--- title: "Meaning & Key Takeaway of: No one stopped buying I.B.M. because Tom…" description: "\"No one stopped buying I.B.M. because Tom Watson wasn't there, but they stopped buying Elizabeth Arden because she wasn't there.\" — Leonard Lauder" image: "https://sms4smile.com/quotes/i/750/leonard-lauder-27809_because_no-one-stopped-buying-i-b-m-because-tom_3139603.jpg" --- # No one stopped buying I.B.M. because Tom Watson wasn't… ![“No one stopped buying I.B.M. because Tom Watson wasn't there, but they stopped buying Elizabeth Arden because she wasn't there.” quote by Leonard Lauder](https://sms4smile.com/quotes/i/750/leonard-lauder-27809_because_no-one-stopped-buying-i-b-m-because-tom_3139603.jpg) [Download](https://sms4smile.com/quotes/i/750/leonard-lauder-27809_because_no-one-stopped-buying-i-b-m-because-tom_3139603.jpg) [Open image](https://sms4smile.com/quotes/i/750/leonard-lauder-27809_because_no-one-stopped-buying-i-b-m-because-tom_3139603.jpg) > “No one stopped buying I.B.M. because Tom Watson wasn't there, but they stopped buying Elizabeth Arden because she wasn't there.” [Leonard Lauder](https://sms4smile.com/quotes/author/leonard-lauder/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Brand loyalty often hinges on the presence of a charismatic leader; without them, sales can decline sharply. **In simple terms:** People buy brands because of leaders, not just products. Key Takeaway Cultivate strong brand ambassadors. Themes branding leadership consumer behavior Mood reflective analytical Type business marketing When to use this quote - product launch - rebranding - leadership transition Key Concepts charisma brand equity Questions to Reflect On - How can a brand build loyalty beyond a single figure? - What strategies sustain sales after a leader departs? A Different Perspective If the product is strong, it may survive without the leader. ★ ★ ★ ★ ★ No ratings yet [Buying](https://sms4smile.com/quotes/about/buying/) [Customer](https://sms4smile.com/quotes/about/customer/) ## Related quotes > [“Not that Dr Watson wasn't benign - he was one of the best souls in the Empire - but a man didn't get to…](https://sms4smile.com/quotes/emma-jane-holloway/not-that-dr-watson-wasn-t-benign-he-was-one-of-the-best-souls-in-the/) [Emma Jane Holloway](https://sms4smile.com/quotes/author/emma-jane-holloway/) > [There are only three American names that are known in every corner of the globe: Singer sewing machines, Coca Cola and Elizabeth Arden.](https://sms4smile.com/quotes/elizabeth-arden/there-are-only-three-american-names-that-are-known-in-every-corner-of/) [Elizabeth Arden](https://sms4smile.com/quotes/author/elizabeth-arden/) > [You know you were with the lessers, true?" Butch lifted one of his busted-up hands. "And here I thought I'd been to Elizabeth Arden.](https://sms4smile.com/quotes/j-r-ward/you-know-you-were-with-the-lessers-true-butch-lifted-one-of-his/) [J.R. Ward](https://sms4smile.com/quotes/author/j-r-ward/) > [I use By Terry lip gloss religiously - and I always have Elizabeth Arden 8 Hour Cream with me just in case. Between the…](https://sms4smile.com/quotes/hannah-bronfman/i-use-by-terry-lip-gloss-religiously-and-i-always-have-elizabeth/) [Hannah Bronfman](https://sms4smile.com/quotes/author/hannah-bronfman/) > [I don't go anywhere without Elizabeth Arden Eight Hour Cream. On airplanes, I slather it on my face and lips - I know I…](https://sms4smile.com/quotes/eve/i-don-t-go-anywhere-without-elizabeth-arden-eight-hour-cream-on/) [Eve](https://sms4smile.com/quotes/author/eve/) > [“Long ago, I stopped buying- let alone reading, books that talk about organizational success but fail to emphasize the importance of TRUST”](https://sms4smile.com/quotes/assegid-habtewold/long-ago-i-stopped-buying-let-alone-reading-books-that-talk-about/) [Assegid Habtewold](https://sms4smile.com/quotes/author/assegid-habtewold/) > [I stopped buying Sunday papers about 15 years ago, because you'd buy handfuls of them, and what you got, because the hard news comes…](https://sms4smile.com/quotes/gerry-adams/i-stopped-buying-sunday-papers-about-15-years-ago-because-you-d-buy/) [Gerry Adams](https://sms4smile.com/quotes/author/gerry-adams/) > [I know real people, whose names I could tell you, people I know who have said 'I've stopped buying the New York Times.' Why?