--- title: "Meaning & Key Takeaway of: I think what you got to do is to create…" description: "\"I think what you got to do is to create an environment which people wish to sit in. You have to create a menu which is interesting to people. You have ..." image: "https://sms4smile.com/quotes/i/afc/marco-pierre-white-2715_create_i-think-what-you-got-to-do-is-to-create_2366850.png" --- # I think what you got to do is to create an environment… ![“I think what you got to do is to create an environment which people wish to sit in. You have to create a menu which is interesting to people. You have to create food which is delicious and affordable. I think that's what's important.” quote by Marco Pierre White](https://sms4smile.com/quotes/i/afc/marco-pierre-white-2715_create_i-think-what-you-got-to-do-is-to-create_2366850.png) [Download](https://sms4smile.com/quotes/i/afc/marco-pierre-white-2715_create_i-think-what-you-got-to-do-is-to-create_2366850.png) [Open image](https://sms4smile.com/quotes/i/afc/marco-pierre-white-2715_create_i-think-what-you-got-to-do-is-to-create_2366850.png) > “I think what you got to do is to create an environment which people wish to sit in. You have to create a menu which is interesting to people. You have to create food which is delicious and affordable. I think that's what's important.” [Marco Pierre White](https://sms4smile.com/quotes/author/marco-pierre-white/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. White emphasizes designing dining experiences that attract people by combining appealing ambience, diverse menu choices, and affordable, tasty food. **In simple terms:** Create a restaurant environment that people want to enjoy. Key Takeaway Focus on ambience, menu, and price to draw customers. Themes hospitality culinary arts customer experience business strategy Mood inspirational practical entrepreneurial Type culinary business marketing When to use this quote - restaurant management - menu development - marketing campaigns - customer satisfaction surveys Key Concepts experience design affordability taste innovation Questions to Reflect On - What elements most influence a diner’s decision? - How can affordability be maintained without compromising taste? A Different Perspective Balancing quality with low cost can be challenging. ★ ★ ★ ★ ★ No ratings yet [Create](https://sms4smile.com/quotes/about/create/) [Create Food](https://sms4smile.com/quotes/about/create-food-1731107/) [Create Menu](https://sms4smile.com/quotes/about/create-menu-5815162/) [Food](https://sms4smile.com/quotes/about/food/) [I think](https://sms4smile.com/quotes/about/i-think/) [Menu Interesting](https://sms4smile.com/quotes/about/menu-interesting-5815160/) [People](https://sms4smile.com/quotes/about/people/) [Sit Create](https://sms4smile.com/quotes/about/sit-create-5815161/) [Wish](https://sms4smile.com/quotes/about/wish/) [Wish Sit](https://sms4smile.com/quotes/about/wish-sit-2083634/) ## Related quotes > [If you wish to sit up, then sit up.](https://sms4smile.com/quotes/john-proctor/if-you-wish-to-sit-up-then-sit-up/) [John Proctor](https://sms4smile.com/quotes/author/john-proctor/) > [The new revolution in cooking can be viewed in two ways. One is that you can take any traditional food and apply modern techniques.…](https://sms4smile.com/quotes/nathan-myhrvold/the-new-revolution-in-cooking-can-be-viewed-in-two-ways-one-is-that/) [Nathan Myhrvold](https://sms4smile.com/quotes/author/nathan-myhrvold/) > [We must occupy the food system to create food democracy.](https://sms4smile.com/quotes/vandana-shiva/we-must-occupy-the-food-system-to-create-food-democracy/) [Vandana Shiva](https://sms4smile.com/quotes/author/vandana-shiva/) > [I wish I had someone who'd sit there with me in silence & whisper in my ear that everything was going to be okay…](https://sms4smile.com/quotes/anonymous/i-wish-i-had-someone-who-d-sit-there-with-me-in-silence-whisper-in-my/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Renewable energy could reduce emissions but also create jobs and improve public