---
title: "Meaning & Key Takeaway of: Even under Apple founder Steve Jobs, the…"
description: "\"Even under Apple founder Steve Jobs, the company did emphasize values. Remember the Think Different ad campaign that used pictures of the Dalai Lama, A..."
image: "https://sms4smile.com/quotes/i/310/laura-sydell-37336_ads_even-under-apple-founder-steve-jobs-the_2016716.jpg"
---

#  Even under Apple founder Steve Jobs, the company did…

![“Even under Apple founder Steve Jobs, the company did emphasize values. Remember the Think Different ad campaign that used pictures of the Dalai Lama, Amelia Earhart, Mahatma Gandhi? But Jobs focused on the integrity of Apple's products.” quote by Laura Sydell](https://sms4smile.com/quotes/i/310/laura-sydell-37336_ads_even-under-apple-founder-steve-jobs-the_2016716.jpg)   [Download](https://sms4smile.com/quotes/i/310/laura-sydell-37336_ads_even-under-apple-founder-steve-jobs-the_2016716.jpg) [Open image](https://sms4smile.com/quotes/i/310/laura-sydell-37336_ads_even-under-apple-founder-steve-jobs-the_2016716.jpg)

> “Even under Apple founder Steve Jobs, the company did emphasize values. Remember the Think Different ad campaign that used pictures of the Dalai Lama, Amelia Earhart, Mahatma Gandhi? But Jobs focused on the integrity of Apple's products.”

[Laura Sydell](https://sms4smile.com/quotes/author/laura-sydell/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Even under Steve Jobs, Apple highlighted values in its branding, yet the core focus remained on product integrity and quality.

**In simple terms:** Apple’s branding emphasized values, but product integrity was paramount.

Key Takeaway

Prioritize product integrity over image.

Themes

business leadership branding values integrity

Mood

analytical thoughtful

Type

business inspirational

When to use this quote

- product development
- brand management
- leadership training
- company ethics

Key Concepts

corporate culture authenticity marketing strategy

Questions to Reflect On

- How do values affect brand loyalty?
- Can branding and product quality coexist?

A Different Perspective

The statement may downplay the influence of values on consumer perception.

★ ★ ★ ★ ★   No ratings yet

[Ads](https://sms4smile.com/quotes/about/ads/) [Amelia](https://sms4smile.com/quotes/about/amelia/) [Apple Founder](https://sms4smile.com/quotes/about/apple-founder-2106849/) [Apples](https://sms4smile.com/quotes/about/apples/) [Business](https://sms4smile.com/quotes/about/business/) [Campaigns](https://sms4smile.com/quotes/about/campaigns/) [Company](https://sms4smile.com/quotes/about/company/) [Dalai](https://sms4smile.com/quotes/about/dalai/) [Different](https://sms4smile.com/quotes/about/different/) [Emphasize Values](https://sms4smile.com/quotes/about/emphasize-values-3629971/) [Focused](https://sms4smile.com/quotes/about/focused/) [Founders](https://sms4smile.com/quotes/about/founders/) [Integrity](https://sms4smile.com/quotes/about/integrity/) [Integrity Apple](https://sms4smile.com/quotes/about/integrity-apple-3629972/) [Jobs](https://sms4smile.com/quotes/about/jobs/) [Lama](https://sms4smile.com/quotes/about/lama/) [Products](https://sms4smile.com/quotes/about/products/) [Remember](https://sms4smile.com/quotes/about/remember/) [Steve Job](https://sms4smile.com/quotes/about/steve-job/) [Steve jobs](https://sms4smile.com/quotes/about/steve-jobs/) [Technology](https://sms4smile.com/quotes/about/technology/) [Think different](https://sms4smile.com/quotes/about/think-different/) [Thinking](https://sms4smile.com/quotes/about/thinking/) [Used](https://sms4smile.com/quotes/about/used/) [Values](https://sms4smile.com/quotes/about/values/)

