--- title: "Meaning & Key Takeaway of: I'm married to Ferrari." description: "\"I'm married to Ferrari.\" — Luca Cordero di Montezemolo" image: "https://sms4smile.com/quotes/i/173/luca-cordero-di-montezemolo-21_ferrari_i-m-married-to-ferrari-2212419_2212419.jpg" --- # I'm married to Ferrari. ![“I'm married to Ferrari.” quote by Luca Cordero di Montezemolo](https://sms4smile.com/quotes/i/173/luca-cordero-di-montezemolo-21_ferrari_i-m-married-to-ferrari-2212419_2212419.jpg) [Download](https://sms4smile.com/quotes/i/173/luca-cordero-di-montezemolo-21_ferrari_i-m-married-to-ferrari-2212419_2212419.jpg) [Open image](https://sms4smile.com/quotes/i/173/luca-cordero-di-montezemolo-21_ferrari_i-m-married-to-ferrari-2212419_2212419.jpg) > “I'm married to Ferrari.” [Luca Cordero di Montezemolo](https://sms4smile.com/quotes/author/luca-cordero-di-montezemolo/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The speaker humorously declares a deep devotion to the Ferrari brand, treating it like a spouse. **In simple terms:** He is passionately attached to Ferrari. Key Takeaway Passion can drive brand loyalty. Themes brand loyalty passion luxury Mood enthusiastic playful Type quotational personal When to use this quote - car ownership - brand fandom - luxury lifestyle Key Concepts marketing identity Questions to Reflect On - What makes a brand feel personal? - How does passion affect decision making? A Different Perspective Over‑identification may blur personal priorities. ★ ★ ★ ★ ★ No ratings yet [Marriage](https://sms4smile.com/quotes/about/marriage/) ## Related quotes > [Italy is famous for fashion, food, Ferrari, and furniture - furniture was a segment where the companies in the high end are all small.](https://sms4smile.com/quotes/luca-cordero-di-montezemolo/italy-is-famous-for-fashion-food-ferrari-and-furniture-furniture-was/) [Luca Cordero di Montezemolo](https://sms4smile.com/quotes/author/luca-cordero-di-montezemolo/) > [Ferrari, together with my family, is the owner of my heart.](https://sms4smile.com/quotes/luca-cordero-di-montezemolo/ferrari-together-with-my-family-is-the-owner-of-my-heart/) [Luca Cordero di Montezemolo](https://sms4smile.com/quotes/author/luca-cordero-di-montezemolo/) > [I always say to my people, 'If you don't sell a Ferrari to a football player, you make a big present to me.' Really.…](https://sms4smile.com/quotes/luca-cordero-di-montezemolo/i-always-say-to-my-people-if-you-don-t-sell-a-ferrari-to-a-football/) [Luca Cordero di Montezemolo](https://sms4smile.com/quotes/author/luca-cordero-di-montezemolo/) > [Ferrari used to be the car that you kept in your garage, took out to polish and show, and put back into the garage.](https://sms4smile.com/quotes/luca-cordero-di-montezemolo/ferrari-used-to-be-the-car-that-you-kept-in-your-garage-took-out-to/) [Luca Cordero di Montezemolo](https://sms4smile.com/quotes/author/luca-cordero-di-montezemolo/) > [We don't sell a car, we sell a dream. We are Italy's national team. There are many great soccer teams in our country, but…](https://sms4smile.com/quotes/luca-cordero-di-montezemolo/we-don-t-sell-a-car-we-sell-a-dream-we-are-italy-s-national-team/) [Luca Cordero di Montezemolo](https://sms4smile.com/quotes/author/luca-cordero-di-montezemolo/) > [With a brand - and I respect Porsche - but the Ferrari brand is more exclusive... We never do SUVs, we never do four…](https://sms4smile.com/quotes/luca-cordero-di-montezemolo/with-a-brand-and-i-respect-porsche-but-the-ferrari-brand-is-more/) [Luca Cordero di Montezemolo](https://sms4smile.com/quotes/author/luca-cordero-di-montezemolo/) > [Let's