--- title: "Meaning & Key Takeaway of: Every founder has a plan until it’s time…" description: "\"“Every founder has a plan until it’s time to launch. I launch first and plan later, we’re not the same.”\" — Marion Bekoe" image: "https://sms4smile.com/quotes/i/b55/marion-bekoe-2552_business-quotes_every-founder-has-a-plan-until-it-s-time_15094.jpg" --- # Every founder has a plan until it’s time to launch. I… ![“Every founder has a plan until it’s time to launch. I launch first and plan later, we’re not the same.” quote by Marion Bekoe](https://sms4smile.com/quotes/i/b55/marion-bekoe-2552_business-quotes_every-founder-has-a-plan-until-it-s-time_15094.jpg) [Download](https://sms4smile.com/quotes/i/b55/marion-bekoe-2552_business-quotes_every-founder-has-a-plan-until-it-s-time_15094.jpg) [Open image](https://sms4smile.com/quotes/i/b55/marion-bekoe-2552_business-quotes_every-founder-has-a-plan-until-it-s-time_15094.jpg) > ““Every founder has a plan until it’s time to launch. I launch first and plan later, we’re not the same.”” [Marion Bekoe](https://sms4smile.com/quotes/author/marion-bekoe/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Execution often outpaces planning; real progress comes from acting before perfecting the plan. **In simple terms:** Action precedes strategy. Key Takeaway Launch first, refine later. Themes entrepreneurship risk-taking execution adaptability learning Mood determined optimistic Type advice observation When to use this quote - starting a startup - product rollout - pivoting after launch Key Concepts planning vs. action timing iteration Practical Applications - rapid prototyping - market testing Questions to Reflect On - What risks are acceptable when you prioritize speed? - How can you balance planning with decisive action? A Different Perspective Premature launches can waste resources if the product is not viable. ★ ★ ★ ★ ★ No ratings yet [Business quotes](https://sms4smile.com/quotes/about/business-quotes/) [Customer](https://sms4smile.com/quotes/about/customer/) [Entrepreneurship](https://sms4smile.com/quotes/about/entrepreneurship/) [Entrepreneurship-quotes](https://sms4smile.com/quotes/about/entrepreneurship-quotes/) [Founder](https://sms4smile.com/quotes/about/founder/) [Inspirational quotes](https://sms4smile.com/quotes/about/inspirational-quotes/) [Marion-bekoe](https://sms4smile.com/quotes/about/marion-bekoe/) [Marion-bekoe-quotes](https://sms4smile.com/quotes/about/marion-bekoe-quotes/) [Motivational quotes](https://sms4smile.com/quotes/about/motivational-quotes/) [Strategy](https://sms4smile.com/quotes/about/strategy/) [Time](https://sms4smile.com/quotes/about/time/) ## Related quotes > [Life is a mystery, time will unveil. In the mean time, trust the Founder's plan that your life's strategy will have an expected end!](https://sms4smile.com/quotes/anonymous/life-is-a-mystery-time-will-unveil-in-the-mean-time-trust-the-founder/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“Visualize a way to make a specific part of your world a better place for all those living in it and not just yourself.…](https://sms4smile.com/quotes/michael-c-fanning/visualize-a-way-to-make-a-specific-part-of-your-world-a-better-place/) Michael C. Fanning > [There's always time to launch your dreams](https://sms4smile.com/quotes/maat-morrison/there-s-always-time-to-launch-your-dreams/) [Maat Morrison](https://sms4smile.com/quotes/author/maat-morrison/) > [If you don't have a plan for what you want, then you will probably find yourself buying into someone else's plan and later find…](https://sms4smile.com/quotes/jim-rohn/if-you-don-t-have-a-plan-for-what-you-want-then-you-will-probably/) [Jim Rohn](https://sms4smile.com/quotes/author/jim-rohn/) > [Tired minds don't plan well. Sleep first, plan later.](https://sms4smile.com/quotes/walter-reisch/tired-minds-don-t-plan-well-sleep-first-plan-later/) [Walter Reisch](https://sms4smile.com/quotes/author/walter-reisch/) > [I wanted to take some time before I launch my men's line so it took a little while before I