health.](https://sms4smile.com/quotes/paul-polman/renewable-energy-could-reduce-emissions-but-also-create-jobs-and/) [Paul Polman](https://sms4smile.com/quotes/author/paul-polman/) > [United Way works to create a safe and healthy home for everyone in our community.](https://sms4smile.com/quotes/david-steward/united-way-works-to-create-a-safe-and-healthy-home-for-everyone-in/) [David Steward](https://sms4smile.com/quotes/author/david-steward/) > [I'd take garbage, and I'd glue them together and create inventions.](https://sms4smile.com/quotes/ann-makosinski/i-d-take-garbage-and-i-d-glue-them-together-and-create-inventions/) [Ann Makosinski](https://sms4smile.com/quotes/author/ann-makosinski/) > [My favourite designers always create a strong silhouette, like McQueen and Tom Ford and Alaia. I like structured things that you can throw on,…](https://sms4smile.com/quotes/liberty-ross/my-favourite-designers-always-create-a-strong-silhouette-like-mcqueen/) [Liberty Ross](https://sms4smile.com/quotes/author/liberty-ross/) > [I am not a nationalist in any way, and I hate flag waving, and I don't think much good has come out of nationalism.…](https://sms4smile.com/quotes/stellan-skarsgard/i-am-not-a-nationalist-in-any-way-and-i-hate-flag-waving-and-i-don-t/) [Stellan Skarsgard](https://sms4smile.com/quotes/author/stellan-skarsgard/) > [I'm proud to stand with U.S. Impact Team in their initiative to create harmony.](https://sms4smile.com/quotes/angela-stanton-king/i-m-proud-to-stand-with-u-s-impact-team-in-their-initiative-to-create/) [Angela Stanton-King](https://sms4smile.com/quotes/author/angela-stanton-king/) > [I'm a weirdo and an only child. That comes together to create one-woman shows.](https://sms4smile.com/quotes/amanda-seales/i-m-a-weirdo-and-an-only-child-that-comes-together-to-create-one/) [Amanda Seales](https://sms4smile.com/quotes/author/amanda-seales/) > [You don't get lucky. You create lucky.](https://sms4smile.com/quotes/robin-sharma/you-don-t-get-lucky-you-create-lucky/) [Robin Sharma](https://sms4smile.com/quotes/author/robin-sharma/) > [To me, Caribbean food is about fresh, seasonal produce - using what's in season to create vibrant and great tasting food. The spicing is…](https://sms4smile.com/quotes/ainsley-harriott/to-me-caribbean-food-is-about-fresh-seasonal-produce-using-what-s-in/) [Ainsley Harriott](https://sms4smile.com/quotes/author/ainsley-harriott/) > [It’s so important to create in your own voice, to hold onto what makes you unique, and have faith in your vision.](https://sms4smile.com/quotes/john-lasseter/it-s-so-important-to-create-in-your-own-voice-to-hold-onto-what-makes/) [John Lasseter](https://sms4smile.com/quotes/author/john-lasseter/) > [As far as Vern and I go, we have had situations where people have tried to take photographs of me and cut Vernon out…](https://sms4smile.com/quotes/tess-daly/as-far-as-vern-and-i-go-we-have-had-situations-where-people-have/) [Tess Daly](https://sms4smile.com/quotes/author/tess-daly/) ## More by Marco Pierre White > [When you walk down the street of Kabul your values for life changes, they do change.](https://sms4smile.com/quotes/marco-pierre-white/when-you-walk-down-the-street-of-kabul-your-values-for-life-changes/) [Marco Pierre White](https://sms4smile.com/quotes/author/marco-pierre-white/) > [How many chefs when I was a young boy shouted at me during service? All I ever said was "Yes, chef." The customer is…](https://sms4smile.com/quotes/marco-pierre-white/how-many-chefs-when-i-was-a-young-boy-shouted-at-me-during-service/) [Marco Pierre White](https://sms4smile.com/quotes/author/marco-pierre-white/) > [Can you imagine, I lost my mother at age six? My childhood ended then.](https://sms4smile.com/quotes/marco-pierre-white/can-you-imagine-i-lost-my-mother-at-age-six-my-childhood-ended-then/) [Marco Pierre White](https://sms4smile.com/quotes/author/marco-pierre-white/) > [In 1990 at Harveys, when I was 28 years old, I became the youngest chef to win two Michelin stars. It was a huge achievement.](https://sms4smile.com/quotes/marco-pierre-white/in-1990-at-harveys-when-i-was-28-years-old-i-became-the-youngest-chef/) [Marco