---
title: "Meaning & Key Takeaway of: The NBA is never just a business. It's…"
description: "\"The NBA is never just a business. It's always business. It's always personal. All good businesses are personal. The best businesses are very personal.\"..."
image: "https://sms4smile.com/quotes/i/8a5/mark-cuban-889_best-business_the-nba-is-never-just-a-business-it-s-al_585512.jpg"
---

#  The NBA is never just a business. It's always business…

![“The NBA is never just a business. It's always business. It's always personal. All good businesses are personal. The best businesses are very personal.” quote by Mark Cuban](https://sms4smile.com/quotes/i/8a5/mark-cuban-889_best-business_the-nba-is-never-just-a-business-it-s-al_585512.jpg)   [Download](https://sms4smile.com/quotes/i/8a5/mark-cuban-889_best-business_the-nba-is-never-just-a-business-it-s-al_585512.jpg) [Open image](https://sms4smile.com/quotes/i/8a5/mark-cuban-889_best-business_the-nba-is-never-just-a-business-it-s-al_585512.jpg)

> “The NBA is never just a business. It's always business. It's always personal. All good businesses are personal. The best businesses are very personal.”

[Mark Cuban](https://sms4smile.com/quotes/author/mark-cuban/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Business success depends on personal relationships and genuine care, not just profit motives.

**In simple terms:** Business is personal, not just profit.

Key Takeaway

Prioritize personal connections in business.

Themes

business relationships personalization

Mood

strategic empathetic

Type

motivational practical

When to use this quote

- sales
- team building
- client service
- networking

Key Concepts

entrepreneurship leadership

Questions to Reflect On

- How do you balance personal care with business metrics?
- What personal touch can you add to your work?

A Different Perspective

Focusing only on personal ties may overlook market data and scalability.

★ ★ ★ ★ ★   No ratings yet

[Business](https://sms4smile.com/quotes/about/business/) [Business owners](https://sms4smile.com/quotes/about/business-owners/) [Business person](https://sms4smile.com/quotes/about/business-person/) [Football](https://sms4smile.com/quotes/about/football/) [Good business](https://sms4smile.com/quotes/about/good-business/) [Good week](https://sms4smile.com/quotes/about/good-week/) [Motivational business](https://sms4smile.com/quotes/about/motivational-business/) [NBA](https://sms4smile.com/quotes/about/nba/) [Personal business](https://sms4smile.com/quotes/about/personal-business/) [Positive business](https://sms4smile.com/quotes/about/positive-business/) [Starting a business](https://sms4smile.com/quotes/about/starting-a-business/) [Starting week](https://sms4smile.com/quotes/about/starting-week/)

## Related quotes

> [All good businesses are personal. The best businesses are very personal.](https://sms4smile.com/quotes/mark-cuban/all-good-businesses-are-personal-the-best-businesses-are-very-personal/)

[Mark Cuban](https://sms4smile.com/quotes/author/mark-cuban/)

> [The NBA (National Basketball Association) is never just a business. It's always business. It's always personal. All good businesses are personal. The best businesses…](https://sms4smile.com/quotes/mark-cuban/the-nba-national-basketball-association-is-never-just-a-business-it-s/)

[Mark Cuban](https://sms4smile.com/quotes/author/mark-cuban/)

> [Animation can explain whatever the mind of man can conceive.](https://sms4smile.com/quotes/walt-disney/animation-can-explain-whatever-the-mind-of-man-can-conceive/)

[Walt Disney](https://sms4smile.com/quotes/author/walt-disney/)

> [If I'm going to make a genre film, it has to be personal and it has to be good.](https://sms4smile.com/quotes/robert-eggers/if-i-m-going-to-make-a-genre-film-it-has-to-be-personal-and-it-has-to/)

[Robert Eggers](https://sms4smile.com/quotes/author/robert-eggers/)

> [What good the prophet in the wilderness may do is incremental and personal. It's good for us to hear someone speak the irrational truth.…](https://sms4smile.com/quotes/george-saunders/what-good-the-prophet-in-the-wilderness-may-do-is-incremental-and/)

[George Saunders](https://sms4smile.com/quotes/author/george-saunders/)

> [Good businesses are the lifeblood of the economy. But, as responsible business people up and down the country know, the system too often allows…](https://sms4smile.com/quotes/clive-lewis/good-businesses-are-the-lifeblood-of-the-economy-but-as-responsible/)

