--- title: "Meaning & Key Takeaway of: We know that families and kids are going…" description: "\"We know that families and kids are going to be an important part of our audience, so we've always made sure that we've picked subject matter that was a..." image: "https://sms4smile.com/quotes/i/65a/lee-unkrich-8261_always_we-know-that-families-and-kids-are-going_1168751.jpg" --- # We know that families and kids are going to be an… ![“We know that families and kids are going to be an important part of our audience, so we've always made sure that we've picked subject matter that was appropriate for kids. But I think if you try to target a movie to kids, you're going to fail.” quote by Lee Unkrich](https://sms4smile.com/quotes/i/65a/lee-unkrich-8261_always_we-know-that-families-and-kids-are-going_1168751.jpg) [Download](https://sms4smile.com/quotes/i/65a/lee-unkrich-8261_always_we-know-that-families-and-kids-are-going_1168751.jpg) [Open image](https://sms4smile.com/quotes/i/65a/lee-unkrich-8261_always_we-know-that-families-and-kids-are-going_1168751.jpg) > “We know that families and kids are going to be an important part of our audience, so we've always made sure that we've picked subject matter that was appropriate for kids. But I think if you try to target a movie to kids, you're going to fail.” [Lee Unkrich](https://sms4smile.com/quotes/author/lee-unkrich/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Targeting entertainment solely at children limits appeal; broader audiences need layered content that works for all ages. **In simple terms:** Kids only content often fails to engage wider viewers. Key Takeaway Create multi‑layered stories. Themes audience content strategy family entertainment Mood thoughtful strategic Type analytical inspirational When to use this quote - family movies - educational shows - toy tie‑ins Key Concepts storytelling marketing age‑appropriate themes Questions to Reflect On - How can a film satisfy both kids and adults? - What elements broaden a story’s appeal? A Different Perspective Balancing child‑friendly and adult appeal is challenging. ★ ★ ★ ★ ★ No ratings yet [Children](https://sms4smile.com/quotes/about/children/) [Family](https://sms4smile.com/quotes/about/family/) ## Related quotes > [If you try to target a movie at kids, you end up with something that makes parents take a nap.](https://sms4smile.com/quotes/lee-unkrich/if-you-try-to-target-a-movie-at-kids-you-end-up-with-something-that/) [Lee Unkrich](https://sms4smile.com/quotes/author/lee-unkrich/) > [I've definitely taken more family-friendly roles. Honestly, sometimes the edgier acting roles are not age-appropriate for kids but I have taken more projects that…](https://sms4smile.com/quotes/mira-sorvino/i-ve-definitely-taken-more-family-friendly-roles-honestly-sometimes/) [Mira Sorvino](https://sms4smile.com/quotes/author/mira-sorvino/) > [I think the moment you try to make a movie for kids, you make garbage.](https://sms4smile.com/quotes/lee-unkrich/i-think-the-moment-you-try-to-make-a-movie-for-kids-you-make-garbage/) [Lee Unkrich](https://sms4smile.com/quotes/author/lee-unkrich/) > [My heart bleeds, goes out for families with kids with autism.](https://sms4smile.com/quotes/doug-ford/my-heart-bleeds-goes-out-for-families-with-kids-with-autism/) [Doug Ford](https://sms4smile.com/quotes/author/doug-ford/) > [The USA won't be competitive or fair if we don't help more families give their kids the best possible start in life.](https://sms4smile.com/quotes/hillary-clinton/the-usa-won-t-be-competitive-or-fair-if-we-don-t-help-more-families/) [Hillary Clinton](https://sms4smile.com/quotes/author/hillary-clinton/) > [A lot of times you'll do a movie, and you'll be working with adults with families and kids and stuff. There's a level -…](https://sms4smile.com/quotes/nat-wolff/a-lot-of-times-you-ll-do-a-movie-and-you-ll-be-working-with-adults/) [Nat Wolff](https://sms4smile.com/quotes/author/nat-wolff/) > [It