--- title: "Meaning & Key Takeaway of: We're expanding 'Ebony' and 'Jet' on the…" description: "\"We're expanding 'Ebony' and 'Jet' on the digital side to attract and maintain a younger audience.\" — Linda Johnson Rice" image: "https://sms4smile.com/quotes/i/8f4/linda-johnson-rice-11549_audience_we-re-expanding-ebony-and-jet-on-the-dig_171038.jpg" --- # We're expanding 'Ebony' and 'Jet' on the digital side to… ![“We're expanding 'Ebony' and 'Jet' on the digital side to attract and maintain a younger audience.” quote by Linda Johnson Rice](https://sms4smile.com/quotes/i/8f4/linda-johnson-rice-11549_audience_we-re-expanding-ebony-and-jet-on-the-dig_171038.jpg) [Download](https://sms4smile.com/quotes/i/8f4/linda-johnson-rice-11549_audience_we-re-expanding-ebony-and-jet-on-the-dig_171038.jpg) [Open image](https://sms4smile.com/quotes/i/8f4/linda-johnson-rice-11549_audience_we-re-expanding-ebony-and-jet-on-the-dig_171038.jpg) > “We're expanding 'Ebony' and 'Jet' on the digital side to attract and maintain a younger audience.” [Linda Johnson Rice](https://sms4smile.com/quotes/author/linda-johnson-rice/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Expanding the Ebony and Jet brands digitally aims to capture younger audiences and keep them engaged. **In simple terms:** Digital expansion targets younger users. Key Takeaway Use digital channels to attract and retain younger fans. Themes branding digital marketing audience growth Mood optimistic strategic Type marketing branding When to use this quote - marketing campaign - social media outreach - youth culture - brand revitalization Key Concepts targeted content platform diversification engagement strategies Questions to Reflect On - How can you balance new digital tactics with legacy brand values? - What platforms best reach the target age group? A Different Perspective Digital focus may alienate existing older fans. ★ ★ ★ ★ ★ No ratings yet [Audience](https://sms4smile.com/quotes/about/audience/) [Digital](https://sms4smile.com/quotes/about/digital/) [Technology](https://sms4smile.com/quotes/about/technology/) ## Related quotes > [We have to tell our story at 'Ebony' and 'Jet' like no one else can. We have the authenticity; we have the believability. And…](https://sms4smile.com/quotes/linda-johnson-rice/we-have-to-tell-our-story-at-ebony-and-jet-like-no-one-else-can-we/) [Linda Johnson Rice](https://sms4smile.com/quotes/author/linda-johnson-rice/) > [You may have an older audience in front of you holding the Bible and a younger audience holding an iPhone. You don't want to…](https://sms4smile.com/quotes/tony-evans/you-may-have-an-older-audience-in-front-of-you-holding-the-bible-and/) [Tony Evans](https://sms4smile.com/quotes/author/tony-evans/) > [I'm delighted there's a younger audience discovering James Herriot.](https://sms4smile.com/quotes/christopher-timothy/i-m-delighted-there-s-a-younger-audience-discovering-james-herriot/) [Christopher Timothy](https://sms4smile.com/quotes/author/christopher-timothy/) > [Why is everyone so obsessed with attracting the young? The Telegraph, Radio 4 - everyone wants a younger audience when everyone knows the population…](https://sms4smile.com/quotes/harry-enfield/why-is-everyone-so-obsessed-with-attracting-the-young-the-telegraph/) [Harry Enfield](https://sms4smile.com/quotes/author/harry-enfield/) > [I keep saying, the older I get, the younger my audience gets. Because 'Wicked' and 'Rent' and 'Glee,' each one was a young audience,…](https://sms4smile.com/quotes/idina-menzel/i-keep-saying-the-older-i-get-the-younger-my-audience-gets-because/) [Idina Menzel](https://sms4smile.com/quotes/author/idina-menzel/) > [I love the story of Quasimodo, about someone who feels like they don't belong but is pure of heart and has good intentions. It's…](https://sms4smile.com/quotes/elliot-knight/i-love-the-story-of-quasimodo-about-someone-who-feels-like-they-don-t/) [Elliot Knight](https://sms4smile.com/quotes/author/elliot-knight/) > [Writing for adults and writing for young people is really not that different. As a reporter, I have always tried to write as clearly…](https://sms4smile.com/quotes/serge-schmemann/writing-for-adults-and-writing-for-young-people-is-really-not-that/) [Serge Schmemann](https://sms4smile.com/quotes/author/serge-schmemann/) > [I think every theater in America wants a younger audience... and you can't just hope to have a