--- title: "Meaning & Key Takeaway of: AMD's history is we've always had great…" description: "\"AMD's history is we've always had great technology. We've had periods of time where we've done really, really well, and we've had periods of time where..." image: "https://sms4smile.com/quotes/i/6ab/lisa-su-9120_great-technology_amd-s-history-is-we-ve-always-had-great_2296297.jpg" --- # AMD's history is we've always had great technology. We've… ![“AMD's history is we've always had great technology. We've had periods of time where we've done really, really well, and we've had periods of time where we've done not so well. But most of the time we've done well, it's because we've had a leadership product or some technology where we were out in…” quote by Lisa Su](https://sms4smile.com/quotes/i/6ab/lisa-su-9120_great-technology_amd-s-history-is-we-ve-always-had-great_2296297.jpg) [Download](https://sms4smile.com/quotes/i/6ab/lisa-su-9120_great-technology_amd-s-history-is-we-ve-always-had-great_2296297.jpg) [Open image](https://sms4smile.com/quotes/i/6ab/lisa-su-9120_great-technology_amd-s-history-is-we-ve-always-had-great_2296297.jpg) > “AMD's history is we've always had great technology. We've had periods of time where we've done really, really well, and we've had periods of time where we've done not so well. But most of the time we've done well, it's because we've had a leadership product or some technology where we were out in front before anybody else.” [Lisa Su](https://sms4smile.com/quotes/author/lisa-su/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. AMD’s success comes from leading technology and strong product leadership, though performance varies over time. **In simple terms:** Leadership and tech drive success, but cycles fluctuate. Key Takeaway Invest in innovative product development. Themes technology leadership market cycles Mood analytical realistic Type business strategic When to use this quote - R&D planning - market analysis - risk management - strategic pivots Key Concepts Innovation management competitive advantage product strategy Questions to Reflect On - What factors beyond tech influence company performance? - How can leadership sustain advantage during downturns? A Different Perspective Success depends on more than technology; market dynamics matter. ★ ★ ★ ★ ★ No ratings yet [Amd History](https://sms4smile.com/quotes/about/amd-history-5414551/) [Great technology](https://sms4smile.com/quotes/about/great-technology/) [History](https://sms4smile.com/quotes/about/history/) [History Ve](https://sms4smile.com/quotes/about/history-ve-515599/) [Leadership](https://sms4smile.com/quotes/about/leadership/) [Technology](https://sms4smile.com/quotes/about/technology/) [Technology Ve](https://sms4smile.com/quotes/about/technology-ve-1170190/) [Time](https://sms4smile.com/quotes/about/time/) [Ve Leadership](https://sms4smile.com/quotes/about/ve-leadership-5414552/) ## Related quotes > [The notion of what we're trying to do at AMD is about bringing out great technology, great products.](https://sms4smile.com/quotes/lisa-su/the-notion-of-what-we-re-trying-to-do-at-amd-is-about-bringing-out/) [Lisa Su](https://sms4smile.com/quotes/author/lisa-su/) > [Right now, we have the most complex relationship with technology that we've ever had. Your regular person has more technology in their life now…](https://sms4smile.com/quotes/daniel-h-wilson/right-now-we-have-the-most-complex-relationship-with-technology-that/) [Daniel H. Wilson](https://sms4smile.com/quotes/author/daniel-h-wilson/) > [I am not gadgety at all. It's not that I'm appalled by technology, but I've taken my time acquiring any of it.](https://sms4smile.com/quotes/rhys-ifans/i-am-not-gadgety-at-all-it-s-not-that-i-m-appalled-by-technology-but/) [Rhys Ifans](https://sms4smile.com/quotes/author/rhys-ifans/) > [You are upgrading your technology, and you've not upgraded yourself!](https://sms4smile.com/quotes/eric-thomas/you-are-upgrading-your-technology-and-you-ve-not-upgraded-yourself/) [Eric