is important that the audience should understand every syllable of every word, for only then can they grasp the meaning of the song.](https://sms4smile.com/quotes/kate-smith/it-is-important-that-the-audience-should-understand-every-syllable-of/) [Kate Smith](https://sms4smile.com/quotes/author/kate-smith/) > [Kids are an important audience to reach for the future of the planet.](https://sms4smile.com/quotes/ziggy-marley/kids-are-an-important-audience-to-reach-for-the-future-of-the-planet/) [Ziggy Marley](https://sms4smile.com/quotes/author/ziggy-marley/) > [It's very important for an audience to know where they are and why they are there in a musical. It allows them to relax…](https://sms4smile.com/quotes/george-c-wolfe/it-s-very-important-for-an-audience-to-know-where-they-are-and-why/) [George C. Wolfe](https://sms4smile.com/quotes/author/george-c-wolfe/) > [ We also knew \[ me and Ewan McGregor\] that, on a practical level, if there was going to be that much sex in the… ](https://sms4smile.com/quotes/tilda-swinton/we-also-knew-me-and-ewan-mcgregor-that-on-a-practical-level-if-there/) [Tilda Swinton](https://sms4smile.com/quotes/author/tilda-swinton/) > [With a comedy, it's so important to see it with an audience and an audience who really wants to be there and is enthusiastic,…](https://sms4smile.com/quotes/rose-byrne/with-a-comedy-it-s-so-important-to-see-it-with-an-audience-and-an/) [Rose Byrne](https://sms4smile.com/quotes/author/rose-byrne/) > [I knew it was going to be important that if I had an audience understand who she was, then all those things had to…](https://sms4smile.com/quotes/kate-winslet/i-knew-it-was-going-to-be-important-that-if-i-had-an-audience/) [Kate Winslet](https://sms4smile.com/quotes/author/kate-winslet/) > [I think it's really important for the audience to feel connected, and when it's good it's this amazing, symbiotic relationship. I try to give…](https://sms4smile.com/quotes/thao-nguyen/i-think-it-s-really-important-for-the-audience-to-feel-connected-and/) [Thao Nguyen](https://sms4smile.com/quotes/author/thao-nguyen/) > [I am oblique; I think that has to do with my own nature. I like trying to do things which work on many levels,…](https://sms4smile.com/quotes/alan-j-pakula/i-am-oblique-i-think-that-has-to-do-with-my-own-nature-i-like-trying/) [Alan J. Pakula](https://sms4smile.com/quotes/author/alan-j-pakula/) > [I don't think I have any set image, and I don't want one. If I think I'm getting a particular image, I try and…](https://sms4smile.com/quotes/ranveer-singh/i-don-t-think-i-have-any-set-image-and-i-don-t-want-one-if-i-think-i/) [Ranveer Singh](https://sms4smile.com/quotes/author/ranveer-singh/) ## More by Lee Unkrich > [If you look at the beginning of children's entertainment in literature, the first books that were written for kids were cautionary tales. They were…](https://sms4smile.com/quotes/lee-unkrich/if-you-look-at-the-beginning-of-children-s-entertainment-in/) [Lee Unkrich](https://sms4smile.com/quotes/author/lee-unkrich/) > [At Pixar, I don't have to compromise at all. When I look at the finished "Toy Story 3," I don't sit and constantly think,…](https://sms4smile.com/quotes/lee-unkrich/at-pixar-i-don-t-have-to-compromise-at-all-when-i-look-at-the/) [Lee Unkrich](https://sms4smile.com/quotes/author/lee-unkrich/) > [I grew up loving watching movies, and at a certain point, I started to become fascinated with making movies. Then I went to film…](https://sms4smile.com/quotes/lee-unkrich/i-grew-up-loving-watching-movies-and-at-a-certain-point-i-started-to/) [Lee Unkrich](https://sms4smile.com/quotes/author/lee-unkrich/) > [I had worked for a lot of directors whose work I didn't respect, and as I was editing material, I was thinking about how…](https://sms4smile.com/quotes/lee-unkrich/i-had-worked-for-a-lot-of-directors-whose-work-i-didn-t-respect-and/) [Lee Unkrich](https://sms4smile.com/quotes/author/lee-unkrich/) > [Finding