[Clive Lewis](https://sms4smile.com/quotes/author/clive-lewis/)

> [Good businesses generate missions to drive their profits. Great businesses generate profits to drive their missions.](https://sms4smile.com/quotes/tony-hsieh/good-businesses-generate-missions-to-drive-their-profits-great/)

[Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/)

> [Facebook will figure out ways to allow people to have good businesses.](https://sms4smile.com/quotes/jonah-peretti/facebook-will-figure-out-ways-to-allow-people-to-have-good-businesses/)

[Jonah Peretti](https://sms4smile.com/quotes/author/jonah-peretti/)

> [Good businesses can survive a little bad management.](https://sms4smile.com/quotes/charlie-munger/good-businesses-can-survive-a-little-bad-management/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

> [“rather than worry about economic projections, these brilliant investors focus on finding good businesses at bargain prices within our resilient economy. On”](https://sms4smile.com/quotes/daniel-pecaut/rather-than-worry-about-economic-projections-these-brilliant/)

[Daniel Pecaut](https://sms4smile.com/quotes/author/daniel-pecaut/)

> [Good businesses will survive good times and bad times.](https://sms4smile.com/quotes/theo-paphitis/good-businesses-will-survive-good-times-and-bad-times/)

[Theo Paphitis](https://sms4smile.com/quotes/author/theo-paphitis/)

> [If I sound like a technology geek, that's probably because I am. But I also love running good businesses.](https://sms4smile.com/quotes/lisa-su/if-i-sound-like-a-technology-geek-that-s-probably-because-i-am-but-i/)

[Lisa Su](https://sms4smile.com/quotes/author/lisa-su/)

> [Almost all good businesses engage in 'pain today, gain tomorrow' activities.](https://sms4smile.com/quotes/charlie-munger/almost-all-good-businesses-engage-in-pain-today-gain-tomorrow/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

> [I'm really proud ofGunsmoke. We put on a good show every week-one that families could all watch together without offending anyone.](https://sms4smile.com/quotes/ken-curtis/i-m-really-proud-ofgunsmoke-we-put-on-a-good-show-every-week-one-that/)

[Ken Curtis](https://sms4smile.com/quotes/author/ken-curtis/)

> [I'm really proud of Gunsmoke. We put on a good show every week - one that families could all watch together without offending anyone.](https://sms4smile.com/quotes/ken-curtis/i-m-really-proud-of-gunsmoke-we-put-on-a-good-show-every-week-one/)

[Ken Curtis](https://sms4smile.com/quotes/author/ken-curtis/)

## More by Mark Cuban

> [At least before my hip replacement, I had a quick first step. I could get by you off the dribble. My business game is…](https://sms4smile.com/quotes/mark-cuban/at-least-before-my-hip-replacement-i-had-a-quick-first-step-i-could/)

[Mark Cuban](https://sms4smile.com/quotes/author/mark-cuban/)

> [Culture is very important to the Mavs… It isn't about who talks the most or the loudest. It is about the demeanor and attitude…](https://sms4smile.com/quotes/mark-cuban/culture-is-very-important-to-the-mavs-it-isn-t-about-who-talks-the/)

[Mark Cuban](https://sms4smile.com/quotes/author/mark-cuban/)

> [I have always been selling. I always had something going on. That was just my nature.](https://sms4smile.com/quotes/mark-cuban/i-have-always-been-selling-i-always-had-something-going-on-that-was/)

[Mark Cuban](https://sms4smile.com/quotes/author/mark-cuban/)

> [I can turn an idea into a business before you know it's going to be important. My first step will blow by you.](https://sms4smile.com/quotes/mark-cuban/i-can-turn-an-idea-into-a-business-before-you-know-it-s-going-to-be/)

[Mark Cuban](https://sms4smile.com/quotes/author/mark-cuban/)

> [Sales Cure All. Know how your company will make money and how you will actually make sales.](https://sms4smile.com/quotes/mark-cuban/sales-cure-all-know-how-your-company-will-make-money-and-how-you-will/)

[Mark Cuban](https://sms4smile.com/quotes/author/mark-cuban/)

> [The people I don't like to work with are people like me. I need people who can complement my skill set, people who can…](https://sms4smile.com/quotes/mark-cuban/the-people-i-don-t-like-to-work-with-are-people-like-me-i-need-people/)

[Mark Cuban](https://sms4smile.com/quotes/author/mark-cuban/)

