--- title: "Meaning & Key Takeaway of: I remember when we first bought…" description: "\"I remember when we first bought Teleflora, I made a very expensive mistake when I produced a brochure with the slogan, 'The way America sends love.' Th..." image: "https://sms4smile.com/quotes/i/a94/lynda-resnick-16697_america_i-remember-when-we-first-bought-teleflor_2137659.jpg" --- # I remember when we first bought Teleflora, I made a very… ![“I remember when we first bought Teleflora, I made a very expensive mistake when I produced a brochure with the slogan, 'The way America sends love.' The bouquets and prices I pictured could not be duplicated by the florist - they were too expensive. I had relied on people I thought were in touch…” quote by Lynda Resnick](https://sms4smile.com/quotes/i/a94/lynda-resnick-16697_america_i-remember-when-we-first-bought-teleflor_2137659.jpg) [Download](https://sms4smile.com/quotes/i/a94/lynda-resnick-16697_america_i-remember-when-we-first-bought-teleflor_2137659.jpg) [Open image](https://sms4smile.com/quotes/i/a94/lynda-resnick-16697_america_i-remember-when-we-first-bought-teleflor_2137659.jpg) > “I remember when we first bought Teleflora, I made a very expensive mistake when I produced a brochure with the slogan, 'The way America sends love.' The bouquets and prices I pictured could not be duplicated by the florist - they were too expensive. I had relied on people I thought were in touch with the marketplace.” [Lynda Resnick](https://sms4smile.com/quotes/author/lynda-resnick/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. A marketing slogan promised unattainable luxury, exposing a disconnect between brand image and product reality. **In simple terms:** The slogan was unrealistic and costly. Key Takeaway Align marketing promises with actual capabilities. Themes marketing branding consumer expectations Mood cautious reflective Type strategic warning When to use this quote - product launch - advertising campaign - brand audit Key Concepts value proposition price elasticity Questions to Reflect On - What checks can prevent such mismatches? - How to balance aspiration with feasibility? A Different Perspective Excessive hype can damage credibility. ★ ★ ★ ★ ★ No ratings yet [America](https://sms4smile.com/quotes/about/america/) [Bought](https://sms4smile.com/quotes/about/bought/) [Bought Teleflora](https://sms4smile.com/quotes/about/bought-teleflora-4436729/) [Bouquets Prices](https://sms4smile.com/quotes/about/bouquets-prices-4436730/) [Could](https://sms4smile.com/quotes/about/could/) [Expensive](https://sms4smile.com/quotes/about/expensive/) [Failure](https://sms4smile.com/quotes/about/failure/) [First](https://sms4smile.com/quotes/about/first/) [Florist Expensive](https://sms4smile.com/quotes/about/florist-expensive-4436727/) [Had](https://sms4smile.com/quotes/about/had/) [I remember](https://sms4smile.com/quotes/about/i-remember/) [Love](https://sms4smile.com/quotes/about/love/) [Love Bouquets](https://sms4smile.com/quotes/about/love-bouquets-4436731/) [Made](https://sms4smile.com/quotes/about/made/) [Marketplace](https://sms4smile.com/quotes/about/marketplace/) [Mistake](https://sms4smile.com/quotes/about/mistake/) [People](https://sms4smile.com/quotes/about/people/) [Prices](https://sms4smile.com/quotes/about/prices/) [Produced](https://sms4smile.com/quotes/about/produced/) [Remember](https://sms4smile.com/quotes/about/remember/) [Remember when](https://sms4smile.com/quotes/about/remember-when/) [Sends](https://sms4smile.com/quotes/about/sends/) [Slogan](https://sms4smile.com/quotes/about/slogan/) [Teleflora Expensive](https://sms4smile.com/quotes/about/teleflora-expensive-4436728/) [Thought](https://sms4smile.com/quotes/about/thought/) [Too](https://sms4smile.com/quotes/about/too/) [Touch](https://sms4smile.com/quotes/about/touch/) [Very](https://sms4smile.com/quotes/about/very/) [Way](https://sms4smile.com/quotes/about/way/) [Were](https://sms4smile.com/quotes/about/were/) ## Related quotes > [NBC News found that FEMA has redrawn maps even for properties that have repeatedly filed claims for flood losses from previous storms. 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That said, not every election sends sweeping messages that are easy to discern,…](https://sms4smile.com/quotes/chuck-todd/every-election-matters-anyone-that-tells-you-otherwise-doesn-t/) [Chuck Todd](https://sms4smile.com/quotes/author/chuck-todd/) > [I learned this a long time ago. If you call a guy into your office and shut the door, if there's media around, it…](https://sms4smile.com/quotes/jim-leyland/i-learned-this-a-long-time-ago-if-you-call-a-guy-into-your-office-and/) [Jim Leyland](https://sms4smile.com/quotes/author/jim-leyland/) > [When a girl sends me 100 pictures, I have to send something back every now and then.](https://sms4smile.com/quotes/greg-oden/when-a-girl-sends-me-100-pictures-i-have-to-send-something-back-every/) [Greg Oden](https://sms4smile.com/quotes/author/greg-oden/) > [Your brain sends out vibrations all the time, and