younger audience, you have to program…](https://sms4smile.com/quotes/diane-paulus/i-think-every-theater-in-america-wants-a-younger-audience-and-you-can/) [Diane Paulus](https://sms4smile.com/quotes/author/diane-paulus/) > [Fast fashion communicates to a different audience, to a younger audience.](https://sms4smile.com/quotes/thakoon-panichgul/fast-fashion-communicates-to-a-different-audience-to-a-younger/) [Thakoon Panichgul](https://sms4smile.com/quotes/author/thakoon-panichgul/) > [In my day, when I was just starting out, it felt like BBC Three was this natural home where you could try stuff out…](https://sms4smile.com/quotes/katy-wix/in-my-day-when-i-was-just-starting-out-it-felt-like-bbc-three-was/) [Katy Wix](https://sms4smile.com/quotes/author/katy-wix/) > [The great thing about writing for a younger audience is that they will give it to you straight with their responses. They'll tell you…](https://sms4smile.com/quotes/cassandra-clare/the-great-thing-about-writing-for-a-younger-audience-is-that-they/) [Cassandra Clare](https://sms4smile.com/quotes/author/cassandra-clare/) > [Broadcast TV has a very classy but old-fashioned way of doing television. That's what it's always going to be. But you've still got to…](https://sms4smile.com/quotes/jermaine-fowler/broadcast-tv-has-a-very-classy-but-old-fashioned-way-of-doing/) [Jermaine Fowler](https://sms4smile.com/quotes/author/jermaine-fowler/) > [I'd say we do reach somewhat of a younger audience, but I think for the most part that younger audience is picking our music…](https://sms4smile.com/quotes/alex-lifeson/i-d-say-we-do-reach-somewhat-of-a-younger-audience-but-i-think-for/) [Alex Lifeson](https://sms4smile.com/quotes/author/alex-lifeson/) > [When I look out at the audience at some of our shows, I think we are reaching a younger audience... I see lots of…](https://sms4smile.com/quotes/alex-lifeson/when-i-look-out-at-the-audience-at-some-of-our-shows-i-think-we-are/) [Alex Lifeson](https://sms4smile.com/quotes/author/alex-lifeson/) > [ABC Family is really restructuring their network because there's a new kind of family, so I think they're really trying to step away from…](https://sms4smile.com/quotes/matt-dallas/abc-family-is-really-restructuring-their-network-because-there-s-a/) [Matt Dallas](https://sms4smile.com/quotes/author/matt-dallas/) ## More by Linda Johnson Rice > [I think I'm curious by nature because I always want to learn, and I think you can learn from so many things around you…](https://sms4smile.com/quotes/linda-johnson-rice/i-think-i-m-curious-by-nature-because-i-always-want-to-learn-and-i/) [Linda Johnson Rice](https://sms4smile.com/quotes/author/linda-johnson-rice/) > [We're in the media business. We're in the beauty business.](https://sms4smile.com/quotes/linda-johnson-rice/we-re-in-the-media-business-we-re-in-the-beauty-business/) [Linda Johnson Rice](https://sms4smile.com/quotes/author/linda-johnson-rice/) > [You have to stay current to compete.](https://sms4smile.com/quotes/linda-johnson-rice/you-have-to-stay-current-to-compete/) [Linda Johnson Rice](https://sms4smile.com/quotes/author/linda-johnson-rice/) > [I think somebody's got to be cutting-edge. It just depends how you want to market your magazines and how big you want them to…](https://sms4smile.com/quotes/linda-johnson-rice/i-think-somebody-s-got-to-be-cutting-edge-it-just-depends-how-you/) [Linda Johnson Rice](https://sms4smile.com/quotes/author/linda-johnson-rice/) > [Yves Saint Laurent has a special place in my heart because he was my mother's favorite designer.](https://sms4smile.com/quotes/linda-johnson-rice/yves-saint-laurent-has-a-special-place-in-my-heart-because-he-was-my/) [Linda Johnson Rice](https://sms4smile.com/quotes/author/linda-johnson-rice/) > ['Ebony' is an integral part of my life, and I think it's very exciting to be able to help to move the brand forward.](https://sms4smile.com/quotes/linda-johnson-rice/ebony-is-an-integral-part-of-my-life-and-i-think-it-s-very-exciting/) [Linda Johnson Rice](https://sms4smile.com/quotes/author/linda-johnson-rice/) > [We have signed an exclusive licensing agreement with a company called TurnerPatterson, another African-American company, and what I thought would be a great vehicle…](https://sms4smile.com/quotes/linda-johnson-rice/we-have-signed-an-exclusive-licensing-agreement-with-a-company-called/) [Linda Johnson