## Related quotes

> [It's a special person - and personality - who can lead a start-up to soaring success and sustain that success for the long term.…](https://sms4smile.com/quotes/marcus-buckingham/it-s-a-special-person-and-personality-who-can-lead-a-start-up-to/)

[Marcus Buckingham](https://sms4smile.com/quotes/author/marcus-buckingham/)

> [It has been more than 31 years for me in the cinema industry but I am still learning and my motto is the same…](https://sms4smile.com/quotes/ashish-vidyarthi/it-has-been-more-than-31-years-for-me-in-the-cinema-industry-but-i-am/)

[Ashish Vidyarthi](https://sms4smile.com/quotes/author/ashish-vidyarthi/)

> [“ “I’m talking about greatness, about taking a lever to the world and moving it,” Larry Ellison said, walking the grounds of his new…](https://sms4smile.com/quotes/julian-guthrie/i-m-talking-about-greatness-about-taking-a-lever-to-the-world-and/)

[Julian Guthrie](https://sms4smile.com/quotes/author/julian-guthrie/)

> [“We southerners worship our ancestors.”](https://sms4smile.com/quotes/amanda-stevens/we-southerners-worship-our-ancestors/)

[Amanda Stevens](https://sms4smile.com/quotes/author/amanda-stevens/)

> [“For about five minutes, as I tried to get the Vespa to start, I fell in love with her. The oversized raincoat made her…](https://sms4smile.com/quotes/tana-french/for-about-five-minutes-as-i-tried-to-get-the-vespa-to-start-i-fell-in/)

[Tana French](https://sms4smile.com/quotes/author/tana-french/)

> [“True Blood is Amelia’s favorite television show. It”](https://sms4smile.com/quotes/gabrielle-zevin/true-blood-is-amelia-s-favorite-television-show-it/)

[Gabrielle Zevin](https://sms4smile.com/quotes/author/gabrielle-zevin/)

> [“He wrapped his hand around hers, pressed a kiss to the heart of her palm, and held her gaze. “I’ve got a one-room cabin,…](https://sms4smile.com/quotes/lorraine-heath/he-wrapped-his-hand-around-hers-pressed-a-kiss-to-the-heart-of-her/)

[Lorraine Heath](https://sms4smile.com/quotes/author/lorraine-heath/)

> [“In Amelia’s experience, most people’s problems would be solved if they would only give more things a chance. Amelia”](https://sms4smile.com/quotes/gabrielle-zevin/in-amelia-s-experience-most-people-s-problems-would-be-solved-if-they/)

[Gabrielle Zevin](https://sms4smile.com/quotes/author/gabrielle-zevin/)

> [Amelia Earhart, who said, Stop looking for me; see if you can find my luggage! Never got a dinner!](https://sms4smile.com/quotes/red-buttons/amelia-earhart-who-said-stop-looking-for-me-see-if-you-can-find-my/)

[Red Buttons](https://sms4smile.com/quotes/author/red-buttons/)

> [The Doctor: 'You know when grown-ups tell you everything's going to be fine, but you really think they're lying to make you feel better?'…](https://sms4smile.com/quotes/steven-moffat/the-doctor-you-know-when-grown-ups-tell-you-everything-s-going-to-be/)

[Steven Moffat](https://sms4smile.com/quotes/author/steven-moffat/)

> [“Amelia, if we have children… will you mind that they're part Roma?" "Not if you don't mind that they're part Hathaway.”](https://sms4smile.com/quotes/lisa-kleypas/amelia-if-we-have-children-will-you-mind-that-they-re-part-roma-not/)

[Lisa Kleypas](https://sms4smile.com/quotes/author/lisa-kleypas/)

> [“Her delicate brows drew together. “As a rancher, surely he knows how to ride a horse.” “He can ride just fine. He took it…](https://sms4smile.com/quotes/lorraine-heath/her-delicate-brows-drew-together-as-a-rancher-surely-he-knows-how-to/)

[Lorraine Heath](https://sms4smile.com/quotes/author/lorraine-heath/)