launched it.](https://sms4smile.com/quotes/nandita-mahtani/i-wanted-to-take-some-time-before-i-launch-my-men-s-line-so-it-took-a/) [Nandita Mahtani](https://sms4smile.com/quotes/author/nandita-mahtani/) > [“Systematic way of attempting success is a plan”](https://sms4smile.com/quotes/mohammed-mushtaq-gk/systematic-way-of-attempting-success-is-a-plan/) [Mohammed Mushtaq GK](https://sms4smile.com/quotes/author/mohammed-mushtaq-gk/) > [“Seeds you plant today determine the harvest you reap tomorrow.”](https://sms4smile.com/quotes/matshona-dhliwayo/seeds-you-plant-today-determine-the-harvest-you-reap-tomorrow/) [Matshona Dhliwayo](https://sms4smile.com/quotes/author/matshona-dhliwayo/) > [“To get new result, plan out new strategies.”](https://sms4smile.com/quotes/sunday-adelaja/to-get-new-result-plan-out-new-strategies/) [Sunday Adelaja](https://sms4smile.com/quotes/author/sunday-adelaja/) > [“Plan for today, and you are prudent. Plan for tomorrow, and you are intelligent. Plan for today and tomorrow, and you are wise.”](https://sms4smile.com/quotes/matshona-dhliwayo/plan-for-today-and-you-are-prudent-plan-for-tomorrow-and-you-are/) [Matshona Dhliwayo](https://sms4smile.com/quotes/author/matshona-dhliwayo/) > [“Our feelings can still deceive us sometimes. They should always be followed with reason, just to make sure everything is according to plan.”](https://sms4smile.com/quotes/mwanandeke-kindembo/our-feelings-can-still-deceive-us-sometimes-they-should-always-be/) [Mwanandeke Kindembo](https://sms4smile.com/quotes/author/mwanandeke-kindembo/) > [“One who wishes to cross the ocean first builds a ship.”](https://sms4smile.com/quotes/matshona-dhliwayo/one-who-wishes-to-cross-the-ocean-first-builds-a-ship/) [Matshona Dhliwayo](https://sms4smile.com/quotes/author/matshona-dhliwayo/) > [“The Six Steps to Success: 1) Define Success 2) Devise a Plan 3) Execute and Overcome Adversity 4) Measure Results with Key Metrics 5) Revise the Plan 6) Work Hard”](https://sms4smile.com/quotes/ken-poirot/the-six-steps-to-success-1-define-success-2-devise-a-plan-3-execute/) [Ken Poirot](https://sms4smile.com/quotes/author/ken-poirot/) > [“Never quit on your dream, but learn to cut your losses and quit your plan if it is not working.”](https://sms4smile.com/quotes/ken-poirot/never-quit-on-your-dream-but-learn-to-cut-your-losses-and-quit-your/) [Ken Poirot](https://sms4smile.com/quotes/author/ken-poirot/) ## More by Marion Bekoe > [“I stood by you at your lowest, but you left me for another at your highest.”](https://sms4smile.com/quotes/marion-bekoe/i-stood-by-you-at-your-lowest-but-you-left-me-for-another-at-your/) [Marion Bekoe](https://sms4smile.com/quotes/author/marion-bekoe/) > [“Being trusted by a stranger is the highest privilege in business.”](https://sms4smile.com/quotes/marion-bekoe/being-trusted-by-a-stranger-is-the-highest-privilege-in-business/) [Marion Bekoe](https://sms4smile.com/quotes/author/marion-bekoe/) > [“Sometimes, the one who was never helped becomes the one who helps everyone.”](https://sms4smile.com/quotes/marion-bekoe/sometimes-the-one-who-was-never-helped-becomes-the-one-who-helps/) [Marion Bekoe](https://sms4smile.com/quotes/author/marion-bekoe/) > [“I look at you and see a life we’ve yet to build, a love that feels inevitable, waiting to unfold. I look at your face…](https://sms4smile.com/quotes/marion-bekoe/i-look-at-you-and-see-a-life-we-ve-yet-to-build-a-love-that-feels/) [Marion Bekoe](https://sms4smile.com/quotes/author/marion-bekoe/) > [“The abnormal ones stand out. Thankfully I'm abnormal.”](https://sms4smile.com/quotes/marion-bekoe/the-abnormal-ones-stand-out-thankfully-i-m-abnormal/) [Marion Bekoe](https://sms4smile.com/quotes/author/marion-bekoe/) > [“You don't give up when you can't give up.”](https://sms4smile.com/quotes/marion-bekoe/you-don-t-give-up-when-you-can-t-give-up/) [Marion Bekoe](https://sms4smile.com/quotes/author/marion-bekoe/) > [“I came with nothing, but I will leave with how I inspired, helped, and eased the lives of others, and that is