--- title: "Meaning & Key Takeaway of: An enterprise's most vital assets lie in…" description: "\"An enterprise's most vital assets lie in its design and other creative capabilities.\" — Lee Kun-hee" image: "https://sms4smile.com/quotes/i/d57/lee-kun-hee-48975_assets_an-enterprise-s-most-vital-assets-lie-in_2596104.png" --- # An enterprise's most vital assets lie in its design and… ![“An enterprise's most vital assets lie in its design and other creative capabilities.” quote by Lee Kun-hee](https://sms4smile.com/quotes/i/d57/lee-kun-hee-48975_assets_an-enterprise-s-most-vital-assets-lie-in_2596104.png) [Download](https://sms4smile.com/quotes/i/d57/lee-kun-hee-48975_assets_an-enterprise-s-most-vital-assets-lie-in_2596104.png) [Open image](https://sms4smile.com/quotes/i/d57/lee-kun-hee-48975_assets_an-enterprise-s-most-vital-assets-lie-in_2596104.png) > “An enterprise's most vital assets lie in its design and other creative capabilities.” [Lee Kun-hee](https://sms4smile.com/quotes/author/lee-kun-hee/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Design and creativity are the core competitive advantages of a company. **In simple terms:** Design is a key asset. Key Takeaway Invest in creative talent. Themes innovation creativity strategy Mood inspirational strategic Type business leadership When to use this quote - product development - branding - marketing campaigns Key Concepts design thinking intellectual capital Questions to Reflect On - How can you nurture creativity in a large organization? - What metrics show design impact? A Different Perspective Design alone cannot guarantee market success without execution. ★ ★ ★ ★ ★ No ratings yet [Assets](https://sms4smile.com/quotes/about/assets/) [Business](https://sms4smile.com/quotes/about/business/) [Capability](https://sms4smile.com/quotes/about/capability/) [Creative](https://sms4smile.com/quotes/about/creative/) [Creative Capabilities](https://sms4smile.com/quotes/about/creative-capabilities-1905285/) [Creativeness](https://sms4smile.com/quotes/about/creativeness/) [Creativity](https://sms4smile.com/quotes/about/creativity/) [Design](https://sms4smile.com/quotes/about/design/) [Engineering](https://sms4smile.com/quotes/about/engineering/) [Enterprise](https://sms4smile.com/quotes/about/enterprise/) [Enterprise Vital](https://sms4smile.com/quotes/about/enterprise-vital-1905284/) [Enterprising](https://sms4smile.com/quotes/about/enterprising/) [Lying](https://sms4smile.com/quotes/about/lying/) [Vital Assets](https://sms4smile.com/quotes/about/vital-assets-1905286/) [Vitality](https://sms4smile.com/quotes/about/vitality/) ## Related quotes > [The method of the enterprising is to plan with audacity and execute with vigor.](https://sms4smile.com/quotes/christian-nestell-bovee/the-method-of-the-enterprising-is-to-plan-with-audacity-and-execute/) [Christian Nestell Bovee](https://sms4smile.com/quotes/author/christian-nestell-bovee/) > [The most noteworthy thing about gardeners is that they are always optimistic, always enterprising, and never satisfied. They always look forward to doing something…](https://sms4smile.com/quotes/vita-sackville-west/the-most-noteworthy-thing-about-gardeners-is-that-they-are-always/) [Vita Sackville-West](https://sms4smile.com/quotes/author/vita-sackville-west/) > [I have said, and I believe, that potentially we have in this country a free enterprise system of radio and television which is superior…](https://sms4smile.com/quotes/edward-r-murrow/i-have-said-and-i-believe-that-potentially-we-have-in-this-country-a/) [Edward R. Murrow](https://sms4smile.com/quotes/author/edward-r-murrow/) > [Marriage, by making us more contented, causes us often to be less enterprising.](https://sms4smile.com/quotes/christian-nestell-bovee/marriage-by-making-us-more-contented-causes-us-often-to-be-less/) [Christian Nestell Bovee](https://sms4smile.com/quotes/author/christian-nestell-bovee/) > [There is no contest between the company that buys the grudging compliance of its work force and the company that enjoys the enterprising participation…](https://sms4smile.com/quotes/ricardo-semler/there-is-no-contest-between-the-company-that-buys-the-grudging/) [Ricardo Semler](https://sms4smile.com/quotes/author/ricardo-semler/) > [Morale - the will to win, the fighting heart - are the honored hallmarks of the football coach and player. Likewise, they are characteristic…](https://sms4smile.com/quotes/dwight-d-eisenhower/morale-the-will-to-win-the-fighting-heart-are-the-honored-hallmarks/) [Dwight D. Eisenhower](https://sms4smile.com/quotes/author/dwight-d-eisenhower/) > [To rush in upon an event before its significance has had time to separate from the surrounding circumstances may be enterprising, but is it…](https://sms4smile.com/quotes/barbara-tuchman/to-rush-in-upon-an-event-before-its-significance-has-had-time-to/) [Barbara Tuchman](https://sms4smile.com/quotes/author/barbara-tuchman/) > [“The newcomer struck him as an enterprising sort of man. 