> [“God help anyone who stands in your way. You do like to manage other people's lives, don't you?" "Only when it's obvious I can…](https://sms4smile.com/quotes/lisa-kleypas/god-help-anyone-who-stands-in-your-way-you-do-like-to-manage-other/)

[Lisa Kleypas](https://sms4smile.com/quotes/author/lisa-kleypas/)

> [ I can remember riding in the car with \[my daughter\] Amelia, when she was very small, and we'd talk about money the same way… ](https://sms4smile.com/quotes/elizabeth-warren/i-can-remember-riding-in-the-car-with-my-daughter-amelia-when-she-was/)

[Elizabeth Warren](https://sms4smile.com/quotes/author/elizabeth-warren/)

> [And then another letter had come from Christopher, so devastating that Amelia wondered how mere scratches of ink on paper could rip someone's soul…](https://sms4smile.com/quotes/lisa-kleypas/and-then-another-letter-had-come-from-christopher-so-devastating-that/)

[Lisa Kleypas](https://sms4smile.com/quotes/author/lisa-kleypas/)

## More by Laura Sydell

> [ \[Eric\]Goldman \[a professor at Santa Clara University School of Law\] says back in the 1990s, courts began to confront the question of whether software… ](https://sms4smile.com/quotes/laura-sydell/eric-goldman-a-professor-at-santa-clara-university-school-of-law-says/)

[Laura Sydell](https://sms4smile.com/quotes/author/laura-sydell/)

> [In many ways, Apple CEO Tim Cook has been saying that and more for many years. He's said you don't have to choose between…](https://sms4smile.com/quotes/laura-sydell/in-many-ways-apple-ceo-tim-cook-has-been-saying-that-and-more-for/)

[Laura Sydell](https://sms4smile.com/quotes/author/laura-sydell/)

> [Looking back at Tim Cook's public appearances in the last few years makes the standoff with the government look almost inevitable.](https://sms4smile.com/quotes/laura-sydell/looking-back-at-tim-cook-s-public-appearances-in-the-last-few-years/)

[Laura Sydell](https://sms4smile.com/quotes/author/laura-sydell/)

> [The relevant part of the First Amendment here prohibits the making of any law, quote, "abridging the freedom of speech." And it's pretty well-established…](https://sms4smile.com/quotes/laura-sydell/the-relevant-part-of-the-first-amendment-here-prohibits-the-making-of/)

[Laura Sydell](https://sms4smile.com/quotes/author/laura-sydell/)

> [ Under \[Tim\] Cook's leadership, Apple is now using 100 percent renewable energy in the U.S. and China, and it's worked to improve conditions at… ](https://sms4smile.com/quotes/laura-sydell/under-tim-cook-s-leadership-apple-is-now-using-100-percent-renewable/)

[Laura Sydell](https://sms4smile.com/quotes/author/laura-sydell/)

> [ Under \[Tim\] Cook, Apple has a new product line with the Apple Watch, but it hasn't generated the kind of excitement that the iPod,… ](https://sms4smile.com/quotes/laura-sydell/under-tim-cook-apple-has-a-new-product-line-with-the-apple-watch-but/)

[Laura Sydell](https://sms4smile.com/quotes/author/laura-sydell/)

> [Apple doesn't have to write code, which equals speech, when it doesn't agree with what the government wants to do. And it's not that…](https://sms4smile.com/quotes/laura-sydell/apple-doesn-t-have-to-write-code-which-equals-speech-when-it-doesn-t/)

[Laura Sydell](https://sms4smile.com/quotes/author/laura-sydell/)

> [The Ninth Circuit Court of Appeals agreed, and software has been treated as a form of speech ever since. So if software code is…](https://sms4smile.com/quotes/laura-sydell/the-ninth-circuit-court-of-appeals-agreed-and-software-has-been/)

[Laura Sydell](https://sms4smile.com/quotes/author/laura-sydell/)

