--- title: "Meaning & Key Takeaway of: The most dangerous thing that can happen…" description: "\"The most dangerous thing that can happen to us, I think, is to permit a feeling to develop that any client is a problem. I have always taken the attitu..." image: "https://sms4smile.com/quotes/i/2da/leo-burnett-12845_accounts_the-most-dangerous-thing-that-can-happen_2209494.png" --- # The most dangerous thing that can happen to us, I think… ![“The most dangerous thing that can happen to us, I think, is to permit a feeling to develop that any client is a problem. I have always taken the attitude that no account is a 'problem account' but that all accounts have important problems attached to them - that you can waste more time and burn up…” quote by Leo Burnett](https://sms4smile.com/quotes/i/2da/leo-burnett-12845_accounts_the-most-dangerous-thing-that-can-happen_2209494.png) [Download](https://sms4smile.com/quotes/i/2da/leo-burnett-12845_accounts_the-most-dangerous-thing-that-can-happen_2209494.png) [Open image](https://sms4smile.com/quotes/i/2da/leo-burnett-12845_accounts_the-most-dangerous-thing-that-can-happen_2209494.png) > “The most dangerous thing that can happen to us, I think, is to permit a feeling to develop that any client is a problem. I have always taken the attitude that no account is a 'problem account' but that all accounts have important problems attached to them - that you can waste more time and burn up more nervous energy by fighting a problem than by taking a positive attitude and solving it. It sure gives you a nice, warm glow when you do.” [Leo Burnett](https://sms4smile.com/quotes/author/leo-burnett/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Seeing every client as a problem wastes energy; treat each as having valuable challenges to solve, fostering positive action and satisfaction. **In simple terms:** Treat each client as a challenge, not a problem. Key Takeaway Focus on solving, don’t fight. Themes customer focus problem solving mindset energy management Mood motivated optimistic Type advice motivational When to use this quote - sales meetings - client onboarding - team training - conflict resolution Key Concepts psychology of perception positive psychology business strategy Questions to Reflect On - How can you reframe difficult clients into opportunities? - What habits help maintain a positive problem‑solving attitude? A Different Perspective If a client truly has issues, labeling them as a problem may overlook systemic flaws. ★ ★ ★ ★ ★ No ratings yet [Attitude](https://sms4smile.com/quotes/about/attitude/) [Energy](https://sms4smile.com/quotes/about/energy/) [Feelings](https://sms4smile.com/quotes/about/feelings/) [Giving](https://sms4smile.com/quotes/about/giving/) [More time](https://sms4smile.com/quotes/about/more-time/) [Nervous](https://sms4smile.com/quotes/about/nervous/) [Positive attitude](https://sms4smile.com/quotes/about/positive-attitude/) [Problem](https://sms4smile.com/quotes/about/problem/) [Thinking](https://sms4smile.com/quotes/about/thinking/) [Waste](https://sms4smile.com/quotes/about/waste/) ## Related quotes > [Escrow accounts are an important tool for homeowners to the reduce the risk of mortgage default on high-priced loans. Millions of Americans, including my…](https://sms4smile.com/quotes/seth-moulton/escrow-accounts-are-an-important-tool-for-homeowners-to-the-reduce/) [Seth Moulton](https://sms4smile.com/quotes/author/seth-moulton/) > [Rob and I both have a problem with taking jokes too far.](https://sms4smile.com/quotes/ayda-field/rob-and-i-both-have-a-problem-with-taking-jokes-too-far/) [Ayda Field](https://sms4smile.com/quotes/author/ayda-field/) > [Am I a workaholic? Yes, but I also have no problem taking time for myself.](https://sms4smile.com/quotes/chris-jericho/am-i-a-workaholic-yes-but-i-also-have-no-problem-taking-time-for/) [Chris Jericho](https://sms4smile.com/quotes/author/chris-jericho/) > [I could see he was having problems taking my punches. I had no problem taking his.](https://sms4smile.com/quotes/manny-pacquiao/i-could-see-he-was-having-problems-taking-my-punches-i-had-no-problem/) [Manny