---
title: "Meaning & Key Takeaway of: Creating groups is easy - but to make…"
description: "\"Creating groups is easy - but to make them meaningful and lasting, you have to give them a common identity that not only unites them but shows them why..."
image: "https://sms4smile.com/quotes/i/3e5/maria-konnikova-3691_easy_creating-groups-is-easy-but-to-make-them_2243520.jpg"
---

#  Creating groups is easy - but to make them meaningful and…

![“Creating groups is easy - but to make them meaningful and lasting, you have to give them a common identity that not only unites them but shows them why they are unique.” quote by Maria Konnikova](https://sms4smile.com/quotes/i/3e5/maria-konnikova-3691_easy_creating-groups-is-easy-but-to-make-them_2243520.jpg)   [Download](https://sms4smile.com/quotes/i/3e5/maria-konnikova-3691_easy_creating-groups-is-easy-but-to-make-them_2243520.jpg) [Open image](https://sms4smile.com/quotes/i/3e5/maria-konnikova-3691_easy_creating-groups-is-easy-but-to-make-them_2243520.jpg)

> “Creating groups is easy - but to make them meaningful and lasting, you have to give them a common identity that not only unites them but shows them why they are unique.”

[Maria Konnikova](https://sms4smile.com/quotes/author/maria-konnikova/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Meaningful groups need a shared identity that unifies members and highlights their distinct purpose.

**In simple terms:** Groups need a clear, shared identity to last.

Key Takeaway

Define a unifying purpose.

Themes

community identity purpose leadership cohesion

Mood

inspired determined

Type

motivational strategic

When to use this quote

- team building
- nonprofits
- clubs
- online forums

Key Concepts

social psychology group dynamics branding

Questions to Reflect On

- What core value can unite your group?
- How will you communicate uniqueness?

A Different Perspective

Identity alone may not sustain engagement without resources.

★ ★ ★ ★ ★   No ratings yet

[Identity](https://sms4smile.com/quotes/about/identity/)

## Related quotes

> [All of us need an identity which unites us with our neighbours, our countrymen, those people who are subject to the same rules and…](https://sms4smile.com/quotes/roger-scruton/all-of-us-need-an-identity-which-unites-us-with-our-neighbours-our/)

[Roger Scruton](https://sms4smile.com/quotes/author/roger-scruton/)

> [Human kindness can be found in all groups, even those which as a whole it would be easy to condemn.](https://sms4smile.com/quotes/anonymous/human-kindness-can-be-found-in-all-groups-even-those-which-as-a-whole/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [ “Tools that provide simple ways of creating groups lead to new groups, \[...\] and not just more groups but more kinds of groups.” ](https://sms4smile.com/quotes/clay-shirky/tools-that-provide-simple-ways-of-creating-groups-lead-to-new-groups/)

[Clay Shirky](https://sms4smile.com/quotes/author/clay-shirky/)

> [My coherence-creating groups are going to put out all this mischief-mongership in the world.](https://sms4smile.com/quotes/maharishi-mahesh-yogi/my-coherence-creating-groups-are-going-to-put-out-all-this-mischief/)

[Maharishi Mahesh Yogi](https://sms4smile.com/quotes/author/maharishi-mahesh-yogi/)

> [Florida is a place of unparalleled diversity of backgrounds, experiences and vision. It makes our culture unique, but it can also make it difficult…](https://sms4smile.com/quotes/jeb-bush/florida-is-a-place-of-unparalleled-diversity-of-backgrounds/)

[Jeb Bush](https://sms4smile.com/quotes/author/jeb-bush/)

> [There is a real danger of the United Kingdom breaking up. There is a loss of common identity.](https://sms4smile.com/quotes/norman-davies/there-is-a-real-danger-of-the-united-kingdom-breaking-up-there-is-a/)

[Norman Davies](https://sms4smile.com/quotes/author/norman-davies/)

> [“We lost our country somewhere along the way. We know where we lost it but we do not appear to have the strength to…](https://sms4smile.com/quotes/nilantha-ilangamuwa/we-lost-our-country-somewhere-along-the-way-we-know-where-we-lost-it/)

[Nilantha Ilangamuwa](https://sms4smile.com/quotes/author/nilantha-ilangamuwa/)

> [Give people a common enemy, and you will give them a common identity. Deprive them of an enemy and you will deprive them of…](https://sms4smile.com/quotes/james-alison/give-people-a-common-enemy-and-you-will-give-them-a-common-identity/)

[James Alison](https://sms4smile.com/quotes/author/james-alison/)