make it clear: it's Ferrari I'm interested in. Drivers, we've had a lot, some very good, some great, but drivers come and go,…](https://sms4smile.com/quotes/luca-cordero-di-montezemolo/let-s-make-it-clear-it-s-ferrari-i-m-interested-in-drivers-we-ve-had/) [Luca Cordero di Montezemolo](https://sms4smile.com/quotes/author/luca-cordero-di-montezemolo/) > [We do not invest in advertising... So racing is the best advertising for Ferrari.](https://sms4smile.com/quotes/luca-cordero-di-montezemolo/we-do-not-invest-in-advertising-so-racing-is-the-best-advertising-for/) [Luca Cordero di Montezemolo](https://sms4smile.com/quotes/author/luca-cordero-di-montezemolo/) > ['LaFerrari' means 'the Ferrari.' The excellence. In this car, we put everything we are able to do. Our extreme technology, extreme experience, extreme capability.…](https://sms4smile.com/quotes/luca-cordero-di-montezemolo/laferrari-means-the-ferrari-the-excellence-in-this-car-we-put/) [Luca Cordero di Montezemolo](https://sms4smile.com/quotes/author/luca-cordero-di-montezemolo/) > [As far as Alfa is concerned, everything is possible; the brand is extremely sporty and connected to Ferrari since the early days of motorsports.](https://sms4smile.com/quotes/luca-cordero-di-montezemolo/as-far-as-alfa-is-concerned-everything-is-possible-the-brand-is/) [Luca Cordero di Montezemolo](https://sms4smile.com/quotes/author/luca-cordero-di-montezemolo/) > [Nobody in Formula One has won so many titles, so many races as I did. So Ferrari for me is crucial; it is more…](https://sms4smile.com/quotes/luca-cordero-di-montezemolo/nobody-in-formula-one-has-won-so-many-titles-so-many-races-as-i-did/) [Luca Cordero di Montezemolo](https://sms4smile.com/quotes/author/luca-cordero-di-montezemolo/) > [Formula 1 has to be more and more also a laboratory, a centre of advanced research for innovative technologies for tomorrow's cars. The KERS…](https://sms4smile.com/quotes/luca-cordero-di-montezemolo/formula-1-has-to-be-more-and-more-also-a-laboratory-a-centre-of/) [Luca Cordero di Montezemolo](https://sms4smile.com/quotes/author/luca-cordero-di-montezemolo/) > [We at Ferrari are a small, dynamic company, and we show what Italy can do.](https://sms4smile.com/quotes/luca-cordero-di-montezemolo/we-at-ferrari-are-a-small-dynamic-company-and-we-show-what-italy-can/) [Luca Cordero di Montezemolo](https://sms4smile.com/quotes/author/luca-cordero-di-montezemolo/) > [There are a lot of impractical things about owning a Porsche. But they're all offset by the driving experience. It really is unique. Lamborghinis…](https://sms4smile.com/quotes/kevin-o-leary/there-are-a-lot-of-impractical-things-about-owning-a-porsche-but-they/) [Kevin O'Leary](https://sms4smile.com/quotes/author/kevin-o-leary/) > [I've driven Ferrari 488 GTB, the 488 Spider, the Mclaren 570s and 540c, the Bentley GT3R, GT Speed and V8s, Mercedes AMG GTs, Lamborghini…](https://sms4smile.com/quotes/alex-hirsch/i-ve-driven-ferrari-488-gtb-the-488-spider-the-mclaren-570s-and-540c/) [Alex Hirsch](https://sms4smile.com/quotes/author/alex-hirsch/) ## More by Luca Cordero di Montezemolo > [We at Ferrari are a small, dynamic company, and we show what Italy can do.](https://sms4smile.com/quotes/luca-cordero-di-montezemolo/we-at-ferrari-are-a-small-dynamic-company-and-we-show-what-italy-can/) [Luca Cordero di Montezemolo](https://sms4smile.com/quotes/author/luca-cordero-di-montezemolo/) > [Formula 1 has to be more and more also a laboratory, a centre of advanced research for innovative technologies