--- title: "Meaning & Key Takeaway of: I believe that superior creative work…" description: "\"I believe that superior creative work always has been, is, and always will be the hub of the wheel in any successful agency\" — Leo Burnett" image: "https://sms4smile.com/quotes/i/50a/leo-burnett-12845_advertising_i-believe-that-superior-creative-work-al_1886310.png" --- # I believe that superior creative work always has been, is… ![“I believe that superior creative work always has been, is, and always will be the hub of the wheel in any successful agency” quote by Leo Burnett](https://sms4smile.com/quotes/i/50a/leo-burnett-12845_advertising_i-believe-that-superior-creative-work-al_1886310.png) [Download](https://sms4smile.com/quotes/i/50a/leo-burnett-12845_advertising_i-believe-that-superior-creative-work-al_1886310.png) [Open image](https://sms4smile.com/quotes/i/50a/leo-burnett-12845_advertising_i-believe-that-superior-creative-work-al_1886310.png) > “I believe that superior creative work always has been, is, and always will be the hub of the wheel in any successful agency” [Leo Burnett](https://sms4smile.com/quotes/author/leo-burnett/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Creative excellence is the central driver of agency success, shaping strategy and impact. **In simple terms:** Great creative work drives agency success. Key Takeaway Prioritize bold, original ideas. Themes creativity leadership agency success strategy Mood inspired confident Type motivational professional When to use this quote - campaign development - client pitches - team brainstorming - brand positioning Key Concepts branding innovation culture Questions to Reflect On - How can agencies balance creativity with measurable results? - What risks arise from prioritizing novelty over practicality? A Different Perspective Creative focus can overlook data-driven insights. ★ ★ ★ ★ ★ No ratings yet [Advertising](https://sms4smile.com/quotes/about/advertising/) [Agency](https://sms4smile.com/quotes/about/agency/) [Believe](https://sms4smile.com/quotes/about/believe/) [Believe Superior](https://sms4smile.com/quotes/about/believe-superior-1999622/) [Creative](https://sms4smile.com/quotes/about/creative/) [Creative work](https://sms4smile.com/quotes/about/creative-work/) [Creativity](https://sms4smile.com/quotes/about/creativity/) [Has beens](https://sms4smile.com/quotes/about/has-beens/) [Hub](https://sms4smile.com/quotes/about/hub/) [I believe](https://sms4smile.com/quotes/about/i-believe/) [Success](https://sms4smile.com/quotes/about/success/) [Successful](https://sms4smile.com/quotes/about/successful/) [Successful Agency](https://sms4smile.com/quotes/about/successful-agency-2697238/) [Superior Creative](https://sms4smile.com/quotes/about/superior-creative-2697237/) [Superiors](https://sms4smile.com/quotes/about/superiors/) [Wheels](https://sms4smile.com/quotes/about/wheels/) [Work Hub](https://sms4smile.com/quotes/about/work-hub-2697239/) ## Related quotes > [I was indeed a snob, if you agree with this definition: 'A person who believes that their tastes in a particular area are superior…](https://sms4smile.com/quotes/roger-ebert/i-was-indeed-a-snob-if-you-agree-with-this-definition-a-person-who/) [Roger Ebert](https://sms4smile.com/quotes/author/roger-ebert/) > [It would be a colorless world if each individual did not secretly believe himself superior to almost everyone else.](https://sms4smile.com/quotes/don-marquis/it-would-be-a-colorless-world-if-each-individual-did-not-secretly/) [Don Marquis](https://sms4smile.com/quotes/author/don-marquis/) > [If you believe that there's a being superior to yourself and that will guide you, strengthen you that helps a lot but, you know,…](https://sms4smile.com/quotes/george-h-w-bush/if-you-believe-that-there-s-a-being-superior-to-yourself-and-that/) [George H. W. Bush](https://sms4smile.com/quotes/author/george-h-w-bush/) > [That's the reason I believe in the power of prayer, because I believe you have to be able to first believe in a being…](https://sms4smile.com/quotes/cathy-hughes/that-s-the-reason-i-believe-in-the-power-of-prayer-because-i-believe/) [Cathy Hughes](https://sms4smile.com/quotes/author/cathy-hughes/) > [“All living things believe in someone superior to them, and cannot live unless they blindly follow them. Then, the objects of their faith