…](https://sms4smile.com/quotes/bernard-goldberg/i-know-real-people-whose-names-i-could-tell-you-people-i-know-who/) [Bernard Goldberg](https://sms4smile.com/quotes/author/bernard-goldberg/) > [I kind of stopped buying vinyl because I'm always on the road and you can never listen to it.](https://sms4smile.com/quotes/simon-taylor-davis/i-kind-of-stopped-buying-vinyl-because-i-m-always-on-the-road-and-you/) [Simon Taylor-Davis](https://sms4smile.com/quotes/author/simon-taylor-davis/) > [It's about time we stopped buying things we don't need with money we don't have to impress people we don't like.](https://sms4smile.com/quotes/adrian-rogers/it-s-about-time-we-stopped-buying-things-we-don-t-need-with-money-we/) [Adrian Rogers](https://sms4smile.com/quotes/author/adrian-rogers/) > [First words on the first telephone - "Mr. Watson - come here - I want to see you."](https://sms4smile.com/quotes/alexander-graham-bell/first-words-on-the-first-telephone-mr-watson-come-here-i-want-to-see/) [Alexander Graham Bell](https://sms4smile.com/quotes/author/alexander-graham-bell/) > [“It is cocaine," he said, "a seven-per-cent solution. Would you care to try it?" "No, indeed," I answered brusquely. "My constitution has not got…](https://sms4smile.com/quotes/arthur-conan-doyle/it-is-cocaine-he-said-a-seven-per-cent-solution-would-you-care-to-try/) [Arthur Conan Doyle](https://sms4smile.com/quotes/author/arthur-conan-doyle/) > [Amberley excelled at chess - a mark, Watson, of a scheming mind.](https://sms4smile.com/quotes/arthur-conan-doyle/amberley-excelled-at-chess-a-mark-watson-of-a-scheming-mind/) [Arthur Conan Doyle](https://sms4smile.com/quotes/author/arthur-conan-doyle/) > [Ex-Professor Moriarty of mathematical celebrity... is the Napoleon of crime, Watson.](https://sms4smile.com/quotes/arthur-conan-doyle/ex-professor-moriarty-of-mathematical-celebrity-is-the-napoleon-of/) [Arthur Conan Doyle](https://sms4smile.com/quotes/author/arthur-conan-doyle/) > [And you can't complain about kissing Emma Watson. Isn't that what everyone in the world wants to do? I've known Emma for a few…](https://sms4smile.com/quotes/eddie-redmayne/and-you-can-t-complain-about-kissing-emma-watson-isn-t-that-what/) [Eddie Redmayne](https://sms4smile.com/quotes/author/eddie-redmayne/) ## More by Leonard Lauder > [I came to realize that visualizing, projecting yourself into a successful situation, is the most powerful means there is of achieving personal goals.](https://sms4smile.com/quotes/leonard-lauder/i-came-to-realize-that-visualizing-projecting-yourself-into-a/) [Leonard Lauder](https://sms4smile.com/quotes/author/leonard-lauder/) > [My mother always used to say when picking up a product, 'Would you give this to the Duchess of Windsor?' Well, that's lovely. But…](https://sms4smile.com/quotes/leonard-lauder/my-mother-always-used-to-say-when-picking-up-a-product-would-you-give/) [Leonard Lauder](https://sms4smile.com/quotes/author/leonard-lauder/) > [I love rumors. It gives me something to think about and enjoy.](https://sms4smile.com/quotes/leonard-lauder/i-love-rumors-it-gives-me-something-to-think-about-and-enjoy/) [Leonard Lauder](https://sms4smile.com/quotes/author/leonard-lauder/) > [The best advice I ever got came from my mother, Estee Lauder: She believed that if you had something good to say, you should…](https://sms4smile.com/quotes/leonard-lauder/the-best-advice-i-ever-got-came-from-my-mother-estee-lauder-she/) [Leonard Lauder](https://sms4smile.com/quotes/author/leonard-lauder/) > [Every morning, I eat one fat-free yogurt with a sliced peach when peaches are in season, and one thin slice of whole-wheat bread. The…](https://sms4smile.com/quotes/leonard-lauder/every-morning-i-eat-one-fat-free-yogurt-with-a-sliced-peach-when/) [Leonard Lauder](https://sms4smile.com/quotes/author/leonard-lauder/) > [I think a cosmetics company should be headed by a woman.](https://sms4smile.com/quotes/leonard-lauder/i-think-a-cosmetics-company-should-be-headed-by-a-woman/) [Leonard Lauder](https://sms4smile.com/quotes/author/leonard-lauder/) > [I don't think there's anything wrong with being paternalistic as a company.](https://sms4smile.com/quotes/leonard-lauder/i-don-t-think-there-s-anything-wrong-with-being-paternalistic-as-a/) [Leonard Lauder](https://sms4smile.com/quotes/author/leonard-lauder/) > [If I don't learn something