for tomorrow's cars. The KERS…](https://sms4smile.com/quotes/luca-cordero-di-montezemolo/formula-1-has-to-be-more-and-more-also-a-laboratory-a-centre-of/) [Luca Cordero di Montezemolo](https://sms4smile.com/quotes/author/luca-cordero-di-montezemolo/) > [These new 'hybrid' F1 cars represent an extremely complex project.](https://sms4smile.com/quotes/luca-cordero-di-montezemolo/these-new-hybrid-f1-cars-represent-an-extremely-complex-project/) [Luca Cordero di Montezemolo](https://sms4smile.com/quotes/author/luca-cordero-di-montezemolo/) > [Nobody in Formula One has won so many titles, so many races as I did. So Ferrari for me is crucial; it is more…](https://sms4smile.com/quotes/luca-cordero-di-montezemolo/nobody-in-formula-one-has-won-so-many-titles-so-many-races-as-i-did/) [Luca Cordero di Montezemolo](https://sms4smile.com/quotes/author/luca-cordero-di-montezemolo/) > [I want to have different Ferraris for different Ferraristi. We have a lot of parallel activities that can increase revenues without being obliged to…](https://sms4smile.com/quotes/luca-cordero-di-montezemolo/i-want-to-have-different-ferraris-for-different-ferraristi-we-have-a/) [Luca Cordero di Montezemolo](https://sms4smile.com/quotes/author/luca-cordero-di-montezemolo/) > [India is a very, very old country with a history, culture and tradition like Italy. And we can use the English language to be…](https://sms4smile.com/quotes/luca-cordero-di-montezemolo/india-is-a-very-very-old-country-with-a-history-culture-and-tradition/) [Luca Cordero di Montezemolo](https://sms4smile.com/quotes/author/luca-cordero-di-montezemolo/) > [As far as Alfa is concerned, everything is possible; the brand is extremely sporty and connected to Ferrari since the early days of motorsports.](https://sms4smile.com/quotes/luca-cordero-di-montezemolo/as-far-as-alfa-is-concerned-everything-is-possible-the-brand-is/) [Luca Cordero di Montezemolo](https://sms4smile.com/quotes/author/luca-cordero-di-montezemolo/) > ['LaFerrari' means 'the Ferrari.' The excellence. In this car, we put everything we are able to do. Our extreme technology, extreme experience, extreme capability.…](https://sms4smile.com/quotes/luca-cordero-di-montezemolo/laferrari-means-the-ferrari-the-excellence-in-this-car-we-put/) [Luca Cordero di Montezemolo](https://sms4smile.com/quotes/author/luca-cordero-di-montezemolo/) > [We do not invest in advertising... So racing is the best advertising for Ferrari.](https://sms4smile.com/quotes/luca-cordero-di-montezemolo/we-do-not-invest-in-advertising-so-racing-is-the-best-advertising-for/) [Luca Cordero di Montezemolo](https://sms4smile.com/quotes/author/luca-cordero-di-montezemolo/) > [I like the world, but I feel very, very Italian. I love the small parts of my country: Tuscany, Capri in the winter. I…](https://sms4smile.com/quotes/luca-cordero-di-montezemolo/i-like-the-world-but-i-feel-very-very-italian-i-love-the-small-parts/) [Luca Cordero di Montezemolo](https://sms4smile.com/quotes/author/luca-cordero-di-montezemolo/) > [Certainly, old age is often incompatible with certain roles and responsibilities.](https://sms4smile.com/quotes/luca-cordero-di-montezemolo/certainly-old-age-is-often-incompatible-with-certain-roles-and/) [Luca Cordero di Montezemolo](https://sms4smile.com/quotes/author/luca-cordero-di-montezemolo/) > [I don't believe in the electric cars, but I strongly believe in hybrids.](https://sms4smile.com/quotes/luca-cordero-di-montezemolo/i-don-t-believe-in-the-electric-cars-but-i-strongly-believe-in-hybrids/) [Luca Cordero di