---
title: "Meaning & Key Takeaway of: Sir, I’m afraid that the quality of this…"
description: "\"“Sir, I’m afraid that the quality of this airline is partly measured by on-time departures. And unfortunately, on-time departures are measured by when ..."
image: "https://sms4smile.com/quotes/i/03e/marcus-buckingham-3878_departures_sir-i-m-afraid-that-the-quality-of-this_911215.png"
---

#  Sir, I’m afraid that the quality of this airline is partly…

![“Sir, I’m afraid that the quality of this airline is partly measured by on-time departures. And unfortunately, on-time departures are measured by when we left the gate, not by wheels-up.” quote by Marcus Buckingham](https://sms4smile.com/quotes/i/03e/marcus-buckingham-3878_departures_sir-i-m-afraid-that-the-quality-of-this_911215.png)   [Download](https://sms4smile.com/quotes/i/03e/marcus-buckingham-3878_departures_sir-i-m-afraid-that-the-quality-of-this_911215.png) [Open image](https://sms4smile.com/quotes/i/03e/marcus-buckingham-3878_departures_sir-i-m-afraid-that-the-quality-of-this_911215.png)

> ““Sir, I’m afraid that the quality of this airline is partly measured by on-time departures. And unfortunately, on-time departures are measured by when we left the gate, not by wheels-up.””

[Marcus Buckingham](https://sms4smile.com/quotes/author/marcus-buckingham/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Quality of service is judged by departure times, but the metric used is gate departure, not actual takeoff, highlighting a misleading performance measure.

**In simple terms:** Service quality judged by gate times, not actual flight.

Key Takeaway

Focus on true performance metrics.

Themes

service performance metrics

Mood

critical analytical

Type

observational critical

When to use this quote

- airline management
- customer expectations
- performance reporting

Key Concepts

business operations measurement

Questions to Reflect On

- How can airlines measure true on‑time performance?
- What metrics truly reflect customer experience?

A Different Perspective

Metrics can be gamed, obscuring real service issues.

★ ★ ★ ★ ★   No ratings yet

[Departures](https://sms4smile.com/quotes/about/departures/)

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