--- title: "Meaning & Key Takeaway of: Putting out a book is absolutely a lesson…" description: "\"Putting out a book is absolutely a lesson in vulnerability because it doesn't matter how much of an audience you have. Some people who have giant audie..." image: "https://sms4smile.com/quotes/i/a4e/luvvie-ajayi-9026_book_putting-out-a-book-is-absolutely-a-lesso_1190452.jpg" --- # Putting out a book is absolutely a lesson in vulnerability… ![“Putting out a book is absolutely a lesson in vulnerability because it doesn't matter how much of an audience you have. Some people who have giant audiences can't sell books because those audiences don't feel like they need to give them their money.” quote by Luvvie Ajayi](https://sms4smile.com/quotes/i/a4e/luvvie-ajayi-9026_book_putting-out-a-book-is-absolutely-a-lesso_1190452.jpg) [Download](https://sms4smile.com/quotes/i/a4e/luvvie-ajayi-9026_book_putting-out-a-book-is-absolutely-a-lesso_1190452.jpg) [Open image](https://sms4smile.com/quotes/i/a4e/luvvie-ajayi-9026_book_putting-out-a-book-is-absolutely-a-lesso_1190452.jpg) > “Putting out a book is absolutely a lesson in vulnerability because it doesn't matter how much of an audience you have. Some people who have giant audiences can't sell books because those audiences don't feel like they need to give them their money.” [Luvvie Ajayi](https://sms4smile.com/quotes/author/luvvie-ajayi/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Publishing a book reveals vulnerability; large audiences don’t guarantee sales if readers don’t see value. **In simple terms:** Books need genuine reader need. Key Takeaway Focus on audience value. Themes writing marketing vulnerability Mood thoughtful encouraging Type advice inspirational When to use this quote - book launches - content creation - audience research Key Concepts Consumer behavior authenticity Questions to Reflect On - How do you build trust with readers? - What makes a book compelling beyond fame? A Different Perspective Large followings can be superficial. ★ ★ ★ ★ ★ No ratings yet [Audiences Sell](https://sms4smile.com/quotes/about/audiences-sell-3530355/) [Book](https://sms4smile.com/quotes/about/book/) [Books](https://sms4smile.com/quotes/about/books/) [Books Audiences](https://sms4smile.com/quotes/about/books-audiences-3530354/) [Lesson Vulnerability](https://sms4smile.com/quotes/about/lesson-vulnerability-3530357/) [Matter](https://sms4smile.com/quotes/about/matter/) [Money](https://sms4smile.com/quotes/about/money/) [People](https://sms4smile.com/quotes/about/people/) [Putting Book](https://sms4smile.com/quotes/about/putting-book-3530356/) [Sell Books](https://sms4smile.com/quotes/about/sell-books-868099/) [Vulnerability](https://sms4smile.com/quotes/about/vulnerability/) [Writer](https://sms4smile.com/quotes/about/writer/) ## Related quotes > [When I talk to booksellers, they tell me how hard it is to hand-sell some of my books because I do keep popping around.](https://sms4smile.com/quotes/matthew-desmond/when-i-talk-to-booksellers-they-tell-me-how-hard-it-is-to-hand-sell/) [Matthew Desmond](https://sms4smile.com/quotes/author/matthew-desmond/) > [What seems to sell books is good word-of-mouth, not promotion tours. 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If you want to sell books,…](https://sms4smile.com/quotes/john-grisham/nobody-wants-to-read-about-the-honest-lawyer-down-the-street-who-does/) [John Grisham](https://sms4smile.com/quotes/author/john-grisham/) > [I'm a thirty-something gay man with a dodgy heart. I sell books for a living. Who wants to read about that?](https://sms4smile.com/quotes/josh-lanyon/i-m-a-thirty-something-gay-man-with-a-dodgy-heart-i-sell-books-for-a/) [Josh Lanyon](https://sms4smile.com/quotes/author/josh-lanyon/) > [People still try to sell books that way - as 'books can take you to foreign lands.' 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Plotting and characterization are what interest an editor. Agents negotiate contracts, but they don’t sell books.”](https://sms4smile.com/quotes/debbie-macomber/agents-don-t-sell-books-good-writing-does-plotting-and/) [Debbie Macomber](https://sms4smile.com/quotes/author/debbie-macomber/) > [We sell books, other people sell shoes. What's the difference? Publishing isn't the highest art.](https://sms4smile.com/quotes/michael-korda/we-sell-books-other-people-sell-shoes-what-s-the-difference/) [Michael Korda](https://sms4smile.com/quotes/author/michael-korda/) > [I started selling in the early '90s, because at 18 years old, it's tough to go to your parents and say, 'Can I have…](https://sms4smile.com/quotes/john-dolmayan/i-started-selling-in-the-early-90s-because-at-18-years-old-it-s-tough/) [John Dolmayan](https://sms4smile.com/quotes/author/john-dolmayan/) > [I know there's a lot of talk about self-publishing right now. Everyone's giddy with the possibilities. And I'll admit that it looks good on…](https://sms4smile.com/quotes/patrick-rothfuss/i-know-there-s-a-lot-of-talk-about-self-publishing-right-now-everyone/) [Patrick Rothfuss](https://sms4smile.com/quotes/author/patrick-rothfuss/) > [I'm a writer. I never expected to be recognised on the street. I never expected to get that kind of coverage, good or bad.