> [The FBI wants Apple to write software code to help it break into the iPhone. Apple doesn't want to say this. Andrew Crocker, an…](https://sms4smile.com/quotes/laura-sydell/the-fbi-wants-apple-to-write-software-code-to-help-it-break-into-the/)

[Laura Sydell](https://sms4smile.com/quotes/author/laura-sydell/)

> [ The Washington Post speaking out against state legislation that he believed would let businesses deny services to gay, lesbian and transgender people. \[Tim\] Cook… ](https://sms4smile.com/quotes/laura-sydell/the-washington-post-speaking-out-against-state-legislation-that-he/)

[Laura Sydell](https://sms4smile.com/quotes/author/laura-sydell/)

> [Tim Cook has not been afraid to confront the government on issues he considers morally important.](https://sms4smile.com/quotes/laura-sydell/tim-cook-has-not-been-afraid-to-confront-the-government-on-issues-he/)

[Laura Sydell](https://sms4smile.com/quotes/author/laura-sydell/)

[Explore all 12 Laura Sydell quotes ](https://sms4smile.com/quotes/author/laura-sydell/)

## More Ads quotes

> [A home isn't just a roof over our heads. A home is a place where we feel loved and where we love others. It's…](https://sms4smile.com/quotes/hermann-hesse/a-home-isn-t-just-a-roof-over-our-heads-a-home-is-a-place-where-we/)

[Hermann Hesse](https://sms4smile.com/quotes/author/hermann-hesse/)

> [Metallica's the only band i've ever been in. I'm not sure that when it ends in five, ten years, I'm going to put an…](https://sms4smile.com/quotes/lars-ulrich/metallica-s-the-only-band-i-ve-ever-been-in-i-m-not-sure-that-when-it/)

[Lars Ulrich](https://sms4smile.com/quotes/author/lars-ulrich/)

> [As a Fundamentalist I had discovered while I was in college that it is possible to dismiss the entire Church as having gone off…](https://sms4smile.com/quotes/thomas-howard-3rd-duke-of-norfolk/as-a-fundamentalist-i-had-discovered-while-i-was-in-college-that-it/)

[Thomas Howard, 3rd Duke of Norfolk](https://sms4smile.com/quotes/author/thomas-howard-3rd-duke-of-norfolk/)

> [ The most recent incarnation of \[Bob\] Dylan has been the traveling journeyman/ charlatan who sings roots music, snarls dark lyrics that make "All Along… ](https://sms4smile.com/quotes/jay-michaelson/the-most-recent-incarnation-of-bob-dylan-has-been-the-traveling/)

[Jay Michaelson](https://sms4smile.com/quotes/author/jay-michaelson/)

> [One performer whose band played my music better than I could myself was Art Farmer. He recorded 'Sing Me Softly of the Blues' and…](https://sms4smile.com/quotes/carla-bley/one-performer-whose-band-played-my-music-better-than-i-could-myself/)

[Carla Bley](https://sms4smile.com/quotes/author/carla-bley/)

> [What every human being should do is eat a vegetarian diet based on whole foods. Period. That's it. Animal protein is bad for you.…](https://sms4smile.com/quotes/roger-ebert/what-every-human-being-should-do-is-eat-a-vegetarian-diet-based-on/)

[Roger Ebert](https://sms4smile.com/quotes/author/roger-ebert/)

> [In market research I did at Microsoft Corp. in the early 1990s, I estimated that the 'Wall Street Journal' took in about 75 cents…](https://sms4smile.com/quotes/nathan-myhrvold/in-market-research-i-did-at-microsoft-corp-in-the-early-1990s-i/)

[Nathan Myhrvold](https://sms4smile.com/quotes/author/nathan-myhrvold/)

> [Donald Trump threatened to file a defamation suit against me for running a TV ad that consisted only entirely of his own words on…](https://sms4smile.com/quotes/ted-cruz/donald-trump-threatened-to-file-a-defamation-suit-against-me-for/)

