube offers the best solution by running an ad before showing the video, but also offering a 'skip ad'…” — Mark Skousen", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Mark Skousen", "item": "https://sms4smile.com/quotes/author/mark-skousen/" }, { "@type": "ListItem", "position": 4, "name": "YouTube offers the best solution by...", "item": "https://sms4smile.com/quotes/mark-skousen/youtube-offers-the-best-solution-by-running-an-ad-before-showing-the/" } ], "@id": "https://sms4smile.com/quotes/mark-skousen/youtube-offers-the-best-solution-by-running-an-ad-before-showing-the/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```