--- title: "Meaning & Key Takeaway of: 'Survivor' wouldn't have happened had I…" description: "\"'Survivor' wouldn't have happened had I not gone out there and helped CBS to sell sponsors to finance the first one. Part of my thinking on 'Survivor' ..." image: "https://sms4smile.com/quotes/i/6aa/mark-burnett-14300_big_survivor-wouldn-t-have-happened-had-i-no_2158420.jpg" --- # 'Survivor' wouldn't have happened had I not gone out there… ![“'Survivor' wouldn't have happened had I not gone out there and helped CBS to sell sponsors to finance the first one. Part of my thinking on 'Survivor' was that it should have rewards that are corporate brands. A Big Mac, one thimble-full of Coca-Cola.” quote by Mark Burnett](https://sms4smile.com/quotes/i/6aa/mark-burnett-14300_big_survivor-wouldn-t-have-happened-had-i-no_2158420.jpg) [Download](https://sms4smile.com/quotes/i/6aa/mark-burnett-14300_big_survivor-wouldn-t-have-happened-had-i-no_2158420.jpg) [Open image](https://sms4smile.com/quotes/i/6aa/mark-burnett-14300_big_survivor-wouldn-t-have-happened-had-i-no_2158420.jpg) > “'Survivor' wouldn't have happened had I not gone out there and helped CBS to sell sponsors to finance the first one. Part of my thinking on 'Survivor' was that it should have rewards that are corporate brands. A Big Mac, one thimble-full of Coca-Cola.” [Mark Burnett](https://sms4smile.com/quotes/author/mark-burnett/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Burnett explains that corporate sponsorships were integral to Survivor’s creation, suggesting product placements like a Big Mac or Coca‑Cola as rewards to fund the show. **In simple terms:** Corporate sponsors helped launch Survivor, using product rewards to finance it. Key Takeaway Leverage brand partnerships for funding creative projects. Themes television production marketing brand integration rewards funding Mood creative pragmatic entrepreneurial Type media business innovation When to use this quote - TV show development - event planning - sports leagues - online content creation Key Concepts sponsorship models product placement audience engagement budgeting Questions to Reflect On - Which brands align with your project’s values? - How to balance sponsor visibility with content integrity? A Different Perspective Relying on sponsors can limit creative control and audience perception. ★ ★ ★ ★ ★ No ratings yet [Corporate](https://sms4smile.com/quotes/about/corporate/) [Finance](https://sms4smile.com/quotes/about/finance/) [Rewards](https://sms4smile.com/quotes/about/rewards/) [Survivor](https://sms4smile.com/quotes/about/survivor/) [Television](https://sms4smile.com/quotes/about/television/) [Thinking](https://sms4smile.com/quotes/about/thinking/) ## Related quotes > [CBS has received a strong and positive response from the YouTube community about the quality of its programming.](https://sms4smile.com/quotes/chad-hurley/cbs-has-received-a-strong-and-positive-response-from-the-youtube/) [Chad Hurley](https://sms4smile.com/quotes/author/chad-hurley/) > [I love being a part of CBS.](https://sms4smile.com/quotes/jim-nantz/i-love-being-a-part-of-cbs/) [Jim Nantz](https://sms4smile.com/quotes/author/jim-nantz/) > [I was working for a Swedish TV show - I'm Swedish - who basically did kind of spectacular stories. 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Pre-'Survivor,' I did a series on cable called 'Eco-Challenge,' an adventure race with experts mainly, and here we have…](https://sms4smile.com/quotes/mark-burnett/i-ve-always-liked-adventure-television-pre-survivor-i-did-a-series-on/) [Mark Burnett](https://sms4smile.com/quotes/author/mark-burnett/) > [The way I see it, more people are wired with broadband from 9 to 5 during the day than watch TV at night. So…](https://sms4smile.com/quotes/mark-burnett/the-way-i-see-it-more-people-are-wired-with-broadband-from-9-to-5/) [Mark Burnett](https://sms4smile.com/quotes/author/mark-burnett/) > [I learned firsthand that there would simply be no wars if people engaged in real conversation.](https://sms4smile.com/quotes/mark-burnett/i-learned-firsthand-that-there-would-simply-be-no-wars-if-people/) [Mark Burnett](https://sms4smile.com/quotes/author/mark-burnett/) > [I look at decisions like - it's like an Indiana Jones movie. The guy comes to a rope ladder, and he's being chased. 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