Thomas](https://sms4smile.com/quotes/author/eric-thomas/) > [Everyone knows my history, everything I've done, who I went against - not just in MMA but kickboxing.](https://sms4smile.com/quotes/alex-pereira/everyone-knows-my-history-everything-i-ve-done-who-i-went-against-not/) [Alex Pereira](https://sms4smile.com/quotes/author/alex-pereira/) > [I actually love history. I've devoured book after book of stories from World War I and World War II. They're really two sections of…](https://sms4smile.com/quotes/celine-buckens/i-actually-love-history-i-ve-devoured-book-after-book-of-stories-from-2/) [Celine Buckens](https://sms4smile.com/quotes/author/celine-buckens/) > [When it comes to certain portions of our history, we've just forgotten it all.](https://sms4smile.com/quotes/joe-morton/when-it-comes-to-certain-portions-of-our-history-we-ve-just-forgotten/) [Joe Morton](https://sms4smile.com/quotes/author/joe-morton/) > [I'm trying to make history. I've always put history above money.](https://sms4smile.com/quotes/phil-hellmuth/i-m-trying-to-make-history-i-ve-always-put-history-above-money/) [Phil Hellmuth](https://sms4smile.com/quotes/author/phil-hellmuth/) > [In third grade, I had to an oral report on the state of Oregon. I brought up Big Foot sightings, and I remember there…](https://sms4smile.com/quotes/sufjan-stevens/in-third-grade-i-had-to-an-oral-report-on-the-state-of-oregon-i/) [Sufjan Stevens](https://sms4smile.com/quotes/author/sufjan-stevens/) > [I think a lot of the history we've read up to this point, some of it is just off. It's written with the same…](https://sms4smile.com/quotes/james-mcbride/i-think-a-lot-of-the-history-we-ve-read-up-to-this-point-some-of-it/) [James McBride](https://sms4smile.com/quotes/author/james-mcbride/) > [I've lived history. I've made history, and I know I'll have my place in history. That's not egoism.](https://sms4smile.com/quotes/john-diefenbaker/i-ve-lived-history-i-ve-made-history-and-i-know-i-ll-have-my-place-in/) [John Diefenbaker](https://sms4smile.com/quotes/author/john-diefenbaker/) > [I actually love history. I've devoured book after book of stories from World War I and World War II. They're really two sections of…](https://sms4smile.com/quotes/celine-buckens/i-actually-love-history-i-ve-devoured-book-after-book-of-stories-from/) [Celine Buckens](https://sms4smile.com/quotes/author/celine-buckens/) > [In order to build a great technology company, you have to hire lots of incredibly smart people. It's a total waste to have lots…](https://sms4smile.com/quotes/ben-horowitz/in-order-to-build-a-great-technology-company-you-have-to-hire-lots-of/) [Ben Horowitz](https://sms4smile.com/quotes/author/ben-horowitz/) > [No matter how many WEAPONS you have, no matter how great your TECHNOLOGY might be, the world cannot live without LOVE.](https://sms4smile.com/quotes/hayao-miyazaki/no-matter-how-many-weapons-you-have-no-matter-how-great-your/) [Hayao Miyazaki](https://sms4smile.com/quotes/author/hayao-miyazaki/) > [Silicon Valley does not breed great technology. Instead, the smartest people from around the world tend to move to Silicon Valley.](https://sms4smile.com/quotes/patrick-collison/silicon-valley-does-not-breed-great-technology-instead-the-smartest/) [Patrick Collison](https://sms4smile.com/quotes/author/patrick-collison/) ## More by Lisa Su > [Putting you into a virtual world really allows you to think differently.](https://sms4smile.com/quotes/lisa-su/putting-you-into-a-virtual-world-really-allows-you-to-think/) [Lisa Su](https://sms4smile.com/quotes/author/lisa-su/) > [I think it's fair to say that the age of traditional computing is dead.](https://sms4smile.com/quotes/lisa-su/i-think-it-s-fair-to-say-that-the-age-of-traditional-computing-is-dead/) [Lisa Su](https://sms4smile.com/quotes/author/lisa-su/) > [Traditional computing is always going to be a part of AMD's business, but our technology can go further.](https://sms4smile.com/quotes/lisa-su/traditional-computing-is-always-going-to-be-a-part-of-amd-s-business/) [Lisa Su](https://sms4smile.com/quotes/author/lisa-su/) > [When