--- title: "Meaning & Key Takeaway of: The key in telling stories that people…" description: "\"The key in telling stories that people relate to is, not surprisingly, vulnerability and authenticity. That means that letting people know the struggle..." image: "https://sms4smile.com/quotes/i/565/lewis-howes-4471_authenticity_the-key-in-telling-stories-that-people-r_220365.jpg" --- # The key in telling stories that people relate to is, not… ![“The key in telling stories that people relate to is, not surprisingly, vulnerability and authenticity. That means that letting people know the struggle behind your brand - the failures and mistakes - and how you got through them is really important.” quote by Lewis Howes](https://sms4smile.com/quotes/i/565/lewis-howes-4471_authenticity_the-key-in-telling-stories-that-people-r_220365.jpg) [Download](https://sms4smile.com/quotes/i/565/lewis-howes-4471_authenticity_the-key-in-telling-stories-that-people-r_220365.jpg) [Open image](https://sms4smile.com/quotes/i/565/lewis-howes-4471_authenticity_the-key-in-telling-stories-that-people-r_220365.jpg) > “The key in telling stories that people relate to is, not surprisingly, vulnerability and authenticity. That means that letting people know the struggle behind your brand - the failures and mistakes - and how you got through them is really important.” [Lewis Howes](https://sms4smile.com/quotes/author/lewis-howes/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Stories resonate when they reveal genuine struggles and growth, making the audience feel connected and inspired. **In simple terms:** Vulnerability and authenticity make stories relatable. Key Takeaway Share honest challenges to connect. Themes storytelling authenticity vulnerability branding connection Mood inspirational empathetic Type motivational educational When to use this quote - marketing - personal branding - leadership talks - content creation Key Concepts Narrative honesty emotional intelligence trust building Questions to Reflect On - What personal story can illustrate your brand? - How much detail is appropriate for your audience? A Different Perspective Over‑sharing may dilute professionalism. ★ ★ ★ ★ ★ No ratings yet [Authenticity](https://sms4smile.com/quotes/about/authenticity/) [Failure](https://sms4smile.com/quotes/about/failure/) [Mistakes](https://sms4smile.com/quotes/about/mistakes/) [Struggle](https://sms4smile.com/quotes/about/struggle/) [Telling stories](https://sms4smile.com/quotes/about/telling-stories/) [Vulnerability](https://sms4smile.com/quotes/about/vulnerability/) ## Related quotes > [People can see themselves in a story much easier than they can see themselves in a hypothetical situation that a brand might present to…](https://sms4smile.com/quotes/lewis-howes/people-can-see-themselves-in-a-story-much-easier-than-they-can-see/) [Lewis Howes](https://sms4smile.com/quotes/author/lewis-howes/) > [Vulnerability is the birthplace of love, belonging, joy, courage, empathy, and creativity. It is the source of hope, empathy, accountability, and authenticity. If we…](https://sms4smile.com/quotes/bren-brown/vulnerability-is-the-birthplace-of-love-belonging-joy-courage-empathy/) [Brené Brown](https://sms4smile.com/quotes/author/bren-brown/) > [“No matter how much you cry, the tears will dry. No matter how many nightmares, flashbacks, visions, or terrors you endure, they will pass.…](https://sms4smile.com/quotes/vironika-tugaleva/no-matter-how-much-you-cry-the-tears-will-dry-no-matter-how-many/) [Vironika Tugaleva](https://sms4smile.com/quotes/author/vironika-tugaleva/) > [“It is almost as if we are all playing a big game of hide-and-go-seek. We all hide expecting to be found, but no one…](https://sms4smile.com/quotes/vironika-tugaleva/it-is-almost-as-if-we-are-all-playing-a-big-game-of-hide-and-go-seek/) [Vironika Tugaleva](https://sms4smile.com/quotes/author/vironika-tugaleva/) > [Autobiography is not important. Authenticity is important. The writer must fire herself through the text, be the molten stuff that welds together disparate elements.