> [I am not the avant-garde. I am the artist who comes after the advancing guard. I am more concerned with continuity of ideas and…](https://sms4smile.com/quotes/nathan-oliveira/i-am-not-the-avant-garde-i-am-the-artist-who-comes-after-the/)

[Nathan Oliveira](https://sms4smile.com/quotes/author/nathan-oliveira/)

> [Violence is not necessary to destroy a civilization. Each civilization dies from indifference toward the unique values which created it.](https://sms4smile.com/quotes/nicolas-gomez-davila/violence-is-not-necessary-to-destroy-a-civilization-each-civilization/)

[Nicolas Gomez Davila](https://sms4smile.com/quotes/author/nicolas-gomez-davila/)

> [I think if I have any kind of unique gift, it's more in the comedy area than it is in the dramatic area.](https://sms4smile.com/quotes/susan-sullivan/i-think-if-i-have-any-kind-of-unique-gift-it-s-more-in-the-comedy/)

[Susan Sullivan](https://sms4smile.com/quotes/author/susan-sullivan/)

> [Be proud of who you are &amp; who you represent.You are unique, there is no other exactly like you.](https://sms4smile.com/quotes/abhishek-tiwari/be-proud-of-who-you-are-who-you-represent-you-are-unique-there-is-no/)

[Abhishek Tiwari](https://sms4smile.com/quotes/author/abhishek-tiwari/)

> [Man United has always had a unique aura about it, and when you watch them play everyone knows it's something special.](https://sms4smile.com/quotes/joel-glazer/man-united-has-always-had-a-unique-aura-about-it-and-when-you-watch/)

[Joel Glazer](https://sms4smile.com/quotes/author/joel-glazer/)

> [every being is unique.god neva creates carbon copies,he alys creates originals.he is truly a creator.he neva repeats.but man goes on living in imitation.we are…](https://sms4smile.com/quotes/anonymous/every-being-is-unique-god-neva-creates-carbon-copies-he-alys-creates/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [It’s so important to create in your own voice, to hold onto what makes you unique, and have faith in your vision.](https://sms4smile.com/quotes/john-lasseter/it-s-so-important-to-create-in-your-own-voice-to-hold-onto-what-makes/)

[John Lasseter](https://sms4smile.com/quotes/author/john-lasseter/)

## More by Maria Konnikova

> [The cognitive skills that underpin resilience, then, seem like they can indeed be learned over time, creating resilience where there was none.](https://sms4smile.com/quotes/maria-konnikova/the-cognitive-skills-that-underpin-resilience-then-seem-like-they-can/)

[Maria Konnikova](https://sms4smile.com/quotes/author/maria-konnikova/)

> [If you are lucky enough to never experience any sort of adversity, we won't know how resilient you are. It's only when you're faced…](https://sms4smile.com/quotes/maria-konnikova/if-you-are-lucky-enough-to-never-experience-any-sort-of-adversity-we/)

[Maria Konnikova](https://sms4smile.com/quotes/author/maria-konnikova/)

> [We don't appreciate luck in life when things are going well. No matter how smart I am and how I prepare, there are things…](https://sms4smile.com/quotes/maria-konnikova/we-don-t-appreciate-luck-in-life-when-things-are-going-well-no-matter/)

[Maria Konnikova](https://sms4smile.com/quotes/author/maria-konnikova/)

> [I'm capable of just putting my butt in a chair and spending nine hours a day studying poker. I took it as a full…](https://sms4smile.com/quotes/maria-konnikova/i-m-capable-of-just-putting-my-butt-in-a-chair-and-spending-nine/)

[Maria Konnikova](https://sms4smile.com/quotes/author/maria-konnikova/)

> [Creativity requires novelty. Imagination is all about counterfactuals and untested possibilities that don't yet exist.](https://sms4smile.com/quotes/maria-konnikova/creativity-requires-novelty-imagination-is-all-about-counterfactuals/)

[Maria Konnikova](https://sms4smile.com/quotes/author/maria-konnikova/)

> [One of the things that women really excel at is reading and reacting to subtle cues. We've always had to do that because men…](https://sms4smile.com/quotes/maria-konnikova/one-of-the-things-that-women-really-excel-at-is-reading-and-reacting/)

[Maria Konnikova](https://sms4smile.com/quotes/author/maria-konnikova/)

> [To a child, 'The Little Prince' is the story of a boy who falls from the sky, meets lots of funny people on his…](https://sms4smile.com/quotes/maria-konnikova/to-a-child-the-little-prince-is-the-story-of-a-boy-who-falls-from-the/)

[Maria Konnikova](https://sms4smile.com/quotes/author/maria-konnikova/)

