--- title: "Meaning & Key Takeaway of: We are going to do extensive market…" description: "\"We are going to do extensive market research because it is hard for black women to go into stores and get clothes that fit the way they should.\" — Lind..." image: "https://sms4smile.com/quotes/i/80c/linda-johnson-rice-11549_black-women_we-are-going-to-do-extensive-market-rese_1418625.jpg" --- # We are going to do extensive market research because it is… ![“We are going to do extensive market research because it is hard for black women to go into stores and get clothes that fit the way they should.” quote by Linda Johnson Rice](https://sms4smile.com/quotes/i/80c/linda-johnson-rice-11549_black-women_we-are-going-to-do-extensive-market-rese_1418625.jpg) [Download](https://sms4smile.com/quotes/i/80c/linda-johnson-rice-11549_black-women_we-are-going-to-do-extensive-market-rese_1418625.jpg) [Open image](https://sms4smile.com/quotes/i/80c/linda-johnson-rice-11549_black-women_we-are-going-to-do-extensive-market-rese_1418625.jpg) > “We are going to do extensive market research because it is hard for black women to go into stores and get clothes that fit the way they should.” [Linda Johnson Rice](https://sms4smile.com/quotes/author/linda-johnson-rice/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Black women face difficulty finding well‑fitting clothing, prompting extensive market research to address the gap. **In simple terms:** Hard to find fitting clothes leads to research. Key Takeaway Research to create inclusive sizing. Themes inclusion fashion market research representation Mood empathetic determined Type analytical advocacy When to use this quote - retail design - product development - marketing strategy - store layout Key Concepts consumer behavior size diversity equity Questions to Reflect On - How can data translate into actionable design changes? - What barriers exist beyond sizing? A Different Perspective Research alone may not change entrenched industry biases. ★ ★ ★ ★ ★ No ratings yet [Black women](https://sms4smile.com/quotes/about/black-women/) [Clothes](https://sms4smile.com/quotes/about/clothes/) [Clothes Fit](https://sms4smile.com/quotes/about/clothes-fit-361382/) [Hard](https://sms4smile.com/quotes/about/hard/) [Investing](https://sms4smile.com/quotes/about/investing/) [Market research](https://sms4smile.com/quotes/about/market-research/) [Research](https://sms4smile.com/quotes/about/research/) [Research Hard](https://sms4smile.com/quotes/about/research-hard-5017433/) [Way](https://sms4smile.com/quotes/about/way/) [Women](https://sms4smile.com/quotes/about/women/) [Women Stores](https://sms4smile.com/quotes/about/women-stores-4158529/) ## Related quotes > [Women in stores will pull their children away from me sometimes so they won't catch the crazy Creed virus. Other folks are disappointed that…](https://sms4smile.com/quotes/creed-bratton/women-in-stores-will-pull-their-children-away-from-me-sometimes-so/) [Creed Bratton](https://sms4smile.com/quotes/author/creed-bratton/) > [When I meet celebrities, I have to know what they are like and only then can I design. The clothes have to fit their…](https://sms4smile.com/quotes/donatella-versace/when-i-meet-celebrities-i-have-to-know-what-they-are-like-and-only/) [Donatella Versace](https://sms4smile.com/quotes/author/donatella-versace/) > [It is hard finding clothes that fit. At the German Vogue shoot most of the clothes were undone at the back.](https://sms4smile.com/quotes/sophie-dahl/it-is-hard-finding-clothes-that-fit-at-the-german-vogue-shoot-most-of/) [Sophie Dahl](https://sms4smile.com/quotes/author/sophie-dahl/) > [The clothes back in those days were made so much better than clothes are today. They actually took time to make clothes to fit…](https://sms4smile.com/quotes/debbie-allen/the-clothes-back-in-those-days-were-made-so-much-better-than-clothes/) [Debbie Allen](https://sms4smile.com/quotes/author/debbie-allen/) > [I have always drawn strength from my late mother's life. When Eunice Johnson set up the first major fashion show for African-American audiences more…](https://sms4smile.com/quotes/linda-johnson-rice/i-have-always-drawn-strength-from-my-late-mother-s-life-when-eunice/) [Linda Johnson Rice](https://sms4smile.com/quotes/author/linda-johnson-rice/) > [More black women are in the professional-managerial field, and they don't want to look like the guys sitting next to them in pinstriped