--- title: "Meaning & Key Takeaway of: In 1949 there was a new thing called…" description: "\"In 1949 there was a new thing called Television, to which my agency and advisers opposed as a performance medium.\" — Loretta Young" image: "https://sms4smile.com/quotes/i/7c9/loretta-young-10267_adviser_in-1949-there-was-a-new-thing-called-tel_7041.png" --- # In 1949 there was a new thing called Television, to which… ![“In 1949 there was a new thing called Television, to which my agency and advisers opposed as a performance medium.” quote by Loretta Young](https://sms4smile.com/quotes/i/7c9/loretta-young-10267_adviser_in-1949-there-was-a-new-thing-called-tel_7041.png) [Download](https://sms4smile.com/quotes/i/7c9/loretta-young-10267_adviser_in-1949-there-was-a-new-thing-called-tel_7041.png) [Open image](https://sms4smile.com/quotes/i/7c9/loretta-young-10267_adviser_in-1949-there-was-a-new-thing-called-tel_7041.png) > “In 1949 there was a new thing called Television, to which my agency and advisers opposed as a performance medium.” [Loretta Young](https://sms4smile.com/quotes/author/loretta-young/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. A skeptical view of emerging media, seeing television as a disruptive force to traditional performance arts. **In simple terms:** Resistance to new broadcast medium. Key Takeaway New tech can threaten established practices. Themes media evolution cultural resistance technology disruption performance arts institutional inertia Mood cautious reflective critical Type historical anecdote industry observation cultural commentary When to use this quote - media planning meetings - creative agency strategy sessions - cultural policy debates Key Concepts broadcast media advertising agencies artistic tradition audience engagement Practical Applications - Assessing risk of adopting new platforms - Developing alternative content strategies Questions to Reflect On - How might embracing new media reshape artistic expression? - What factors determine whether a medium is seen as a threat or an opportunity? A Different Perspective While television introduced competition, it also created new opportunities for storytelling and audience reach. ★ ★ ★ ★ ★ No ratings yet [Television](https://sms4smile.com/quotes/about/television/) ## Related quotes > [“In the outside world, he said, people were visited in their houses by spirits they called television. Spirits spoke to people through what they…](https://sms4smile.com/quotes/chuck-palahniuk/in-the-outside-world-he-said-people-were-visited-in-their-houses-by/) [Chuck Palahniuk](https://sms4smile.com/quotes/author/chuck-palahniuk/) > [I think it's brought the world a lot closer together, and will continue to do that. There are downsides to everything; there are unintended…](https://sms4smile.com/quotes/steve-jobs/i-think-it-s-brought-the-world-a-lot-closer-together-and-will/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [I saw this new thing called television, and I saw people throwing pies in each other's faces, and I thought, 'This could be a…](https://sms4smile.com/quotes/fred-rogers/i-saw-this-new-thing-called-television-and-i-saw-people-throwing-pies/) [Fred Rogers](https://sms4smile.com/quotes/author/fred-rogers/) > [“Americans are inventing something called television, which will be like the cinema, only at home. There'll be no more need for books, or churches,…](https://sms4smile.com/quotes/carlos-ruiz-zafon/americans-are-inventing-something-called-television-which-will-be/) [Carlos Ruiz Zafón](https://sms4smile.com/quotes/author/carlos-ruiz-zafon/) > [The most corrosive piece of technology that I've ever seen is called television - but then, again, television, at its best, is magnificent.](https://sms4smile.com/quotes/steve-jobs/the-most-corrosive-piece-of-technology-that-i-ve-ever-seen-is-called/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [Hollywood was like a mouse being followed by a cat called television.](https://sms4smile.com/quotes/mae-west/hollywood-was-like-a-mouse-being-followed-by-a-cat-called-television/) [Mae West](https://sms4smile.com/quotes/author/mae-west/) > [Television watching should more properly be called television staring; it engages eye and ear simultaneously in a relentless and persistent way and leaves