Pacquiao](https://sms4smile.com/quotes/author/manny-pacquiao/) > [The thing with crowns is, it isn't the putting them on that's the problem, it's the taking them off.](https://sms4smile.com/quotes/terry-pratchett/the-thing-with-crowns-is-it-isn-t-the-putting-them-on-that-s-the/) [Terry Pratchett](https://sms4smile.com/quotes/author/terry-pratchett/) > [It's not a problem taking out someone who wants your people dead. That's not a problem at all.](https://sms4smile.com/quotes/chris-kyle/it-s-not-a-problem-taking-out-someone-who-wants-your-people-dead-that/) [Chris Kyle](https://sms4smile.com/quotes/author/chris-kyle/) > [I think the biggest problem we have is taking too long over things. Not in terms of getting it right, but sometimes we do…](https://sms4smile.com/quotes/colin-greenwood/i-think-the-biggest-problem-we-have-is-taking-too-long-over-things/) [Colin Greenwood](https://sms4smile.com/quotes/author/colin-greenwood/) > [I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of…](https://sms4smile.com/quotes/leo-burnett/i-have-learned-to-respect-ideas-wherever-they-come-from-often-they/) [Leo Burnett](https://sms4smile.com/quotes/author/leo-burnett/) > [I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation…](https://sms4smile.com/quotes/leo-burnett/i-have-learned-that-trying-to-guess-what-the-boss-or-the-client-wants/) [Leo Burnett](https://sms4smile.com/quotes/author/leo-burnett/) > [Love is one of the most powerful and most dangerous things I've ever encountered and, within the same breath, one of the most beautiful…](https://sms4smile.com/quotes/iman-shumpert/love-is-one-of-the-most-powerful-and-most-dangerous-things-i-ve-ever/) [Iman Shumpert](https://sms4smile.com/quotes/author/iman-shumpert/) > [“One of the most dangerous things that can happen to a child is to kill or torture an animal and not be held responsible.…](https://sms4smile.com/quotes/margaret-mead/one-of-the-most-dangerous-things-that-can-happen-to-a-child-is-to/) [Margaret Mead](https://sms4smile.com/quotes/author/margaret-mead/) > [“The two most dangerous things in the world are rich people and crazy people.”](https://sms4smile.com/quotes/warren-ellis/the-two-most-dangerous-things-in-the-world-are-rich-people-and-crazy/) [Warren Ellis](https://sms4smile.com/quotes/author/warren-ellis/) > [Knowledge, wealth and power without justice are the dangerous things to mankind.](https://sms4smile.com/quotes/anonymous/knowledge-wealth-and-power-without-justice-are-the-dangerous-things/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [I did an action series back in '97, and did very intense training; weapons, knives, hand-to-hand combat. The more an actor trains in that…](https://sms4smile.com/quotes/melinda-clarke/i-did-an-action-series-back-in-97-and-did-very-intense-training/) [Melinda Clarke](https://sms4smile.com/quotes/author/melinda-clarke/) > [It is a dangerous thing to reform anyone.](https://sms4smile.com/quotes/oscar-wilde/it-is-a-dangerous-thing-to-reform-anyone/) [Oscar Wilde](https://sms4smile.com/quotes/author/oscar-wilde/) ## More by Leo Burnett > [I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation…](https://sms4smile.com/quotes/leo-burnett/i-have-learned-that-trying-to-guess-what-the-boss-or-the-client-wants/) [Leo Burnett](https://sms4smile.com/quotes/author/leo-burnett/) > [Products are made in the factory, but brands are created in the mind.](https://sms4smile.com/quotes/leo-burnett/products-are-made-in-the-factory-but-brands-are-created-in-the-mind/) [Leo Burnett](https://sms4smile.com/quotes/author/leo-burnett/) > [If you are writing about baloney, don't try and make it Cornish hen, because that's the worst kind of baloney there is. Just make…](https://sms4smile.com/quotes/leo-burnett/if-you-are-writing-about-baloney-don-t-try-and-make-it-cornish-hen/) [Leo Burnett](https://sms4smile.com/quotes/author/leo-burnett/) > [If you can't turn yourself into your customer, you probably shouldn't be in the ad writing bsuiness at all.](https://sms4smile.com/quotes/leo-burnett/if-you-can-t-turn-yourself-into-your-customer-you-probably-shouldn-t/) [Leo Burnett](https://sms4smile.com/quotes/author/leo-burnett/) > [I have learned to respect ideas, wherever they come from. Often they come from clients. 