> [It's strange, when you think about it, that we spend close to a third of our lives asleep. Why do we do it? While…](https://sms4smile.com/quotes/maria-konnikova/it-s-strange-when-you-think-about-it-that-we-spend-close-to-a-third/)

[Maria Konnikova](https://sms4smile.com/quotes/author/maria-konnikova/)

> [Fraternities breed leaders. That, at least, is what most any chapter website will tell you, in not so many words - and the message…](https://sms4smile.com/quotes/maria-konnikova/fraternities-breed-leaders-that-at-least-is-what-most-any-chapter/)

[Maria Konnikova](https://sms4smile.com/quotes/author/maria-konnikova/)

> [Las vegas shouldn't exist. The incongruity hits you from the moment you first glimpse it from the airplane. First mountains, then desert, then neat…](https://sms4smile.com/quotes/maria-konnikova/las-vegas-shouldn-t-exist-the-incongruity-hits-you-from-the-moment/)

[Maria Konnikova](https://sms4smile.com/quotes/author/maria-konnikova/)

> [I hate casinos. I have zero interest in gambling.](https://sms4smile.com/quotes/maria-konnikova/i-hate-casinos-i-have-zero-interest-in-gambling/)

[Maria Konnikova](https://sms4smile.com/quotes/author/maria-konnikova/)

> [“a failure to use all senses equals a scene not seen to its full potential, attention that has not been allocated properly, and subconscious…](https://sms4smile.com/quotes/maria-konnikova/a-failure-to-use-all-senses-equals-a-scene-not-seen-to-its-full/)

[Maria Konnikova](https://sms4smile.com/quotes/author/maria-konnikova/)

> [It's not at all a far jump to think that overall perceptions of gender - and what is and is not important in gender…](https://sms4smile.com/quotes/maria-konnikova/it-s-not-at-all-a-far-jump-to-think-that-overall-perceptions-of/)

[Maria Konnikova](https://sms4smile.com/quotes/author/maria-konnikova/)

> [“We are terrible at seeking evidence that challenges our own beliefs, but other people do us this favor, just as we are good at…](https://sms4smile.com/quotes/maria-konnikova/we-are-terrible-at-seeking-evidence-that-challenges-our-own-beliefs/)

[Maria Konnikova](https://sms4smile.com/quotes/author/maria-konnikova/)

> [All too often, when it comes to our own minds, we are surprisingly mindless. We sail on, blithely unaware of how much we are…](https://sms4smile.com/quotes/maria-konnikova/all-too-often-when-it-comes-to-our-own-minds-we-are-surprisingly/)

[Maria Konnikova](https://sms4smile.com/quotes/author/maria-konnikova/)

[Explore all 124 Maria Konnikova quotes ](https://sms4smile.com/quotes/author/maria-konnikova/)

## More Easy quotes

> [Public infrastructure around the world is facing unprecedented stress, with hurricanes, cyclones, floods and forest fires all increasing in frequency and intensity. It's easy…](https://sms4smile.com/quotes/naomi-klein/public-infrastructure-around-the-world-is-facing-unprecedented-stress/)

[Naomi Klein](https://sms4smile.com/quotes/author/naomi-klein/)

> [I don't want easy success. It's boring.](https://sms4smile.com/quotes/sudeep/i-don-t-want-easy-success-it-s-boring/)

[Sudeep](https://sms4smile.com/quotes/author/sudeep/)

> [It's very easy to fool yourself that you're working, you know, when you're really not working very hard. I mean, I'm very lazy. So…](https://sms4smile.com/quotes/robert-caro/it-s-very-easy-to-fool-yourself-that-you-re-working-you-know-when-you/)

[Robert Caro](https://sms4smile.com/quotes/author/robert-caro/)

> [she got a reputation for an easy smile and a sharp tongue, and using one to balance the other, she seemed friendly but distant](https://sms4smile.com/quotes/dorothy-allison/she-got-a-reputation-for-an-easy-smile-and-a-sharp-tongue-and-using/)

[Dorothy Allison](https://sms4smile.com/quotes/author/dorothy-allison/)

> [It's easy to say, let's go in and get the bad guys. But you have a divided country of Sunnis and Shias. The United…](https://sms4smile.com/quotes/tulsi-gabbard/it-s-easy-to-say-let-s-go-in-and-get-the-bad-guys-but-you-have-a/)

[Tulsi Gabbard](https://sms4smile.com/quotes/author/tulsi-gabbard/)

> [People think that the Club World Cup is an easy competition, but it's not.](https://sms4smile.com/quotes/keylor-navas/people-think-that-the-club-world-cup-is-an-easy-competition-but-it-s/)