everything.”](https://sms4smile.com/quotes/marion-bekoe/i-came-with-nothing-but-i-will-leave-with-how-i-inspired-helped-and/) [Marion Bekoe](https://sms4smile.com/quotes/author/marion-bekoe/) > [“I find the right ones, but time reveals who truly stays right.”](https://sms4smile.com/quotes/marion-bekoe/i-find-the-right-ones-but-time-reveals-who-truly-stays-right/) [Marion Bekoe](https://sms4smile.com/quotes/author/marion-bekoe/) > [“Keep going, your struggle today becomes someone else’s hope tomorrow.”](https://sms4smile.com/quotes/marion-bekoe/keep-going-your-struggle-today-becomes-someone-else-s-hope-tomorrow/) [Marion Bekoe](https://sms4smile.com/quotes/author/marion-bekoe/) > [“Life may be unfair, but I’ve shaped my path to be fair to all who cross it.”](https://sms4smile.com/quotes/marion-bekoe/life-may-be-unfair-but-i-ve-shaped-my-path-to-be-fair-to-all-who/) [Marion Bekoe](https://sms4smile.com/quotes/author/marion-bekoe/) > [“Celebrate each step of your accomplishments, for many wish to do, yet only a few do. You are one of the few.”](https://sms4smile.com/quotes/marion-bekoe/celebrate-each-step-of-your-accomplishments-for-many-wish-to-do-yet/) [Marion Bekoe](https://sms4smile.com/quotes/author/marion-bekoe/) > [“Success requires a bit of sanity and a lot of madness. I’m all in on the madness.”](https://sms4smile.com/quotes/marion-bekoe/success-requires-a-bit-of-sanity-and-a-lot-of-madness-i-m-all-in-on/) [Marion Bekoe](https://sms4smile.com/quotes/author/marion-bekoe/) > [“Everything won’t be okay, no one’s coming to save you. That’s a lie, you just haven’t met me yet.”](https://sms4smile.com/quotes/marion-bekoe/everything-won-t-be-okay-no-one-s-coming-to-save-you-that-s-a-lie-you/) [Marion Bekoe](https://sms4smile.com/quotes/author/marion-bekoe/) > [“I inspire or intimidate; depends on your perception.”](https://sms4smile.com/quotes/marion-bekoe/i-inspire-or-intimidate-depends-on-your-perception/) [Marion Bekoe](https://sms4smile.com/quotes/author/marion-bekoe/) > [“The greatest victories are born from the lessons of defeat.”](https://sms4smile.com/quotes/marion-bekoe/the-greatest-victories-are-born-from-the-lessons-of-defeat/) [Marion Bekoe](https://sms4smile.com/quotes/author/marion-bekoe/) [Explore all 161 Marion Bekoe quotes ](https://sms4smile.com/quotes/author/marion-bekoe/) ## More Business quotes quotes > [“As long as we’re breathing, we have a chance to start over and build a stable future.”](https://sms4smile.com/quotes/kim-ha-campbell/as-long-as-we-re-breathing-we-have-a-chance-to-start-over-and-build-a/) [Kim Ha Campbell](https://sms4smile.com/quotes/author/kim-ha-campbell/) > [“A small businesses ability to gain an edge for a profitable niche is not by just focusing on the dynamic market gap, but by…](https://sms4smile.com/quotes/wayne-chirisa/a-small-businesses-ability-to-gain-an-edge-for-a-profitable-niche-is/) [Wayne Chirisa](https://sms4smile.com/quotes/author/wayne-chirisa/) > [“Being trusted by a stranger is the highest privilege in business.”](https://sms4smile.com/quotes/marion-bekoe/being-trusted-by-a-stranger-is-the-highest-privilege-in-business/) [Marion Bekoe](https://sms4smile.com/quotes/author/marion-bekoe/) > [“Personally, I believe in tools that close the gap between professionals and beginners, understanding that — push comes to shove — this is a…](https://sms4smile.com/quotes/laura-busche/personally-i-believe-in-tools-that-close-the-gap-between/) [Laura Busche](https://sms4smile.com/quotes/author/laura-busche/) > [“The abnormal ones stand out. Thankfully I'm abnormal.”](https://sms4smile.com/quotes/marion-bekoe/the-abnormal-ones-stand-out-thankfully-i-m-abnormal/) [Marion Bekoe](https://sms4smile.com/quotes/author/marion-bekoe/) > [“You do not own your employer brand. It is owned by your employees.”](https://sms4smile.com/quotes/harjeet-khanduja/you-do-not-own-your-employer-brand-it-is-owned-by-your-employees/) [Harjeet Khanduja](https://sms4smile.com/quotes/author/harjeet-khanduja/) > [“The most important job of the top dog is to mingle with