no…](https://sms4smile.com/quotes/witold-rybczynski/television-watching-should-more-properly-be-called-television-staring/) [Witold Rybczynski](https://sms4smile.com/quotes/author/witold-rybczynski/) > [The truth then is, that the Russian Comintern is still confessedly engaged in endeavoring to foment war in order to facilitate revolution, and that…](https://sms4smile.com/quotes/denis-fahey/the-truth-then-is-that-the-russian-comintern-is-still-confessedly/) [Denis Fahey](https://sms4smile.com/quotes/author/denis-fahey/) > [It is the lawyers who run our civilization for us -- our governments, our business, our private lives. Most legislators are lawyers; they make…](https://sms4smile.com/quotes/fred-rodell/it-is-the-lawyers-who-run-our-civilization-for-us-our-governments-our/) [Fred Rodell](https://sms4smile.com/quotes/author/fred-rodell/) > [Asking for advice is an act of humility… The act alone says, "I need you." The decision maker and the adviser are pushed into…](https://sms4smile.com/quotes/dennis-bakke/asking-for-advice-is-an-act-of-humility-the-act-alone-says-i-need-you/) [Dennis Bakke](https://sms4smile.com/quotes/author/dennis-bakke/) > [Steve Bannon, too, needs to be a unifier, doesn't he, as the senior adviser.](https://sms4smile.com/quotes/megyn-kelly/steve-bannon-too-needs-to-be-a-unifier-doesn-t-he-as-the-senior/) [Megyn Kelly](https://sms4smile.com/quotes/author/megyn-kelly/) > [Men tend to leave their financial adviser at a single-digit-percent rate in any given year. And women leave their husband and their joint financial…](https://sms4smile.com/quotes/sallie-krawcheck/men-tend-to-leave-their-financial-adviser-at-a-single-digit-percent/) [Sallie Krawcheck](https://sms4smile.com/quotes/author/sallie-krawcheck/) > [No adviser to a president is going to get his way all of the time, but at a minimum, that adviser should be able…](https://sms4smile.com/quotes/bret-stephens/no-adviser-to-a-president-is-going-to-get-his-way-all-of-the-time-but/) [Bret Stephens](https://sms4smile.com/quotes/author/bret-stephens/) > [The best adviser is God, the good listener is heart but the mind of person always confused.](https://sms4smile.com/quotes/meicee/the-best-adviser-is-god-the-good-listener-is-heart-but-the-mind-of/) Meicee > [President Bush deliberately did not apologize for things and that’s because advisers around him, including those there, felt that the press corps would jump…](https://sms4smile.com/quotes/david-gregory/president-bush-deliberately-did-not-apologize-for-things-and-that-s/) [David Gregory](https://sms4smile.com/quotes/author/david-gregory/) ## More by Loretta Young > [Certainly tears are given to us to use. Like all good gifts, they should be used properly.](https://sms4smile.com/quotes/loretta-young/certainly-tears-are-given-to-us-to-use-like-all-good-gifts-they/) [Loretta Young](https://sms4smile.com/quotes/author/loretta-young/) > [I learned you have to fight for yourself in the picture business.](https://sms4smile.com/quotes/loretta-young/i-learned-you-have-to-fight-for-yourself-in-the-picture-business/) [Loretta Young](https://sms4smile.com/quotes/author/loretta-young/) > [I believe that if we have lived our lives fully and well, and have accomplished, at least in part, the things we were put…](https://sms4smile.com/quotes/loretta-young/i-believe-that-if-we-have-lived-our-lives-fully-and-well-and-have/) [Loretta Young](https://sms4smile.com/quotes/author/loretta-young/) > [A charming woman is a busy woman.](https://sms4smile.com/quotes/loretta-young/a-charming-woman-is-a-busy-woman/) [Loretta Young](https://sms4smile.com/quotes/author/loretta-young/) > [If you want a place in the sun, you have to expect a few blisters.](https://sms4smile.com/quotes/loretta-young/if-you-want-a-place-in-the-sun-you-have-to-expect-a-few-blisters/) [Loretta Young](https://sms4smile.com/quotes/author/loretta-young/) > [What you don't know intrigues you more than what you do know.](https://sms4smile.com/quotes/loretta-young/what-you-don-t-know-intrigues-you-more-than-what-you-do-know/) [Loretta Young](https://sms4smile.com/quotes/author/loretta-young/) > [I was deaf and dumb and blind to all but me, myself and I.](https://sms4smile.com/quotes/loretta-young/i-was-deaf-and-dumb-and-blind-to-all-but-me-myself-and-i/) [Loretta