--- title: "Meaning & Key Takeaway of: Consumers used to think they had to…" description: "\"Consumers used to think they had to compromise with solar. It was, 'Okay, I'm doing the right thing for the environment; it's cool to see the panels. I..." image: "https://sms4smile.com/quotes/i/94b/lynn-jurich-19541_cheaper_consumers-used-to-think-they-had-to-comp_2148252.jpg" --- # Consumers used to think they had to compromise with solar… ![“Consumers used to think they had to compromise with solar. It was, 'Okay, I'm doing the right thing for the environment; it's cool to see the panels. I have to compromise on the cost and convenience side.' And now they no longer have to. On the cost side, it's cheaper, and on the convenience side…” quote by Lynn Jurich](https://sms4smile.com/quotes/i/94b/lynn-jurich-19541_cheaper_consumers-used-to-think-they-had-to-comp_2148252.jpg) [Download](https://sms4smile.com/quotes/i/94b/lynn-jurich-19541_cheaper_consumers-used-to-think-they-had-to-comp_2148252.jpg) [Open image](https://sms4smile.com/quotes/i/94b/lynn-jurich-19541_cheaper_consumers-used-to-think-they-had-to-comp_2148252.jpg) > “Consumers used to think they had to compromise with solar. It was, 'Okay, I'm doing the right thing for the environment; it's cool to see the panels. I have to compromise on the cost and convenience side.' And now they no longer have to. On the cost side, it's cheaper, and on the convenience side, we set it all up.” [Lynn Jurich](https://sms4smile.com/quotes/author/lynn-jurich/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Solar adoption is now cost‑effective and convenient, removing previous compromises for environmental benefit **In simple terms:** Solar power is affordable and easy now Key Takeaway Promote solar as a hassle‑free choice Themes sustainability cost convenience Mood optimistic practical Type environmental business When to use this quote - home installations - policy incentives - environmental campaigns - business models Key Concepts Renewable energy adoption market transformation Questions to Reflect On - What barriers remain for solar uptake? - How to accelerate convenience? A Different Perspective Initial costs still deter some users ★ ★ ★ ★ ★ No ratings yet [Cheaper](https://sms4smile.com/quotes/about/cheaper/) [Climate](https://sms4smile.com/quotes/about/climate/) [Compromise](https://sms4smile.com/quotes/about/compromise/) [Compromise Solar](https://sms4smile.com/quotes/about/compromise-solar-4504567/) [Consumers](https://sms4smile.com/quotes/about/consumers/) [Convenience](https://sms4smile.com/quotes/about/convenience/) [Cool](https://sms4smile.com/quotes/about/cool/) [Cost](https://sms4smile.com/quotes/about/cost/) [Doing](https://sms4smile.com/quotes/about/doing/) [Doing the right thing](https://sms4smile.com/quotes/about/doing-the-right-thing/) [Environment](https://sms4smile.com/quotes/about/environment/) [Had](https://sms4smile.com/quotes/about/had/) [Longer](https://sms4smile.com/quotes/about/longer/) [Now](https://sms4smile.com/quotes/about/now/) [Okay](https://sms4smile.com/quotes/about/okay/) [Panels Compromise](https://sms4smile.com/quotes/about/panels-compromise-4504569/) [Right](https://sms4smile.com/quotes/about/right/) [Right thing](https://sms4smile.com/quotes/about/right-thing/) [See](https://sms4smile.com/quotes/about/see/) [Side](https://sms4smile.com/quotes/about/side/) [Solar](https://sms4smile.com/quotes/about/solar/) [Solar Okay](https://sms4smile.com/quotes/about/solar-okay-4504568/) [The right thing](https://sms4smile.com/quotes/about/the-right-thing/) [Thing](https://sms4smile.com/quotes/about/thing/) [Think](https://sms4smile.com/quotes/about/think/) [Think Compromise](https://sms4smile.com/quotes/about/think-compromise-1732591/) [Up](https://sms4smile.com/quotes/about/up/) [Used](https://sms4smile.com/quotes/about/used/) ## Related quotes > [I don't think there's anything in the compromise that means that there's a clash of ethics.](https://sms4smile.com/quotes/peter-singer/i-don-t-think-there-s-anything-in-the-compromise-that-means-that/) [Peter Singer](https://sms4smile.com/quotes/author/peter-singer/) > [I don't think you can compromise, news either has integrity or it doesn't. It either is accurate, balanced and fair or it isn't.](https://sms4smile.com/quotes/richard-parsons/i-don-t-think-you-can-compromise-news-either-has-integrity-or-it/) [Richard Parsons](https://sms4smile.com/quotes/author/richard-parsons/) > [I hate the fact that people think 'compromise' is