I step back and look at what's important to AMD, it's about graphics leadership - visual computing leadership - as well as a…](https://sms4smile.com/quotes/lisa-su/when-i-step-back-and-look-at-what-s-important-to-amd-it-s-about/) [Lisa Su](https://sms4smile.com/quotes/author/lisa-su/) > [If I sound like a technology geek, that's probably because I am. But I also love running good businesses.](https://sms4smile.com/quotes/lisa-su/if-i-sound-like-a-technology-geek-that-s-probably-because-i-am-but-i/) [Lisa Su](https://sms4smile.com/quotes/author/lisa-su/) > [The best thing you can do is learn from those mistakes so that you continue to get better. That's the management style or leadership…](https://sms4smile.com/quotes/lisa-su/the-best-thing-you-can-do-is-learn-from-those-mistakes-so-that-you/) [Lisa Su](https://sms4smile.com/quotes/author/lisa-su/) > [Do we care about gaming? We absolutely care.](https://sms4smile.com/quotes/lisa-su/do-we-care-about-gaming-we-absolutely-care/) [Lisa Su](https://sms4smile.com/quotes/author/lisa-su/) > [We're so excited about technology. We can help turn the impossible into the possible.](https://sms4smile.com/quotes/lisa-su/we-re-so-excited-about-technology-we-can-help-turn-the-impossible/) [Lisa Su](https://sms4smile.com/quotes/author/lisa-su/) > [Everyone in the semiconductor industry, everyone in the technology industry, would benefit from more diversity in the business.](https://sms4smile.com/quotes/lisa-su/everyone-in-the-semiconductor-industry-everyone-in-the-technology/) [Lisa Su](https://sms4smile.com/quotes/author/lisa-su/) > [I've spent my entire career in semiconductors.](https://sms4smile.com/quotes/lisa-su/i-ve-spent-my-entire-career-in-semiconductors/) [Lisa Su](https://sms4smile.com/quotes/author/lisa-su/) > [Like many Asian parents, mine were very focused on education. My dad would quiz me with multiplication tables when I was about 5.](https://sms4smile.com/quotes/lisa-su/like-many-asian-parents-mine-were-very-focused-on-education-my-dad/) [Lisa Su](https://sms4smile.com/quotes/author/lisa-su/) > [Don't worry about the financials. Just focus on delivering great products.](https://sms4smile.com/quotes/lisa-su/don-t-worry-about-the-financials-just-focus-on-delivering-great/) [Lisa Su](https://sms4smile.com/quotes/author/lisa-su/) > [Make sure there are lots of Harvard M.B.A.s working for MIT Ph.D.s in the future.](https://sms4smile.com/quotes/lisa-su/make-sure-there-are-lots-of-harvard-m-b-a-s-working-for-mit-ph-d-s-in/) [Lisa Su](https://sms4smile.com/quotes/author/lisa-su/) > [My philosophy is, I can't make every product that can possibly use a high-performance CPU and graphics. Why shouldn't I enable others, in a…](https://sms4smile.com/quotes/lisa-su/my-philosophy-is-i-can-t-make-every-product-that-can-possibly-use-a/) [Lisa Su](https://sms4smile.com/quotes/author/lisa-su/) > [I grew up in the IBM school of management.](https://sms4smile.com/quotes/lisa-su/i-grew-up-in-the-ibm-school-of-management/) [Lisa Su](https://sms4smile.com/quotes/author/lisa-su/) [Explore all 75 Lisa Su quotes ](https://sms4smile.com/quotes/author/lisa-su/) ## More Great technology quotes > [Silicon Valley does not breed great technology. Instead, the smartest people from around the world tend to move to Silicon Valley.](https://sms4smile.com/quotes/patrick-collison/silicon-valley-does-not-breed-great-technology-instead-the-smartest/) [Patrick Collison](https://sms4smile.com/quotes/author/patrick-collison/) > [No matter how many WEAPONS you have, no matter how great your TECHNOLOGY might be, the world cannot live without LOVE.](https://sms4smile.com/quotes/hayao-miyazaki/no-matter-how-many-weapons-you-have-no-matter-how-great-your/) [Hayao Miyazaki](https://sms4smile.com/quotes/author/hayao-miyazaki/) > [In order to build a great technology company, you have to hire lots of incredibly smart people. It's a total waste to have lots…](https://sms4smile.com/quotes/ben-horowitz/in-order-to-build-a-great-technology-company-you-have-to-hire-lots-of/) [Ben