…](https://sms4smile.com/quotes/jeanette-winterson/autobiography-is-not-important-authenticity-is-important-the-writer/) [Jeanette Winterson](https://sms4smile.com/quotes/author/jeanette-winterson/) > [“Love's beauty is in its simplicity and authenticity.”](https://sms4smile.com/quotes/rendi-ansyah/love-s-beauty-is-in-its-simplicity-and-authenticity/) [Rendi Ansyah](https://sms4smile.com/quotes/author/rendi-ansyah/) > [“Like a Columbus of the heart, mind and soul I have hurled myself off the shores of my own fears and limiting beliefs to…](https://sms4smile.com/quotes/anthon-st-maarten/like-a-columbus-of-the-heart-mind-and-soul-i-have-hurled-myself-off/) [Anthon St. Maarten](https://sms4smile.com/quotes/author/anthon-st-maarten/) > [“We live in an era where everyone is terrified of being caught trying. So, the defense mechanism is to pretend you never gave a…](https://sms4smile.com/quotes/lokesh-tuli/we-live-in-an-era-where-everyone-is-terrified-of-being-caught-trying/) [Lokesh Tuli](https://sms4smile.com/quotes/author/lokesh-tuli/) > [Leaders goal: Don't be afraid of vulnerability & transparency, (without being pitiful). People respond to authenticity.](https://sms4smile.com/quotes/brian-houston/leaders-goal-don-t-be-afraid-of-vulnerability-transparency-without/) [Brian Houston](https://sms4smile.com/quotes/author/brian-houston/) > [Authenticity is absolutely the key to a great tweet.](https://sms4smile.com/quotes/dick-costolo/authenticity-is-absolutely-the-key-to-a-great-tweet/) [Dick Costolo](https://sms4smile.com/quotes/author/dick-costolo/) > [Films are artifice. We're telling stories on film. At the same time, when it works, there is a real tough immediacy and spontaneity to…](https://sms4smile.com/quotes/paul-mcgann/films-are-artifice-we-re-telling-stories-on-film-at-the-same-time/) [Paul McGann](https://sms4smile.com/quotes/author/paul-mcgann/) > [I love being a storyteller. I love telling stories.](https://sms4smile.com/quotes/henry-rollins/i-love-being-a-storyteller-i-love-telling-stories/) [Henry Rollins](https://sms4smile.com/quotes/author/henry-rollins/) > [For me, growing-up music was always about telling stories.](https://sms4smile.com/quotes/michael-giacchino/for-me-growing-up-music-was-always-about-telling-stories/) [Michael Giacchino](https://sms4smile.com/quotes/author/michael-giacchino/) > [I have always wanted to tell stories. Even as a classical dancer, I revel in telling stories through my dance.](https://sms4smile.com/quotes/sobhita-dhulipala/i-have-always-wanted-to-tell-stories-even-as-a-classical-dancer-i/) [Sobhita Dhulipala](https://sms4smile.com/quotes/author/sobhita-dhulipala/) > [I think the basic thing that happened is we have lost our story. Humans think in stories, and we try to make sense of…](https://sms4smile.com/quotes/yuval-noah-harari/i-think-the-basic-thing-that-happened-is-we-have-lost-our-story/) [Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/) ## More by Lewis Howes > [Chasing profits and building a long-term profit model are two different things.](https://sms4smile.com/quotes/lewis-howes/chasing-profits-and-building-a-long-term-profit-model-are-two/) [Lewis Howes](https://sms4smile.com/quotes/author/lewis-howes/) > [I'm a big fan of intention. That's because I have learned first-hand the power of setting my intention on my goal and making all…](https://sms4smile.com/quotes/lewis-howes/i-m-a-big-fan-of-intention-that-s-because-i-have-learned-first-hand/) [Lewis Howes](https://sms4smile.com/quotes/author/lewis-howes/) > [It's almost always easier to sell to an existing customer base than to find a new one.](https://sms4smile.com/quotes/lewis-howes/it-s-almost-always-easier-to-sell-to-an-existing-customer-base-than/) [Lewis Howes](https://sms4smile.com/quotes/author/lewis-howes/) > [If you don't want to live a life where you go to a job every day just so you can enjoy your weekends and…](https://sms4smile.com/quotes/lewis-howes/if-you-don-t-want-to-live-a-life-where-you-go-to-a-job-every-day-just/) [Lewis