[Ted Cruz](https://sms4smile.com/quotes/author/ted-cruz/)

> [There is nothing personal about a personal ad.](https://sms4smile.com/quotes/wes-smith/there-is-nothing-personal-about-a-personal-ad/)

[Wes Smith](https://sms4smile.com/quotes/author/wes-smith/)

> [Google has - at least at this point - maintained the line where it keeps organic results separate from the advertisements. But over time…](https://sms4smile.com/quotes/tim-wu/google-has-at-least-at-this-point-maintained-the-line-where-it-keeps/)

[Tim Wu](https://sms4smile.com/quotes/author/tim-wu/)

> [I am terrible at memorizing things. Hence, ad-libbing.](https://sms4smile.com/quotes/michael-weatherly/i-am-terrible-at-memorizing-things-hence-ad-libbing/)

[Michael Weatherly](https://sms4smile.com/quotes/author/michael-weatherly/)

> [In a recent attack ad, the NRA claims that President Obama cares about his own children more than he cares about other children. In…](https://sms4smile.com/quotes/jimmy-fallon/in-a-recent-attack-ad-the-nra-claims-that-president-obama-cares-about/)

[Jimmy Fallon](https://sms4smile.com/quotes/author/jimmy-fallon/)

> [Nothing's going to keep me from making music. If I were in the want-ads in the back of the paper or playing to six…](https://sms4smile.com/quotes/dave-grohl/nothing-s-going-to-keep-me-from-making-music-if-i-were-in-the-want/)

[Dave Grohl](https://sms4smile.com/quotes/author/dave-grohl/)

> [For me, being on set is no different than being at a dinner table or riding the subway next to someone; inevitably their life…](https://sms4smile.com/quotes/victoria-mahoney/for-me-being-on-set-is-no-different-than-being-at-a-dinner-table-or/)

[Victoria Mahoney](https://sms4smile.com/quotes/author/victoria-mahoney/)

> [We assumed the customers were smart and that they'll buy what they like, not what the ads tell them to buy.](https://sms4smile.com/quotes/renzo-rosso/we-assumed-the-customers-were-smart-and-that-they-ll-buy-what-they/)

[Renzo Rosso](https://sms4smile.com/quotes/author/renzo-rosso/)

[Browse all 856 Ads quotes ](https://sms4smile.com/quotes/about/ads/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "Even under Apple founder Steve Jobs, the company did emphasize values. Remember the Think Different ad campaign that used pictures of the Dalai Lama, Amelia Earhart, Mahatma Gandhi? But Jobs focused on the integrity of Apple's products.",
            "creator": {
                "@type": "Person",
                "name": "Laura Sydell"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/laura-sydell/even-under-apple-founder-steve-jobs-the-company-did-emphasize-values/",
            "about": {
                "@type": "Thing",
                "name": "Ads"
            },
            "@id": "https://sms4smile.com/quotes/laura-sydell/even-under-apple-founder-steve-jobs-the-company-did-emphasize-values/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/310/laura-sydell-37336_ads_even-under-apple-founder-steve-jobs-the_2016716.jpg",
                "contentUrl": "https://sms4smile.com/quotes/i/310/laura-sydell-37336_ads_even-under-apple-founder-steve-jobs-the_2016716.jpg",
                "url": "https://sms4smile.com/quotes/i/310/laura-sydell-37336_ads_even-under-apple-founder-steve-jobs-the_2016716.jpg",
                "width": 1080,
                "height": 1080,
                "caption": "“Even under Apple founder Steve Jobs, the company did emphasize values. Remember the Think Different ad…” — Laura Sydell",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Laura Sydell",
                    "item": "https://sms4smile.com/quotes/author/laura-sydell/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "Even under Apple founder Steve Jobs,...",
                    "item": "https://sms4smile.com/quotes/laura-sydell/even-under-apple-founder-steve-jobs-the-company-did-emphasize-values/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/laura-sydell/even-under-apple-founder-steve-jobs-the-company-did-emphasize-values/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