Horowitz](https://sms4smile.com/quotes/author/ben-horowitz/) > [Seattle is a fantastic place to build a great technology-enabled consumer company.](https://sms4smile.com/quotes/dan-levitan/seattle-is-a-fantastic-place-to-build-a-great-technology-enabled/) [Dan Levitan](https://sms4smile.com/quotes/author/dan-levitan/) > [As great as technology is, it still has it's limitations, because it's only a frame of the truth](https://sms4smile.com/quotes/adrian-grenier/as-great-as-technology-is-it-still-has-it-s-limitations-because-it-s/) [Adrian Grenier](https://sms4smile.com/quotes/author/adrian-grenier/) > [In a world where the great technologies enable us to record, replay, cut and paste, zoom in, and delete, listening is the crucial commitment…](https://sms4smile.com/quotes/mark-nepo/in-a-world-where-the-great-technologies-enable-us-to-record-replay/) [Mark Nepo](https://sms4smile.com/quotes/author/mark-nepo/) > [“Indeed, the big point of this chapter is not about technology per se. No technology, no matter how amazing—not computers, not telecommunications, not robotics,…](https://sms4smile.com/quotes/james-c-collins/indeed-the-big-point-of-this-chapter-is-not-about-technology-per-se/) [James C. Collins](https://sms4smile.com/quotes/author/james-c-collins/) > [You cannot endow even the best machine with initiative; the jolliest steamroller will not plant flowers.](https://sms4smile.com/quotes/walter-lippmann/you-cannot-endow-even-the-best-machine-with-initiative-the-jolliest/) [Walter Lippmann](https://sms4smile.com/quotes/author/walter-lippmann/) > [Technology is technology and then art form and people's creativity is another thing. Anything that helps an artist do anything - great! Technology for…](https://sms4smile.com/quotes/tim-burton/technology-is-technology-and-then-art-form-and-people-s-creativity-is/) [Tim Burton](https://sms4smile.com/quotes/author/tim-burton/) > [You always need to be on the lookout for the next kind of great technology.](https://sms4smile.com/quotes/dylan-smith/you-always-need-to-be-on-the-lookout-for-the-next-kind-of-great/) [Dylan Smith](https://sms4smile.com/quotes/author/dylan-smith/) > [I think Steve Jobs will be recognized as the great technology hero, visionaryin my own opinion, it was that he was able to take…](https://sms4smile.com/quotes/steve-wozniak/i-think-steve-jobs-will-be-recognized-as-the-great-technology-hero/) [Steve Wozniak](https://sms4smile.com/quotes/author/steve-wozniak/) > [Wouldn't it be great if the technology we used to take care of ourselves was as good as the technology we use to make…](https://sms4smile.com/quotes/james-heywood/wouldn-t-it-be-great-if-the-technology-we-used-to-take-care-of/) [James Heywood](https://sms4smile.com/quotes/author/james-heywood/) > [Steve Jobs made the case to Xerox PARC execs directly that they had great technology but that Apple knew how to make it affordable…](https://sms4smile.com/quotes/steve-wozniak/steve-jobs-made-the-case-to-xerox-parc-execs-directly-that-they-had/) [Steve Wozniak](https://sms4smile.com/quotes/author/steve-wozniak/) > [The notion of what we're trying to do at AMD is about bringing out great technology, great products.](https://sms4smile.com/quotes/lisa-su/the-notion-of-what-we-re-trying-to-do-at-amd-is-about-bringing-out/) [Lisa Su](https://sms4smile.com/quotes/author/lisa-su/) > [I don't think that VR is going to lead to humanity being enslaved in the matrix or letting the world crumble around us. I…](https://sms4smile.com/quotes/palmer-luckey/i-don-t-think-that-vr-is-going-to-lead-to-humanity-being-enslaved-in/) [Palmer Luckey](https://sms4smile.com/quotes/author/palmer-luckey/) [Browse all 20 Great technology quotes ](https://sms4smile.com/quotes/about/great-technology/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "AMD's history is we've always had great technology. We've had periods of time where we've done really, really well, and we've had periods of time where we've done not so well. 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