--- title: "Meaning & Key Takeaway of: Let's gear our advertising to sell goods…" description: "\"Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility.\" — Leo Burnett" image: "https://sms4smile.com/quotes/i/280/leo-burnett-12845_advertising_let-s-gear-our-advertising-to-sell-goods_2283415.png" --- # Let's gear our advertising to sell goods, but let's… ![“Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility.” quote by Leo Burnett](https://sms4smile.com/quotes/i/280/leo-burnett-12845_advertising_let-s-gear-our-advertising-to-sell-goods_2283415.png) [Download](https://sms4smile.com/quotes/i/280/leo-burnett-12845_advertising_let-s-gear-our-advertising-to-sell-goods_2283415.png) [Open image](https://sms4smile.com/quotes/i/280/leo-burnett-12845_advertising_let-s-gear-our-advertising-to-sell-goods_2283415.png) > “Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility.” [Leo Burnett](https://sms4smile.com/quotes/author/leo-burnett/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Advertising should drive sales while acknowledging its broader impact on society and culture. **In simple terms:** Balance profit with social responsibility. Key Takeaway Promote ethical advertising. Themes advertising ethics social responsibility marketing Mood thoughtful strategic Type advertising ethical When to use this quote - campaign planning - brand strategy - public policy - media regulation Key Concepts business ethics corporate social responsibility media influence Questions to Reflect On - How can ads be both effective and ethical? - What responsibilities do marketers have to society? A Different Perspective Profit motives may conflict with social goals. ★ ★ ★ ★ ★ No ratings yet [Advertising](https://sms4smile.com/quotes/about/advertising/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Responsibility](https://sms4smile.com/quotes/about/responsibility/) [Social](https://sms4smile.com/quotes/about/social/) [Social responsibility](https://sms4smile.com/quotes/about/social-responsibility/) ## Related quotes > [The only purpose of advertising is to sell. It has no other function worth mentioning.](https://sms4smile.com/quotes/raymond-rubicam/the-only-purpose-of-advertising-is-to-sell-it-has-no-other-function/) Raymond Rubicam > [The product that will not sell without advertising will not sell profitably with advertising.](https://sms4smile.com/quotes/albert-lasker/the-product-that-will-not-sell-without-advertising-will-not-sell/) Albert Lasker > [“The goal of advertising is to sell more stuff to more people more often for more money”](https://sms4smile.com/quotes/sergio-zyman/the-goal-of-advertising-is-to-sell-more-stuff-to-more-people-more/) [Sergio Zyman](https://sms4smile.com/quotes/author/sergio-zyman/) > [I think that today, more so than ever, corporate responsibility is the best strategic as well as financial path that most businesses can follow.…](https://sms4smile.com/quotes/jeffrey-hollender/i-think-that-today-more-so-than-ever-corporate-responsibility-is-the/) [Jeffrey Hollender](https://sms4smile.com/quotes/author/jeffrey-hollender/) > [If kids can have some sort of social responsibility, that's cool. But if they're not actually having social responsibility, and they're kind of hiding…](https://sms4smile.com/quotes/diplo/if-kids-can-have-some-sort-of-social-responsibility-that-s-cool-but/) [Diplo](https://sms4smile.com/quotes/author/diplo/) > [Tthis social responsibility is killing me inside, the pressure's building with time...stay away sweet misery, stay away sweet misery.](https://sms4smile.com/quotes/anonymous/tthis-social-responsibility-is-killing-me-inside-the-pressure-s/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“Merck • Corporate social responsibility • Unequivocal excellence in all aspects of the company • Science-based innovation • Honesty and integrity • Profit, but…](https://sms4smile.com/quotes/james-c-collins/merck-corporate-social-responsibility-unequivocal-excellence-in-all/) [James C. Collins](https://sms4smile.com/quotes/author/james-c-collins/) > [“I think the four major pillars of work culture are punctuality, integrity, professional competence, and a sense of social responsibility or accountability.       