suits.](https://sms4smile.com/quotes/linda-johnson-rice/more-black-women-are-in-the-professional-managerial-field-and-they/) [Linda Johnson Rice](https://sms4smile.com/quotes/author/linda-johnson-rice/) > [When I was younger, I enjoyed being strong, and I loved it when my heart was very strong, but I think it was also…](https://sms4smile.com/quotes/jennifer-beals/when-i-was-younger-i-enjoyed-being-strong-and-i-loved-it-when-my/) [Jennifer Beals](https://sms4smile.com/quotes/author/jennifer-beals/) > [Laws should be like clothes. They should be made to fit the people they serve.](https://sms4smile.com/quotes/clarence-darrow/laws-should-be-like-clothes-they-should-be-made-to-fit-the-people/) [Clarence Darrow](https://sms4smile.com/quotes/author/clarence-darrow/) > [Every year when I put away my winter clothes and get out my summer clothes, they fit. And I haven't been on a diet…](https://sms4smile.com/quotes/victoria-moran/every-year-when-i-put-away-my-winter-clothes-and-get-out-my-summer/) [Victoria Moran](https://sms4smile.com/quotes/author/victoria-moran/) > [Monica: I got a leg, three breasts, and a wing. Chandler: how do you find clothes that fit?](https://sms4smile.com/quotes/friends/monica-i-got-a-leg-three-breasts-and-a-wing-chandler-how-do-you-find/) [Friends](https://sms4smile.com/quotes/author/friends/) > [You gotta learn your body, how clothes fit on you.](https://sms4smile.com/quotes/theophilus-london/you-gotta-learn-your-body-how-clothes-fit-on-you/) [Theophilus London](https://sms4smile.com/quotes/author/theophilus-london/) > [I've always sort of felt like I was from another time. The '70s is more my vibe. The clothes fit me better.](https://sms4smile.com/quotes/ari-graynor/i-ve-always-sort-of-felt-like-i-was-from-another-time-the-70s-is-more/) [Ari Graynor](https://sms4smile.com/quotes/author/ari-graynor/) > [Take the time to get your clothes to fit. It makes a difference.](https://sms4smile.com/quotes/tina-knowles/take-the-time-to-get-your-clothes-to-fit-it-makes-a-difference/) [Tina Knowles](https://sms4smile.com/quotes/author/tina-knowles/) > [Clothes should fit comfortably - not too tightly - so that you have space to move in and think freely.](https://sms4smile.com/quotes/issey-miyake/clothes-should-fit-comfortably-not-too-tightly-so-that-you-have-space/) [Issey Miyake](https://sms4smile.com/quotes/author/issey-miyake/) > [“Fifty years ago, people went without clothes in order to eat. Today, people gladly go without food in order to buy clothes. And they…](https://sms4smile.com/quotes/sinclair-dumontais/fifty-years-ago-people-went-without-clothes-in-order-to-eat-today/) [Sinclair Dumontais](https://sms4smile.com/quotes/author/sinclair-dumontais/) ## More by Linda Johnson Rice > [We're expanding 'Ebony' and 'Jet' on the digital side to attract and maintain a younger audience.](https://sms4smile.com/quotes/linda-johnson-rice/we-re-expanding-ebony-and-jet-on-the-digital-side-to-attract-and/) [Linda Johnson Rice](https://sms4smile.com/quotes/author/linda-johnson-rice/) > [I think I'm curious by nature because I always want to learn, and I think you can learn from so many things around you…](https://sms4smile.com/quotes/linda-johnson-rice/i-think-i-m-curious-by-nature-because-i-always-want-to-learn-and-i/) [Linda Johnson Rice](https://sms4smile.com/quotes/author/linda-johnson-rice/) > [We're in the media business. We're in the beauty business.](https://sms4smile.com/quotes/linda-johnson-rice/we-re-in-the-media-business-we-re-in-the-beauty-business/) [Linda Johnson Rice](https://sms4smile.com/quotes/author/linda-johnson-rice/) > [You have to stay current to compete.](https://sms4smile.com/quotes/linda-johnson-rice/you-have-to-stay-current-to-compete/) [Linda Johnson Rice](https://sms4smile.com/quotes/author/linda-johnson-rice/) > [I think somebody's got to be cutting-edge. It just depends how you want to market your magazines and how big you want them to…](https://sms4smile.com/quotes/linda-johnson-rice/i-think-somebody-s-got-to-be-cutting-edge-it-just-depends-how-you/) [Linda Johnson Rice](https://sms4smile.com/quotes/author/linda-johnson-rice/) > [Yves Saint Laurent has a special place in my heart because he was my mother's favorite designer.](https://sms4smile.com/quotes/linda-johnson-rice/yves-saint-laurent-has-a-special-place-in-my-heart-because-he-was-my/) [Linda Johnson Rice](https://sms4smile.com/quotes/author/linda-johnson-rice/) > ['Ebony' is an integral part of my life, and I think it's very exciting to be able to help to move the brand