every single day, it's a wasted day.](https://sms4smile.com/quotes/leonard-lauder/if-i-don-t-learn-something-every-single-day-it-s-a-wasted-day/) [Leonard Lauder](https://sms4smile.com/quotes/author/leonard-lauder/) > [I happen to like Precisionism. It talks to me because I collect Cubism.](https://sms4smile.com/quotes/leonard-lauder/i-happen-to-like-precisionism-it-talks-to-me-because-i-collect-cubism/) [Leonard Lauder](https://sms4smile.com/quotes/author/leonard-lauder/) > [When you live in the shadow of a big tree, you have to run twice as fast to get into the sunlight.](https://sms4smile.com/quotes/leonard-lauder/when-you-live-in-the-shadow-of-a-big-tree-you-have-to-run-twice-as/) [Leonard Lauder](https://sms4smile.com/quotes/author/leonard-lauder/) > [You can't separate a house from a family. It's a living, breathing home.](https://sms4smile.com/quotes/leonard-lauder/you-can-t-separate-a-house-from-a-family-it-s-a-living-breathing-home/) [Leonard Lauder](https://sms4smile.com/quotes/author/leonard-lauder/) > [I'd rather be a big fish in a specialized pond than a little, little fish in a more generalized big pond.](https://sms4smile.com/quotes/leonard-lauder/i-d-rather-be-a-big-fish-in-a-specialized-pond-than-a-little-little/) [Leonard Lauder](https://sms4smile.com/quotes/author/leonard-lauder/) > [I love that works of art are printed so that anyone can buy them. The variety of what they put on little postcards astounds…](https://sms4smile.com/quotes/leonard-lauder/i-love-that-works-of-art-are-printed-so-that-anyone-can-buy-them-the/) [Leonard Lauder](https://sms4smile.com/quotes/author/leonard-lauder/) > [Here's the thing - if you stop learning, you might as well pack it in. You can't learn anything with your mouth open.](https://sms4smile.com/quotes/leonard-lauder/here-s-the-thing-if-you-stop-learning-you-might-as-well-pack-it-in/) [Leonard Lauder](https://sms4smile.com/quotes/author/leonard-lauder/) > [I'm not a builder of buildings, I'm a builder of collections.](https://sms4smile.com/quotes/leonard-lauder/i-m-not-a-builder-of-buildings-i-m-a-builder-of-collections/) [Leonard Lauder](https://sms4smile.com/quotes/author/leonard-lauder/) [Explore all 20 Leonard Lauder quotes ](https://sms4smile.com/quotes/author/leonard-lauder/) ## More Because quotes > [One is a painter because one wants so-called freedom; one doesn't want to go to the office every morning.](https://sms4smile.com/quotes/marcel-duchamp/one-is-a-painter-because-one-wants-so-called-freedom-one-doesn-t-want/) [Marcel Duchamp](https://sms4smile.com/quotes/author/marcel-duchamp/) > [I gave my archive to Emory University because there's a really dear friend who teaches there, Rudolph Byrd, and he's the editor.](https://sms4smile.com/quotes/alice-walker/i-gave-my-archive-to-emory-university-because-there-s-a-really-dear/) [Alice Walker](https://sms4smile.com/quotes/author/alice-walker/) > [Because of the womb being a central phenomenon in the feminine body, the whole psychology of woman differs: she is non-aggressive, non-inquiring, non-questioning, non-doubting,…](https://sms4smile.com/quotes/rajneesh/because-of-the-womb-being-a-central-phenomenon-in-the-feminine-body/) [Rajneesh](https://sms4smile.com/quotes/author/rajneesh/) > [I love casting against type and doing things you wouldn't expect, because I think you get more interesting performances that way. Hollywood loves to…](https://sms4smile.com/quotes/david-s-goyer/i-love-casting-against-type-and-doing-things-you-wouldn-t-expect/) [David S. Goyer](https://sms4smile.com/quotes/author/david-s-goyer/) > [There were songs that we cut out after we chose the name, because 'Praise Break' turned out to be an underlying concept that I…](https://sms4smile.com/quotes/daniel-caesar/there-were-songs-that-we-cut-out-after-we-chose-the-name-because/) [Daniel Caesar](https://sms4smile.com/quotes/author/daniel-caesar/) > [It took me 20 years to buy an electric typewriter, because I was afraid it would be too sensitive. I like to bang the…](https://sms4smile.com/quotes/elmore-leonard/it-took-me-20-years-to-buy-an-electric-typewriter-because-i-was/) [Elmore Leonard](https://sms4smile.com/quotes/author/elmore-leonard/) > [I was also known as Frodo because I was an early adopter of 'The Lord of the Rings.](https://sms4smile.com/quotes/tom-perrotta/i-was-also-known-as-frodo-because-i-was-an-early-adopter-of-the-lord/) [Tom