--- title: "Meaning & Key Takeaway of: What Heinz had done was come up with a…" description: "\"“What Heinz had done was come up with a condiment that pushed all five of these primal buttons. The taste of Heinz’s ketchup began at the tip of the to..." image: "https://sms4smile.com/quotes/i/773/malcolm-gladwell-348_food_what-heinz-had-done-was-come-up-with-a-c_513952.png" --- # What Heinz had done was come up with a condiment that… ![“What Heinz had done was come up with a condiment that pushed all five of these primal buttons. The taste of Heinz’s ketchup began at the tip of the tongue, where our receptors for sweet and salty first appear, moved along the sides, where sour notes seem the strongest, then hit the back of the…” quote by Malcolm Gladwell](https://sms4smile.com/quotes/i/773/malcolm-gladwell-348_food_what-heinz-had-done-was-come-up-with-a-c_513952.png) [Download](https://sms4smile.com/quotes/i/773/malcolm-gladwell-348_food_what-heinz-had-done-was-come-up-with-a-c_513952.png) [Open image](https://sms4smile.com/quotes/i/773/malcolm-gladwell-348_food_what-heinz-had-done-was-come-up-with-a-c_513952.png) > ““What Heinz had done was come up with a condiment that pushed all five of these primal buttons. The taste of Heinz’s ketchup began at the tip of the tongue, where our receptors for sweet and salty first appear, moved along the sides, where sour notes seem the strongest, then hit the back of the tongue, for umami and bitter, in one long crescendo.”” [Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Heinz’s ketchup is designed to stimulate all five basic taste receptors in a specific sequence, creating a compelling flavor experience. **In simple terms:** Ketchup triggers sweet, salty, sour, umami, and bitter in order. Key Takeaway Use sensory sequencing in product design. Themes taste marketing psychology Mood analytical creative Type marketing educational When to use this quote - food advertising - beverage design - culinary arts - consumer research Key Concepts sensory perception product development Questions to Reflect On - How can other senses enhance a product? - What cultural tastes differ? A Different Perspective Not all consumers respond equally to taste layering. ★ ★ ★ ★ ★ No ratings yet [Food](https://sms4smile.com/quotes/about/food/) [Heinz](https://sms4smile.com/quotes/about/heinz-3020496/) [Heinz Ketchup](https://sms4smile.com/quotes/about/heinz-ketchup-3179637/) [Ketchup](https://sms4smile.com/quotes/about/ketchup/) [Ketchup Began](https://sms4smile.com/quotes/about/ketchup-began-4349443/) [Taste Heinz](https://sms4smile.com/quotes/about/taste-heinz-4349442/) ## Related quotes > [Im not saying your a \*HOE\* or anything but youve been on more weiners than heinz ketchup:)](https://sms4smile.com/quotes/brit-michelle/im-not-saying-your-a-hoe-or-anything-but-youve-been-on-more-weiners/) [Brit Michelle](https://sms4smile.com/quotes/author/brit-michelle/) > [They had a commercial that said, 'Heinz is what ketchup should taste like.' I agree. I don't like any other ketchup in the world.…](https://sms4smile.com/quotes/rev-run/they-had-a-commercial-that-said-heinz-is-what-ketchup-should-taste/) [Rev. Run](https://sms4smile.com/quotes/author/rev-run/) > [Who's Heinz and what's an accordion?" -Spader](https://sms4smile.com/quotes/anonymous/who-s-heinz-and-what-s-an-accordion-spader/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Who's Heinz and what's an accordion?](https://sms4smile.com/quotes/d-j-machale-2/who-s-heinz-and-what-s-an-accordion/) [D. J. MacHale](https://sms4smile.com/quotes/author/d-j-machale-2/) > [“A good day is when the Oscar Meyer hotdogmobile crashes into a truck carrying Heinz ketchup, because who doesn’t like free hotdogs and carnage?”](https://sms4smile.com/quotes/jarod-kintz/a-good-day-is-when-the-oscar-meyer-hotdogmobile-crashes-into-a-truck/) [Jarod Kintz](https://sms4smile.com/quotes/author/jarod-kintz/) > [“Ketchup and the Collective Unconscious,”](https://sms4smile.com/quotes/malcolm-gladwell/ketchup-and-the-collective-unconscious/) [Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/) > [“A typical five-year-old consumes about 60 percent more ketchup than a typical forty-year-old, and the company realized that it needed to put ketchup