--- title: "Meaning & Key Takeaway of: Rooftop solar is the first true form of…" description: "\"Rooftop solar is the first true form of competition that utilities have ever faced, and that is why they're attacking it.\" — Lynn Jurich" image: "https://sms4smile.com/quotes/i/0b8/lynn-jurich-19541_attacking_rooftop-solar-is-the-first-true-form-of_666133.jpg" --- # Rooftop solar is the first true form of competition that… ![“Rooftop solar is the first true form of competition that utilities have ever faced, and that is why they're attacking it.” quote by Lynn Jurich](https://sms4smile.com/quotes/i/0b8/lynn-jurich-19541_attacking_rooftop-solar-is-the-first-true-form-of_666133.jpg) [Download](https://sms4smile.com/quotes/i/0b8/lynn-jurich-19541_attacking_rooftop-solar-is-the-first-true-form-of_666133.jpg) [Open image](https://sms4smile.com/quotes/i/0b8/lynn-jurich-19541_attacking_rooftop-solar-is-the-first-true-form-of_666133.jpg) > “Rooftop solar is the first true form of competition that utilities have ever faced, and that is why they're attacking it.” [Lynn Jurich](https://sms4smile.com/quotes/author/lynn-jurich/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Solar rooftop installations threaten traditional utility business models, prompting aggressive resistance from incumbents. **In simple terms:** Solar roofs challenge utilities, leading to pushback. Key Takeaway Support policies that protect renewable competition. Themes energy competition renewables Mood concerned optimistic Type strategic policy When to use this quote - policy advocacy - solar adoption campaigns - utility reform discussions - investment analysis Key Concepts market dynamics regulation industry resistance Questions to Reflect On - What incentives can align utilities with solar growth? - How can consumers influence utility practices? A Different Perspective Utilities may argue grid stability concerns. ★ ★ ★ ★ ★ No ratings yet [Climate](https://sms4smile.com/quotes/about/climate/) [Competition](https://sms4smile.com/quotes/about/competition/) [Solar](https://sms4smile.com/quotes/about/solar/) ## Related quotes > [“Net Metering in Maharashtra: How It Works & Why It Matters Net metering is one of the biggest reasons rooftop solar has become financially…](https://sms4smile.com/quotes/anonymous/net-metering-in-maharashtra-how-it-works-why-it-matters-net-metering/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [There's a big difference between needs and requirements for grid-based electricity versus those for distributed rural homes or remote locations, or even rooftop solar,…](https://sms4smile.com/quotes/vinod-khosla/there-s-a-big-difference-between-needs-and-requirements-for-grid/) [Vinod Khosla](https://sms4smile.com/quotes/author/vinod-khosla/) > [We can learn from all around the world. Germany, particularly, has been successful with rooftop solar generation. Other countries like Norway and Sweden have…](https://sms4smile.com/quotes/piyush-goyal/we-can-learn-from-all-around-the-world-germany-particularly-has-been/) [Piyush Goyal](https://sms4smile.com/quotes/author/piyush-goyal/) > [We believe widespread adoption of home solar will significantly improve life in cities by phasing out polluting coal plants, eliminating miles of ugly new…](https://sms4smile.com/quotes/lynn-jurich/we-believe-widespread-adoption-of-home-solar-will-significantly/) [Lynn Jurich](https://sms4smile.com/quotes/author/lynn-jurich/) > [Thanks to the social web, we can share and trade to use a whole universe of things we once had to buy ourselves. From…](https://sms4smile.com/quotes/lynn-jurich/thanks-to-the-social-web-we-can-share-and-trade-to-use-a-whole/) [Lynn Jurich](https://sms4smile.com/quotes/author/lynn-jurich/) > [Consumers used to think they had to compromise with solar. It was, 'Okay, I'm doing the right thing for the environment; it's cool to…](https://sms4smile.com/quotes/lynn-jurich/consumers-used-to-think-they-had-to-compromise-with-solar-it-was-okay/) [Lynn Jurich](https://sms4smile.com/quotes/author/lynn-jurich/) > [When wireless cellphones first came out, analysts predicted that at peak, it would only replace 5% of landlines. They said the quality wasn't good…](https://sms4smile.com/quotes/lynn-jurich/when-wireless-cellphones-first-came-out-analysts-predicted-that-at/) [Lynn Jurich](https://sms4smile.com/quotes/author/lynn-jurich/) > [I