--- title: "Meaning & Key Takeaway of: Going to radio with a rap record prior to…" description: "\"Going to radio with a rap record prior to going to the consumer is like having no foreplay with your girlfriend.\" — Lyor Cohen" image: "https://sms4smile.com/quotes/i/50f/lyor-cohen-40247_consumers_going-to-radio-with-a-rap-record-prior-t_2563862.png" --- # Going to radio with a rap record prior to going to the… ![“Going to radio with a rap record prior to going to the consumer is like having no foreplay with your girlfriend.” quote by Lyor Cohen](https://sms4smile.com/quotes/i/50f/lyor-cohen-40247_consumers_going-to-radio-with-a-rap-record-prior-t_2563862.png) [Download](https://sms4smile.com/quotes/i/50f/lyor-cohen-40247_consumers_going-to-radio-with-a-rap-record-prior-t_2563862.png) [Open image](https://sms4smile.com/quotes/i/50f/lyor-cohen-40247_consumers_going-to-radio-with-a-rap-record-prior-t_2563862.png) > “Going to radio with a rap record prior to going to the consumer is like having no foreplay with your girlfriend.” [Lyor Cohen](https://sms4smile.com/quotes/author/lyor-cohen/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Comparing a radio appearance with a rap record before meeting a consumer to having no foreplay with a girlfriend highlights the importance of preparation and context. **In simple terms:** Preparation matters for successful engagement. Key Takeaway Prepare your content to match your audience. Themes marketing music industry relationship dynamics Mood strategic pragmatic Type instructional practical When to use this quote - product launch - event planning - media interviews - client meetings Key Concepts branding audience alignment Questions to Reflect On - How do you tailor your message for each audience? - What steps ensure relevance before a launch? A Different Perspective Neglecting context can backfire. ★ ★ ★ ★ ★ No ratings yet [Consumers](https://sms4smile.com/quotes/about/consumers/) [Girlfriend](https://sms4smile.com/quotes/about/girlfriend/) [Music business](https://sms4smile.com/quotes/about/music-business/) [Radio](https://sms4smile.com/quotes/about/radio/) [Rap](https://sms4smile.com/quotes/about/rap/) [Song](https://sms4smile.com/quotes/about/song/) ## Related quotes > [You have to be tough-skinned and willing to accept criticism, and at the same time, just try to do music that you like and…](https://sms4smile.com/quotes/alan-jackson/you-have-to-be-tough-skinned-and-willing-to-accept-criticism-and-at/) [Alan Jackson](https://sms4smile.com/quotes/author/alan-jackson/) > [I wanted to be the perfect artist. I'd do three hours of media interviews a day, going to every radio station I could squeeze…](https://sms4smile.com/quotes/clint-black/i-wanted-to-be-the-perfect-artist-i-d-do-three-hours-of-media/) [Clint Black](https://sms4smile.com/quotes/author/clint-black/) > [I kinda went back to that period between '88 and '94 where I felt like I was the most creative, without being hindered by…](https://sms4smile.com/quotes/brian-mcknight/i-kinda-went-back-to-that-period-between-88-and-94-where-i-felt-like/) [Brian McKnight](https://sms4smile.com/quotes/author/brian-mcknight/) > [Going on the radio is like talking to a nice girl you know; you think of perfect things to say and things to talk…](https://sms4smile.com/quotes/alex-james/going-on-the-radio-is-like-talking-to-a-nice-girl-you-know-you-think/) Alex James > [I had no trouble going from radio to TV - I just thought of TV as radio with pictures.](https://sms4smile.com/quotes/larry-king/i-had-no-trouble-going-from-radio-to-tv-i-just-thought-of-tv-as-radio/) [Larry King](https://sms4smile.com/quotes/author/larry-king/) > [I kind of remember a friend of mine saying, like, you guys should make a rap record. You know, because we were already making…](https://sms4smile.com/quotes/adam-yauch/i-kind-of-remember-a-friend-of-mine-saying-like-you-guys-should-make/) [Adam Yauch](https://sms4smile.com/quotes/author/adam-yauch/) > [Rap is good for politics because when you make a rap record, you put good music on a track and people listen to you.