--- title: "Meaning & Key Takeaway of: To me, the most important thing is, what…" description: "\"To me, the most important thing is, what do our customers think.\" — Maria Rodale" image: "https://sms4smile.com/quotes/i/839/maria-rodale-26498_customer_to-me-the-most-important-thing-is-what-d_2482793.png" --- # To me, the most important thing is, what do our customers… ![“To me, the most important thing is, what do our customers think.” quote by Maria Rodale](https://sms4smile.com/quotes/i/839/maria-rodale-26498_customer_to-me-the-most-important-thing-is-what-d_2482793.png) [Download](https://sms4smile.com/quotes/i/839/maria-rodale-26498_customer_to-me-the-most-important-thing-is-what-d_2482793.png) [Open image](https://sms4smile.com/quotes/i/839/maria-rodale-26498_customer_to-me-the-most-important-thing-is-what-d_2482793.png) > “To me, the most important thing is, what do our customers think.” [Maria Rodale](https://sms4smile.com/quotes/author/maria-rodale/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Customer perception is the central metric for business success. **In simple terms:** Customers' thoughts matter most. Key Takeaway Prioritize listening to customers. Themes business customer focus marketing Mood practical focused Type business motivational When to use this quote - product development - customer service - brand strategy Key Concepts customer perception feedback loops value creation Questions to Reflect On - How do you gather honest feedback? - When to trust intuition over data? A Different Perspective Overemphasis can ignore internal innovation. ★ ★ ★ ★ ★ No ratings yet [Customer](https://sms4smile.com/quotes/about/customer/) [Important things](https://sms4smile.com/quotes/about/important-things/) [Thinking](https://sms4smile.com/quotes/about/thinking/) ## Related quotes > [Marketing has always been about the same thing - who your customers are and where they are.](https://sms4smile.com/quotes/anonymous/marketing-has-always-been-about-the-same-thing-who-your-customers-are/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [My pet hate, with customers, is those that think it's all about wallets.](https://sms4smile.com/quotes/marco-pierre-white/my-pet-hate-with-customers-is-those-that-think-it-s-all-about-wallets/) [Marco Pierre White](https://sms4smile.com/quotes/author/marco-pierre-white/) > [Your ‘brand’ is what your customers think of you, not what you think of you.](https://sms4smile.com/quotes/jon-taffer/your-brand-is-what-your-customers-think-of-you-not-what-you-think-of/) [Jon Taffer](https://sms4smile.com/quotes/author/jon-taffer/) > [Because of the nature of my background in modeling, I'm really used to using the best products around. And I just wanted to offer…](https://sms4smile.com/quotes/kam-williams/because-of-the-nature-of-my-background-in-modeling-i-m-really-used-to/) [Kam Williams](https://sms4smile.com/quotes/author/kam-williams/) > [You have to know what your customers think about your product and where you sit, relatively speaking. You have to know what's working and…](https://sms4smile.com/quotes/andy-jassy/you-have-to-know-what-your-customers-think-about-your-product-and/) [Andy Jassy](https://sms4smile.com/quotes/author/andy-jassy/) > [We have a mantra: don't be evil, which is to do the best things we know how for our users, for our customers, for…](https://sms4smile.com/quotes/larry-page/we-have-a-mantra-don-t-be-evil-which-is-to-do-the-best-things-we-know/) [Larry Page](https://sms4smile.com/quotes/author/larry-page/) > [And also, more and more businesses really want to do the right thing. They feel better about themselves, their workers feel better, and so…](https://sms4smile.com/quotes/paul-hawken/and-also-more-and-more-businesses-really-want-to-do-the-right-thing/) [Paul Hawken](https://sms4smile.com/quotes/author/paul-hawken/) > [The ad industry thinks their clients are their customers. They think the companies who pay for the production are the ones they are supposed…](https://sms4smile.com/quotes/simon-sinek/the-ad-industry-thinks-their-clients-are-their-customers-they-think/) [Simon Sinek](https://sms4smile.com/quotes/author/simon-sinek/) > [“Your