a dirty word.](https://sms4smile.com/quotes/barbara-bush/i-hate-the-fact-that-people-think-compromise-is-a-dirty-word/) [Barbara Bush](https://sms4smile.com/quotes/author/barbara-bush/) > [With each month that passes, a solar panel gets 2 or 3 percent cheaper. So while we're holding the fossil fuel industry in check,…](https://sms4smile.com/quotes/bill-mckibben/with-each-month-that-passes-a-solar-panel-gets-2-or-3-percent-cheaper/) [Bill McKibben](https://sms4smile.com/quotes/author/bill-mckibben/) > [The two most abundant forms of power on earth are solar and wind, and they're getting cheaper and cheaper...](https://sms4smile.com/quotes/ed-begley-jr/the-two-most-abundant-forms-of-power-on-earth-are-solar-and-wind-and/) [Ed Begley, Jr](https://sms4smile.com/quotes/author/ed-begley-jr/) > [When wireless cellphones first came out, analysts predicted that at peak, it would only replace 5% of landlines. They said the quality wasn't good…](https://sms4smile.com/quotes/lynn-jurich/when-wireless-cellphones-first-came-out-analysts-predicted-that-at/) [Lynn Jurich](https://sms4smile.com/quotes/author/lynn-jurich/) > [I think, in a lot of places, the solar panels are a badge of honor; they're trendy. If you go to Hawaii or Japan,…](https://sms4smile.com/quotes/lynn-jurich/i-think-in-a-lot-of-places-the-solar-panels-are-a-badge-of-honor-they/) [Lynn Jurich](https://sms4smile.com/quotes/author/lynn-jurich/) > [Our customer base isn't just people saying, 'I'm an environmentalist, I'm in my Birkenstocks, I went to Woodstock.' Solar is a bipartisan technology. Republicans…](https://sms4smile.com/quotes/lynn-jurich/our-customer-base-isn-t-just-people-saying-i-m-an-environmentalist-i/) [Lynn Jurich](https://sms4smile.com/quotes/author/lynn-jurich/) > [For every family in liberal San Francisco that went solar with SunRun in 2010, nearly eight families in more conservative Fresno made the switch…](https://sms4smile.com/quotes/lynn-jurich/for-every-family-in-liberal-san-francisco-that-went-solar-with-sunrun/) [Lynn Jurich](https://sms4smile.com/quotes/author/lynn-jurich/) > [We're leading a fundamental shift from centralized energy to distributed energy. Energy will go in that direction, just like mainframe computers went to client…](https://sms4smile.com/quotes/lynn-jurich/we-re-leading-a-fundamental-shift-from-centralized-energy-to/) [Lynn Jurich](https://sms4smile.com/quotes/author/lynn-jurich/) > [Before solar, before Sunrun, if consumers wanted electricity, there was a monopoly of someone who told you how much it costs.](https://sms4smile.com/quotes/lynn-jurich/before-solar-before-sunrun-if-consumers-wanted-electricity-there-was/) [Lynn Jurich](https://sms4smile.com/quotes/author/lynn-jurich/) > [Rooftop solar is the first true form of competition that utilities have ever faced, and that is why they're attacking it.](https://sms4smile.com/quotes/lynn-jurich/rooftop-solar-is-the-first-true-form-of-competition-that-utilities/) [Lynn Jurich](https://sms4smile.com/quotes/author/lynn-jurich/) > [Since I work in home solar, I can't resist focusing on the amazing developments happening here. What many homeowners don't know is that they…](https://sms4smile.com/quotes/lynn-jurich/since-i-work-in-home-solar-i-can-t-resist-focusing-on-the-amazing/) [Lynn Jurich](https://sms4smile.com/quotes/author/lynn-jurich/) > [With the right infrastructure in place, home solar will be recognized publicly as affordable, easy, and smart, and every new home built in the…](https://sms4smile.com/quotes/lynn-jurich/with-the-right-infrastructure-in-place-home-solar-will-be-recognized/) [Lynn Jurich](https://sms4smile.com/quotes/author/lynn-jurich/) > [We believe widespread adoption of home solar will significantly improve life in cities by phasing out polluting coal plants, eliminating miles of ugly new…](https://sms4smile.com/quotes/lynn-jurich/we-believe-widespread-adoption-of-home-solar-will-significantly/) [Lynn Jurich](https://sms4smile.com/quotes/author/lynn-jurich/) ## More by Lynn Jurich > [With Zipcar, consumers avoid the upfront cost of buying a car, not to mention gas, insurance, and repairs. Plus, they reduce the number of…](https://sms4smile.com/quotes/lynn-jurich/with-zipcar-consumers-avoid-the-upfront-cost-of-buying-a-car-not-to/) [Lynn Jurich](https://sms4smile.com/quotes/author/lynn-jurich/) > [It's common for cultural shifts to start with young, urban adopters before going mainstream.](https://sms4smile.com/quotes/lynn-jurich/it-s-common-for-cultural-shifts-to-start-with-young-urban-adopters/) [Lynn