Perrotta](https://sms4smile.com/quotes/author/tom-perrotta/) > [I believe in taxation and health care that is outside the usual libertarian mandate, because I don't want people to have to suffer. It's…](https://sms4smile.com/quotes/neil-peart/i-believe-in-taxation-and-health-care-that-is-outside-the-usual/) [Neil Peart](https://sms4smile.com/quotes/author/neil-peart/) > [It's like saying French shouldn't be taught because you don't understand it because it's new. Shakespeare is just like learning a new, exciting language.](https://sms4smile.com/quotes/samuel-barnett/it-s-like-saying-french-shouldn-t-be-taught-because-you-don-t/) [Samuel Barnett](https://sms4smile.com/quotes/author/samuel-barnett/) > [Whether it was Little League or playing with your brothers or sisters, that was always a problem. If I would lose - because I…](https://sms4smile.com/quotes/cal-ripken-jr/whether-it-was-little-league-or-playing-with-your-brothers-or-sisters/) [Cal Ripken, Jr](https://sms4smile.com/quotes/author/cal-ripken-jr/) > [Sometimes, when full and in fear that I will continue to eat unwanted food just because it's staring at me, I will place my…](https://sms4smile.com/quotes/rachel-nichols/sometimes-when-full-and-in-fear-that-i-will-continue-to-eat-unwanted/) [Rachel Nichols](https://sms4smile.com/quotes/author/rachel-nichols/) > [I didn't want to do 'Fashion Police' because I thought, 'This is stupid, this is beneath me, who wants to talk about fashion?' It…](https://sms4smile.com/quotes/joan-rivers/i-didn-t-want-to-do-fashion-police-because-i-thought-this-is-stupid/) [Joan Rivers](https://sms4smile.com/quotes/author/joan-rivers/) > [I was contacted by Rajyavardhan Singh Rathore, MP, through the Pune Film Institute and offered the post in the NFDC. I accepted it for…](https://sms4smile.com/quotes/suresh-gopi/i-was-contacted-by-rajyavardhan-singh-rathore-mp-through-the-pune/) [Suresh Gopi](https://sms4smile.com/quotes/author/suresh-gopi/) > [I have always been a big meta guy because I think the way journalism is practiced in Washington, and the way everyone sort of…](https://sms4smile.com/quotes/mark-leibovich/i-have-always-been-a-big-meta-guy-because-i-think-the-way-journalism/) [Mark Leibovich](https://sms4smile.com/quotes/author/mark-leibovich/) > [There are a lot of kids out there copying and distributing movies - not because they care about seeing the movies or sharing them…](https://sms4smile.com/quotes/john-perry-barlow/there-are-a-lot-of-kids-out-there-copying-and-distributing-movies-not/) [John Perry Barlow](https://sms4smile.com/quotes/author/john-perry-barlow/) Browse all 15,485 Because quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "No one stopped buying I.B.M. because Tom Watson wasn't there, but they stopped buying Elizabeth Arden because she wasn't there.", "creator": { "@type": "Person", "name": "Leonard Lauder" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/leonard-lauder/no-one-stopped-buying-i-b-m-because-tom-watson-wasn-t-there-but-they/", "about": { "@type": "Thing", "name": "Because" }, "@id": "https://sms4smile.com/quotes/leonard-lauder/no-one-stopped-buying-i-b-m-because-tom-watson-wasn-t-there-but-they/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/750/leonard-lauder-27809_because_no-one-stopped-buying-i-b-m-because-tom_3139603.jpg", "contentUrl": "https://sms4smile.com/quotes/i/750/leonard-lauder-27809_because_no-one-stopped-buying-i-b-m-because-tom_3139603.jpg", "url": "https://sms4smile.com/quotes/i/750/leonard-lauder-27809_because_no-one-stopped-buying-i-b-m-because-tom_3139603.jpg", "width": 1080, "height": 1080, "caption": "“No one stopped buying I.B.M. because Tom Watson wasn't there, but they stopped buying Elizabeth Arden…” — Leonard Lauder", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Leonard Lauder", "item": "https://sms4smile.com/quotes/author/leonard-lauder/" }, { "@type": "ListItem", "position": 4, "name": "No one stopped buying I.B.M. because...", "item": "https://sms4smile.com/quotes/leonard-lauder/no-one-stopped-buying-i-b-m-because-tom-watson-wasn-t-there-but-they/" } ], "@id": "https://sms4smile.com/quotes/leonard-lauder/no-one-stopped-buying-i-b-m-because-tom-watson-wasn-t-there-but-they/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```