brand is what your customers and potential customers think about you; your culture is who you say you are and how you do…](https://sms4smile.com/quotes/amber-hurdle/your-brand-is-what-your-customers-and-potential-customers-think-about/) [Amber Hurdle](https://sms4smile.com/quotes/author/amber-hurdle/) > [Never shake hands with colleagues in court; the customers think you're making deals.](https://sms4smile.com/quotes/john-mortimer/never-shake-hands-with-colleagues-in-court-the-customers-think-you-re/) [John Mortimer](https://sms4smile.com/quotes/author/john-mortimer/) > [Customers will always be nervous about lock-in, and I think the experience they had particularly with a company like Oracle, where it's a really…](https://sms4smile.com/quotes/andy-jassy/customers-will-always-be-nervous-about-lock-in-and-i-think-the/) [Andy Jassy](https://sms4smile.com/quotes/author/andy-jassy/) > [Since death is certain and the time of death is uncertain, what is the most important thing?](https://sms4smile.com/quotes/pema-ch-dr-n/since-death-is-certain-and-the-time-of-death-is-uncertain-what-is-the/) [Pema Chodron](https://sms4smile.com/quotes/author/pema-ch-dr-n/) > [I think the most important thing is to stay hopeful, to believe wonderful things are possible and do your best. Basically, to not give…](https://sms4smile.com/quotes/irena-a-hoffman/i-think-the-most-important-thing-is-to-stay-hopeful-to-believe/) [Irena A. Hoffman](https://sms4smile.com/quotes/author/irena-a-hoffman/) > [The next thing you do today will be the most important thing on your agenda, because, after all, you're doing it next. Well, perhaps…](https://sms4smile.com/quotes/seth-godin/the-next-thing-you-do-today-will-be-the-most-important-thing-on-your/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [You know, right now, the most important thing in my life is to make sure you understand that, first of all, I thank God…](https://sms4smile.com/quotes/stevie-ray-vaughan/you-know-right-now-the-most-important-thing-in-my-life-is-to-make/) [Stevie Ray Vaughan](https://sms4smile.com/quotes/author/stevie-ray-vaughan/) ## More by Maria Rodale > [Any time a new technology is introduced, like when TV was first invented, everybody was like, "Radio's dead."](https://sms4smile.com/quotes/maria-rodale/any-time-a-new-technology-is-introduced-like-when-tv-was-first/) [Maria Rodale](https://sms4smile.com/quotes/author/maria-rodale/) > [If you do just one thing to change the world, go organic.](https://sms4smile.com/quotes/maria-rodale/if-you-do-just-one-thing-to-change-the-world-go-organic/) [Maria Rodale](https://sms4smile.com/quotes/author/maria-rodale/) > [The biggest challenge I think every publisher is facing is how do we get readers to pay for content? So we're constantly testing, trying…](https://sms4smile.com/quotes/maria-rodale/the-biggest-challenge-i-think-every-publisher-is-facing-is-how-do-we/) [Maria Rodale](https://sms4smile.com/quotes/author/maria-rodale/) > [I am proud of all my ancestresses. They showed us that it's possible to do great things and still live a happy, pleasure filled…](https://sms4smile.com/quotes/maria-rodale/i-am-proud-of-all-my-ancestresses-they-showed-us-that-it-s-possible/) [Maria Rodale](https://sms4smile.com/quotes/author/maria-rodale/) > [Why do we keep believing that we can control nature,even as it banishes us repeatedly from our homes in search of new fertile ground?](https://sms4smile.com/quotes/maria-rodale/why-do-we-keep-believing-that-we-can-control-nature-even-as-it/) [Maria Rodale](https://sms4smile.com/quotes/author/maria-rodale/) > [We must make organic the conventional choice and not the exception available only to the rich and educated.](https://sms4smile.com/quotes/maria-rodale/we-must-make-organic-the-conventional-choice-and-not-the-exception/) [Maria Rodale](https://sms4smile.com/quotes/author/maria-rodale/) > [You can't just be in one thing and be comfortable in that one thing. You have to understand multiple things and how they all…](https://sms4smile.com/quotes/maria-rodale/you-can-t-just-be-in-one-thing-and-be-comfortable-in-that-one-thing/) [Maria