---
title: "Meaning & Key Takeaway of: Target SME's and you target women because…"
description: "\"Target SME's and you target women because that is where they access the business sector.\" — Linah Mohohlo"
image: "https://sms4smile.com/quotes/i/308/linah-mohohlo-256813_access_target-sme-s-and-you-target-women-becaus_902497.png"
---

#  Target SME's and you target women because that is where…

![“Target SME's and you target women because that is where they access the business sector.” quote by Linah Mohohlo](https://sms4smile.com/quotes/i/308/linah-mohohlo-256813_access_target-sme-s-and-you-target-women-becaus_902497.png)   [Download](https://sms4smile.com/quotes/i/308/linah-mohohlo-256813_access_target-sme-s-and-you-target-women-becaus_902497.png) [Open image](https://sms4smile.com/quotes/i/308/linah-mohohlo-256813_access_target-sme-s-and-you-target-women-becaus_902497.png)

> “Target SME's and you target women because that is where they access the business sector.”

[Linah Mohohlo](https://sms4smile.com/quotes/author/linah-mohohlo/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Targeting women taps into a market where they hold significant economic power.

**In simple terms:** Women are key to business access.

Key Takeaway

Design strategies for women consumers.

Themes

gender economics business marketing

Mood

optimistic strategic

Type

analytical business

When to use this quote

- product development
- advertising campaigns
- policy making

Key Concepts

consumer behavior gender equity market analysis

Questions to Reflect On

- How can businesses be inclusive yet focused?
- What barriers do women face in business?

A Different Perspective

Over‑targeting can alienate other groups.

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