think, in a lot of places, the solar panels are a badge of honor; they're trendy. If you go to Hawaii or Japan,…](https://sms4smile.com/quotes/lynn-jurich/i-think-in-a-lot-of-places-the-solar-panels-are-a-badge-of-honor-they/) [Lynn Jurich](https://sms4smile.com/quotes/author/lynn-jurich/) > [Our customer base isn't just people saying, 'I'm an environmentalist, I'm in my Birkenstocks, I went to Woodstock.' Solar is a bipartisan technology. Republicans…](https://sms4smile.com/quotes/lynn-jurich/our-customer-base-isn-t-just-people-saying-i-m-an-environmentalist-i/) [Lynn Jurich](https://sms4smile.com/quotes/author/lynn-jurich/) > [For every family in liberal San Francisco that went solar with SunRun in 2010, nearly eight families in more conservative Fresno made the switch…](https://sms4smile.com/quotes/lynn-jurich/for-every-family-in-liberal-san-francisco-that-went-solar-with-sunrun/) [Lynn Jurich](https://sms4smile.com/quotes/author/lynn-jurich/) > [We're leading a fundamental shift from centralized energy to distributed energy. Energy will go in that direction, just like mainframe computers went to client…](https://sms4smile.com/quotes/lynn-jurich/we-re-leading-a-fundamental-shift-from-centralized-energy-to/) [Lynn Jurich](https://sms4smile.com/quotes/author/lynn-jurich/) > [Before solar, before Sunrun, if consumers wanted electricity, there was a monopoly of someone who told you how much it costs.](https://sms4smile.com/quotes/lynn-jurich/before-solar-before-sunrun-if-consumers-wanted-electricity-there-was/) [Lynn Jurich](https://sms4smile.com/quotes/author/lynn-jurich/) > [Since I work in home solar, I can't resist focusing on the amazing developments happening here. What many homeowners don't know is that they…](https://sms4smile.com/quotes/lynn-jurich/since-i-work-in-home-solar-i-can-t-resist-focusing-on-the-amazing/) [Lynn Jurich](https://sms4smile.com/quotes/author/lynn-jurich/) > [With the right infrastructure in place, home solar will be recognized publicly as affordable, easy, and smart, and every new home built in the…](https://sms4smile.com/quotes/lynn-jurich/with-the-right-infrastructure-in-place-home-solar-will-be-recognized/) [Lynn Jurich](https://sms4smile.com/quotes/author/lynn-jurich/) > [Since Sunrun introduced solar as a service in 2007, it has become the preferred way for consumers to go solar in the nation's top…](https://sms4smile.com/quotes/lynn-jurich/since-sunrun-introduced-solar-as-a-service-in-2007-it-has-become-the/) [Lynn Jurich](https://sms4smile.com/quotes/author/lynn-jurich/) ## More by Lynn Jurich > [With Zipcar, consumers avoid the upfront cost of buying a car, not to mention gas, insurance, and repairs. Plus, they reduce the number of…](https://sms4smile.com/quotes/lynn-jurich/with-zipcar-consumers-avoid-the-upfront-cost-of-buying-a-car-not-to/) [Lynn Jurich](https://sms4smile.com/quotes/author/lynn-jurich/) > [It's common for cultural shifts to start with young, urban adopters before going mainstream.](https://sms4smile.com/quotes/lynn-jurich/it-s-common-for-cultural-shifts-to-start-with-young-urban-adopters/) [Lynn Jurich](https://sms4smile.com/quotes/author/lynn-jurich/) > [We believe widespread adoption of home solar will significantly improve life in cities by phasing out polluting coal plants, eliminating miles of ugly new…](https://sms4smile.com/quotes/lynn-jurich/we-believe-widespread-adoption-of-home-solar-will-significantly/) [Lynn Jurich](https://sms4smile.com/quotes/author/lynn-jurich/) > [As we settle into 2013, I predict this: We'll see companies that promote this shift from private ownership thrive. More people will be able…](https://sms4smile.com/quotes/lynn-jurich/as-we-settle-into-2013-i-predict-this-we-ll-see-companies-that/) [Lynn Jurich](https://sms4smile.com/quotes/author/lynn-jurich/) > [With the right infrastructure in place, home solar will be recognized publicly as affordable, easy, and smart, and every new home built in the…](https://sms4smile.com/quotes/lynn-jurich/with-the-right-infrastructure-in-place-home-solar-will-be-recognized/) [Lynn Jurich](https://sms4smile.com/quotes/author/lynn-jurich/) > [You have to accept the fact that not all your decisions are going to be right - and when they are wrong, you have…](https://sms4smile.com/quotes/lynn-jurich/you-have-to-accept-the-fact-that-not-all-your-decisions-are-going-to/) [Lynn