…](https://sms4smile.com/quotes/big-daddy-kane/rap-is-good-for-politics-because-when-you-make-a-rap-record-you-put/) [Big Daddy Kane](https://sms4smile.com/quotes/author/big-daddy-kane/) > [I've changed and grown so much in this business from making the standard rap record.](https://sms4smile.com/quotes/trina/i-ve-changed-and-grown-so-much-in-this-business-from-making-the/) [Trina](https://sms4smile.com/quotes/author/trina/) > [I don't have to put out another rap record. I can do it at my casual pace.](https://sms4smile.com/quotes/ice-t/i-don-t-have-to-put-out-another-rap-record-i-can-do-it-at-my-casual/) [Ice T](https://sms4smile.com/quotes/author/ice-t/) > [The first rap record came out in '79, but hip-hop began in '69.](https://sms4smile.com/quotes/grandmaster-flash-and-the-furious-five/the-first-rap-record-came-out-in-79-but-hip-hop-began-in-69/) [Grandmaster Flash and the Furious Five](https://sms4smile.com/quotes/author/grandmaster-flash-and-the-furious-five/) > [ Any rap record from 1989 to 1999, besides \[ones on\] Death Row, we did promotions for it. We had our hand in everything. ](https://sms4smile.com/quotes/steve-rifkind/any-rap-record-from-1989-to-1999-besides-ones-on-death-row-we-did/) Steve Rifkind > [I could have easily got T-Pain or anybody like that, but let me just get somebody very left. That'll wake them up. Gaga. She's…](https://sms4smile.com/quotes/wale/i-could-have-easily-got-t-pain-or-anybody-like-that-but-let-me-just/) [Wale](https://sms4smile.com/quotes/author/wale/) > [If the milk industry can make their product seem sexy and increase consumer demand, there must be hope for music.](https://sms4smile.com/quotes/gary-arnold/if-the-milk-industry-can-make-their-product-seem-sexy-and-increase/) Gary Arnold > [Sometimes I pretend not to look at my own characters, because that's like different people getting off with your girlfriend or something.](https://sms4smile.com/quotes/grant-morrison/sometimes-i-pretend-not-to-look-at-my-own-characters-because-that-s/) [Grant Morrison](https://sms4smile.com/quotes/author/grant-morrison/) > [When you're in morgue you're seeing life that no longer exists. It gives you an appreciation when you look someone in the eye, you…](https://sms4smile.com/quotes/milo-ventimiglia/when-you-re-in-morgue-you-re-seeing-life-that-no-longer-exists-it/) [Milo Ventimiglia](https://sms4smile.com/quotes/author/milo-ventimiglia/) ## More by Lyor Cohen > [Content that's generated out of America, whether it be film or music, has, in my opinion, much greater impact in sustaining our credibility and…](https://sms4smile.com/quotes/lyor-cohen/content-that-s-generated-out-of-america-whether-it-be-film-or-music/) [Lyor Cohen](https://sms4smile.com/quotes/author/lyor-cohen/) > [I don't typically do what you're supposed to do. I focus on what I should do.](https://sms4smile.com/quotes/lyor-cohen/i-don-t-typically-do-what-you-re-supposed-to-do-i-focus-on-what-i/) [Lyor Cohen](https://sms4smile.com/quotes/author/lyor-cohen/) > [Everything gets thrown off depending on whether the Packers are playing. I grew up in L.A., and we had a terrible quarterback, Roman Gabriel.…](https://sms4smile.com/quotes/lyor-cohen/everything-gets-thrown-off-depending-on-whether-the-packers-are/) [Lyor Cohen](https://sms4smile.com/quotes/author/lyor-cohen/) > [Rap now is multi-generational, which has its own issues. My son is a big Cudi fan, but he does not like talking to me…](https://sms4smile.com/quotes/lyor-cohen/rap-now-is-multi-generational-which-has-its-own-issues-my-son-is-a/) [Lyor Cohen](https://sms4smile.com/quotes/author/lyor-cohen/) > [I think it would be bad for culture and the art if artists and people who develop the apparatus to support those artists don't…](https://sms4smile.com/quotes/lyor-cohen/i-think-it-would-be-bad-for-culture-and-the-art-if-artists-and-people/) [Lyor Cohen](https://sms4smile.com/quotes/author/lyor-cohen/) > [The primary part