Pierre White](https://sms4smile.com/quotes/author/marco-pierre-white/) > [The day I stopped fearing my father was the day I could enjoy him.](https://sms4smile.com/quotes/marco-pierre-white/the-day-i-stopped-fearing-my-father-was-the-day-i-could-enjoy-him/) [Marco Pierre White](https://sms4smile.com/quotes/author/marco-pierre-white/) > [Rudeness is not having fun, and if it is, it's at the expense of another person.](https://sms4smile.com/quotes/marco-pierre-white/rudeness-is-not-having-fun-and-if-it-is-it-s-at-the-expense-of/) [Marco Pierre White](https://sms4smile.com/quotes/author/marco-pierre-white/) > [I like things that are educational and educational. I like things that are inspirational.](https://sms4smile.com/quotes/marco-pierre-white/i-like-things-that-are-educational-and-educational-i-like-things-that/) [Marco Pierre White](https://sms4smile.com/quotes/author/marco-pierre-white/) > [Nine out of ten English chefs have their names on their chests. Who do they think they are? They're dreamers. They're jokes. Just ask…](https://sms4smile.com/quotes/marco-pierre-white/nine-out-of-ten-english-chefs-have-their-names-on-their-chests-who-do/) [Marco Pierre White](https://sms4smile.com/quotes/author/marco-pierre-white/) > [I like a nice cross section of society in my restaurants - the stars, the toffs, the working guy.](https://sms4smile.com/quotes/marco-pierre-white/i-like-a-nice-cross-section-of-society-in-my-restaurants-the-stars/) [Marco Pierre White](https://sms4smile.com/quotes/author/marco-pierre-white/) > [The food wasn't very good in the first kitchen I ever worked in. But it was very busy, so I learnt to be fast,…](https://sms4smile.com/quotes/marco-pierre-white/the-food-wasn-t-very-good-in-the-first-kitchen-i-ever-worked-in-but/) [Marco Pierre White](https://sms4smile.com/quotes/author/marco-pierre-white/) > [I spent my days on the riverbanks, in the woods, in the fields, shooting, hunting and stalking. I unravelled everything within my life. Self…](https://sms4smile.com/quotes/marco-pierre-white/i-spent-my-days-on-the-riverbanks-in-the-woods-in-the-fields-shooting/) [Marco Pierre White](https://sms4smile.com/quotes/author/marco-pierre-white/) > [I didn't understand myself well enough be an ambassador to my world, to inspire people to want to cook, to inspire young people to…](https://sms4smile.com/quotes/marco-pierre-white/i-didn-t-understand-myself-well-enough-be-an-ambassador-to-my-world/) [Marco Pierre White](https://sms4smile.com/quotes/author/marco-pierre-white/) > [Strategy will compensate the talent. The talent will never compensate the strategy.](https://sms4smile.com/quotes/marco-pierre-white/strategy-will-compensate-the-talent-the-talent-will-never-compensate/) [Marco Pierre White](https://sms4smile.com/quotes/author/marco-pierre-white/) > [My cooking attracted celebrities. I met Sylvester Stallone. He squeezed my bicep and said: 'I don't usually eat your kind of food, but for…](https://sms4smile.com/quotes/marco-pierre-white/my-cooking-attracted-celebrities-i-met-sylvester-stallone-he-squeezed/) [Marco Pierre White](https://sms4smile.com/quotes/author/marco-pierre-white/) > [I just want my children to be happy. And to be good people. Proper people. That's all.](https://sms4smile.com/quotes/marco-pierre-white/i-just-want-my-children-to-be-happy-and-to-be-good-people-proper/) [Marco Pierre White](https://sms4smile.com/quotes/author/marco-pierre-white/) [Explore all 153 Marco Pierre White quotes ](https://sms4smile.com/quotes/author/marco-pierre-white/) ## More Create quotes > [As far as Vern and I go, we have had situations where people have tried to take photographs of me and cut Vernon out…](https://sms4smile.com/quotes/tess-daly/as-far-as-vern-and-i-go-we-have-had-situations-where-people-have/) [Tess Daly](https://sms4smile.com/quotes/author/tess-daly/) > [It’s so important to create in your own voice, to hold onto what makes you unique, and have faith in your vision.](https://sms4smile.com/quotes/john-lasseter/it-s-so-important-to-create-in-your-own-voice-to-hold-onto-what-makes/) [John