Rice](https://sms4smile.com/quotes/author/linda-johnson-rice/) > [My father's legacy is bigger than a building. It really is a tremendous business that he's built.](https://sms4smile.com/quotes/linda-johnson-rice/my-father-s-legacy-is-bigger-than-a-building-it-really-is-a/) [Linda Johnson Rice](https://sms4smile.com/quotes/author/linda-johnson-rice/) > [I am struck by the memories of all of the fantastic Links ladies who worked so hard to host the Ebony Fashion Fair shows.](https://sms4smile.com/quotes/linda-johnson-rice/i-am-struck-by-the-memories-of-all-of-the-fantastic-links-ladies-who/) [Linda Johnson Rice](https://sms4smile.com/quotes/author/linda-johnson-rice/) > ['Ebony' is very inspirational and aspirational to its readers.](https://sms4smile.com/quotes/linda-johnson-rice/ebony-is-very-inspirational-and-aspirational-to-its-readers/) [Linda Johnson Rice](https://sms4smile.com/quotes/author/linda-johnson-rice/) > [Along with my father, Mandela is my hero.](https://sms4smile.com/quotes/linda-johnson-rice/along-with-my-father-mandela-is-my-hero/) [Linda Johnson Rice](https://sms4smile.com/quotes/author/linda-johnson-rice/) > [It is a sign of my mother's determination, confidence, and creativity that more than 50 years after launching the renowned Ebony Fashion Fair show,…](https://sms4smile.com/quotes/linda-johnson-rice/it-is-a-sign-of-my-mother-s-determination-confidence-and-creativity/) [Linda Johnson Rice](https://sms4smile.com/quotes/author/linda-johnson-rice/) > [I went to USC in L.A. Part of me is a real West Coast kid. My parents had a house in Palm Springs, which…](https://sms4smile.com/quotes/linda-johnson-rice/i-went-to-usc-in-l-a-part-of-me-is-a-real-west-coast-kid-my-parents/) [Linda Johnson Rice](https://sms4smile.com/quotes/author/linda-johnson-rice/) > [We've been here so long. The history and richness runs so deep within the community. We own this. It's personal. It's very personal.](https://sms4smile.com/quotes/linda-johnson-rice/we-ve-been-here-so-long-the-history-and-richness-runs-so-deep-within/) [Linda Johnson Rice](https://sms4smile.com/quotes/author/linda-johnson-rice/) > [Almost 63 years ago, my father, John Johnson, named the publication 'Jet' because, as he said in the first issue, 'In the world today,…](https://sms4smile.com/quotes/linda-johnson-rice/almost-63-years-ago-my-father-john-johnson-named-the-publication-jet/) [Linda Johnson Rice](https://sms4smile.com/quotes/author/linda-johnson-rice/) [Explore all 59 Linda Johnson Rice quotes ](https://sms4smile.com/quotes/author/linda-johnson-rice/) ## More Audience quotes > [If the audience likes your work, if they like you, they don't think whether you are married or have children or not. I made…](https://sms4smile.com/quotes/dimple-kapadia/if-the-audience-likes-your-work-if-they-like-you-they-don-t-think/) [Dimple Kapadia](https://sms4smile.com/quotes/author/dimple-kapadia/) > [It's those moments, those odd moments that you look for and sometimes by creating this kind of loose atmosphere you find those little moments…](https://sms4smile.com/quotes/barry-levinson/it-s-those-moments-those-odd-moments-that-you-look-for-and-sometimes/) [Barry Levinson](https://sms4smile.com/quotes/author/barry-levinson/) > [I can skate beautifully. While performing on ice I always try to please the audience and to win as well. Being artistic is very…](https://sms4smile.com/quotes/evgeni-plushenko/i-can-skate-beautifully-while-performing-on-ice-i-always-try-to/) [Evgeni Plushenko](https://sms4smile.com/quotes/author/evgeni-plushenko/) > [One of the best moments of any Liars show is hearing the crowd squawk 'We're doomed! We're doomed!' on cue during 'We Fenced Other…](https://sms4smile.com/quotes/rob-sheffield/one-of-the-best-moments-of-any-liars-show-is-hearing-the-crowd-squawk/) [Rob Sheffield](https://sms4smile.com/quotes/author/rob-sheffield/) > [It's the adrenaline rush you only get from being in front of an audience. It's addictive.](https://sms4smile.com/quotes/raphael-saadiq/it-s-the-adrenaline-rush-you-only-get-from-being-in-front-of-an/) [Raphael Saadiq](https://sms4smile.com/quotes/author/raphael-saadiq/) > [If I had to speak in front of a Korean audience, I would be hard pressed to sound other than a little girl.](https://sms4smile.com/quotes/an-na/if-i-had-to-speak-in-front-of-a-korean-audience-i-would-be-hard/) [An Na](https://sms4smile.com/quotes/author/an-na/) > [The