Montezemolo](https://sms4smile.com/quotes/author/luca-cordero-di-montezemolo/) > [We have lived through some unforgettable times together, some good, some bad, achieving results that will be hard to equal.](https://sms4smile.com/quotes/luca-cordero-di-montezemolo/we-have-lived-through-some-unforgettable-times-together-some-good/) [Luca Cordero di Montezemolo](https://sms4smile.com/quotes/author/luca-cordero-di-montezemolo/) > [I am a person that when I go in the street, everybody knows me and goes: 'Oh, you are entering politics.' I want to…](https://sms4smile.com/quotes/luca-cordero-di-montezemolo/i-am-a-person-that-when-i-go-in-the-street-everybody-knows-me-and/) [Luca Cordero di Montezemolo](https://sms4smile.com/quotes/author/luca-cordero-di-montezemolo/) > [Let's make it clear: it's Ferrari I'm interested in. Drivers, we've had a lot, some very good, some great, but drivers come and go,…](https://sms4smile.com/quotes/luca-cordero-di-montezemolo/let-s-make-it-clear-it-s-ferrari-i-m-interested-in-drivers-we-ve-had/) [Luca Cordero di Montezemolo](https://sms4smile.com/quotes/author/luca-cordero-di-montezemolo/) [Explore all 29 Luca Cordero di Montezemolo quotes ](https://sms4smile.com/quotes/author/luca-cordero-di-montezemolo/) ## More Ferrari quotes > [I've driven Ferrari 488 GTB, the 488 Spider, the Mclaren 570s and 540c, the Bentley GT3R, GT Speed and V8s, Mercedes AMG GTs, Lamborghini…](https://sms4smile.com/quotes/alex-hirsch/i-ve-driven-ferrari-488-gtb-the-488-spider-the-mclaren-570s-and-540c/) [Alex Hirsch](https://sms4smile.com/quotes/author/alex-hirsch/) > [There are a lot of impractical things about owning a Porsche. But they're all offset by the driving experience. It really is unique. Lamborghinis…](https://sms4smile.com/quotes/kevin-o-leary/there-are-a-lot-of-impractical-things-about-owning-a-porsche-but-they/) [Kevin O'Leary](https://sms4smile.com/quotes/author/kevin-o-leary/) > [MAC allowed me to have complete freedom on the collaborations—from the shades, the look-and-feel, to the campaign visuals. I have to admit that the…](https://sms4smile.com/quotes/philip-treacy/mac-allowed-me-to-have-complete-freedom-on-the-collaborations-from/) [Philip Treacy](https://sms4smile.com/quotes/author/philip-treacy/) > [Kimi is a great driver like Fernando, but together, they could be a time bomb for Ferrari.](https://sms4smile.com/quotes/jean-eric-vergne/kimi-is-a-great-driver-like-fernando-but-together-they-could-be-a/) [Jean-Eric Vergne](https://sms4smile.com/quotes/author/jean-eric-vergne/) > [I had done a sitcom and a movie and hosted the Emmys, and all of a sudden, I lost everything. As someone put it…](https://sms4smile.com/quotes/ellen-degeneres/i-had-done-a-sitcom-and-a-movie-and-hosted-the-emmys-and-all-of-a/) [Ellen DeGeneres](https://sms4smile.com/quotes/author/ellen-degeneres/) > [When you buy me, you are buying a Ferrari. If you drive a Ferrari you put premium fuel in the tank, you drive onto…](https://sms4smile.com/quotes/zlatan-ibrahimovic/when-you-buy-me-you-are-buying-a-ferrari-if-you-drive-a-ferrari-you/) [Zlatan Ibrahimovic](https://sms4smile.com/quotes/author/zlatan-ibrahimovic/) > [Michael Schumacher deserved the driver's championship. To be honest, I didn't want to keep my record as the last Ferrari world champion; it's never…](https://sms4smile.com/quotes/jody-scheckter/michael-schumacher-deserved-the-driver-s-championship-to-be-honest-i/) Jody Scheckter > [Our target is to compete with Ferrari and Mercedes.](https://sms4smile.com/quotes/christian-horner/our-target-is-to-compete-with-ferrari-and-mercedes/) [Christian