I”](https://sms4smile.com/quotes/rajendra-b-aklekar/i-think-the-four-major-pillars-of-work-culture-are-punctuality/) [Rajendra B. Aklekar](https://sms4smile.com/quotes/author/rajendra-b-aklekar/) > [“I value individuals and societies. I care about those who are not born yet. That is the reason for my joys and blues.”](https://sms4smile.com/quotes/petek-kabakci/i-value-individuals-and-societies-i-care-about-those-who-are-not-born/) [Petek Kabakci](https://sms4smile.com/quotes/author/petek-kabakci/) > [Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility... The companies that are…](https://sms4smile.com/quotes/howard-schultz/companies-should-not-have-a-singular-view-of-profitability-there/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [What must be addressed in the most immediate sense is the threat that the emerging police state in the United States poses not to…](https://sms4smile.com/quotes/henry-giroux/what-must-be-addressed-in-the-most-immediate-sense-is-the-threat-that/) [Henry Giroux](https://sms4smile.com/quotes/author/henry-giroux/) > [It's not only a moral obligation, but a social responsibility to leave the game and our vocation better than we found it.](https://sms4smile.com/quotes/mike-tomlin/it-s-not-only-a-moral-obligation-but-a-social-responsibility-to-leave/) [Mike Tomlin](https://sms4smile.com/quotes/author/mike-tomlin/) > [Artists who say they do not want to mix up in politics are cowards who are not willing to come to terms with their…](https://sms4smile.com/quotes/anonymous/artists-who-say-they-do-not-want-to-mix-up-in-politics-are-cowards/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [When I am creating art, I have absolutely no social responsibility. It's like dreaming.](https://sms4smile.com/quotes/david-cronenberg/when-i-am-creating-art-i-have-absolutely-no-social-responsibility-it/) [David Cronenberg](https://sms4smile.com/quotes/author/david-cronenberg/) > [Social responsibility above the level of family, or at most of tribe, requires imagination-- devotion, loyalty, all the higher virtues -- which a man…](https://sms4smile.com/quotes/robert-a-heinlein/social-responsibility-above-the-level-of-family-or-at-most-of-tribe/) [Robert A. Heinlein](https://sms4smile.com/quotes/author/robert-a-heinlein/) ## More by Leo Burnett > [I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation…](https://sms4smile.com/quotes/leo-burnett/i-have-learned-that-trying-to-guess-what-the-boss-or-the-client-wants/) [Leo Burnett](https://sms4smile.com/quotes/author/leo-burnett/) > [Products are made in the factory, but brands are created in the mind.](https://sms4smile.com/quotes/leo-burnett/products-are-made-in-the-factory-but-brands-are-created-in-the-mind/) [Leo Burnett](https://sms4smile.com/quotes/author/leo-burnett/) > [If you are writing about baloney, don't try and make it Cornish hen, because that's the worst kind of baloney there is. Just make…](https://sms4smile.com/quotes/leo-burnett/if-you-are-writing-about-baloney-don-t-try-and-make-it-cornish-hen/) [Leo Burnett](https://sms4smile.com/quotes/author/leo-burnett/) > [If you can't turn yourself into your customer, you probably shouldn't be in the ad writing bsuiness at all.](https://sms4smile.com/quotes/leo-burnett/if-you-can-t-turn-yourself-into-your-customer-you-probably-shouldn-t/) [Leo Burnett](https://sms4smile.com/quotes/author/leo-burnett/) > [I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of…](https://sms4smile.com/quotes/leo-burnett/i-have-learned-to-respect-ideas-wherever-they-come-from-often-they/) [Leo Burnett](https://sms4smile.com/quotes/author/leo-burnett/) > [I think a smart woman can sell the average man anything,](https://sms4smile.com/quotes/leo-burnett/i-think-a-smart-woman-can-sell-the-average-man-anything/) [Leo Burnett](https://sms4smile.com/quotes/author/leo-burnett/) > [Good advertising should give the reader essential facts about the product or company