Howes](https://sms4smile.com/quotes/author/lewis-howes/) > [Being a lifestyle entrepreneur is about building a business around your lifestyle rather than a lifestyle around your business. You need to figure out…](https://sms4smile.com/quotes/lewis-howes/being-a-lifestyle-entrepreneur-is-about-building-a-business-around/) [Lewis Howes](https://sms4smile.com/quotes/author/lewis-howes/) > [Sleep might be the most important aspect of building a great business, and having a high-performing body.](https://sms4smile.com/quotes/lewis-howes/sleep-might-be-the-most-important-aspect-of-building-a-great-business/) [Lewis Howes](https://sms4smile.com/quotes/author/lewis-howes/) > [Video can seem like just another challenge to overcome, but I see a major increase in my business and brand awareness, all from the…](https://sms4smile.com/quotes/lewis-howes/video-can-seem-like-just-another-challenge-to-overcome-but-i-see-a/) [Lewis Howes](https://sms4smile.com/quotes/author/lewis-howes/) > [Speaking can be a lot like exercise: The more time you spend getting ready, the more you mentally build the task into something larger…](https://sms4smile.com/quotes/lewis-howes/speaking-can-be-a-lot-like-exercise-the-more-time-you-spend-getting/) [Lewis Howes](https://sms4smile.com/quotes/author/lewis-howes/) > [You can manage your energy - just slow down and be.](https://sms4smile.com/quotes/lewis-howes/you-can-manage-your-energy-just-slow-down-and-be/) [Lewis Howes](https://sms4smile.com/quotes/author/lewis-howes/) > [You may confuse a lot of people when going against the grain of conventional thinking, and that's perfectly okay. As an entrepreneur, standing up…](https://sms4smile.com/quotes/lewis-howes/you-may-confuse-a-lot-of-people-when-going-against-the-grain-of/) [Lewis Howes](https://sms4smile.com/quotes/author/lewis-howes/) > [Don't allow people to suck up all your time with their questions or problems. Learn to say 'no' more often.](https://sms4smile.com/quotes/lewis-howes/don-t-allow-people-to-suck-up-all-your-time-with-their-questions-or/) [Lewis Howes](https://sms4smile.com/quotes/author/lewis-howes/) > [When it comes to nurturing professional relationships and developing a community, LinkedIn is one of the best resources.](https://sms4smile.com/quotes/lewis-howes/when-it-comes-to-nurturing-professional-relationships-and-developing/) [Lewis Howes](https://sms4smile.com/quotes/author/lewis-howes/) > [Having a story is what people connect with, but the story alone doesn't allow you to achieve greatness and results. It's the day-to-day consistency…](https://sms4smile.com/quotes/lewis-howes/having-a-story-is-what-people-connect-with-but-the-story-alone-doesn/) [Lewis Howes](https://sms4smile.com/quotes/author/lewis-howes/) > [Unfortunately, the higher you climb in social media, the more people will want to throw stones at you. But don't retaliate publicly.](https://sms4smile.com/quotes/lewis-howes/unfortunately-the-higher-you-climb-in-social-media-the-more-people/) [Lewis Howes](https://sms4smile.com/quotes/author/lewis-howes/) > [The ability to network successfully can be one of the greatest assets in business. It allows some people to find incredible opportunities, while others…](https://sms4smile.com/quotes/lewis-howes/the-ability-to-network-successfully-can-be-one-of-the-greatest-assets/) [Lewis Howes](https://sms4smile.com/quotes/author/lewis-howes/) [Explore all 110 Lewis Howes quotes ](https://sms4smile.com/quotes/author/lewis-howes/) ## More Authenticity quotes > [“the property that grounded the self in Romanticism was sincerity, and in modernism was authenticity, then in postmod ernism it is visibility.10”](https://sms4smile.com/quotes/chris-hedges/the-property-that-grounded-the-self-in-romanticism-was-sincerity-and/) [Chris Hedges](https://sms4smile.com/quotes/author/chris-hedges/) > [Every genuine expression of love grows out of a consistent and total surrender to God.](https://sms4smile.com/quotes/martin-luther-king-jr/every-genuine-expression-of-love-grows-out-of-a-consistent-and-total/) [Martin