Rodale](https://sms4smile.com/quotes/author/maria-rodale/) > [People develop their health habits when they're kids, and that carries through their whole life.](https://sms4smile.com/quotes/maria-rodale/people-develop-their-health-habits-when-they-re-kids-and-that-carries/) [Maria Rodale](https://sms4smile.com/quotes/author/maria-rodale/) > [My goal is to create a sustainable long-term business that, we're committed to print, we're rooted in print, but we're expanding into digital and…](https://sms4smile.com/quotes/maria-rodale/my-goal-is-to-create-a-sustainable-long-term-business-that-we-re/) [Maria Rodale](https://sms4smile.com/quotes/author/maria-rodale/) > [If you do just one thing—make one conscious choice—that can change the world, go organic. Buy organic food. Stop using chemicals and start supporting…](https://sms4smile.com/quotes/maria-rodale/if-you-do-just-one-thing-make-one-conscious-choice-that-can-change/) [Maria Rodale](https://sms4smile.com/quotes/author/maria-rodale/) > [I don't make promises.](https://sms4smile.com/quotes/maria-rodale/i-don-t-make-promises/) [Maria Rodale](https://sms4smile.com/quotes/author/maria-rodale/) > [When the internet came along, everybody said it would mean the death of television, newspapers. There is a dip, and it comes back to…](https://sms4smile.com/quotes/maria-rodale/when-the-internet-came-along-everybody-said-it-would-mean-the-death/) [Maria Rodale](https://sms4smile.com/quotes/author/maria-rodale/) > [To me one of the most important things is launching a children's book division.](https://sms4smile.com/quotes/maria-rodale/to-me-one-of-the-most-important-things-is-launching-a-children-s-book/) [Maria Rodale](https://sms4smile.com/quotes/author/maria-rodale/) > [I want to create this magical moment when a kid is sitting on a parent's lap and they're reading a story together where both…](https://sms4smile.com/quotes/maria-rodale/i-want-to-create-this-magical-moment-when-a-kid-is-sitting-on-a/) [Maria Rodale](https://sms4smile.com/quotes/author/maria-rodale/) > [For the first time in my life I feel truly free, truly strong and comfortable with who I am and what I stand for.…](https://sms4smile.com/quotes/maria-rodale/for-the-first-time-in-my-life-i-feel-truly-free-truly-strong-and/) [Maria Rodale](https://sms4smile.com/quotes/author/maria-rodale/) [Explore all 21 Maria Rodale quotes ](https://sms4smile.com/quotes/author/maria-rodale/) ## More Customer quotes > [“Start a business, not a startup”](https://sms4smile.com/quotes/anonymous/start-a-business-not-a-startup/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Amongst the financial Twitterati, the term 'muppets' has come to describe any client used and abused by some financial predator. I've adopted the term…](https://sms4smile.com/quotes/barry-ritholtz/amongst-the-financial-twitterati-the-term-muppets-has-come-to/) [Barry Ritholtz](https://sms4smile.com/quotes/author/barry-ritholtz/) > [Many early-stage entrepreneurs make one simple mistake: Describing this 'big picture' in vague concepts and words.](https://sms4smile.com/quotes/sunil-nagaraj/many-early-stage-entrepreneurs-make-one-simple-mistake-describing/) [Sunil Nagaraj](https://sms4smile.com/quotes/author/sunil-nagaraj/) > [The purpose of this book is to supply, in the form suitable for laymen, guidance in the adoption and execution of an investment policy.](https://sms4smile.com/quotes/benjamin-graham/the-purpose-of-this-book-is-to-supply-in-the-form-suitable-for-laymen/) [Benjamin Graham](https://sms4smile.com/quotes/author/benjamin-graham/) > [Don't think OF the market. Think AS the market.](https://sms4smile.com/quotes/michael-fishman/don-t-think-of-the-market-think-as-the-market/) Michael Fishman > [If Wall Street crashes, does Main Street follow? Not necessarily.](https://sms4smile.com/quotes/ben-bernanke/if-wall-street-crashes-does-main-street-follow-not-necessarily/) [Ben Bernanke](https://sms4smile.com/quotes/author/ben-bernanke/) > [The exact details of how you practice value investing will vary investor to investor, but the fundamental principle of scouring the world, looking