Jurich](https://sms4smile.com/quotes/author/lynn-jurich/) > [We believe widespread adoption of home solar will significantly improve life in cities by phasing out polluting coal plants, eliminating miles of ugly new…](https://sms4smile.com/quotes/lynn-jurich/we-believe-widespread-adoption-of-home-solar-will-significantly/) [Lynn Jurich](https://sms4smile.com/quotes/author/lynn-jurich/) > [As we settle into 2013, I predict this: We'll see companies that promote this shift from private ownership thrive. More people will be able…](https://sms4smile.com/quotes/lynn-jurich/as-we-settle-into-2013-i-predict-this-we-ll-see-companies-that/) [Lynn Jurich](https://sms4smile.com/quotes/author/lynn-jurich/) > [With the right infrastructure in place, home solar will be recognized publicly as affordable, easy, and smart, and every new home built in the…](https://sms4smile.com/quotes/lynn-jurich/with-the-right-infrastructure-in-place-home-solar-will-be-recognized/) [Lynn Jurich](https://sms4smile.com/quotes/author/lynn-jurich/) > [You have to accept the fact that not all your decisions are going to be right - and when they are wrong, you have…](https://sms4smile.com/quotes/lynn-jurich/you-have-to-accept-the-fact-that-not-all-your-decisions-are-going-to/) [Lynn Jurich](https://sms4smile.com/quotes/author/lynn-jurich/) > [Since I work in home solar, I can't resist focusing on the amazing developments happening here. What many homeowners don't know is that they…](https://sms4smile.com/quotes/lynn-jurich/since-i-work-in-home-solar-i-can-t-resist-focusing-on-the-amazing/) [Lynn Jurich](https://sms4smile.com/quotes/author/lynn-jurich/) > [All people believe in America, jobs, creating energy here, not being dependent on foreign energy sources.](https://sms4smile.com/quotes/lynn-jurich/all-people-believe-in-america-jobs-creating-energy-here-not-being/) [Lynn Jurich](https://sms4smile.com/quotes/author/lynn-jurich/) > [Rooftop solar is the first true form of competition that utilities have ever faced, and that is why they're attacking it.](https://sms4smile.com/quotes/lynn-jurich/rooftop-solar-is-the-first-true-form-of-competition-that-utilities/) [Lynn Jurich](https://sms4smile.com/quotes/author/lynn-jurich/) > [Before solar, before Sunrun, if consumers wanted electricity, there was a monopoly of someone who told you how much it costs.](https://sms4smile.com/quotes/lynn-jurich/before-solar-before-sunrun-if-consumers-wanted-electricity-there-was/) [Lynn Jurich](https://sms4smile.com/quotes/author/lynn-jurich/) > [We're leading a fundamental shift from centralized energy to distributed energy. Energy will go in that direction, just like mainframe computers went to client…](https://sms4smile.com/quotes/lynn-jurich/we-re-leading-a-fundamental-shift-from-centralized-energy-to/) [Lynn Jurich](https://sms4smile.com/quotes/author/lynn-jurich/) > [For me, not owning a car means I may spend a little extra time on public transportation, but I can use that time to…](https://sms4smile.com/quotes/lynn-jurich/for-me-not-owning-a-car-means-i-may-spend-a-little-extra-time-on/) [Lynn Jurich](https://sms4smile.com/quotes/author/lynn-jurich/) > [Hire people who are smarter than you, and don't be afraid to work with them as partners. Make it clear that you plan to…](https://sms4smile.com/quotes/lynn-jurich/hire-people-who-are-smarter-than-you-and-don-t-be-afraid-to-work-with/) [Lynn Jurich](https://sms4smile.com/quotes/author/lynn-jurich/) > [For every family in liberal San Francisco that went solar with SunRun in 2010, nearly eight families in more conservative Fresno made the switch…](https://sms4smile.com/quotes/lynn-jurich/for-every-family-in-liberal-san-francisco-that-went-solar-with-sunrun/) [Lynn Jurich](https://sms4smile.com/quotes/author/lynn-jurich/) > [I was an investor doing well and decided to be an entrepreneur.](https://sms4smile.com/quotes/lynn-jurich/i-was-an-investor-doing-well-and-decided-to-be-an-entrepreneur/) [Lynn Jurich](https://sms4smile.com/quotes/author/lynn-jurich/) [Explore all 32 Lynn Jurich quotes ](https://sms4smile.com/quotes/author/lynn-jurich/) ## More Cheaper quotes > [The machines need to get faster. They need to get cheaper.](https://sms4smile.com/quotes/bill-gates/the-machines-need-to-get-faster-they-need-to-get-cheaper/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) > [If you're angry, you don't have to write a poem dealing with the cause of your anger. But it needs to be an