> [TV is no longer the best alternative to boredom. To kids not old enough for Snapchat, music is the best alternative to boredom. For…](https://sms4smile.com/quotes/mark-cuban/tv-is-no-longer-the-best-alternative-to-boredom-to-kids-not-old/)

[Mark Cuban](https://sms4smile.com/quotes/author/mark-cuban/)

> [When you first start working for me, directly for me, I micromanage until I trust you.](https://sms4smile.com/quotes/mark-cuban/when-you-first-start-working-for-me-directly-for-me-i-micromanage/)

[Mark Cuban](https://sms4smile.com/quotes/author/mark-cuban/)

> [What I’ve learned is that if you really want to be successful at something, you’ll find that you put the time in. You won’t…](https://sms4smile.com/quotes/mark-cuban/what-i-ve-learned-is-that-if-you-really-want-to-be-successful-at/)

[Mark Cuban](https://sms4smile.com/quotes/author/mark-cuban/)

> [You could be beaten down by anybody and by everybody and it doesn't matter what everybody else thinks it's how you see yourself and…](https://sms4smile.com/quotes/mark-cuban/you-could-be-beaten-down-by-anybody-and-by-everybody-and-it-doesn-t/)

[Mark Cuban](https://sms4smile.com/quotes/author/mark-cuban/)

> [If you don't follow the stock market, you are missing some amazing drama.](https://sms4smile.com/quotes/mark-cuban/if-you-don-t-follow-the-stock-market-you-are-missing-some-amazing/)

[Mark Cuban](https://sms4smile.com/quotes/author/mark-cuban/)

> [Leaders are not dogmatic. They are principled and know that change is never easy, but when it's necessary, they must lead.](https://sms4smile.com/quotes/mark-cuban/leaders-are-not-dogmatic-they-are-principled-and-know-that-change-is/)

[Mark Cuban](https://sms4smile.com/quotes/author/mark-cuban/)

> [If I see a black kid in a hoodie and it's late at night, I'm walking to the other side of the street. And…](https://sms4smile.com/quotes/mark-cuban/if-i-see-a-black-kid-in-a-hoodie-and-it-s-late-at-night-i-m-walking/)

[Mark Cuban](https://sms4smile.com/quotes/author/mark-cuban/)

> [Every job in a company is important. Unless you experience a wide range of those jobs, I don't think you are as well prepared…](https://sms4smile.com/quotes/mark-cuban/every-job-in-a-company-is-important-unless-you-experience-a-wide/)

[Mark Cuban](https://sms4smile.com/quotes/author/mark-cuban/)

> [Go out there and get rich. Get so obnoxiously rich that when that tax bill comes, your first thought will be to choke on…](https://sms4smile.com/quotes/mark-cuban/go-out-there-and-get-rich-get-so-obnoxiously-rich-that-when-that-tax/)

[Mark Cuban](https://sms4smile.com/quotes/author/mark-cuban/)

[Explore all 339 Mark Cuban quotes ](https://sms4smile.com/quotes/author/mark-cuban/)

## More Best business quotes

> [Friends don't always make the best of business partners.](https://sms4smile.com/quotes/chris-campbell/friends-don-t-always-make-the-best-of-business-partners/)

Chris Campbell

> [If you're going to be thinking anyway, think big!](https://sms4smile.com/quotes/donald-trump/if-you-re-going-to-be-thinking-anyway-think-big/)

[Donald Trump](https://sms4smile.com/quotes/author/donald-trump/)

> [Once you find something you love to do, be the best at doing it.](https://sms4smile.com/quotes/debbi-fields/once-you-find-something-you-love-to-do-be-the-best-at-doing-it/)

[Debbi Fields](https://sms4smile.com/quotes/author/debbi-fields/)

> [My best business decision was becoming a writer as well as a director, and learning all aspects of the filmmaking craft. My worst business…](https://sms4smile.com/quotes/alrick-brown/my-best-business-decision-was-becoming-a-writer-as-well-as-a-director/)

[Alrick Brown](https://sms4smile.com/quotes/author/alrick-brown/)

> [If you think you can't, you're right.](https://sms4smile.com/quotes/carol-bartz/if-you-think-you-can-t-you-re-right/)

[Carol Bartz](https://sms4smile.com/quotes/author/carol-bartz/)

> [“A healthy life is the best business plan ever written.”](https://sms4smile.com/quotes/linsey-mills/a-healthy-life-is-the-best-business-plan-ever-written/)