of the weekend is centered around my children, and I have to be flexible. To call an audible is to be…](https://sms4smile.com/quotes/lyor-cohen/the-primary-part-of-the-weekend-is-centered-around-my-children-and-i/) [Lyor Cohen](https://sms4smile.com/quotes/author/lyor-cohen/) > [I like moments of staleness and mildew, simply because it creates the lane for change.](https://sms4smile.com/quotes/lyor-cohen/i-like-moments-of-staleness-and-mildew-simply-because-it-creates-the/) [Lyor Cohen](https://sms4smile.com/quotes/author/lyor-cohen/) > [My week is full-tilt boogie. I wake up every morning, and the singular thought in my head is that maybe today is the day…](https://sms4smile.com/quotes/lyor-cohen/my-week-is-full-tilt-boogie-i-wake-up-every-morning-and-the-singular/) [Lyor Cohen](https://sms4smile.com/quotes/author/lyor-cohen/) > [I used to have a gym in the house. I thought that was a fantastic luxury.](https://sms4smile.com/quotes/lyor-cohen/i-used-to-have-a-gym-in-the-house-i-thought-that-was-a-fantastic/) [Lyor Cohen](https://sms4smile.com/quotes/author/lyor-cohen/) > [Hip-hop had become overly aspirational and shiny, full of vivid technicolors. Cosmetic fronting was not part of the ethos of our get down. Our…](https://sms4smile.com/quotes/lyor-cohen/hip-hop-had-become-overly-aspirational-and-shiny-full-of-vivid/) [Lyor Cohen](https://sms4smile.com/quotes/author/lyor-cohen/) [Explore all 11 Lyor Cohen quotes ](https://sms4smile.com/quotes/author/lyor-cohen/) ## More Consumers quotes > [One of the worst things to come out of the Consumer Protection Board's misleading claims is the impression that government resources are to hard…](https://sms4smile.com/quotes/matthew-lesko/one-of-the-worst-things-to-come-out-of-the-consumer-protection-board/) [Matthew Lesko](https://sms4smile.com/quotes/author/matthew-lesko/) > [Eventually the consumer will come to appreciate the editorial point of view of every different brand. User-generated content without editorial oversight will simply be…](https://sms4smile.com/quotes/michael-eisner/eventually-the-consumer-will-come-to-appreciate-the-editorial-point/) [Michael Eisner](https://sms4smile.com/quotes/author/michael-eisner/) > [I've always considered making it legal for Americans to import their prescription drugs a free-trade issue. Imports create competition and keep domestic industry more…](https://sms4smile.com/quotes/chuck-grassley/i-ve-always-considered-making-it-legal-for-americans-to-import-their/) [Chuck Grassley](https://sms4smile.com/quotes/author/chuck-grassley/) > [“In a world where consumers had limited choice, you needed to compete for locations,” says Ross, who went on to cofound eCommera, a British…](https://sms4smile.com/quotes/brad-stone/in-a-world-where-consumers-had-limited-choice-you-needed-to-compete/) [Brad Stone](https://sms4smile.com/quotes/author/brad-stone/) > [The capitalistic social order, therefore, is an economic democracy in the strictest sense of the word. In the last analysis, all decisions are dependent…](https://sms4smile.com/quotes/ludwig-von-mises/the-capitalistic-social-order-therefore-is-an-economic-democracy-in/) [Ludwig von Mises](https://sms4smile.com/quotes/author/ludwig-von-mises/) > [A brand is no longer what we tell the consumer it is it is what consumers tell each other it is. - Scott Cook,…](https://sms4smile.com/quotes/scott-cook/a-brand-is-no-longer-what-we-tell-the-consumer-it-is-it-is-what/) [Scott Cook](https://sms4smile.com/quotes/author/scott-cook/) > [Now that I'm more middle class, I have access to consumer goods. I do enjoy feminine frippery, feminine doo-da, stuff like that.](https://sms4smile.com/quotes/shirley-geok-lin-lim/now-that-i-m-more-middle-class-i-have-access-to-consumer-goods-i-do/) [Shirley Geok-lin Lim](https://sms4smile.com/quotes/author/shirley-geok-lin-lim/) > [Why is Caterpillar bad if we create a new job in India or China to receive U.S. exports? It makes no sense to me.