Jurich](https://sms4smile.com/quotes/author/lynn-jurich/) > [Since I work in home solar, I can't resist focusing on the amazing developments happening here. What many homeowners don't know is that they…](https://sms4smile.com/quotes/lynn-jurich/since-i-work-in-home-solar-i-can-t-resist-focusing-on-the-amazing/) [Lynn Jurich](https://sms4smile.com/quotes/author/lynn-jurich/) > [All people believe in America, jobs, creating energy here, not being dependent on foreign energy sources.](https://sms4smile.com/quotes/lynn-jurich/all-people-believe-in-america-jobs-creating-energy-here-not-being/) [Lynn Jurich](https://sms4smile.com/quotes/author/lynn-jurich/) > [Before solar, before Sunrun, if consumers wanted electricity, there was a monopoly of someone who told you how much it costs.](https://sms4smile.com/quotes/lynn-jurich/before-solar-before-sunrun-if-consumers-wanted-electricity-there-was/) [Lynn Jurich](https://sms4smile.com/quotes/author/lynn-jurich/) > [We're leading a fundamental shift from centralized energy to distributed energy. Energy will go in that direction, just like mainframe computers went to client…](https://sms4smile.com/quotes/lynn-jurich/we-re-leading-a-fundamental-shift-from-centralized-energy-to/) [Lynn Jurich](https://sms4smile.com/quotes/author/lynn-jurich/) > [For me, not owning a car means I may spend a little extra time on public transportation, but I can use that time to…](https://sms4smile.com/quotes/lynn-jurich/for-me-not-owning-a-car-means-i-may-spend-a-little-extra-time-on/) [Lynn Jurich](https://sms4smile.com/quotes/author/lynn-jurich/) > [Hire people who are smarter than you, and don't be afraid to work with them as partners. Make it clear that you plan to…](https://sms4smile.com/quotes/lynn-jurich/hire-people-who-are-smarter-than-you-and-don-t-be-afraid-to-work-with/) [Lynn Jurich](https://sms4smile.com/quotes/author/lynn-jurich/) > [For every family in liberal San Francisco that went solar with SunRun in 2010, nearly eight families in more conservative Fresno made the switch…](https://sms4smile.com/quotes/lynn-jurich/for-every-family-in-liberal-san-francisco-that-went-solar-with-sunrun/) [Lynn Jurich](https://sms4smile.com/quotes/author/lynn-jurich/) > [I was an investor doing well and decided to be an entrepreneur.](https://sms4smile.com/quotes/lynn-jurich/i-was-an-investor-doing-well-and-decided-to-be-an-entrepreneur/) [Lynn Jurich](https://sms4smile.com/quotes/author/lynn-jurich/) > [Our customer base isn't just people saying, 'I'm an environmentalist, I'm in my Birkenstocks, I went to Woodstock.' Solar is a bipartisan technology. Republicans…](https://sms4smile.com/quotes/lynn-jurich/our-customer-base-isn-t-just-people-saying-i-m-an-environmentalist-i/) [Lynn Jurich](https://sms4smile.com/quotes/author/lynn-jurich/) [Explore all 32 Lynn Jurich quotes ](https://sms4smile.com/quotes/author/lynn-jurich/) ## More Attacking quotes > [Donald Trump is a different ball of wax. I've been trying to say for I don't know how many months now that the traditional…](https://sms4smile.com/quotes/rush-limbaugh/donald-trump-is-a-different-ball-of-wax-i-ve-been-trying-to-say-for-i/) [Rush Limbaugh](https://sms4smile.com/quotes/author/rush-limbaugh/) > [Attack the evil that is within yourself, rather than attacking the evil that is in others.](https://sms4smile.com/quotes/confucius/attack-the-evil-that-is-within-yourself-rather-than-attacking-the/) [Confucius](https://sms4smile.com/quotes/author/confucius/) > [Wine is the first weapon that devils use in attacking the young](https://sms4smile.com/quotes/st-jerome/wine-is-the-first-weapon-that-devils-use-in-attacking-the-young/) [St. Jerome](https://sms4smile.com/quotes/author/st-jerome/) > [Let a man who has to make his fortune in life remember this maxim: Attacking is the only secret. Dare and the world yields,…](https://sms4smile.com/quotes/william-makepeace-thackeray/let-a-man-who-has-to-make-his-fortune-in-life-remember-this-maxim/) [William Makepeace Thackeray](https://sms4smile.com/quotes/author/william-makepeace-thackeray/) > [I've gotten better at calling out coverages, communication, and being vertical when they're attacking me in the paint.](https://sms4smile.com/quotes/ivica-zubac/i-ve-gotten-better-at-calling-out-coverages-communication-and-being/) [Ivica Zubac](https://sms4smile.com/quotes/author/ivica-zubac/) > [Before