your thoughts affect your life and other people's. They pick up these thoughts and get…](https://sms4smile.com/quotes/bruce-lipton/your-brain-sends-out-vibrations-all-the-time-and-your-thoughts-affect/) [Bruce Lipton](https://sms4smile.com/quotes/author/bruce-lipton/) > [That's what Major League Baseball's steroid scandal was all about, the hidden harm in competitive sports that sends the wrong message to the young.](https://sms4smile.com/quotes/suzanne-fields/that-s-what-major-league-baseball-s-steroid-scandal-was-all-about-the/) [Suzanne Fields](https://sms4smile.com/quotes/author/suzanne-fields/) > [“If he sends reinforcements everywhere, he will everywhere be weak.”](https://sms4smile.com/quotes/sun-tzu/if-he-sends-reinforcements-everywhere-he-will-everywhere-be-weak/) [Sun Tzu](https://sms4smile.com/quotes/author/sun-tzu/) > [Not having an administrator sends the wrong message to the airline industry.](https://sms4smile.com/quotes/maria-cantwell/not-having-an-administrator-sends-the-wrong-message-to-the-airline/) [Maria Cantwell](https://sms4smile.com/quotes/author/maria-cantwell/) > [Tim sends me a fairly ambitious workup in notebook form noting the passages we're going to cover and the chronology of the biblical events,…](https://sms4smile.com/quotes/jerry-b-jenkins/tim-sends-me-a-fairly-ambitious-workup-in-notebook-form-noting-the/) [Jerry B. Jenkins](https://sms4smile.com/quotes/author/jerry-b-jenkins/) > [My generation of playwrights have grown up writing for studio theatres, and so the task of writing for more than ten or so actors…](https://sms4smile.com/quotes/lee-hall/my-generation-of-playwrights-have-grown-up-writing-for-studio/) [Lee Hall](https://sms4smile.com/quotes/author/lee-hall/) > [We must bear what Heaven sends.](https://sms4smile.com/quotes/friedrich-schiller/we-must-bear-what-heaven-sends/) [Friedrich Schiller](https://sms4smile.com/quotes/author/friedrich-schiller/) > [When good things come in, my agent calls or sends me the script. But I allow them to sort through the offers so that…](https://sms4smile.com/quotes/megan-fox/when-good-things-come-in-my-agent-calls-or-sends-me-the-script-but-i/) [Megan Fox](https://sms4smile.com/quotes/author/megan-fox/) > [Active management leads to lots of poor investor behavior. It sends people chasing after whoever has the hot hand at the moment.](https://sms4smile.com/quotes/barry-ritholtz/active-management-leads-to-lots-of-poor-investor-behavior-it-sends/) [Barry Ritholtz](https://sms4smile.com/quotes/author/barry-ritholtz/) ## More by Lynda Resnick > [I can taste a meal and tell you every spice that's in there. I have taste buds like Betty Grable's legs - they should…](https://sms4smile.com/quotes/lynda-resnick/i-can-taste-a-meal-and-tell-you-every-spice-that-s-in-there-i-have/) [Lynda Resnick](https://sms4smile.com/quotes/author/lynda-resnick/) > [I believe that everyone collects. I think collecting is in our blood as humans.](https://sms4smile.com/quotes/lynda-resnick/i-believe-that-everyone-collects-i-think-collecting-is-in-our-blood/) [Lynda Resnick](https://sms4smile.com/quotes/author/lynda-resnick/) > [What is your Unique Selling Proposition? What makes you different than your competitors? 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And it lasts forever.](https://sms4smile.com/quotes/lynda-resnick/the-best-thing-about-art-is-that-it-is-the-one-luxury-in-life-that/) [Lynda Resnick](https://sms4smile.com/quotes/author/lynda-resnick/) > [You don't have to be Pope Julius to have great art in your house.](https://sms4smile.com/quotes/lynda-resnick/you-don-t-have-to-be-pope-julius-to-have-great-art-in-your-house/) [Lynda Resnick](https://sms4smile.com/quotes/author/lynda-resnick/) > [Some of the most innocuous inventions have proven earth-shattering, with reverberations felt around the planet. The Internet is the poster child for disruptive technology,…](https://sms4smile.com/quotes/lynda-resnick/some-of-the-most-innocuous-inventions-have-proven-earth-shattering/) [Lynda Resnick](https://sms4smile.com/quotes/author/lynda-resnick/) > [Epilepsy is a disease in the shadows. 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People who…](https://sms4smile.com/quotes/andrew-lang/young-men-especially-in-america-write-to-me-and-ask-me-to-recommend-a/) [Andrew Lang](https://sms4smile.com/quotes/author/andrew-lang/) > [Well, The Day the Earth Caught Fire was a story... I don't if anybody knows what it is but it was about... in the…](https://sms4smile.com/quotes/val-guest/well-the-day-the-earth-caught-fire-was-a-story-i-don-t-if-anybody/) [Val Guest](https://sms4smile.com/quotes/author/val-guest/) > [So here's what I want you to know, and here's what I want all our men and women in uniform to know: Because of…](https://sms4smile.com/quotes/barack-obama/so-here-s-what-i-want-you-to-know-and-here-s-what-i-want-all-our-men/) [Barack Obama](https://sms4smile.com/quotes/author/barack-obama/) > [Today, the world looks to America for leadership. 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