[Keylor Navas](https://sms4smile.com/quotes/author/keylor-navas/)

> [New York is large, glamorous, easy-going, kindly and incurious, but above all it is a crucible - because it is large enough to be…](https://sms4smile.com/quotes/ford-madox-ford/new-york-is-large-glamorous-easy-going-kindly-and-incurious-but-above/)

[Ford Madox Ford](https://sms4smile.com/quotes/author/ford-madox-ford/)

> [I've done so many other projects where you're in a room with a reader and you're acting your lines out: 'We have to get…](https://sms4smile.com/quotes/jim-cummings/i-ve-done-so-many-other-projects-where-you-re-in-a-room-with-a-reader/)

[Jim Cummings](https://sms4smile.com/quotes/author/jim-cummings/)

> [Sometimes life can suck and not be fair ,but we have to deal with it,because we feel we cant do anything but,we can.We have…](https://sms4smile.com/quotes/anonymous/sometimes-life-can-suck-and-not-be-fair-but-we-have-to-deal-with-it/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [Mortals are such fragile things. Just tender feelings walking around exposed in their delicate shells...Easy to crush.](https://sms4smile.com/quotes/melissa-marr/mortals-are-such-fragile-things-just-tender-feelings-walking-around/)

[Melissa Marr](https://sms4smile.com/quotes/author/melissa-marr/)

> [Certainly these are not easy times. But history does not contain very many easy times. Years from now, we will look back at this…](https://sms4smile.com/quotes/laura-ingraham/certainly-these-are-not-easy-times-but-history-does-not-contain-very/)

[Laura Ingraham](https://sms4smile.com/quotes/author/laura-ingraham/)

> [I don't know why, but I'm an easy target. And I don't do anything to dispel it.](https://sms4smile.com/quotes/ted-mcginley/i-don-t-know-why-but-i-m-an-easy-target-and-i-don-t-do-anything-to/)

[Ted McGinley](https://sms4smile.com/quotes/author/ted-mcginley/)

> [I know that I'm going to have to work hard, keep working hard, and not because of this victory think, "I'm back." I don't…](https://sms4smile.com/quotes/kim-clijsters/i-know-that-i-m-going-to-have-to-work-hard-keep-working-hard-and-not/)

[Kim Clijsters](https://sms4smile.com/quotes/author/kim-clijsters/)

> [It's easy to make mistakes. It's living with the consequences of them that's the hardest.](https://sms4smile.com/quotes/sherrilyn-kenyon/it-s-easy-to-make-mistakes-it-s-living-with-the-consequences-of-them/)

[Sherrilyn Kenyon](https://sms4smile.com/quotes/author/sherrilyn-kenyon/)

> [In business, as in politics, it is never easy to go against the beliefs and attitudes held by the majority. The businessman who moves…](https://sms4smile.com/quotes/j-paul-getty/in-business-as-in-politics-it-is-never-easy-to-go-against-the-beliefs/)

[J. Paul Getty](https://sms4smile.com/quotes/author/j-paul-getty/)

Browse all 14,306 Easy quotes

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "Creating groups is easy - but to make them meaningful and lasting, you have to give them a common identity that not only unites them but shows them why they are unique.",
            "creator": {
                "@type": "Person",
                "name": "Maria Konnikova"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/maria-konnikova/creating-groups-is-easy-but-to-make-them-meaningful-and-lasting-you/",
            "about": {
                "@type": "Thing",
                "name": "Easy"
            },
            "@id": "https://sms4smile.com/quotes/maria-konnikova/creating-groups-is-easy-but-to-make-them-meaningful-and-lasting-you/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/3e5/maria-konnikova-3691_easy_creating-groups-is-easy-but-to-make-them_2243520.jpg",
                "contentUrl": "https://sms4smile.com/quotes/i/3e5/maria-konnikova-3691_easy_creating-groups-is-easy-but-to-make-them_2243520.jpg",
                "url": "https://sms4smile.com/quotes/i/3e5/maria-konnikova-3691_easy_creating-groups-is-easy-but-to-make-them_2243520.jpg",
                "width": 1080,
                "height": 1080,
                "caption": "“Creating groups is easy - but to make them meaningful and lasting, you have to give them a common identity…” — Maria Konnikova",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Maria Konnikova",
                    "item": "https://sms4smile.com/quotes/author/maria-konnikova/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "Creating groups is easy - but...",
                    "item": "https://sms4smile.com/quotes/maria-konnikova/creating-groups-is-easy-but-to-make-them-meaningful-and-lasting-you/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/maria-konnikova/creating-groups-is-easy-but-to-make-them-meaningful-and-lasting-you/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