try…](https://sms4smile.com/quotes/tite-kubo/all-living-things-believe-in-someone-superior-to-them-and-cannot-live/) [Tite Kubo](https://sms4smile.com/quotes/author/tite-kubo/) > [I always have a positive reaction to Times Square - you've got so many people passing through here, so many cultures, and so many…](https://sms4smile.com/quotes/dhani-jones/i-always-have-a-positive-reaction-to-times-square-you-ve-got-so-many/) [Dhani Jones](https://sms4smile.com/quotes/author/dhani-jones/) > [We continued the hard work of integrating TWA, because at that time we still thought an efficient connecting hub in St. Louis could be…](https://sms4smile.com/quotes/gerard-arpey/we-continued-the-hard-work-of-integrating-twa-because-at-that-time-we/) [Gerard Arpey](https://sms4smile.com/quotes/author/gerard-arpey/) > [Passengers don't like changing planes. That means waiting time, stress, running around. There's a joke that the hub principle is supposed to have been…](https://sms4smile.com/quotes/stelios-haji-ioannou/passengers-don-t-like-changing-planes-that-means-waiting-time-stress/) [Stelios Haji-Ioannou](https://sms4smile.com/quotes/author/stelios-haji-ioannou/) > [The biggest thing that has happened to hip-hop is the clinging on to the corporation as the all-mighty hub of the music.](https://sms4smile.com/quotes/chuck-d/the-biggest-thing-that-has-happened-to-hip-hop-is-the-clinging-on-to/) [Chuck D](https://sms4smile.com/quotes/author/chuck-d/) > [I want to make Jaunpur a shooting hub of Bhojpuri cinema.](https://sms4smile.com/quotes/ravi-kishan/i-want-to-make-jaunpur-a-shooting-hub-of-bhojpuri-cinema/) [Ravi Kishan](https://sms4smile.com/quotes/author/ravi-kishan/) > [It is important to understand that while oxytocin may be the hub of the evolution of the social brain in mammals, it is part…](https://sms4smile.com/quotes/patricia-churchland/it-is-important-to-understand-that-while-oxytocin-may-be-the-hub-of/) [Patricia Churchland](https://sms4smile.com/quotes/author/patricia-churchland/) > [Because Chicago was to radio what Hollywood was to films and Broadway was to the theatre: it was the hub of radio.](https://sms4smile.com/quotes/mel-torme/because-chicago-was-to-radio-what-hollywood-was-to-films-and-broadway/) [Mel Torme](https://sms4smile.com/quotes/author/mel-torme/) > [I definitely think that with music my favorite thing about Nashville is that it's a music hub that accepts and allows all genres to…](https://sms4smile.com/quotes/taylor-swift/i-definitely-think-that-with-music-my-favorite-thing-about-nashville/) [Taylor Swift](https://sms4smile.com/quotes/author/taylor-swift/) > [Brooklyn is a hub; people move to Brooklyn because of what's already in Brooklyn.](https://sms4smile.com/quotes/caroline-polachek/brooklyn-is-a-hub-people-move-to-brooklyn-because-of-what-s-already/) [Caroline Polachek](https://sms4smile.com/quotes/author/caroline-polachek/) > [We debase the richness of both nature and our own minds if we view the great pageant of our intellectual history as a compendium…](https://sms4smile.com/quotes/stephen-jay-gould/we-debase-the-richness-of-both-nature-and-our-own-minds-if-we-view/) [Stephen Jay Gould](https://sms4smile.com/quotes/author/stephen-jay-gould/) ## More by Leo Burnett > [I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation…](https://sms4smile.com/quotes/leo-burnett/i-have-learned-that-trying-to-guess-what-the-boss-or-the-client-wants/) [Leo Burnett](https://sms4smile.com/quotes/author/leo-burnett/) > [Products are made in the factory, but brands are created in the mind.](https://sms4smile.com/quotes/leo-burnett/products-are-made-in-the-factory-but-brands-are-created-in-the-mind/) [Leo Burnett](https://sms4smile.com/quotes/author/leo-burnett/) > [If you are writing about baloney, don't try and make it Cornish hen, because that's the worst kind of baloney there is. Just make…](https://sms4smile.com/quotes/leo-burnett/if-you-are-writing-about-baloney-don-t-try-and-make-it-cornish-hen/) [Leo Burnett](https://sms4smile.com/quotes/author/leo-burnett/) > [If you can't turn yourself into your customer, you probably shouldn't be in the ad writing bsuiness at all.](https://sms4smile.com/quotes/leo-burnett/if-you-can-t-turn-yourself-into-your-customer-you-probably-shouldn-t/) [Leo Burnett](https://sms4smile.com/quotes/author/leo-burnett/) > [I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of…](https://sms4smile.com/quotes/leo-burnett/i-have-learned-to-respect-ideas-wherever-they-come-from-often-they/) [Leo