…](https://sms4smile.com/quotes/james-frey/i-m-a-writer-i-never-expected-to-be-recognised-on-the-street-i-never/) [James Frey](https://sms4smile.com/quotes/author/james-frey/) ## More by Luvvie Ajayi > [In a world that wants women to whisper, I choose to yell.](https://sms4smile.com/quotes/luvvie-ajayi/in-a-world-that-wants-women-to-whisper-i-choose-to-yell/) [Luvvie Ajayi](https://sms4smile.com/quotes/author/luvvie-ajayi/) > [There are two types of people in this world: people who can be on time and Nigerians. I am in the latter group, and…](https://sms4smile.com/quotes/luvvie-ajayi/there-are-two-types-of-people-in-this-world-people-who-can-be-on-time/) [Luvvie Ajayi](https://sms4smile.com/quotes/author/luvvie-ajayi/) > [I am of the bridge generation that remembers life before social media permeated everything but cannot imagine life without it now.](https://sms4smile.com/quotes/luvvie-ajayi/i-am-of-the-bridge-generation-that-remembers-life-before-social-media/) [Luvvie Ajayi](https://sms4smile.com/quotes/author/luvvie-ajayi/) > [If a brand will shy away from you because you dare to say that black lives matter, that's probably not a brand you want…](https://sms4smile.com/quotes/luvvie-ajayi/if-a-brand-will-shy-away-from-you-because-you-dare-to-say-that-black/) [Luvvie Ajayi](https://sms4smile.com/quotes/author/luvvie-ajayi/) > [Shoes are my love language, and women love shoes.](https://sms4smile.com/quotes/luvvie-ajayi/shoes-are-my-love-language-and-women-love-shoes/) [Luvvie Ajayi](https://sms4smile.com/quotes/author/luvvie-ajayi/) > [Working 16-hour days to ensure that I can pay my bills has been a bulk of my entrepreneurship life. 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I am enough.](https://sms4smile.com/quotes/luvvie-ajayi/i-am-not-the-best-i-don-t-have-to-be-i-am-enough/) [Luvvie Ajayi](https://sms4smile.com/quotes/author/luvvie-ajayi/) > [“When your empire grows out of soil fertilized with the blood of a people, it must sustain its power with their continued bloodshed.”](https://sms4smile.com/quotes/luvvie-ajayi/when-your-empire-grows-out-of-soil-fertilized-with-the-blood-of-a/) [Luvvie Ajayi](https://sms4smile.com/quotes/author/luvvie-ajayi/) > [If we don't challenge each other to use our platforms for better than our niches or what our quote-unquote brand is, what are we…](https://sms4smile.com/quotes/luvvie-ajayi/if-we-don-t-challenge-each-other-to-use-our-platforms-for-better-than/) [Luvvie Ajayi](https://sms4smile.com/quotes/author/luvvie-ajayi/) > [“When keeping Black and brown people marginalized literally elevates white people, as they use our backs as stairs, why would they want us to…](https://sms4smile.com/quotes/luvvie-ajayi/when-keeping-black-and-brown-people-marginalized-literally-elevates/) [Luvvie Ajayi](https://sms4smile.com/quotes/author/luvvie-ajayi/) > [When I set out to write 'I'm Judging You,' I wanted to create something that was both timely and timeless. But I didn't know…](https://sms4smile.com/quotes/luvvie-ajayi/when-i-set-out-to-write-i-m-judging-you-i-wanted-to-create-something/) [Luvvie Ajayi](https://sms4smile.com/quotes/author/luvvie-ajayi/) > [Fire Yourself. Outsource some of your life. Because you know what won't be cute on a tombstone? 'Her grind was impeccable, and she did…](https://sms4smile.com/quotes/luvvie-ajayi/fire-yourself-outsource-some-of-your-life-because-you-know-what-won-t/) [Luvvie Ajayi](https://sms4smile.com/quotes/author/luvvie-ajayi/) > [Chicago's one of the most segregated cities in America. 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People who…](https://sms4smile.com/quotes/andrew-lang/young-men-especially-in-america-write-to-me-and-ask-me-to-recommend-a/) [Andrew Lang](https://sms4smile.com/quotes/author/andrew-lang/) > [The Rosary is the book of the blind.](https://sms4smile.com/quotes/fulton-j-sheen/the-rosary-is-the-book-of-the-blind/) [Fulton J. Sheen](https://sms4smile.com/quotes/author/fulton-j-sheen/) > [I have many who keep me going, I am very fortunate in this sense. There is nothing like a child who knows more about…](https://sms4smile.com/quotes/floyd-cooper/i-have-many-who-keep-me-going-i-am-very-fortunate-in-this-sense-there/) [Floyd Cooper](https://sms4smile.com/quotes/author/floyd-cooper/) > [I think books in which people are really happy and things are going well are probably the most challenging novels there are to write,…](https://sms4smile.com/quotes/anna-quindlen/i-think-books-in-which-people-are-really-happy-and-things-are-going/) [Anna Quindlen](https://sms4smile.com/quotes/author/anna-quindlen/) > [It's like the query letter problem that I just mentioned, magnified a hundredfold. You might be good at telling a story, but that doesn't…](https://sms4smile.com/quotes/patrick-rothfuss/it-s-like-the-query-letter-problem-that-i-just-mentioned-magnified-a/) [Patrick Rothfuss](https://sms4smile.com/quotes/author/patrick-rothfuss/) > [I don't think I have made as much of my life as I should have. 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