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An enterprising person…](https://sms4smile.com/quotes/jim-rohn/an-enterprising-person-is-one-who-comes-across-a-pile-of-scrap-metal/) [Jim Rohn](https://sms4smile.com/quotes/author/jim-rohn/) > [An enterprising person is one who sees opportunity in all areas of life.](https://sms4smile.com/quotes/jim-rohn/an-enterprising-person-is-one-who-sees-opportunity-in-all-areas-of/) [Jim Rohn](https://sms4smile.com/quotes/author/jim-rohn/) > [FICKLENESS, n. The iterated satiety of an enterprising affection.](https://sms4smile.com/quotes/ambrose-bierce/fickleness-n-the-iterated-satiety-of-an-enterprising-affection/) [Ambrose Bierce](https://sms4smile.com/quotes/author/ambrose-bierce/) > [If we would have anything of benefit, we must earn it, and earning it become shrewd, inventive, ingenious, active, enterprising.](https://sms4smile.com/quotes/henry-ward-beecher/if-we-would-have-anything-of-benefit-we-must-earn-it-and-earning-it/) [Henry Ward Beecher](https://sms4smile.com/quotes/author/henry-ward-beecher/) ## More by Lee Kun-hee > [Change everything except your wife and kids](https://sms4smile.com/quotes/lee-kun-hee/change-everything-except-your-wife-and-kids/) [Lee Kun-hee](https://sms4smile.com/quotes/author/lee-kun-hee/) > [There's an ongoing competition by global companies across all areas from products, technology development and hiring talented people to patent disputes. 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My regrets will be more along the lines of… ](https://sms4smile.com/quotes/anthony-bourdain/when-i-die-i-will-decidedly-not-be-regretting-missed-opportunities/) [Anthony Bourdain](https://sms4smile.com/quotes/author/anthony-bourdain/) > [Sourav's greatest asset is his ability to communicate. He is a naturally very confident person. He encourages his team, is a great motivator and…](https://sms4smile.com/quotes/ravi-shastri/sourav-s-greatest-asset-is-his-ability-to-communicate-he-is-a/) [Ravi Shastri](https://sms4smile.com/quotes/author/ravi-shastri/) > [When you consider the sheer magnitude of investable equities to choose from in the world's emerging markets, you realize that finding one that looks…](https://sms4smile.com/quotes/mark-mobius/when-you-consider-the-sheer-magnitude-of-investable-equities-to/) [Mark Mobius](https://sms4smile.com/quotes/author/mark-mobius/) > [I was impressed for the ten thousandth time by the fact that literature illuminates life only for those to whom books are a necessity.…](https://sms4smile.com/quotes/anthony-powell/i-was-impressed-for-the-ten-thousandth-time-by-the-fact-that/) [Anthony Powell](https://sms4smile.com/quotes/author/anthony-powell/) > [If God was the owner, I was the manager. I needed to adopt a steward's mentality toward the assets He had entrusted - not…](https://sms4smile.com/quotes/randy-alcorn/if-god-was-the-owner-i-was-the-manager-i-needed-to-adopt-a-steward-s/) [Randy Alcorn](https://sms4smile.com/quotes/author/randy-alcorn/) [Browse all 957 Assets quotes ](https://sms4smile.com/quotes/about/assets/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "An enterprise's most vital assets lie in its design and other creative capabilities.", "creator": { "@type": "Person", "name": "Lee Kun-hee" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/lee-kun-hee/an-enterprise-s-most-vital-assets-lie-in-its-design-and-other/", "about": { "@type": "Thing", "name": "Assets" }, "@id": "https://sms4smile.com/quotes/lee-kun-hee/an-enterprise-s-most-vital-assets-lie-in-its-design-and-other/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/d57/lee-kun-hee-48975_assets_an-enterprise-s-most-vital-assets-lie-in_2596104.png", "contentUrl": "https://sms4smile.com/quotes/i/d57/lee-kun-hee-48975_assets_an-enterprise-s-most-vital-assets-lie-in_2596104.png", "url": "https://sms4smile.com/quotes/i/d57/lee-kun-hee-48975_assets_an-enterprise-s-most-vital-assets-lie-in_2596104.png", "width": 1080, "height": 1080, "caption": "“An enterprise's most vital assets lie in its design and other creative capabilities.” — Lee Kun-hee", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Lee Kun-hee", "item": "https://sms4smile.com/quotes/author/lee-kun-hee/" }, { "@type": "ListItem", "position": 4, "name": "An enterprise's most vital assets lie...", "item": "https://sms4smile.com/quotes/lee-kun-hee/an-enterprise-s-most-vital-assets-lie-in-its-design-and-other/" } ], "@id": "https://sms4smile.com/quotes/lee-kun-hee/an-enterprise-s-most-vital-assets-lie-in-its-design-and-other/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```