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I didn't. The business got into me.](https://sms4smile.com/quotes/leo-burnett/i-am-often-asked-how-i-got-into-the-business-i-didn-t-the-business/) [Leo Burnett](https://sms4smile.com/quotes/author/leo-burnett/) > [A good ad which is not run never produces sales.](https://sms4smile.com/quotes/leo-burnett/a-good-ad-which-is-not-run-never-produces-sales/) [Leo Burnett](https://sms4smile.com/quotes/author/leo-burnett/) > [Regardless of the moral issue, dishonesty in advertising has proved very unprofitable](https://sms4smile.com/quotes/leo-burnett/regardless-of-the-moral-issue-dishonesty-in-advertising-has-proved/) [Leo Burnett](https://sms4smile.com/quotes/author/leo-burnett/) [Explore all 53 Leo Burnett quotes ](https://sms4smile.com/quotes/author/leo-burnett/) ## More Accounts quotes > [I think most artists feel like they're outside society - no matter how many accolades they receive, or how much money is in your…](https://sms4smile.com/quotes/aaron-rose/i-think-most-artists-feel-like-they-re-outside-society-no-matter-how/) [Aaron Rose](https://sms4smile.com/quotes/author/aaron-rose/) > [Think of these things, whence you came, where you are going, and to whom you must account.](https://sms4smile.com/quotes/benjamin-franklin/think-of-these-things-whence-you-came-where-you-are-going-and-to-whom/) [Benjamin Franklin](https://sms4smile.com/quotes/author/benjamin-franklin/) > [Believing with you that religion is a matter which lies solely between man and his God, that he owes account to none other for…](https://sms4smile.com/quotes/thomas-jefferson/believing-with-you-that-religion-is-a-matter-which-lies-solely/) [Thomas Jefferson](https://sms4smile.com/quotes/author/thomas-jefferson/) > [There is nothing that we can properly call our own but our time, and yet everybody fools us out of it who has a…](https://sms4smile.com/quotes/seneca-the-younger/there-is-nothing-that-we-can-properly-call-our-own-but-our-time-and/) [Seneca the Younger](https://sms4smile.com/quotes/author/seneca-the-younger/) > [The Hindus have a peculiar slovenliness in business matters, not being sufficiently methodical and strict in keeping accounts etc.](https://sms4smile.com/quotes/swami-vivekananda/the-hindus-have-a-peculiar-slovenliness-in-business-matters-not-being/) [Swami Vivekananda](https://sms4smile.com/quotes/author/swami-vivekananda/) > [With the Truman book, I wrote the entire account of his experiences in World War I before going over to Europe to follow his…](https://sms4smile.com/quotes/david-mccullough/with-the-truman-book-i-wrote-the-entire-account-of-his-experiences-in/) [David McCullough](https://sms4smile.com/quotes/author/david-mccullough/) > [A great read; an exciting, frightening account of organized crime today. But like all important works of nonfiction, it goes further… This book is…](https://sms4smile.com/quotes/le-ly-hayslip/a-great-read-an-exciting-frightening-account-of-organized-crime-today/) [Le Ly Hayslip](https://sms4smile.com/quotes/author/le-ly-hayslip/) > [I had a very blessed journey with the upbringing I had. When you're working on sets as a stuntman, you have a firsthand account…](https://sms4smile.com/quotes/ric-roman-waugh/i-had-a-very-blessed-journey-with-the-upbringing-i-had-when-you-re/) [Ric Roman Waugh](https://sms4smile.com/quotes/author/ric-roman-waugh/) > [The suppression of uncomfortable ideas may be common in religion or in politics, but it is not the path to knowledge; it has no…](https://sms4smile.com/quotes/carl-sagan/the-suppression-of-uncomfortable-ideas-may-be-common-in-religion-or/) [Carl Sagan](https://sms4smile.com/quotes/author/carl-sagan/) > [You've got to exercise. Your health account, your bank account, they're the same thing. 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