I signed for Liverpool, I was playing for Newcastle as a No. 10 - basically, I was always attacking. I didn't have to…](https://sms4smile.com/quotes/georginio-wijnaldum/before-i-signed-for-liverpool-i-was-playing-for-newcastle-as-a-no-10/) [Georginio Wijnaldum](https://sms4smile.com/quotes/author/georginio-wijnaldum/) > [It's a big part of my game, attacking.](https://sms4smile.com/quotes/kyle-walker/it-s-a-big-part-of-my-game-attacking/) [Kyle Walker](https://sms4smile.com/quotes/author/kyle-walker/) > [When I was elected governor of my state, I had a legislature 87 percent Democrat. It was not lost on me that to get…](https://sms4smile.com/quotes/mitt-romney/when-i-was-elected-governor-of-my-state-i-had-a-legislature-87/) [Mitt Romney](https://sms4smile.com/quotes/author/mitt-romney/) > [Positive thinking is so firmly enshrined in our culture that knocking it is a little like attacking motherhood or apple pie.](https://sms4smile.com/quotes/srikumar-rao/positive-thinking-is-so-firmly-enshrined-in-our-culture-that-knocking/) [Srikumar Rao](https://sms4smile.com/quotes/author/srikumar-rao/) > [This is really good,” Donovan Caine said, attacking his third strawberry pancake. “You sound surprised,” I said. He shrugged. “I just didn’t think an…](https://sms4smile.com/quotes/jennifer-estep/this-is-really-good-donovan-caine-said-attacking-his-third-strawberry/) [Jennifer Estep](https://sms4smile.com/quotes/author/jennifer-estep/) > [Dravid Could play attacking cricket like me but i could never play like him](https://sms4smile.com/quotes/chris-gayle/dravid-could-play-attacking-cricket-like-me-but-i-could-never-play/) [Chris Gayle](https://sms4smile.com/quotes/author/chris-gayle/) > [Islamic fundamentalism is attacking us at home.](https://sms4smile.com/quotes/marine-le-pen/islamic-fundamentalism-is-attacking-us-at-home/) [Marine Le Pen](https://sms4smile.com/quotes/author/marine-le-pen/) > [“California cat that chased off attacking”](https://sms4smile.com/quotes/anonymous/california-cat-that-chased-off-attacking/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [When I listen to candidates spend all their time attacking Barack Obama, I'm glad they're not driving this bus because they'd be looking through…](https://sms4smile.com/quotes/john-kasich/when-i-listen-to-candidates-spend-all-their-time-attacking-barack/) [John Kasich](https://sms4smile.com/quotes/author/john-kasich/) > [For many years the stakes were clear. There were the Arabs attacking us and us defending ourselves, so basically there were no real problems…](https://sms4smile.com/quotes/shimon-peres/for-many-years-the-stakes-were-clear-there-were-the-arabs-attacking/) [Shimon Peres](https://sms4smile.com/quotes/author/shimon-peres/) Browse all 580 Attacking quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Rooftop solar is the first true form of competition that utilities have ever faced, and that is why they're attacking it.", "creator": { "@type": "Person", "name": "Lynn Jurich" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/lynn-jurich/rooftop-solar-is-the-first-true-form-of-competition-that-utilities/", "about": { "@type": "Thing", "name": "Attacking" }, "@id": "https://sms4smile.com/quotes/lynn-jurich/rooftop-solar-is-the-first-true-form-of-competition-that-utilities/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/0b8/lynn-jurich-19541_attacking_rooftop-solar-is-the-first-true-form-of_666133.jpg", "contentUrl": "https://sms4smile.com/quotes/i/0b8/lynn-jurich-19541_attacking_rooftop-solar-is-the-first-true-form-of_666133.jpg", "url": "https://sms4smile.com/quotes/i/0b8/lynn-jurich-19541_attacking_rooftop-solar-is-the-first-true-form-of_666133.jpg", "width": 1080, "height": 1080, "caption": "“Rooftop solar is the first true form of competition that utilities have ever faced, and that is why they're…” — Lynn Jurich", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Lynn Jurich", "item": "https://sms4smile.com/quotes/author/lynn-jurich/" }, { "@type": "ListItem", "position": 4, "name": "Rooftop solar is the first true...", "item": "https://sms4smile.com/quotes/lynn-jurich/rooftop-solar-is-the-first-true-form-of-competition-that-utilities/" } ], "@id": "https://sms4smile.com/quotes/lynn-jurich/rooftop-solar-is-the-first-true-form-of-competition-that-utilities/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```