---
title: "Meaning & Key Takeaway of: That should be your town motto. It's all…"
description: "\"That should be your town motto. It's all I ever hear. Like: New Hampshire, Live Free or Die. It should be: Despair, You Need To Leave Now.\" — Lee Child"
image: "https://sms4smile.com/quotes/i/c4c/lee-child-980_despair_that-should-be-your-town-motto-it-s-all_112607.jpg"
---

#  That should be your town motto. It's all I ever hear…

![“That should be your town motto. It's all I ever hear. Like: New Hampshire, Live Free or Die. It should be: Despair, You Need To Leave Now.” quote by Lee Child](https://sms4smile.com/quotes/i/c4c/lee-child-980_despair_that-should-be-your-town-motto-it-s-all_112607.jpg)   [Download](https://sms4smile.com/quotes/i/c4c/lee-child-980_despair_that-should-be-your-town-motto-it-s-all_112607.jpg) [Open image](https://sms4smile.com/quotes/i/c4c/lee-child-980_despair_that-should-be-your-town-motto-it-s-all_112607.jpg)

> “That should be your town motto. It's all I ever hear. Like: New Hampshire, Live Free or Die. It should be: Despair, You Need To Leave Now.”

[Lee Child](https://sms4smile.com/quotes/author/lee-child/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

The speaker suggests a town should adopt a stark, discouraging motto that reflects a bleak outlook, contrasting with the optimistic “Live Free or Die.”

**In simple terms:** Proposes a grim town slogan.

Key Takeaway

Mottos shape community identity and morale.

Themes

culture identity humor pessimism

Mood

ironic dark humor

Type

satire social commentary

When to use this quote

- City branding debates
- Community morale campaigns

Key Concepts

social signaling collective mindset

Practical Applications

- Consider the psychological impact of public slogans

Questions to Reflect On

- What values should a community’s motto embody?
- How do slogans influence residents’ behavior?

A Different Perspective

A negative motto may deter visitors and erode civic pride.

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[Despair](https://sms4smile.com/quotes/about/despair/) [Despair Need](https://sms4smile.com/quotes/about/despair-need-1297348/) [Hampshire](https://sms4smile.com/quotes/about/hampshire/) [Live free](https://sms4smile.com/quotes/about/live-free/) [Motto](https://sms4smile.com/quotes/about/motto/) [Motto Hear](https://sms4smile.com/quotes/about/motto-hear-1332135/) [Needs](https://sms4smile.com/quotes/about/needs/) [Should](https://sms4smile.com/quotes/about/should/) [Town Motto](https://sms4smile.com/quotes/about/town-motto-1332134/) [Towns](https://sms4smile.com/quotes/about/towns/)

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> [From Texas to New Hampshire and everywhere in between, we know that support for policies such as expanded background checks continue to be popular…](https://sms4smile.com/quotes/gabrielle-giffords/from-texas-to-new-hampshire-and-everywhere-in-between-we-know-that/)

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> [ The Babson Institute, which is now an actual university, was started by this guy \[my father\] who also had a problem with believing in… ](https://sms4smile.com/quotes/paul-laffoley/the-babson-institute-which-is-now-an-actual-university-was-started-by/)

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> [In 1988, as an unknown candidate, totally unknown, I won Iowa, came in second in New Hampshire, won South Dakota. I was ahead in…](https://sms4smile.com/quotes/dick-gephardt/in-1988-as-an-unknown-candidate-totally-unknown-i-won-iowa-came-in/)

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[Daniel Webster](https://sms4smile.com/quotes/author/daniel-webster/)

> [First there was the New Hampshire primary, and we had nearly a year leading up to it. And now, look! Three primaries in one…](https://sms4smile.com/quotes/ed-helms/first-there-was-the-new-hampshire-primary-and-we-had-nearly-a-year/)

[Ed Helms](https://sms4smile.com/quotes/author/ed-helms/)

## More by Lee Child

> [“Reacher got to them on the plane. He put them out of action and stole their wallets.” “On the plane?” “He broke Lozano’s fingers…](https://sms4smile.com/quotes/lee-child/reacher-got-to-them-on-the-plane-he-put-them-out-of-action-and-stole/)

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> [Spread love and understanding,” Reacher said. “Use force if necessary.](https://sms4smile.com/quotes/lee-child/spread-love-and-understanding-reacher-said-use-force-if-necessary/)

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> [“or especially fragile.”](https://sms4smile.com/quotes/lee-child/or-especially-fragile/)

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> [Now they broke my toothbrush, I don't own anything.](https://sms4smile.com/quotes/lee-child/now-they-broke-my-toothbrush-i-don-t-own-anything/)

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> [“You got to imagine your memory is like an old bucket, you know? Once it’s filled up with old stuff there ain’t no way…](https://sms4smile.com/quotes/lee-child/you-got-to-imagine-your-memory-is-like-an-old-bucket-you-know-once-it/)

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[Lee Child](https://sms4smile.com/quotes/author/lee-child/)

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[Lee Child](https://sms4smile.com/quotes/author/lee-child/)

[Explore all 306 Lee Child quotes ](https://sms4smile.com/quotes/author/lee-child/)

## More Despair quotes

> [“As ofttimes as it rains on my little spot of earth, you'd think I'd grow accustomed to the gloom.”](https://sms4smile.com/quotes/richelle-e-goodrich/as-ofttimes-as-it-rains-on-my-little-spot-of-earth-you-d-think-i-d/)

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> [“She searched her mind for a single day when it had felt good to be alive. There must have been one, surely?”](https://sms4smile.com/quotes/rachel-abbott/she-searched-her-mind-for-a-single-day-when-it-had-felt-good-to-be/)

[Rachel Abbott](https://sms4smile.com/quotes/author/rachel-abbott/)

> [“Men circle like bees around honey, buzzing to communicate their sexual despair.”](https://sms4smile.com/quotes/carla-h-krueger/men-circle-like-bees-around-honey-buzzing-to-communicate-their-sexual/)

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[Louaiq8](https://sms4smile.com/quotes/author/louaiq8/)

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[John Ortberg](https://sms4smile.com/quotes/author/john-ortberg/)

> [Do not consider despair as a thick and high wall standing on your way; it is just a darkness and you can still walk…](https://sms4smile.com/quotes/mehmet-murat-ildan/do-not-consider-despair-as-a-thick-and-high-wall-standing-on-your-way/)

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[Graham Greene](https://sms4smile.com/quotes/author/graham-greene/)

> [A speculative despair is unpardonable where it our duty to act.](https://sms4smile.com/quotes/edmund-burke/a-speculative-despair-is-unpardonable-where-it-our-duty-to-act/)

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