[Linsey Mills](https://sms4smile.com/quotes/author/linsey-mills/)

> [“The best business people are show people, as are the most effective educators and the most compassionate physicians. Whether consciously or not, they operate…](https://sms4smile.com/quotes/bruce-kasanoff/the-best-business-people-are-show-people-as-are-the-most-effective/)

Bruce Kasanoff

> [The best business returns are usually achieved by companies that are doing something quite similar today to what they were doing five or ten…](https://sms4smile.com/quotes/warren-buffett/the-best-business-returns-are-usually-achieved-by-companies-that-are/)

[Warren Buffett](https://sms4smile.com/quotes/author/warren-buffett/)

> [As I've said, in 2007, we're free to go and we'll just have to do what's best for the business.](https://sms4smile.com/quotes/mario-lemieux/as-i-ve-said-in-2007-we-re-free-to-go-and-we-ll-just-have-to-do-what/)

[Mario Lemieux](https://sms4smile.com/quotes/author/mario-lemieux/)

> [The 'Love Island' team are the best in the business.](https://sms4smile.com/quotes/laura-whitmore/the-love-island-team-are-the-best-in-the-business/)

[Laura Whitmore](https://sms4smile.com/quotes/author/laura-whitmore/)

> [I am personally a big believer that technology is the biggest driver of human development, and if you can use technology to benefit people,…](https://sms4smile.com/quotes/mukesh-ambani/i-am-personally-a-big-believer-that-technology-is-the-biggest-driver/)

[Mukesh Ambani](https://sms4smile.com/quotes/author/mukesh-ambani/)

> [The Male Factor is the singularly best business book for women I've read in years. This well-researched yet thoroughly readable book is rich with…](https://sms4smile.com/quotes/lois-p-frankel/the-male-factor-is-the-singularly-best-business-book-for-women-i-ve/)

[Lois P Frankel](https://sms4smile.com/quotes/author/lois-p-frankel/)

> [A lot of people have ideas, but there are few who decide to do something about them now. Not tomorrow. Not next week. But…](https://sms4smile.com/quotes/nolan-bushnell/a-lot-of-people-have-ideas-but-there-are-few-who-decide-to-do/)

[Nolan Bushnell](https://sms4smile.com/quotes/author/nolan-bushnell/)

> [Everything I do and everything Pixar does is based on a simple rule: Quality is the best business plan, period.](https://sms4smile.com/quotes/john-lasseter/everything-i-do-and-everything-pixar-does-is-based-on-a-simple-rule/)

[John Lasseter](https://sms4smile.com/quotes/author/john-lasseter/)

> [Working on the right thing is probably more important than working hard.](https://sms4smile.com/quotes/caterina-fake/working-on-the-right-thing-is-probably-more-important-than-working/)

[Caterina Fake](https://sms4smile.com/quotes/author/caterina-fake/)

Browse all 65 Best business quotes

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "The NBA is never just a business. It's always business. It's always personal. All good businesses are personal. The best businesses are very personal.",
            "creator": {
                "@type": "Person",
                "name": "Mark Cuban"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/mark-cuban/the-nba-is-never-just-a-business-it-s-always-business-it-s-always/",
            "about": {
                "@type": "Thing",
                "name": "Best business"
            },
            "@id": "https://sms4smile.com/quotes/mark-cuban/the-nba-is-never-just-a-business-it-s-always-business-it-s-always/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/8a5/mark-cuban-889_best-business_the-nba-is-never-just-a-business-it-s-al_585512.jpg",
                "contentUrl": "https://sms4smile.com/quotes/i/8a5/mark-cuban-889_best-business_the-nba-is-never-just-a-business-it-s-al_585512.jpg",
                "url": "https://sms4smile.com/quotes/i/8a5/mark-cuban-889_best-business_the-nba-is-never-just-a-business-it-s-al_585512.jpg",
                "width": 1080,
                "height": 1080,
                "caption": "“The NBA is never just a business. It's always business. It's always personal. All good businesses are…” — Mark Cuban",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Mark Cuban",
                    "item": "https://sms4smile.com/quotes/author/mark-cuban/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "The NBA is never just a...",
                    "item": "https://sms4smile.com/quotes/mark-cuban/the-nba-is-never-just-a-business-it-s-always-business-it-s-always/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/mark-cuban/the-nba-is-never-just-a-business-it-s-always-business-it-s-always/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