Burnett](https://sms4smile.com/quotes/author/leo-burnett/) > [I think a smart woman can sell the average man anything,](https://sms4smile.com/quotes/leo-burnett/i-think-a-smart-woman-can-sell-the-average-man-anything/) [Leo Burnett](https://sms4smile.com/quotes/author/leo-burnett/) > [Good advertising should give the reader essential facts about the product or company advertised and should do so engagingly without trickery or hogwash.](https://sms4smile.com/quotes/leo-burnett/good-advertising-should-give-the-reader-essential-facts-about-the/) [Leo Burnett](https://sms4smile.com/quotes/author/leo-burnett/) > [I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.](https://sms4smile.com/quotes/leo-burnett/i-have-learned-that-it-is-far-easier-to-write-a-speech-about-good/) [Leo Burnett](https://sms4smile.com/quotes/author/leo-burnett/) > [Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, irritation and downright cursedness.](https://sms4smile.com/quotes/leo-burnett/rarely-have-i-seen-any-really-great-advertising-created-without-a/) [Leo Burnett](https://sms4smile.com/quotes/author/leo-burnett/) > [Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't…](https://sms4smile.com/quotes/leo-burnett/anyone-who-thinks-that-people-can-be-fooled-or-pushed-around-has-an/) [Leo Burnett](https://sms4smile.com/quotes/author/leo-burnett/) > [Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.](https://sms4smile.com/quotes/leo-burnett/advertising-is-the-ability-to-sense-interpret-to-put-the-very-heart/) [Leo Burnett](https://sms4smile.com/quotes/author/leo-burnett/) > [When you reach for the stars, you may not quite get them, but you won't come up with a handful of mud either.](https://sms4smile.com/quotes/leo-burnett/when-you-reach-for-the-stars-you-may-not-quite-get-them-but-you-won-t/) [Leo Burnett](https://sms4smile.com/quotes/author/leo-burnett/) > [I am often asked how I got into the business. I didn't. The business got into me.](https://sms4smile.com/quotes/leo-burnett/i-am-often-asked-how-i-got-into-the-business-i-didn-t-the-business/) [Leo Burnett](https://sms4smile.com/quotes/author/leo-burnett/) > [A good ad which is not run never produces sales.](https://sms4smile.com/quotes/leo-burnett/a-good-ad-which-is-not-run-never-produces-sales/) [Leo Burnett](https://sms4smile.com/quotes/author/leo-burnett/) > [Regardless of the moral issue, dishonesty in advertising has proved very unprofitable](https://sms4smile.com/quotes/leo-burnett/regardless-of-the-moral-issue-dishonesty-in-advertising-has-proved/) [Leo Burnett](https://sms4smile.com/quotes/author/leo-burnett/) [Explore all 53 Leo Burnett quotes ](https://sms4smile.com/quotes/author/leo-burnett/) ## More Advertising quotes > [I saw this anti-drug commercial that showed a kid smoking pot in his dad's room with his friend. This kid finds a gun, the…](https://sms4smile.com/quotes/bill-maher/i-saw-this-anti-drug-commercial-that-showed-a-kid-smoking-pot-in-his/) [Bill Maher](https://sms4smile.com/quotes/author/bill-maher/) > [“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.”](https://sms4smile.com/quotes/mokokoma-mokhonoana/salesmanship-is-usually-the-art-of-making-it-the-prospect-s-problem/) [Mokokoma Mokhonoana](https://sms4smile.com/quotes/author/mokokoma-mokhonoana/) > [Advertising justifies its existence when used in the public interest-it is much too powerful a tool to use solely for commercial purposes.](https://sms4smile.com/quotes/howard-gossage/advertising-justifies-its-existence-when-used-in-the-public-interest/) [Howard Gossage](https://sms4smile.com/quotes/author/howard-gossage/) > [“Don't wait, just sweat.”](https://sms4smile.com/quotes/amit-kalantri/don-t-wait-just-sweat/) [Amit Kalantri](https://sms4smile.com/quotes/author/amit-kalantri/) > [We have the capital, the resources, and the technology that we need to build a mobile advertising platform across the planet.](https://sms4smile.com/quotes/naveen-tewari/we-have-the-capital-the-resources-and-the-technology-that-we-need-to/) [Naveen Tewari](https://sms4smile.com/quotes/author/naveen-tewari/) > [“Never run advertising until the major publicity possibilities have been exploited.”](https://sms4smile.com/quotes/al-ries/never-run-advertising-until-the-major-publicity-possibilities-have/) [Al Ries](https://sms4smile.com/quotes/author/al-ries/) > [God