in…](https://sms4smile.com/quotes/malcolm-gladwell/a-typical-five-year-old-consumes-about-60-percent-more-ketchup-than-a/) [Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/) > [Usually, turkey burger recipes result in something so lifeless and tasteless that drowning one in ketchup (that most perfect and delicious of condiments) doesn't…](https://sms4smile.com/quotes/claire-saffitz/usually-turkey-burger-recipes-result-in-something-so-lifeless-and/) [Claire Saffitz](https://sms4smile.com/quotes/author/claire-saffitz/) > [“a hot dog shop where ketchup was forbidden,”](https://sms4smile.com/quotes/a-r-wise/a-hot-dog-shop-where-ketchup-was-forbidden/) [A.R. Wise](https://sms4smile.com/quotes/author/a-r-wise/) > [I am ketchup conscious, so I do carry ketchup around with me. The best one is the Heinz Organic Ketchup Opens a New Window.](https://sms4smile.com/quotes/olivia-holt/i-am-ketchup-conscious-so-i-do-carry-ketchup-around-with-me-the-best/) [Olivia Holt](https://sms4smile.com/quotes/author/olivia-holt/) > [I'm not a person who writes really abstract things with oblique references. I look at abstraction like I look at condiments. Give me some…](https://sms4smile.com/quotes/wynton-marsalis/i-m-not-a-person-who-writes-really-abstract-things-with-oblique/) [Wynton Marsalis](https://sms4smile.com/quotes/author/wynton-marsalis/) > [My thoughts seem thick, ketchup stuck in a bottle. Like trying to feel someone's face while wearing goosedown mittens.](https://sms4smile.com/quotes/augusten-burroughs/my-thoughts-seem-thick-ketchup-stuck-in-a-bottle-like-trying-to-feel/) [Augusten Burroughs](https://sms4smile.com/quotes/author/augusten-burroughs/) > [Ketchup is great on hamburgers, but if some gets on your shirt, that does not make your shirt also a hamburger.](https://sms4smile.com/quotes/bill-engvall/ketchup-is-great-on-hamburgers-but-if-some-gets-on-your-shirt-that/) [Bill Engvall](https://sms4smile.com/quotes/author/bill-engvall/) > [“Hipster Chick personally brings it to the table, and there’s a phone number written in ketchup on his plate. He looks at her. Looks…](https://sms4smile.com/quotes/kellen-burden/hipster-chick-personally-brings-it-to-the-table-and-there-s-a-phone/) [Kellen Burden](https://sms4smile.com/quotes/author/kellen-burden/) > [No matter how old you are, when the ketchup bottle farts, it's funny.](https://sms4smile.com/quotes/anonymous/no-matter-how-old-you-are-when-the-ketchup-bottle-farts-it-s-funny/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) ## More by Malcolm Gladwell > [When I go to my health club, and it's in the basement, you have to take the elevator down. And this drives me crazy.…](https://sms4smile.com/quotes/malcolm-gladwell/when-i-go-to-my-health-club-and-it-s-in-the-basement-you-have-to-take/) [Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/) > [The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.](https://sms4smile.com/quotes/malcolm-gladwell/the-tipping-point-is-that-magic-moment-when-an-idea-trend-or-social/) [Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/) > [“The scholars who research happiness suggest that more money stops making people happier at a family income of around seventy-five thousand dollars a year.…](https://sms4smile.com/quotes/malcolm-gladwell/the-scholars-who-research-happiness-suggest-that-more-money-stops/) [Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/) > [We need to be clear when we venerate entrepreneurs what we are venerating.They are not moral leaders. 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His point is simply…](https://sms4smile.com/quotes/malcolm-gladwell/most-psychologists-believe-that-nature-genetics-accounts-for-about/) [Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/) [Explore all 647 Malcolm Gladwell quotes ](https://sms4smile.com/quotes/author/malcolm-gladwell/) ## More Food quotes > [On Sundays, that's my pig out day and I do the pizza and the beer.](https://sms4smile.com/quotes/victoria-silvstedt/on-sundays-that-s-my-pig-out-day-and-i-do-the-pizza-and-the-beer/) [Victoria Silvstedt](https://sms4smile.com/quotes/author/victoria-silvstedt/) > [Before Noah, men having only water to drink, could not find the truth. 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