Young](https://sms4smile.com/quotes/author/loretta-young/) > [I think making mistakes is as inevitable as receiving disappointments.](https://sms4smile.com/quotes/loretta-young/i-think-making-mistakes-is-as-inevitable-as-receiving-disappointments/) [Loretta Young](https://sms4smile.com/quotes/author/loretta-young/) > [A face that is really lovely in repose can fall apart if, when its owner stars to talk, she distorts every feature.](https://sms4smile.com/quotes/loretta-young/a-face-that-is-really-lovely-in-repose-can-fall-apart-if-when-its/) [Loretta Young](https://sms4smile.com/quotes/author/loretta-young/) > [Selfishness and self-absorption are deadly charm-exterminators.](https://sms4smile.com/quotes/loretta-young/selfishness-and-self-absorption-are-deadly-charm-exterminators/) [Loretta Young](https://sms4smile.com/quotes/author/loretta-young/) > [I've learned that getting what you want gives you a pretty high batting average, and leaves you plenty to struggle for.](https://sms4smile.com/quotes/loretta-young/i-ve-learned-that-getting-what-you-want-gives-you-a-pretty-high/) [Loretta Young](https://sms4smile.com/quotes/author/loretta-young/) > [The split second she ceases to care is the only time a woman ceases to be attractive.](https://sms4smile.com/quotes/loretta-young/the-split-second-she-ceases-to-care-is-the-only-time-a-woman-ceases/) [Loretta Young](https://sms4smile.com/quotes/author/loretta-young/) > [When I left 20th Century-Fox to freelance, my agent believed that getting big money was the way to establish real importance in our industry.](https://sms4smile.com/quotes/loretta-young/when-i-left-20th-century-fox-to-freelance-my-agent-believed-that/) [Loretta Young](https://sms4smile.com/quotes/author/loretta-young/) > [As an actress, I have to be objective about myself. If I don't criticize myself, there are plenty who will do a find job…](https://sms4smile.com/quotes/loretta-young/as-an-actress-i-have-to-be-objective-about-myself-if-i-don-t/) [Loretta Young](https://sms4smile.com/quotes/author/loretta-young/) > [Your hands, your eyes, your voice, your thoughts are your servants.](https://sms4smile.com/quotes/loretta-young/your-hands-your-eyes-your-voice-your-thoughts-are-your-servants/) [Loretta Young](https://sms4smile.com/quotes/author/loretta-young/) [Explore all 67 Loretta Young quotes ](https://sms4smile.com/quotes/author/loretta-young/) ## More Adviser quotes > [President Bush deliberately did not apologize for things and that’s because advisers around him, including those there, felt that the press corps would jump…](https://sms4smile.com/quotes/david-gregory/president-bush-deliberately-did-not-apologize-for-things-and-that-s/) [David Gregory](https://sms4smile.com/quotes/author/david-gregory/) > [The best adviser is God, the good listener is heart but the mind of person always confused.](https://sms4smile.com/quotes/meicee/the-best-adviser-is-god-the-good-listener-is-heart-but-the-mind-of/) Meicee > [No adviser to a president is going to get his way all of the time, but at a minimum, that adviser should be able…](https://sms4smile.com/quotes/bret-stephens/no-adviser-to-a-president-is-going-to-get-his-way-all-of-the-time-but/) [Bret Stephens](https://sms4smile.com/quotes/author/bret-stephens/) > [Men tend to leave their financial adviser at a single-digit-percent rate in any given year. And women leave their husband and their joint financial…](https://sms4smile.com/quotes/sallie-krawcheck/men-tend-to-leave-their-financial-adviser-at-a-single-digit-percent/) [Sallie Krawcheck](https://sms4smile.com/quotes/author/sallie-krawcheck/) > [Steve Bannon, too, needs to be a unifier, doesn't he, as the senior adviser.](https://sms4smile.com/quotes/megyn-kelly/steve-bannon-too-needs-to-be-a-unifier-doesn-t-he-as-the-senior/) [Megyn Kelly](https://sms4smile.com/quotes/author/megyn-kelly/) > [Asking for advice is an act of humility… The act alone says, "I need you." The decision maker and the adviser are pushed into…](https://sms4smile.com/quotes/dennis-bakke/asking-for-advice-is-an-act-of-humility-the-act-alone-says-i-need-you/) [Dennis Bakke](https://sms4smile.com/quotes/author/dennis-bakke/) > [It is the lawyers who run our civilization for us -- our governments, our business, our private lives. Most legislators are lawyers; they