Lasseter](https://sms4smile.com/quotes/author/john-lasseter/) > [To me, Caribbean food is about fresh, seasonal produce - using what's in season to create vibrant and great tasting food. The spicing is…](https://sms4smile.com/quotes/ainsley-harriott/to-me-caribbean-food-is-about-fresh-seasonal-produce-using-what-s-in/) [Ainsley Harriott](https://sms4smile.com/quotes/author/ainsley-harriott/) > [You don't get lucky. You create lucky.](https://sms4smile.com/quotes/robin-sharma/you-don-t-get-lucky-you-create-lucky/) [Robin Sharma](https://sms4smile.com/quotes/author/robin-sharma/) > [I'm a weirdo and an only child. That comes together to create one-woman shows.](https://sms4smile.com/quotes/amanda-seales/i-m-a-weirdo-and-an-only-child-that-comes-together-to-create-one/) [Amanda Seales](https://sms4smile.com/quotes/author/amanda-seales/) > [I'm proud to stand with U.S. Impact Team in their initiative to create harmony.](https://sms4smile.com/quotes/angela-stanton-king/i-m-proud-to-stand-with-u-s-impact-team-in-their-initiative-to-create/) [Angela Stanton-King](https://sms4smile.com/quotes/author/angela-stanton-king/) > [I am not a nationalist in any way, and I hate flag waving, and I don't think much good has come out of nationalism.…](https://sms4smile.com/quotes/stellan-skarsgard/i-am-not-a-nationalist-in-any-way-and-i-hate-flag-waving-and-i-don-t/) [Stellan Skarsgard](https://sms4smile.com/quotes/author/stellan-skarsgard/) > [My favourite designers always create a strong silhouette, like McQueen and Tom Ford and Alaia. I like structured things that you can throw on,…](https://sms4smile.com/quotes/liberty-ross/my-favourite-designers-always-create-a-strong-silhouette-like-mcqueen/) [Liberty Ross](https://sms4smile.com/quotes/author/liberty-ross/) > [I'd take garbage, and I'd glue them together and create inventions.](https://sms4smile.com/quotes/ann-makosinski/i-d-take-garbage-and-i-d-glue-them-together-and-create-inventions/) [Ann Makosinski](https://sms4smile.com/quotes/author/ann-makosinski/) > [United Way works to create a safe and healthy home for everyone in our community.](https://sms4smile.com/quotes/david-steward/united-way-works-to-create-a-safe-and-healthy-home-for-everyone-in/) [David Steward](https://sms4smile.com/quotes/author/david-steward/) > [Renewable energy could reduce emissions but also create jobs and improve public health.](https://sms4smile.com/quotes/paul-polman/renewable-energy-could-reduce-emissions-but-also-create-jobs-and/) [Paul Polman](https://sms4smile.com/quotes/author/paul-polman/) > [“If I can create something unique in the world, so can you.”](https://sms4smile.com/quotes/scifurz/if-i-can-create-something-unique-in-the-world-so-can-you/) [SciFurz](https://sms4smile.com/quotes/author/scifurz/) > [“If you can imagine it, you can create it. If you can dream it, you can become it.”](https://sms4smile.com/quotes/william-arthur-ward/if-you-can-imagine-it-you-can-create-it-if-you-can-dream-it-you-can/) [William Arthur Ward](https://sms4smile.com/quotes/author/william-arthur-ward/) > [For a long time at Blackburn and at Fulham last season, I was playing on the right wing. I've never seen myself as a…](https://sms4smile.com/quotes/tom-cairney/for-a-long-time-at-blackburn-and-at-fulham-last-season-i-was-playing/) [Tom Cairney](https://sms4smile.com/quotes/author/tom-cairney/) > [We've got to get back to a country that can get things done. And my whole career has been marching and charging at and…](https://sms4smile.com/quotes/cory-booker/we-ve-got-to-get-back-to-a-country-that-can-get-things-done-and-my/) [Cory Booker](https://sms4smile.com/quotes/author/cory-booker/) [Browse all 5,654 Create quotes ](https://sms4smile.com/quotes/about/create/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "I think what you got to do is to create an environment which people wish to sit in. You have to create a menu which is interesting to people. You have to create food which is delicious and affordable. 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