subordinates at every strata.”](https://sms4smile.com/quotes/haresh-sippy/the-most-important-job-of-the-top-dog-is-to-mingle-with-subordinates/) [Haresh Sippy](https://sms4smile.com/quotes/author/haresh-sippy/) > [“Love your work and success is your next customer.”](https://sms4smile.com/quotes/alin-sav/love-your-work-and-success-is-your-next-customer/) [Alin Sav](https://sms4smile.com/quotes/author/alin-sav/) > [“Caring and a sense of purpose evoke better performance than pressure and fear. The idea that only obsessive egomaniacs can produce breakthroughs is nonsense.”](https://sms4smile.com/quotes/brian-de-haaff/caring-and-a-sense-of-purpose-evoke-better-performance-than-pressure/) [Brian de Haaff](https://sms4smile.com/quotes/author/brian-de-haaff/) > [“Do what you know and what you do best, even when the situations or circumstance don’t favor you. Don’t lose focus on the end…](https://sms4smile.com/quotes/de-philosopher-dj-kyos/do-what-you-know-and-what-you-do-best-even-when-the-situations-or/) De philosopher DJ Kyos > [“To me everything in business boils down to this: do you genuinely care about your customers - or just their cash?”](https://sms4smile.com/quotes/rasheed-ogunlaru/to-me-everything-in-business-boils-down-to-this-do-you-genuinely-care/) [Rasheed Ogunlaru](https://sms4smile.com/quotes/author/rasheed-ogunlaru/) > [“Objectives are only words written on paper without passion and desire”](https://sms4smile.com/quotes/w-t-albright/objectives-are-only-words-written-on-paper-without-passion-and-desire/) W.T. Albright > [“Reach - The art of relentlessly pursuing a divine assigned goal or objective beyond expectations.”](https://sms4smile.com/quotes/catherine-crumber/reach-the-art-of-relentlessly-pursuing-a-divine-assigned-goal-or/) Catherine Crumber > [“Emotions must not be part of the decision process: decisions must be clinical and well calculated.”](https://sms4smile.com/quotes/alex-dube/emotions-must-not-be-part-of-the-decision-process-decisions-must-be/) Alex Dube > [“We all need salespeople with humility, honesty, integrity, empathy and an old-fashioned work ethic that ensures the job gets done.”](https://sms4smile.com/quotes/chris-murray/we-all-need-salespeople-with-humility-honesty-integrity-empathy-and/) [Chris Murray](https://sms4smile.com/quotes/author/chris-murray/) [Browse all 489 Business quotes quotes ](https://sms4smile.com/quotes/about/business-quotes/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“Every founder has a plan until it’s time to launch. I launch first and plan later, we’re not the same.”", "creator": { "@type": "Person", "name": "Marion Bekoe" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/marion-bekoe/every-founder-has-a-plan-until-it-s-time-to-launch-i-launch-first-and/", "about": { "@type": "Thing", "name": "Business quotes" }, "@id": "https://sms4smile.com/quotes/marion-bekoe/every-founder-has-a-plan-until-it-s-time-to-launch-i-launch-first-and/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/b55/marion-bekoe-2552_business-quotes_every-founder-has-a-plan-until-it-s-time_15094.jpg", "contentUrl": "https://sms4smile.com/quotes/i/b55/marion-bekoe-2552_business-quotes_every-founder-has-a-plan-until-it-s-time_15094.jpg", "url": "https://sms4smile.com/quotes/i/b55/marion-bekoe-2552_business-quotes_every-founder-has-a-plan-until-it-s-time_15094.jpg", "width": 1080, "height": 1080, "caption": "“Every founder has a plan until it’s time to launch. I launch first and plan later, we’re not the same.” — Marion Bekoe", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Marion Bekoe", "item": "https://sms4smile.com/quotes/author/marion-bekoe/" }, { "@type": "ListItem", "position": 4, "name": "“Every founder has a plan until...", "item": "https://sms4smile.com/quotes/marion-bekoe/every-founder-has-a-plan-until-it-s-time-to-launch-i-launch-first-and/" } ], "@id": "https://sms4smile.com/quotes/marion-bekoe/every-founder-has-a-plan-until-it-s-time-to-launch-i-launch-first-and/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```