for…](https://sms4smile.com/quotes/whitney-tilson/the-exact-details-of-how-you-practice-value-investing-will-vary/) [Whitney Tilson](https://sms4smile.com/quotes/author/whitney-tilson/) > [The best way to hold customers is to constantly figure out how to give them more for less.](https://sms4smile.com/quotes/philip-kotler/the-best-way-to-hold-customers-is-to-constantly-figure-out-how-to/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [Perhaps the most important reason to be skeptical of government inflation numbers is that the government, like a fox campaigning to guard a hen…](https://sms4smile.com/quotes/peter-schiff/perhaps-the-most-important-reason-to-be-skeptical-of-government/) [Peter Schiff](https://sms4smile.com/quotes/author/peter-schiff/) > [When the dollar collapses, it's not doing it in a vacuum. If the dollar loses value, it's doing so relative to some other currency.…](https://sms4smile.com/quotes/peter-schiff/when-the-dollar-collapses-it-s-not-doing-it-in-a-vacuum-if-the-dollar/) [Peter Schiff](https://sms4smile.com/quotes/author/peter-schiff/) > [Corporations invest in sophisticated CRM, or Customer Relationship Management, programs to effectively oversee their relationship with their customers at every point during the buying…](https://sms4smile.com/quotes/marc-ostrofsky/corporations-invest-in-sophisticated-crm-or-customer-relationship/) [Marc Ostrofsky](https://sms4smile.com/quotes/author/marc-ostrofsky/) > [I believe confusion is good. Worldwide market leaders gain when there is confusion in the market.](https://sms4smile.com/quotes/subhash-chandra/i-believe-confusion-is-good-worldwide-market-leaders-gain-when-there/) [Subhash Chandra](https://sms4smile.com/quotes/author/subhash-chandra/) > [Damn inflation, full speed ahead,' Greenspan has said in both action and word. I think an investor should believe him and invest accordingly.](https://sms4smile.com/quotes/bill-gross/damn-inflation-full-speed-ahead-greenspan-has-said-in-both-action-and/) [Bill Gross](https://sms4smile.com/quotes/author/bill-gross/) > [“When companies get big, they devote most of their care and feeding to the business that got them big. This is as it should…](https://sms4smile.com/quotes/eric-schmidt/when-companies-get-big-they-devote-most-of-their-care-and-feeding-to/) [Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/) > [“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.”](https://sms4smile.com/quotes/mokokoma-mokhonoana/salesmanship-is-usually-the-art-of-making-it-the-prospect-s-problem/) [Mokokoma Mokhonoana](https://sms4smile.com/quotes/author/mokokoma-mokhonoana/) [Browse all 9,257 Customer quotes ](https://sms4smile.com/quotes/about/customer/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "To me, the most important thing is, what do our customers think.", "creator": { "@type": "Person", "name": "Maria Rodale" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/maria-rodale/to-me-the-most-important-thing-is-what-do-our-customers-think/", "about": { "@type": "Thing", "name": "Customer" }, "@id": "https://sms4smile.com/quotes/maria-rodale/to-me-the-most-important-thing-is-what-do-our-customers-think/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/839/maria-rodale-26498_customer_to-me-the-most-important-thing-is-what-d_2482793.png", "contentUrl": "https://sms4smile.com/quotes/i/839/maria-rodale-26498_customer_to-me-the-most-important-thing-is-what-d_2482793.png", "url": "https://sms4smile.com/quotes/i/839/maria-rodale-26498_customer_to-me-the-most-important-thing-is-what-d_2482793.png", "width": 1080, "height": 1080, "caption": "“To me, the most important thing is, what do our customers think.” — Maria Rodale", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Maria Rodale", "item": "https://sms4smile.com/quotes/author/maria-rodale/" }, { "@type": "ListItem", "position": 4, "name": "To me, the most important thing...", "item": "https://sms4smile.com/quotes/maria-rodale/to-me-the-most-important-thing-is-what-do-our-customers-think/" } ], "@id": "https://sms4smile.com/quotes/maria-rodale/to-me-the-most-important-thing-is-what-do-our-customers-think/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```