advertised and should do so engagingly without trickery or hogwash.](https://sms4smile.com/quotes/leo-burnett/good-advertising-should-give-the-reader-essential-facts-about-the/) [Leo Burnett](https://sms4smile.com/quotes/author/leo-burnett/) > [I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.](https://sms4smile.com/quotes/leo-burnett/i-have-learned-that-it-is-far-easier-to-write-a-speech-about-good/) [Leo Burnett](https://sms4smile.com/quotes/author/leo-burnett/) > [Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, irritation and downright cursedness.](https://sms4smile.com/quotes/leo-burnett/rarely-have-i-seen-any-really-great-advertising-created-without-a/) [Leo Burnett](https://sms4smile.com/quotes/author/leo-burnett/) > [Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't…](https://sms4smile.com/quotes/leo-burnett/anyone-who-thinks-that-people-can-be-fooled-or-pushed-around-has-an/) [Leo Burnett](https://sms4smile.com/quotes/author/leo-burnett/) > [Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.](https://sms4smile.com/quotes/leo-burnett/advertising-is-the-ability-to-sense-interpret-to-put-the-very-heart/) [Leo Burnett](https://sms4smile.com/quotes/author/leo-burnett/) > [When you reach for the stars, you may not quite get them, but you won't come up with a handful of mud either.](https://sms4smile.com/quotes/leo-burnett/when-you-reach-for-the-stars-you-may-not-quite-get-them-but-you-won-t/) [Leo Burnett](https://sms4smile.com/quotes/author/leo-burnett/) > [I am often asked how I got into the business. I didn't. The business got into me.](https://sms4smile.com/quotes/leo-burnett/i-am-often-asked-how-i-got-into-the-business-i-didn-t-the-business/) [Leo Burnett](https://sms4smile.com/quotes/author/leo-burnett/) > [A good ad which is not run never produces sales.](https://sms4smile.com/quotes/leo-burnett/a-good-ad-which-is-not-run-never-produces-sales/) [Leo Burnett](https://sms4smile.com/quotes/author/leo-burnett/) > [Regardless of the moral issue, dishonesty in advertising has proved very unprofitable](https://sms4smile.com/quotes/leo-burnett/regardless-of-the-moral-issue-dishonesty-in-advertising-has-proved/) [Leo Burnett](https://sms4smile.com/quotes/author/leo-burnett/) [Explore all 53 Leo Burnett quotes ](https://sms4smile.com/quotes/author/leo-burnett/) ## More Advertising quotes > [I saw this anti-drug commercial that showed a kid smoking pot in his dad's room with his friend. This kid finds a gun, the…](https://sms4smile.com/quotes/bill-maher/i-saw-this-anti-drug-commercial-that-showed-a-kid-smoking-pot-in-his/) [Bill Maher](https://sms4smile.com/quotes/author/bill-maher/) > [“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.”](https://sms4smile.com/quotes/mokokoma-mokhonoana/salesmanship-is-usually-the-art-of-making-it-the-prospect-s-problem/) [Mokokoma Mokhonoana](https://sms4smile.com/quotes/author/mokokoma-mokhonoana/) > [Advertising justifies its existence when used in the public interest-it is much too powerful a tool to use solely for commercial purposes.](https://sms4smile.com/quotes/howard-gossage/advertising-justifies-its-existence-when-used-in-the-public-interest/) [Howard Gossage](https://sms4smile.com/quotes/author/howard-gossage/) > [“Don't wait, just sweat.”](https://sms4smile.com/quotes/amit-kalantri/don-t-wait-just-sweat/) [Amit Kalantri](https://sms4smile.com/quotes/author/amit-kalantri/) > [We have the capital, the resources, and the technology that we need to build a mobile advertising platform across the planet.](https://sms4smile.com/quotes/naveen-tewari/we-have-the-capital-the-resources-and-the-technology-that-we-need-to/) [Naveen Tewari](https://sms4smile.com/quotes/author/naveen-tewari/) > [“Never run advertising until the major publicity possibilities have been exploited.”](https://sms4smile.com/quotes/al-ries/never-run-advertising-until-the-major-publicity-possibilities-have/) [Al Ries](https://sms4smile.com/quotes/author/al-ries/) > [God never talks. But the devil keeps advertising, Father. The devil does a lot of