make…](https://sms4smile.com/quotes/fred-rodell/it-is-the-lawyers-who-run-our-civilization-for-us-our-governments-our/) [Fred Rodell](https://sms4smile.com/quotes/author/fred-rodell/) > [The truth then is, that the Russian Comintern is still confessedly engaged in endeavoring to foment war in order to facilitate revolution, and that…](https://sms4smile.com/quotes/denis-fahey/the-truth-then-is-that-the-russian-comintern-is-still-confessedly/) [Denis Fahey](https://sms4smile.com/quotes/author/denis-fahey/) > [French troops arrived in Afghanistan last week, and not a minute too soon. The French are acting as advisers to the Taliban, to teach…](https://sms4smile.com/quotes/jay-leno/french-troops-arrived-in-afghanistan-last-week-and-not-a-minute-too/) [Jay Leno](https://sms4smile.com/quotes/author/jay-leno/) > [Republicans want to punish work and reward wealth; hence the high payroll tax and the low dividend tax. Said one Bush economic adviser, if…](https://sms4smile.com/quotes/paul-begala/republicans-want-to-punish-work-and-reward-wealth-hence-the-high/) [Paul Begala](https://sms4smile.com/quotes/author/paul-begala/) > [As for Vietnam, what matters is that Kennedy successfully resisted pressure to send anything more than military advisers, a stance that was a likely…](https://sms4smile.com/quotes/robert-dallek/as-for-vietnam-what-matters-is-that-kennedy-successfully-resisted/) [Robert Dallek](https://sms4smile.com/quotes/author/robert-dallek/) > [If economists were good at business, they would be rich men instead of advisers to rich men.](https://sms4smile.com/quotes/kirk-kerkorian/if-economists-were-good-at-business-they-would-be-rich-men-instead-of/) [Kirk Kerkorian](https://sms4smile.com/quotes/author/kirk-kerkorian/) > [I am deeply worried about Donald Trump on matters of national security. He doesn't know anything himself about it, and he has appointed a…](https://sms4smile.com/quotes/tim-kaine/i-am-deeply-worried-about-donald-trump-on-matters-of-national/) [Tim Kaine](https://sms4smile.com/quotes/author/tim-kaine/) > [For all the popularity of spiritual advisers in South Korea, it still shocks to see the leaders of huge public companies relying on fortune-tellers.…](https://sms4smile.com/quotes/kim-young-ha/for-all-the-popularity-of-spiritual-advisers-in-south-korea-it-still/) [Kim Young-ha](https://sms4smile.com/quotes/author/kim-young-ha/) > [How you staff, particularly the chief of staff, the national security adviser, your White House counsel, how you set up a process in the…](https://sms4smile.com/quotes/barack-obama/how-you-staff-particularly-the-chief-of-staff-the-national-security/) [Barack Obama](https://sms4smile.com/quotes/author/barack-obama/) Browse all 208 Adviser quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "In 1949 there was a new thing called Television, to which my agency and advisers opposed as a performance medium.", "creator": { "@type": "Person", "name": "Loretta Young" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/loretta-young/in-1949-there-was-a-new-thing-called-television-to-which-my-agency/", "about": { "@type": "Thing", "name": "Adviser" }, "@id": "https://sms4smile.com/quotes/loretta-young/in-1949-there-was-a-new-thing-called-television-to-which-my-agency/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/7c9/loretta-young-10267_adviser_in-1949-there-was-a-new-thing-called-tel_7041.png", "contentUrl": "https://sms4smile.com/quotes/i/7c9/loretta-young-10267_adviser_in-1949-there-was-a-new-thing-called-tel_7041.png", "url": "https://sms4smile.com/quotes/i/7c9/loretta-young-10267_adviser_in-1949-there-was-a-new-thing-called-tel_7041.png", "width": 1080, "height": 1080, "caption": "“In 1949 there was a new thing called Television, to which my agency and advisers opposed as a performance…” — Loretta Young", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Loretta Young", "item": "https://sms4smile.com/quotes/author/loretta-young/" }, { "@type": "ListItem", "position": 4, "name": "In 1949 there was a new...", "item": "https://sms4smile.com/quotes/loretta-young/in-1949-there-was-a-new-thing-called-television-to-which-my-agency/" } ], "@id": "https://sms4smile.com/quotes/loretta-young/in-1949-there-was-a-new-thing-called-television-to-which-my-agency/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```