a good kid actor is like finding a needle in a massive haystack.](https://sms4smile.com/quotes/lee-unkrich/finding-a-good-kid-actor-is-like-finding-a-needle-in-a-massive/) [Lee Unkrich](https://sms4smile.com/quotes/author/lee-unkrich/) > [I love movies that are funny and scary and truly emotional all in one film, and I don't feel like I see movies like…](https://sms4smile.com/quotes/lee-unkrich/i-love-movies-that-are-funny-and-scary-and-truly-emotional-all-in-one/) [Lee Unkrich](https://sms4smile.com/quotes/author/lee-unkrich/) > [People talk a lot about Pixar going off the rails. A lot of people are saying they aren't happy that we are making sequels.…](https://sms4smile.com/quotes/lee-unkrich/people-talk-a-lot-about-pixar-going-off-the-rails-a-lot-of-people-are/) [Lee Unkrich](https://sms4smile.com/quotes/author/lee-unkrich/) > [I think the moment you try to make a movie for kids, you make garbage.](https://sms4smile.com/quotes/lee-unkrich/i-think-the-moment-you-try-to-make-a-movie-for-kids-you-make-garbage/) [Lee Unkrich](https://sms4smile.com/quotes/author/lee-unkrich/) > [You can be stuck for two weeks on a problem, and then you get the right couple of people in a room, and in…](https://sms4smile.com/quotes/lee-unkrich/you-can-be-stuck-for-two-weeks-on-a-problem-and-then-you-get-the/) [Lee Unkrich](https://sms4smile.com/quotes/author/lee-unkrich/) > [I just ended up focusing on film editing as I was getting my career started. I'm very passionate about editing and will continue to…](https://sms4smile.com/quotes/lee-unkrich/i-just-ended-up-focusing-on-film-editing-as-i-was-getting-my-career/) [Lee Unkrich](https://sms4smile.com/quotes/author/lee-unkrich/) > [My favorite film is 'The Shining,' mostly because it was the film that inspired me to become a filmmaker myself.](https://sms4smile.com/quotes/lee-unkrich/my-favorite-film-is-the-shining-mostly-because-it-was-the-film-that/) [Lee Unkrich](https://sms4smile.com/quotes/author/lee-unkrich/) > [Every one of us at Pixar is worried that we're going to be the one to make the dud.](https://sms4smile.com/quotes/lee-unkrich/every-one-of-us-at-pixar-is-worried-that-we-re-going-to-be-the-one-to/) [Lee Unkrich](https://sms4smile.com/quotes/author/lee-unkrich/) > [Kids don't have the same sense of their own mortality as adults.](https://sms4smile.com/quotes/lee-unkrich/kids-don-t-have-the-same-sense-of-their-own-mortality-as-adults/) [Lee Unkrich](https://sms4smile.com/quotes/author/lee-unkrich/) > [It wasn't the first film to show a kind of alternate vision of suburbia, but it left an indelible impression, I think, on everybody,…](https://sms4smile.com/quotes/lee-unkrich/it-wasn-t-the-first-film-to-show-a-kind-of-alternate-vision-of/) [Lee Unkrich](https://sms4smile.com/quotes/author/lee-unkrich/) > [If we can tell a good story with characters audiences can care about, I'd like to think that prejudices can fall aside and people…](https://sms4smile.com/quotes/lee-unkrich/if-we-can-tell-a-good-story-with-characters-audiences-can-care-about/) [Lee Unkrich](https://sms4smile.com/quotes/author/lee-unkrich/) [Explore all 82 Lee Unkrich quotes ](https://sms4smile.com/quotes/author/lee-unkrich/) ## More Always quotes > [I think performing has pretty much always been a part of me.](https://sms4smile.com/quotes/isa-briones/i-think-performing-has-pretty-much-always-been-a-part-of-me/) [Isa Briones](https://sms4smile.com/quotes/author/isa-briones/) > [I always thought if I was born 2000 years earlier, I would be a monk, probably carving a monastery or some giant pantheon buildings.](https://sms4smile.com/quotes/jenova-chen/i-always-thought-if-i-was-born-2000-years-earlier-i-would-be-a-monk/) [Jenova Chen](https://sms4smile.com/quotes/author/jenova-chen/) > [I always like a character who makes me laugh.](https://sms4smile.com/quotes/rachael-stirling/i-always-like-a-character-who-makes-me-laugh/) [Rachael