…](https://sms4smile.com/quotes/douglas-r-oberhelman/why-is-caterpillar-bad-if-we-create-a-new-job-in-india-or-china-to/) [Douglas R. Oberhelman](https://sms4smile.com/quotes/author/douglas-r-oberhelman/) > [America always put forth this phony melting pot theory, but it's a reality now. They couldn't accomplish the melting pot economically; they couldn't accomplish…](https://sms4smile.com/quotes/russell-means/america-always-put-forth-this-phony-melting-pot-theory-but-it-s-a/) [Russell Means](https://sms4smile.com/quotes/author/russell-means/) > [Gaming provides us with some very good signals about consumers and what they're interested in.](https://sms4smile.com/quotes/peggy-johnson/gaming-provides-us-with-some-very-good-signals-about-consumers-and/) [Peggy Johnson](https://sms4smile.com/quotes/author/peggy-johnson/) > [As consumers adopt crypto, we hope that they'll also be interested in trading equities and options.](https://sms4smile.com/quotes/baiju-bhatt/as-consumers-adopt-crypto-we-hope-that-they-ll-also-be-interested-in/) [Baiju Bhatt](https://sms4smile.com/quotes/author/baiju-bhatt/) > [Metaphor isn't just a fancy turn of speech. It shapes our thoughts and feelings, reaches out to grasp new experience, and even binds our…](https://sms4smile.com/quotes/james-richardson/metaphor-isn-t-just-a-fancy-turn-of-speech-it-shapes-our-thoughts-and/) [James Richardson](https://sms4smile.com/quotes/author/james-richardson/) > [Consumer wants can have bizarre, frivolous, or even immoral origins, and an admirable case can still be made for a society that seeks to…](https://sms4smile.com/quotes/john-kenneth-galbraith/consumer-wants-can-have-bizarre-frivolous-or-even-immoral-origins-and/) [John Kenneth Galbraith](https://sms4smile.com/quotes/author/john-kenneth-galbraith/) > [Many of us are alarmed at the skyrocketing cost of medical care, including patients, who are the consumers. However, medical malpractice is not the…](https://sms4smile.com/quotes/joe-baca/many-of-us-are-alarmed-at-the-skyrocketing-cost-of-medical-care/) [Joe Baca](https://sms4smile.com/quotes/author/joe-baca/) > [TARIFF, n. A scale of taxes on imports, designed to protect the domestic producer against the greed of his consumer.](https://sms4smile.com/quotes/ambrose-bierce/tariff-n-a-scale-of-taxes-on-imports-designed-to-protect-the-domestic/) [Ambrose Bierce](https://sms4smile.com/quotes/author/ambrose-bierce/) [Browse all 1,606 Consumers quotes ](https://sms4smile.com/quotes/about/consumers/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Going to radio with a rap record prior to going to the consumer is like having no foreplay with your girlfriend.", "creator": { "@type": "Person", "name": "Lyor Cohen" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/lyor-cohen/going-to-radio-with-a-rap-record-prior-to-going-to-the-consumer-is/", "about": { "@type": "Thing", "name": "Consumers" }, "@id": "https://sms4smile.com/quotes/lyor-cohen/going-to-radio-with-a-rap-record-prior-to-going-to-the-consumer-is/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/50f/lyor-cohen-40247_consumers_going-to-radio-with-a-rap-record-prior-t_2563862.png", "contentUrl": "https://sms4smile.com/quotes/i/50f/lyor-cohen-40247_consumers_going-to-radio-with-a-rap-record-prior-t_2563862.png", "url": "https://sms4smile.com/quotes/i/50f/lyor-cohen-40247_consumers_going-to-radio-with-a-rap-record-prior-t_2563862.png", "width": 1080, "height": 1080, "caption": "“Going to radio with a rap record prior to going to the consumer is like having no foreplay with your…” — Lyor Cohen", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Lyor Cohen", "item": "https://sms4smile.com/quotes/author/lyor-cohen/" }, { "@type": "ListItem", "position": 4, "name": "Going to radio with a rap...", "item": "https://sms4smile.com/quotes/lyor-cohen/going-to-radio-with-a-rap-record-prior-to-going-to-the-consumer-is/" } ], "@id": "https://sms4smile.com/quotes/lyor-cohen/going-to-radio-with-a-rap-record-prior-to-going-to-the-consumer-is/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```