forward.](https://sms4smile.com/quotes/linda-johnson-rice/ebony-is-an-integral-part-of-my-life-and-i-think-it-s-very-exciting/) [Linda Johnson Rice](https://sms4smile.com/quotes/author/linda-johnson-rice/) > [We have signed an exclusive licensing agreement with a company called TurnerPatterson, another African-American company, and what I thought would be a great vehicle…](https://sms4smile.com/quotes/linda-johnson-rice/we-have-signed-an-exclusive-licensing-agreement-with-a-company-called/) [Linda Johnson Rice](https://sms4smile.com/quotes/author/linda-johnson-rice/) > [My father's legacy is bigger than a building. It really is a tremendous business that he's built.](https://sms4smile.com/quotes/linda-johnson-rice/my-father-s-legacy-is-bigger-than-a-building-it-really-is-a/) [Linda Johnson Rice](https://sms4smile.com/quotes/author/linda-johnson-rice/) > [I am struck by the memories of all of the fantastic Links ladies who worked so hard to host the Ebony Fashion Fair shows.](https://sms4smile.com/quotes/linda-johnson-rice/i-am-struck-by-the-memories-of-all-of-the-fantastic-links-ladies-who/) [Linda Johnson Rice](https://sms4smile.com/quotes/author/linda-johnson-rice/) > ['Ebony' is very inspirational and aspirational to its readers.](https://sms4smile.com/quotes/linda-johnson-rice/ebony-is-very-inspirational-and-aspirational-to-its-readers/) [Linda Johnson Rice](https://sms4smile.com/quotes/author/linda-johnson-rice/) > [Along with my father, Mandela is my hero.](https://sms4smile.com/quotes/linda-johnson-rice/along-with-my-father-mandela-is-my-hero/) [Linda Johnson Rice](https://sms4smile.com/quotes/author/linda-johnson-rice/) > [It is a sign of my mother's determination, confidence, and creativity that more than 50 years after launching the renowned Ebony Fashion Fair show,…](https://sms4smile.com/quotes/linda-johnson-rice/it-is-a-sign-of-my-mother-s-determination-confidence-and-creativity/) [Linda Johnson Rice](https://sms4smile.com/quotes/author/linda-johnson-rice/) > [I went to USC in L.A. Part of me is a real West Coast kid. My parents had a house in Palm Springs, which…](https://sms4smile.com/quotes/linda-johnson-rice/i-went-to-usc-in-l-a-part-of-me-is-a-real-west-coast-kid-my-parents/) [Linda Johnson Rice](https://sms4smile.com/quotes/author/linda-johnson-rice/) > [We've been here so long. The history and richness runs so deep within the community. We own this. It's personal. It's very personal.](https://sms4smile.com/quotes/linda-johnson-rice/we-ve-been-here-so-long-the-history-and-richness-runs-so-deep-within/) [Linda Johnson Rice](https://sms4smile.com/quotes/author/linda-johnson-rice/) [Explore all 59 Linda Johnson Rice quotes ](https://sms4smile.com/quotes/author/linda-johnson-rice/) ## More Black women quotes > [How can you be more subject; black woman in a white man's world?](https://sms4smile.com/quotes/maureen-duffy/how-can-you-be-more-subject-black-woman-in-a-white-man-s-world/) [Maureen Duffy](https://sms4smile.com/quotes/author/maureen-duffy/) > [I know how hard it is to be a woman, especially a black woman.](https://sms4smile.com/quotes/mike-tyson/i-know-how-hard-it-is-to-be-a-woman-especially-a-black-woman/) [Mike Tyson](https://sms4smile.com/quotes/author/mike-tyson/) > [Black women's intersectional experiences of racism and sexism have been a central but forgotten dynamic in the unfolding of feminist and antiracist agendas.](https://sms4smile.com/quotes/kimberle-williams-crenshaw/black-women-s-intersectional-experiences-of-racism-and-sexism-have/) [Kimberle Williams Crenshaw](https://sms4smile.com/quotes/author/kimberle-williams-crenshaw/) > [“As a Black Woman, I define self-care as the ability to safely and comfortably exhale.”](https://sms4smile.com/quotes/bethanee-epifani-j-bryant/as-a-black-woman-i-define-self-care-as-the-ability-to-safely-and/) [Bethanee Epifani J. Bryant](https://sms4smile.com/quotes/author/bethanee-epifani-j-bryant/) > [When black women are down with you and in your corner, you have an ally that will move Heaven and Earth.](https://sms4smile.com/quotes/tyler-perry/when-black-women-are-down-with-you-and-in-your-corner-you-have-an/) [Tyler Perry](https://sms4smile.com/quotes/author/tyler-perry/) > [ It wasn't \[Barack\] Obama per se; it was the feeling on the ground; it was seeing an old black woman in a wheelchair being… ](https://sms4smile.com/quotes/bill-ayers/it-wasn-t-barack-obama-per-se-it-was-the-feeling-on-the-ground-it-was/) [Bill