Stirling](https://sms4smile.com/quotes/author/rachael-stirling/) > [It's always great to see old friends, especially those I have not been able to see in 15 months.](https://sms4smile.com/quotes/william-regal/it-s-always-great-to-see-old-friends-especially-those-i-have-not-been/) [William Regal](https://sms4smile.com/quotes/author/william-regal/) > [When you step out and do a song in a musical, the easier thing to do is make it funny. But when those transitions…](https://sms4smile.com/quotes/kelli-o-hara/when-you-step-out-and-do-a-song-in-a-musical-the-easier-thing-to-do/) [Kelli O'Hara](https://sms4smile.com/quotes/author/kelli-o-hara/) > [I have really good lateral movement. I've always had quick lateral movement.](https://sms4smile.com/quotes/austin-rivers/i-have-really-good-lateral-movement-i-ve-always-had-quick-lateral/) [Austin Rivers](https://sms4smile.com/quotes/author/austin-rivers/) > [There is something magical about being able to feel somebody. And that is something that has always moved me with music.](https://sms4smile.com/quotes/maria-brink/there-is-something-magical-about-being-able-to-feel-somebody-and-that/) [Maria Brink](https://sms4smile.com/quotes/author/maria-brink/) > [Mythology is something that always has opportunities to explore. 'It' has been on Earth for millions of years. He's been in contact with humans…](https://sms4smile.com/quotes/andy-muschietti/mythology-is-something-that-always-has-opportunities-to-explore-it/) [Andy Muschietti](https://sms4smile.com/quotes/author/andy-muschietti/) > [It's not writing in the traditional sense, but I've always said that the writing process continues on the set and even into the editing…](https://sms4smile.com/quotes/robert-b-weide/it-s-not-writing-in-the-traditional-sense-but-i-ve-always-said-that/) [Robert B. Weide](https://sms4smile.com/quotes/author/robert-b-weide/) > [I always watch my matches back 100 times afterwards because that's how I improve. This is something I've always done, even in NXT.](https://sms4smile.com/quotes/mandy-rose/i-always-watch-my-matches-back-100-times-afterwards-because-that-s/) [Mandy Rose](https://sms4smile.com/quotes/author/mandy-rose/) > [I've always been of the idea that is doesn't really matter where you are geographically - with 'Lonerism,' we made half the album in…](https://sms4smile.com/quotes/kevin-parker/i-ve-always-been-of-the-idea-that-is-doesn-t-really-matter-where-you/) [Kevin Parker](https://sms4smile.com/quotes/author/kevin-parker/) > [It's very easy to fool yourself that you're working, you know, when you're really not working very hard. I mean, I'm very lazy. So…](https://sms4smile.com/quotes/robert-caro/it-s-very-easy-to-fool-yourself-that-you-re-working-you-know-when-you/) [Robert Caro](https://sms4smile.com/quotes/author/robert-caro/) > [Whether it was Little League or playing with your brothers or sisters, that was always a problem. If I would lose - because I…](https://sms4smile.com/quotes/cal-ripken-jr/whether-it-was-little-league-or-playing-with-your-brothers-or-sisters/) [Cal Ripken, Jr](https://sms4smile.com/quotes/author/cal-ripken-jr/) > [I always say if you put someone from a small town into a big city for ten years, then when they go back, they'll…](https://sms4smile.com/quotes/mike-colter/i-always-say-if-you-put-someone-from-a-small-town-into-a-big-city-for/) [Mike Colter](https://sms4smile.com/quotes/author/mike-colter/) > [Bayern is always a team that can win the Champions League title in Europe.](https://sms4smile.com/quotes/lothar-matthaus/bayern-is-always-a-team-that-can-win-the-champions-league-title-in/) [Lothar Matthaus](https://sms4smile.com/quotes/author/lothar-matthaus/) Browse all 36,048 Always quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "We know that families and kids are going to be an important part of our audience, so we've always made sure that we've picked subject matter that was appropriate for kids. 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