Horner](https://sms4smile.com/quotes/author/christian-horner/) > [I have to say it's been tough to leave the Ferrari family, which has been a big part of my career.](https://sms4smile.com/quotes/michael-schumacher/i-have-to-say-it-s-been-tough-to-leave-the-ferrari-family-which-has/) [Michael Schumacher](https://sms4smile.com/quotes/author/michael-schumacher/) > [You want the people to know, but you don't really want the things behind it. I have everything I ever wanted. I never wanted…](https://sms4smile.com/quotes/fetty-wap/you-want-the-people-to-know-but-you-don-t-really-want-the-things/) [Fetty Wap](https://sms4smile.com/quotes/author/fetty-wap/) > [I think London is made up of tiny little pockets and villages, and lots of little sub-cultures. So, especially for an actor, it's a…](https://sms4smile.com/quotes/scarlett-alice-johnson/i-think-london-is-made-up-of-tiny-little-pockets-and-villages-and/) [Scarlett Alice Johnson](https://sms4smile.com/quotes/author/scarlett-alice-johnson/) > [I have a Lamborghini Diablo. I have Mercedes 600, a 500, a 300, a 190. I have a Ferrari Testarossa, a Porsche speedster.](https://sms4smile.com/quotes/ion-tiriac/i-have-a-lamborghini-diablo-i-have-mercedes-600-a-500-a-300-a-190-i/) [Ion Tiriac](https://sms4smile.com/quotes/author/ion-tiriac/) > [Whisky, gambling and Ferraris are better than housework.](https://sms4smile.com/quotes/francoise-sagan/whisky-gambling-and-ferraris-are-better-than-housework/) [Francoise Sagan](https://sms4smile.com/quotes/author/francoise-sagan/) > [We at Ferrari are a small, dynamic company, and we show what Italy can do.](https://sms4smile.com/quotes/luca-cordero-di-montezemolo/we-at-ferrari-are-a-small-dynamic-company-and-we-show-what-italy-can/) [Luca Cordero di Montezemolo](https://sms4smile.com/quotes/author/luca-cordero-di-montezemolo/) > [I don't think there is any place in football for drinking. I have said on several occasions to players: You don't put diesel in…](https://sms4smile.com/quotes/harry-redknapp/i-don-t-think-there-is-any-place-in-football-for-drinking-i-have-said/) [Harry Redknapp](https://sms4smile.com/quotes/author/harry-redknapp/) Browse all 209 Ferrari quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "I'm married to Ferrari.", "creator": { "@type": "Person", "name": "Luca Cordero di Montezemolo" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/luca-cordero-di-montezemolo/i-m-married-to-ferrari/", "about": { "@type": "Thing", "name": "Ferrari" }, "@id": "https://sms4smile.com/quotes/luca-cordero-di-montezemolo/i-m-married-to-ferrari/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/173/luca-cordero-di-montezemolo-21_ferrari_i-m-married-to-ferrari-2212419_2212419.jpg", "contentUrl": "https://sms4smile.com/quotes/i/173/luca-cordero-di-montezemolo-21_ferrari_i-m-married-to-ferrari-2212419_2212419.jpg", "url": "https://sms4smile.com/quotes/i/173/luca-cordero-di-montezemolo-21_ferrari_i-m-married-to-ferrari-2212419_2212419.jpg", "width": 1080, "height": 1080, "caption": "“I'm married to Ferrari.” — Luca Cordero di Montezemolo", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Luca Cordero di Montezemolo", "item": "https://sms4smile.com/quotes/author/luca-cordero-di-montezemolo/" }, { "@type": "ListItem", "position": 4, "name": "I'm married to Ferrari.", "item": "https://sms4smile.com/quotes/luca-cordero-di-montezemolo/i-m-married-to-ferrari/" } ], "@id": "https://sms4smile.com/quotes/luca-cordero-di-montezemolo/i-m-married-to-ferrari/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```