never talks. But the devil keeps advertising, Father. The devil does a lot of commercials.](https://sms4smile.com/quotes/william-peter-blatty/god-never-talks-but-the-devil-keeps-advertising-father-the-devil-does/) [William Peter Blatty](https://sms4smile.com/quotes/author/william-peter-blatty/) > [I like Valentine's Day. The trouble is the florists and the candy-makers and the card people are all advertising so much, you don't dare…](https://sms4smile.com/quotes/andy-rooney/i-like-valentine-s-day-the-trouble-is-the-florists-and-the-candy/) [Andy Rooney](https://sms4smile.com/quotes/author/andy-rooney/) > [I happened to be spotted by a modeling agent who offered me a part-time job at 16. Everything happened very quickly after that -…](https://sms4smile.com/quotes/dia-mirza/i-happened-to-be-spotted-by-a-modeling-agent-who-offered-me-a-part/) [Dia Mirza](https://sms4smile.com/quotes/author/dia-mirza/) > [They say that Madison Avenue will only pay high dollars in advertising if they get the 18-35 age range.](https://sms4smile.com/quotes/sharon-gless/they-say-that-madison-avenue-will-only-pay-high-dollars-in/) [Sharon Gless](https://sms4smile.com/quotes/author/sharon-gless/) > [“There's not a branch of publishing or broadcasting that doesn't depend in some way on advertising. It'd be like an aquarium without water. Why,…](https://sms4smile.com/quotes/haruki-murakami/there-s-not-a-branch-of-publishing-or-broadcasting-that-doesn-t/) [Haruki Murakami](https://sms4smile.com/quotes/author/haruki-murakami/) > [I've driven people mad on films that I've made - I want more takes; I want to try new lines. Then I want to…](https://sms4smile.com/quotes/hugh-grant/i-ve-driven-people-mad-on-films-that-i-ve-made-i-want-more-takes-i/) [Hugh Grant](https://sms4smile.com/quotes/author/hugh-grant/) > [This hype word bothers me though It always sounds like an accusation, what does it mean, advertising, column inches in the press? Bands themselves…](https://sms4smile.com/quotes/holly-johnson/this-hype-word-bothers-me-though-it-always-sounds-like-an-accusation/) [Holly Johnson](https://sms4smile.com/quotes/author/holly-johnson/) > [I'm supposed to be taking time off. But I'm still writing and I have this Gap advert lined up.](https://sms4smile.com/quotes/joss-stone/i-m-supposed-to-be-taking-time-off-but-i-m-still-writing-and-i-have/) [Joss Stone](https://sms4smile.com/quotes/author/joss-stone/) > [Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the…](https://sms4smile.com/quotes/john-wanamaker/any-seeming-deception-in-a-statement-is-costly-not-only-in-the/) [John Wanamaker](https://sms4smile.com/quotes/author/john-wanamaker/) [Browse all 1,942 Advertising quotes ](https://sms4smile.com/quotes/about/advertising/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "I believe that superior creative work always has been, is, and always will be the hub of the wheel in any successful agency", "creator": { "@type": "Person", "name": "Leo Burnett" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/leo-burnett/i-believe-that-superior-creative-work-always-has-been-is-and-always/", "about": { "@type": "Thing", "name": "Advertising" }, "@id": "https://sms4smile.com/quotes/leo-burnett/i-believe-that-superior-creative-work-always-has-been-is-and-always/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/50a/leo-burnett-12845_advertising_i-believe-that-superior-creative-work-al_1886310.png", "contentUrl": "https://sms4smile.com/quotes/i/50a/leo-burnett-12845_advertising_i-believe-that-superior-creative-work-al_1886310.png", "url": "https://sms4smile.com/quotes/i/50a/leo-burnett-12845_advertising_i-believe-that-superior-creative-work-al_1886310.png", "width": 1080, "height": 1080, "caption": "“I believe that superior creative work always has been, is, and always will be the hub of the wheel in any…” — Leo Burnett", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Leo Burnett", "item": "https://sms4smile.com/quotes/author/leo-burnett/" }, { "@type": "ListItem", "position": 4, "name": "I believe that superior creative work...", "item": "https://sms4smile.com/quotes/leo-burnett/i-believe-that-superior-creative-work-always-has-been-is-and-always/" } ], "@id": "https://sms4smile.com/quotes/leo-burnett/i-believe-that-superior-creative-work-always-has-been-is-and-always/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```