Ayers](https://sms4smile.com/quotes/author/bill-ayers/) > [I talk about a lot is how black women are so often referred to as feisty or sassy or aggressive or difficult just for…](https://sms4smile.com/quotes/vick-hope/i-talk-about-a-lot-is-how-black-women-are-so-often-referred-to-as/) [Vick Hope](https://sms4smile.com/quotes/author/vick-hope/) > [“I feel enormously blessed to be a successful black woman writer in this culture, but I have found my small fame, such as it…](https://sms4smile.com/quotes/bell-hooks/i-feel-enormously-blessed-to-be-a-successful-black-woman-writer-in/) [Bell Hooks](https://sms4smile.com/quotes/author/bell-hooks/) > [It's always hard for me to find a therapist who is a black woman or even a woman of color. It's something that we've…](https://sms4smile.com/quotes/morgan-parker/it-s-always-hard-for-me-to-find-a-therapist-who-is-a-black-woman-or/) [Morgan Parker](https://sms4smile.com/quotes/author/morgan-parker/) > [“She’s an original! She doesn’t need to compete, copy, or envy other women. The confidence that’s within her won’t allow her to stoop that…](https://sms4smile.com/quotes/stephanie-lahart/she-s-an-original-she-doesn-t-need-to-compete-copy-or-envy-other/) [Stephanie Lahart](https://sms4smile.com/quotes/author/stephanie-lahart/) > [It is a dangerous time to be a black woman in America. It’s a time when we are not safe in the streets or…](https://sms4smile.com/quotes/pearl-cleage/it-is-a-dangerous-time-to-be-a-black-woman-in-america-it-s-a-time/) [Pearl Cleage](https://sms4smile.com/quotes/author/pearl-cleage/) > [Black women don't have the same body image problems as white women. They are proud of their bodies.](https://sms4smile.com/quotes/tyra-banks/black-women-don-t-have-the-same-body-image-problems-as-white-women/) [Tyra Banks](https://sms4smile.com/quotes/author/tyra-banks/) > [As long as black women yell about being independent, they will never get married. Marriage and independent is like oil and water.](https://sms4smile.com/quotes/anonymous/as-long-as-black-women-yell-about-being-independent-they-will-never/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [There are enough negative images of Black women out there and I did not want to portray Dorothy Vaughn in any stereotype. I wanted…](https://sms4smile.com/quotes/octavia-spencer/there-are-enough-negative-images-of-black-women-out-there-and-i-did/) [Octavia Spencer](https://sms4smile.com/quotes/author/octavia-spencer/) > [I write because I am a Black woman, listening attentively to her people.](https://sms4smile.com/quotes/maya-angelou/i-write-because-i-am-a-black-woman-listening-attentively-to-her-people/) [Maya Angelou](https://sms4smile.com/quotes/author/maya-angelou/) [Browse all 676 Black women quotes ](https://sms4smile.com/quotes/about/black-women/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "We are going to do extensive market research because it is hard for black women to go into stores and get clothes that fit the way they should.", "creator": { "@type": "Person", "name": "Linda Johnson Rice" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/linda-johnson-rice/we-are-going-to-do-extensive-market-research-because-it-is-hard-for/", "about": { "@type": "Thing", "name": "Black women" }, "@id": "https://sms4smile.com/quotes/linda-johnson-rice/we-are-going-to-do-extensive-market-research-because-it-is-hard-for/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/80c/linda-johnson-rice-11549_black-women_we-are-going-to-do-extensive-market-rese_1418625.jpg", "contentUrl": "https://sms4smile.com/quotes/i/80c/linda-johnson-rice-11549_black-women_we-are-going-to-do-extensive-market-rese_1418625.jpg", "url": "https://sms4smile.com/quotes/i/80c/linda-johnson-rice-11549_black-women_we-are-going-to-do-extensive-market-rese_1418625.jpg", "width": 1080, "height": 1080, "caption": "“We are going to do extensive market research because it is hard for black women to go into stores and get…” — Linda Johnson Rice", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Linda Johnson Rice", "item": "https://sms4smile.com/quotes/author/linda-johnson-rice/" }, { "@type": "ListItem", "position": 4, "name": "We are going to do extensive...", "item": "https://sms4smile.com/quotes/linda-johnson-rice/we-are-going-to-do-extensive-market-research-because-it-is-hard-for/" } ], "@id": "https://sms4smile.com/quotes/linda-johnson-rice/we-are-going-to-do-extensive-market-research-because-it-is-hard-for/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```