liveness of theater, and the excitement of experiencing it alongside an audience, is something you can't get at home. That makes the theater…](https://sms4smile.com/quotes/nick-blaemire/the-liveness-of-theater-and-the-excitement-of-experiencing-it/) [Nick Blaemire](https://sms4smile.com/quotes/author/nick-blaemire/) > [One of the things that touches me most when I play for an audience is that although we may be unable to communicate in…](https://sms4smile.com/quotes/stephen-hough/one-of-the-things-that-touches-me-most-when-i-play-for-an-audience-is/) [Stephen Hough](https://sms4smile.com/quotes/author/stephen-hough/) > [I have to feel the audience. I enjoy that feeling of community.](https://sms4smile.com/quotes/dave-gahan/i-have-to-feel-the-audience-i-enjoy-that-feeling-of-community/) [Dave Gahan](https://sms4smile.com/quotes/author/dave-gahan/) > [When you lived it for years and years and years and seen different characters just get pummeled and squashed because 'I said so,' it…](https://sms4smile.com/quotes/arn-anderson/when-you-lived-it-for-years-and-years-and-years-and-seen-different/) [Arn Anderson](https://sms4smile.com/quotes/author/arn-anderson/) > [“During the first few minutes of your presentation, your job is to assure the audience members that you are not going to waste their…](https://sms4smile.com/quotes/dale-ludwig-and-greg-owen-boger/during-the-first-few-minutes-of-your-presentation-your-job-is-to/) [Dale Ludwig and Greg Owen-Boger](https://sms4smile.com/quotes/author/dale-ludwig-and-greg-owen-boger/) > [Donald Trump is a different ball of wax. I've been trying to say for I don't know how many months now that the traditional…](https://sms4smile.com/quotes/rush-limbaugh/donald-trump-is-a-different-ball-of-wax-i-ve-been-trying-to-say-for-i/) [Rush Limbaugh](https://sms4smile.com/quotes/author/rush-limbaugh/) > [I don't think about who the audience is for my books.](https://sms4smile.com/quotes/j-k-rowling-2/i-don-t-think-about-who-the-audience-is-for-my-books/) [J. K. Rowling](https://sms4smile.com/quotes/author/j-k-rowling-2/) > [I feel I have been playing all primary characters. And if your character forms a connect with the audience, it doesn't matter if you…](https://sms4smile.com/quotes/angad-bedi/i-feel-i-have-been-playing-all-primary-characters-and-if-your/) [Angad Bedi](https://sms4smile.com/quotes/author/angad-bedi/) > [When I was playing piano, it was like, 'I'm going to write a song using all the white keys.' My music director, who knew…](https://sms4smile.com/quotes/john-tesh/when-i-was-playing-piano-it-was-like-i-m-going-to-write-a-song-using/) [John Tesh](https://sms4smile.com/quotes/author/john-tesh/) [Browse all 9,118 Audience quotes ](https://sms4smile.com/quotes/about/audience/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "We're expanding 'Ebony' and 'Jet' on the digital side to attract and maintain a younger audience.", "creator": { "@type": "Person", "name": "Linda Johnson Rice" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/linda-johnson-rice/we-re-expanding-ebony-and-jet-on-the-digital-side-to-attract-and/", "about": { "@type": "Thing", "name": "Audience" }, "@id": "https://sms4smile.com/quotes/linda-johnson-rice/we-re-expanding-ebony-and-jet-on-the-digital-side-to-attract-and/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/8f4/linda-johnson-rice-11549_audience_we-re-expanding-ebony-and-jet-on-the-dig_171038.jpg", "contentUrl": "https://sms4smile.com/quotes/i/8f4/linda-johnson-rice-11549_audience_we-re-expanding-ebony-and-jet-on-the-dig_171038.jpg", "url": "https://sms4smile.com/quotes/i/8f4/linda-johnson-rice-11549_audience_we-re-expanding-ebony-and-jet-on-the-dig_171038.jpg", "width": 1080, "height": 1080, "caption": "“We're expanding 'Ebony' and 'Jet' on the digital side to attract and maintain a younger audience.” — Linda Johnson Rice", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Linda Johnson Rice", "item": "https://sms4smile.com/quotes/author/linda-johnson-rice/" }, { "@type": "ListItem", "position": 4, "name": "We're expanding 'Ebony' and 'Jet' on...", "item": "https://sms4smile.com/quotes/linda-johnson-rice/we-re-expanding-ebony-and-jet-on-the-digital-side-to-attract-and/" } ], "@id": "https://sms4smile.com/quotes/linda-johnson-rice/we-re-expanding-ebony-and-jet-on-the-digital-side-to-attract-and/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```