Luther King, Jr](https://sms4smile.com/quotes/author/martin-luther-king-jr/) > [Real artists offer authenticity, not just money.](https://sms4smile.com/quotes/rhymefest/real-artists-offer-authenticity-not-just-money/) [Rhymefest](https://sms4smile.com/quotes/author/rhymefest/) > [“I figure the more people think I'm just mildly weird, the less likely they are to know how weird I really am.”](https://sms4smile.com/quotes/melanie-hooyenga/i-figure-the-more-people-think-i-m-just-mildly-weird-the-less-likely/) Melanie Hooyenga > [I think people can read authenticity and they know when you're involved and when you're just slapping your name on something.](https://sms4smile.com/quotes/la-la-anthony/i-think-people-can-read-authenticity-and-they-know-when-you-re/) [La La Anthony](https://sms4smile.com/quotes/author/la-la-anthony/) > [“I strive for authenticity even though it brings with it vulnerability and the inevitable judgment of others.”](https://sms4smile.com/quotes/l-r-w-lee/i-strive-for-authenticity-even-though-it-brings-with-it-vulnerability/) [L.R.W. Lee](https://sms4smile.com/quotes/author/l-r-w-lee/) > [Children go where they find sincerity and authenticity.](https://sms4smile.com/quotes/eric-cantona/children-go-where-they-find-sincerity-and-authenticity/) [Eric Cantona](https://sms4smile.com/quotes/author/eric-cantona/) > [Accepting the reality of our sinfulness means accepting our authentic self. Judas could not face his shadow; Peter could. The latter befriended the impostor…](https://sms4smile.com/quotes/brennan-manning/accepting-the-reality-of-our-sinfulness-means-accepting-our-authentic/) [Brennan Manning](https://sms4smile.com/quotes/author/brennan-manning/) > [“Instead of worrying about what you cannot control, focus your energy on what you can create.”](https://sms4smile.com/quotes/roy-bennett/instead-of-worrying-about-what-you-cannot-control-focus-your-energy/) [Roy Bennett](https://sms4smile.com/quotes/author/roy-bennett/) > [Anything that I ever do is from the heart and authentic.](https://sms4smile.com/quotes/belinda-carlisle/anything-that-i-ever-do-is-from-the-heart-and-authentic/) [Belinda Carlisle](https://sms4smile.com/quotes/author/belinda-carlisle/) > [What I love about Nivea is they're all about authenticity. The brand isn't pretending to be anything it isn't.](https://sms4smile.com/quotes/tessa-virtue/what-i-love-about-nivea-is-they-re-all-about-authenticity-the-brand/) [Tessa Virtue](https://sms4smile.com/quotes/author/tessa-virtue/) > [There is nothing which so certifies the genuineness of a man's faith as his patience and his patient endurance, his keeping on steadily in…](https://sms4smile.com/quotes/anonymous/there-is-nothing-which-so-certifies-the-genuineness-of-a-man-s-faith/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [When you're really famous, there's very little authenticity in people, so you prefer the company of children.](https://sms4smile.com/quotes/katherine-ryan/when-you-re-really-famous-there-s-very-little-authenticity-in-people/) [Katherine Ryan](https://sms4smile.com/quotes/author/katherine-ryan/) > [“We could not be fulfilled if we weren't inauthentic some of the time—inauthentic, that is, in relation to such things as our passing desires…](https://sms4smile.com/quotes/alain-de-botton/we-could-not-be-fulfilled-if-we-weren-t-inauthentic-some-of-the-time/) [Alain de Botton](https://sms4smile.com/quotes/author/alain-de-botton/) > [No man knows the genuineness of his convictions until he has sacrificed something for them.](https://sms4smile.com/quotes/edwin-hubbel-chapin/no-man-knows-the-genuineness-of-his-convictions-until-he-has/) [Edwin Hubbel Chapin](https://sms4smile.com/quotes/author/edwin-hubbel-chapin/) [Browse all 1,437 Authenticity quotes ](https://sms4smile.com/quotes/about/authenticity/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "The key in telling stories that people relate to is, not surprisingly, vulnerability and authenticity. 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