angry…](https://sms4smile.com/quotes/jay-asher/if-you-re-angry-you-don-t-have-to-write-a-poem-dealing-with-the-cause/) [Jay Asher](https://sms4smile.com/quotes/author/jay-asher/) > [For many oppositional movements, the Internet, while providing the opportunity to distribute information more quickly and cheaper, may have actually made their struggle more…](https://sms4smile.com/quotes/evgeny-morozov/for-many-oppositional-movements-the-internet-while-providing-the/) [Evgeny Morozov](https://sms4smile.com/quotes/author/evgeny-morozov/) > [ We have the ability to take him \[President of Venezuela, Hugo Chavez\] out, and I think the time has come that we exercise that… ](https://sms4smile.com/quotes/pat-robertson/we-have-the-ability-to-take-him-president-of-venezuela-hugo-chavez/) [Pat Robertson](https://sms4smile.com/quotes/author/pat-robertson/) > [The smaller & cheaper the pleasure, ¦the more richer you are!](https://sms4smile.com/quotes/biman-gandhi/the-smaller-cheaper-the-pleasure-the-more-richer-you-are/) [Biman Gandhi](https://sms4smile.com/quotes/author/biman-gandhi/) > [I don't really pay too much attention to designers, I know what I like and I just try to find it, and I always…](https://sms4smile.com/quotes/bethany-cosentino/i-don-t-really-pay-too-much-attention-to-designers-i-know-what-i-like/) [Bethany Cosentino](https://sms4smile.com/quotes/author/bethany-cosentino/) > [There's a myth that free-to-play is cheaper than a $60 game. It's just elastic. For some users, it winds up being a lot more…](https://sms4smile.com/quotes/mitch-lasky/there-s-a-myth-that-free-to-play-is-cheaper-than-a-60-game-it-s-just/) [Mitch Lasky](https://sms4smile.com/quotes/author/mitch-lasky/) > [I have a constant kind of soundtrack going on at all times. I almost always have a song in my head. I'm very musically…](https://sms4smile.com/quotes/erin-davie/i-have-a-constant-kind-of-soundtrack-going-on-at-all-times-i-almost/) [Erin Davie](https://sms4smile.com/quotes/author/erin-davie/) > [ \[On President Bush's plan to get to Mars in 10 years\] Stupid. Robots would do a better job and be much cheaper because you… ](https://sms4smile.com/quotes/stephen-hawking/on-president-bush-s-plan-to-get-to-mars-in-10-years-stupid-robots/) [Stephen Hawking](https://sms4smile.com/quotes/author/stephen-hawking/) > [I thought to spend my declining years writing poetry and teaching - but that won't pay the Bergdorf's bill. I think I'll move to…](https://sms4smile.com/quotes/erica-jong/i-thought-to-spend-my-declining-years-writing-poetry-and-teaching-but/) [Erica Jong](https://sms4smile.com/quotes/author/erica-jong/) > [You don't make houses cheaper by making them more expensive to build.](https://sms4smile.com/quotes/ted-baillieu/you-don-t-make-houses-cheaper-by-making-them-more-expensive-to-build/) [Ted Baillieu](https://sms4smile.com/quotes/author/ted-baillieu/) > [I buy my produce at the local farmer's market, which is actually cheaper than shopping at the grocery store.](https://sms4smile.com/quotes/anna-getty/i-buy-my-produce-at-the-local-farmer-s-market-which-is-actually/) [Anna Getty](https://sms4smile.com/quotes/author/anna-getty/) > [We've begun to long for the pitter-patter of little feet - so we bought a dog. Well, it's cheaper, and you get more feet.](https://sms4smile.com/quotes/rita-rudner/we-ve-begun-to-long-for-the-pitter-patter-of-little-feet-so-we-bought/) [Rita Rudner](https://sms4smile.com/quotes/author/rita-rudner/) > [Used books are the sluts of the literary world. Passed around from person to person, spreading their pages for anyone, getting cheaper and cheaper…](https://sms4smile.com/quotes/stephen-colbert/used-books-are-the-sluts-of-the-literary-world-passed-around-from/) [Stephen Colbert](https://sms4smile.com/quotes/author/stephen-colbert/) > [Try to find if something out there is similar. If it's already being done, now you need to find out if you can do…](https://sms4smile.com/quotes/cameron-johnson/try-to-find-if-something-out-there-is-similar-if-it-s-already-being/) [Cameron Johnson](https://sms4smile.com/quotes/author/cameron-johnson/) [Browse all 411 Cheaper quotes ](https://sms4smile.com/quotes/about/cheaper/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Consumers used to think they had to compromise with solar. It was, 'Okay, I'm doing the right thing for the environment; it's cool to see the panels. I have to compromise on the cost and convenience side.' And now they no longer have to. 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