--- title: "Meaning & Key Takeaway of: Twitter is not a business. I know its…" description: "\"Twitter is not a business. I know its founders would like to think it is. It is, for the most part, a diversion.\" — Mark McKinnon" image: "https://sms4smile.com/quotes/i/8a5/mark-mckinnon-3139_business_twitter-is-not-a-business-i-know-its-fou_1474291.png" --- # Twitter is not a business. I know its founders would like… ![“Twitter is not a business. I know its founders would like to think it is. It is, for the most part, a diversion.” quote by Mark McKinnon](https://sms4smile.com/quotes/i/8a5/mark-mckinnon-3139_business_twitter-is-not-a-business-i-know-its-fou_1474291.png) [Download](https://sms4smile.com/quotes/i/8a5/mark-mckinnon-3139_business_twitter-is-not-a-business-i-know-its-fou_1474291.png) [Open image](https://sms4smile.com/quotes/i/8a5/mark-mckinnon-3139_business_twitter-is-not-a-business-i-know-its-fou_1474291.png) > “Twitter is not a business. I know its founders would like to think it is. It is, for the most part, a diversion.” [Mark McKinnon](https://sms4smile.com/quotes/author/mark-mckinnon/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. He argues that a platform’s primary function is entertainment, not profit, despite its founders’ business aspirations. **In simple terms:** Twitter is mainly a distraction. Key Takeaway Recognize the true purpose of tools. Themes technology business media distraction purpose Mood critical analytical Type philosophical inspirational When to use this quote - social media management - marketing - product design - digital wellbeing Key Concepts attention economy platform strategy user behavior Questions to Reflect On - Are you using tools or being used? - How does distraction affect productivity? A Different Perspective Monetization can conflict with user experience. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Business Know](https://sms4smile.com/quotes/about/business-know-350224/) [Diversion](https://sms4smile.com/quotes/about/diversion/) [Founders](https://sms4smile.com/quotes/about/founders/) [Founders Like](https://sms4smile.com/quotes/about/founders-like-2264002/) [Know](https://sms4smile.com/quotes/about/know/) [Know Founders](https://sms4smile.com/quotes/about/know-founders-5357295/) [Like](https://sms4smile.com/quotes/about/like/) [Most](https://sms4smile.com/quotes/about/most/) [Part](https://sms4smile.com/quotes/about/part/) [Think](https://sms4smile.com/quotes/about/think/) [Think Diversion](https://sms4smile.com/quotes/about/think-diversion-5357294/) [Twitter](https://sms4smile.com/quotes/about/twitter/) [Twitter Business](https://sms4smile.com/quotes/about/twitter-business-3053296/) [Would](https://sms4smile.com/quotes/about/would/) ## Related quotes > [If you really don't understand what's relevant about Twitter for your business, think of it as the chance to network on a casual level…](https://sms4smile.com/quotes/hania-whitfield/if-you-really-don-t-understand-what-s-relevant-about-twitter-for-your/) [Hania Whitfield](https://sms4smile.com/quotes/author/hania-whitfield/) > [Really dig into projects people have worked on and call references; that is another thing that first time founders like to skip.](https://sms4smile.com/quotes/sam-altman/really-dig-into-projects-people-have-worked-on-and-call-references/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) > [Since 2011, Groupon has lost $730 million, and Zynga has lost just over $1 billion. 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And not all truths are complete.](https://sms4smile.com/quotes/mark-mckinnon/in-politics-not-all-lies-are-all-lies-and-not-all-truths-are-complete/) [Mark McKinnon](https://sms4smile.com/quotes/author/mark-mckinnon/) > [There's no question that many factors contribute to voters' perceptions about debates and who wins and who loses.](https://sms4smile.com/quotes/mark-mckinnon/there-s-no-question-that-many-factors-contribute-to-voters/) [Mark McKinnon](https://sms4smile.com/quotes/author/mark-mckinnon/) > [Presidential primary debates are an important part of our political process. 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It's like whatever I do business wise, it's…](https://sms4smile.com/quotes/snoop-dogg/i-m-a-business-first-and-foremost-so-whatever-my-business-is-it-s/) [Snoop Dogg](https://sms4smile.com/quotes/author/snoop-dogg/) > [Many early-stage entrepreneurs make one simple mistake: Describing this 'big picture' in vague concepts and words.](https://sms4smile.com/quotes/sunil-nagaraj/many-early-stage-entrepreneurs-make-one-simple-mistake-describing/) [Sunil Nagaraj](https://sms4smile.com/quotes/author/sunil-nagaraj/) > [Nobody has a crystal ball, and part of evolving a business plan is to say, 'I might have said we're going left, but I…](https://sms4smile.com/quotes/ryan-kavanaugh/nobody-has-a-crystal-ball-and-part-of-evolving-a-business-plan-is-to/) [Ryan Kavanaugh](https://sms4smile.com/quotes/author/ryan-kavanaugh/) > [I think a business guy is different from an artist. They walk different paths. Artists create the best outputs when they're having fun. And…](https://sms4smile.com/quotes/g-dragon/i-think-a-business-guy-is-different-from-an-artist-they-walk/) [G-Dragon](https://sms4smile.com/quotes/author/g-dragon/) > [ “\[S\]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. 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