--- title: "Meaning & Key Takeaway of: Instead of telling a story about how…" description: "\"Instead of telling a story about how great your brand is, try telling a story that shows you completely understand and empathize with your customer and..." image: "https://sms4smile.com/quotes/i/fab/lewis-howes-4471_great_instead-of-telling-a-story-about-how-gre_3169773.png" --- # Instead of telling a story about how great your brand is… ![“Instead of telling a story about how great your brand is, try telling a story that shows you completely understand and empathize with your customer and their life.” quote by Lewis Howes](https://sms4smile.com/quotes/i/fab/lewis-howes-4471_great_instead-of-telling-a-story-about-how-gre_3169773.png) [Download](https://sms4smile.com/quotes/i/fab/lewis-howes-4471_great_instead-of-telling-a-story-about-how-gre_3169773.png) [Open image](https://sms4smile.com/quotes/i/fab/lewis-howes-4471_great_instead-of-telling-a-story-about-how-gre_3169773.png) > “Instead of telling a story about how great your brand is, try telling a story that shows you completely understand and empathize with your customer and their life.” [Lewis Howes](https://sms4smile.com/quotes/author/lewis-howes/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Effective brand storytelling should focus on customer empathy rather than self‑praise, building deeper connection and trust. **In simple terms:** Show you understand customers, not just your brand. Key Takeaway Prioritize empathy in marketing. Themes branding empathy storytelling customer focus Mood engaging trust‑building Type marketing communication When to use this quote - advertising campaigns - social media posts - website copy - customer service interactions Key Concepts psychology relationship building authenticity Questions to Reflect On - How can you gather authentic customer stories? - What empathy signals resonate most with your audience? A Different Perspective May be harder to execute without genuine insight into customer lives. ★ ★ ★ ★ ★ No ratings yet [Empathize Customer](https://sms4smile.com/quotes/about/empathize-customer-2083632/) [Great](https://sms4smile.com/quotes/about/great/) [Instead Telling](https://sms4smile.com/quotes/about/instead-telling-437490/) [Life](https://sms4smile.com/quotes/about/life/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Story](https://sms4smile.com/quotes/about/story/) [Story Shows](https://sms4smile.com/quotes/about/story-shows-467867/) [Telling A Story](https://sms4smile.com/quotes/about/telling-a-story/) [Telling Story](https://sms4smile.com/quotes/about/telling-story/) [Try](https://sms4smile.com/quotes/about/try/) [Try Telling](https://sms4smile.com/quotes/about/try-telling-987451/) [Understand](https://sms4smile.com/quotes/about/understand/) ## Related quotes > [To me, 'design thinking' is another way of saying empathize with the customer. 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That's because I have learned first-hand the power of setting my intention on my goal and making all…](https://sms4smile.com/quotes/lewis-howes/i-m-a-big-fan-of-intention-that-s-because-i-have-learned-first-hand/) [Lewis Howes](https://sms4smile.com/quotes/author/lewis-howes/) > [It's almost always easier to sell to an existing customer base than to find a new one.](https://sms4smile.com/quotes/lewis-howes/it-s-almost-always-easier-to-sell-to-an-existing-customer-base-than/) [Lewis Howes](https://sms4smile.com/quotes/author/lewis-howes/) > [If you don't want to live a life where you go to a job every day just so you can enjoy your weekends and…](https://sms4smile.com/quotes/lewis-howes/if-you-don-t-want-to-live-a-life-where-you-go-to-a-job-every-day-just/) [Lewis Howes](https://sms4smile.com/quotes/author/lewis-howes/) > [Being a lifestyle entrepreneur is about building a business around your lifestyle rather than a lifestyle around your business. 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That means that letting people know the struggle behind…](https://sms4smile.com/quotes/lewis-howes/the-key-in-telling-stories-that-people-relate-to-is-not-surprisingly/) [Lewis Howes](https://sms4smile.com/quotes/author/lewis-howes/) > [You can manage your energy - just slow down and be.](https://sms4smile.com/quotes/lewis-howes/you-can-manage-your-energy-just-slow-down-and-be/) [Lewis Howes](https://sms4smile.com/quotes/author/lewis-howes/) > [You may confuse a lot of people when going against the grain of conventional thinking, and that's perfectly okay. As an entrepreneur, standing up…](https://sms4smile.com/quotes/lewis-howes/you-may-confuse-a-lot-of-people-when-going-against-the-grain-of/) [Lewis Howes](https://sms4smile.com/quotes/author/lewis-howes/) > [Don't allow people to suck up all your time with their questions or problems. Learn to say 'no' more often.](https://sms4smile.com/quotes/lewis-howes/don-t-allow-people-to-suck-up-all-your-time-with-their-questions-or/) [Lewis Howes](https://sms4smile.com/quotes/author/lewis-howes/) > [When it comes to nurturing professional relationships and developing a community, LinkedIn is one of the best resources.](https://sms4smile.com/quotes/lewis-howes/when-it-comes-to-nurturing-professional-relationships-and-developing/) [Lewis Howes](https://sms4smile.com/quotes/author/lewis-howes/) > [Having a story is what people connect with, but the story alone doesn't allow you to achieve greatness and results. It's the day-to-day consistency…](https://sms4smile.com/quotes/lewis-howes/having-a-story-is-what-people-connect-with-but-the-story-alone-doesn/) [Lewis Howes](https://sms4smile.com/quotes/author/lewis-howes/) > [Unfortunately, the higher you climb in social media, the more people will want to throw stones at you. But don't retaliate publicly.](https://sms4smile.com/quotes/lewis-howes/unfortunately-the-higher-you-climb-in-social-media-the-more-people/) [Lewis Howes](https://sms4smile.com/quotes/author/lewis-howes/) [Explore all 110 Lewis Howes quotes ](https://sms4smile.com/quotes/author/lewis-howes/) ## More Great quotes > [It's always great to see old friends, especially those I have not been able to see in 15 months.](https://sms4smile.com/quotes/william-regal/it-s-always-great-to-see-old-friends-especially-those-i-have-not-been/) [William Regal](https://sms4smile.com/quotes/author/william-regal/) > [You have to have a great director to make a great movie.](https://sms4smile.com/quotes/thelma-schoonmaker/you-have-to-have-a-great-director-to-make-a-great-movie/) [Thelma Schoonmaker](https://sms4smile.com/quotes/author/thelma-schoonmaker/) > [Scepticism and cynicism about politics is so great that one of the best counters to it is what you can do at a local…](https://sms4smile.com/quotes/ed-miliband/scepticism-and-cynicism-about-politics-is-so-great-that-one-of-the/) [Ed Miliband](https://sms4smile.com/quotes/author/ed-miliband/) > [I'm very proud of some of the stories I've been given thanks to the team at 'Emmerdale,' they've been great over the years so…](https://sms4smile.com/quotes/kelvin-fletcher/i-m-very-proud-of-some-of-the-stories-i-ve-been-given-thanks-to-the/) [Kelvin Fletcher](https://sms4smile.com/quotes/author/kelvin-fletcher/) > [Real people speak in my books about the main events of the age, such as the war, the Chernobyl disaster, and the downfall of…](https://sms4smile.com/quotes/svetlana-alexievich/real-people-speak-in-my-books-about-the-main-events-of-the-age-such/) [Svetlana Alexievich](https://sms4smile.com/quotes/author/svetlana-alexievich/) > [To me, Caribbean food is about fresh, seasonal produce - using what's in season to create vibrant and great tasting food. 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