commercials.](https://sms4smile.com/quotes/william-peter-blatty/god-never-talks-but-the-devil-keeps-advertising-father-the-devil-does/) [William Peter Blatty](https://sms4smile.com/quotes/author/william-peter-blatty/) > [I like Valentine's Day. The trouble is the florists and the candy-makers and the card people are all advertising so much, you don't dare…](https://sms4smile.com/quotes/andy-rooney/i-like-valentine-s-day-the-trouble-is-the-florists-and-the-candy/) [Andy Rooney](https://sms4smile.com/quotes/author/andy-rooney/) > [I happened to be spotted by a modeling agent who offered me a part-time job at 16. Everything happened very quickly after that -…](https://sms4smile.com/quotes/dia-mirza/i-happened-to-be-spotted-by-a-modeling-agent-who-offered-me-a-part/) [Dia Mirza](https://sms4smile.com/quotes/author/dia-mirza/) > [They say that Madison Avenue will only pay high dollars in advertising if they get the 18-35 age range.](https://sms4smile.com/quotes/sharon-gless/they-say-that-madison-avenue-will-only-pay-high-dollars-in/) [Sharon Gless](https://sms4smile.com/quotes/author/sharon-gless/) > [“There's not a branch of publishing or broadcasting that doesn't depend in some way on advertising. It'd be like an aquarium without water. Why,…](https://sms4smile.com/quotes/haruki-murakami/there-s-not-a-branch-of-publishing-or-broadcasting-that-doesn-t/) [Haruki Murakami](https://sms4smile.com/quotes/author/haruki-murakami/) > [I've driven people mad on films that I've made - I want more takes; I want to try new lines. Then I want to…](https://sms4smile.com/quotes/hugh-grant/i-ve-driven-people-mad-on-films-that-i-ve-made-i-want-more-takes-i/) [Hugh Grant](https://sms4smile.com/quotes/author/hugh-grant/) > [This hype word bothers me though It always sounds like an accusation, what does it mean, advertising, column inches in the press? Bands themselves…](https://sms4smile.com/quotes/holly-johnson/this-hype-word-bothers-me-though-it-always-sounds-like-an-accusation/) [Holly Johnson](https://sms4smile.com/quotes/author/holly-johnson/) > [I'm supposed to be taking time off. But I'm still writing and I have this Gap advert lined up.](https://sms4smile.com/quotes/joss-stone/i-m-supposed-to-be-taking-time-off-but-i-m-still-writing-and-i-have/) [Joss Stone](https://sms4smile.com/quotes/author/joss-stone/) > [Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the…](https://sms4smile.com/quotes/john-wanamaker/any-seeming-deception-in-a-statement-is-costly-not-only-in-the/) [John Wanamaker](https://sms4smile.com/quotes/author/john-wanamaker/) [Browse all 1,942 Advertising quotes ](https://sms4smile.com/quotes/about/advertising/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility.", "creator": { "@type": "Person", "name": "Leo Burnett" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/leo-burnett/let-s-gear-our-advertising-to-sell-goods-but-let-s-recognize-also/", "about": { "@type": "Thing", "name": "Advertising" }, "@id": "https://sms4smile.com/quotes/leo-burnett/let-s-gear-our-advertising-to-sell-goods-but-let-s-recognize-also/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/280/leo-burnett-12845_advertising_let-s-gear-our-advertising-to-sell-goods_2283415.png", "contentUrl": "https://sms4smile.com/quotes/i/280/leo-burnett-12845_advertising_let-s-gear-our-advertising-to-sell-goods_2283415.png", "url": "https://sms4smile.com/quotes/i/280/leo-burnett-12845_advertising_let-s-gear-our-advertising-to-sell-goods_2283415.png", "width": 1080, "height": 1080, "caption": "“Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social…” — Leo Burnett", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Leo Burnett", "item": "https://sms4smile.com/quotes/author/leo-burnett/" }, { "@type": "ListItem", "position": 4, "name": "Let's gear our advertising to sell...", "item": "https://sms4smile.com/quotes/leo-burnett/let-s-gear-our-advertising-to-sell-goods-but-let-s-recognize-also/" } ], "@id": "https://sms4smile.com/quotes/leo-burnett/let-s-gear-our-advertising-to-sell-goods-but-let-s-recognize-also/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```