---
title: "Meaning & Key Takeaway of: Relationships matter above all, and that…"
description: "\"Relationships matter above all, and that you build relationships by making yourself useful, not annoying. The PR practitioner should focus on providing..."
image: "https://sms4smile.com/quotes/i/c15/laura-fitton-38411_annoying_relationships-matter-above-all-and-that_2372133.jpg"
---

#  Relationships matter above all, and that you build…

![“Relationships matter above all, and that you build relationships by making yourself useful, not annoying. The PR practitioner should focus on providing helpful service to the journalist whenever possible. Help them source good story ideas, provide sources with intelligent contributions to make…” quote by Laura Fitton](https://sms4smile.com/quotes/i/c15/laura-fitton-38411_annoying_relationships-matter-above-all-and-that_2372133.jpg)   [Download](https://sms4smile.com/quotes/i/c15/laura-fitton-38411_annoying_relationships-matter-above-all-and-that_2372133.jpg) [Open image](https://sms4smile.com/quotes/i/c15/laura-fitton-38411_annoying_relationships-matter-above-all-and-that_2372133.jpg)

> “Relationships matter above all, and that you build relationships by making yourself useful, not annoying. The PR practitioner should focus on providing helpful service to the journalist whenever possible. Help them source good story ideas, provide sources with intelligent contributions to make, thank them for their time and attention.”

[Laura Fitton](https://sms4smile.com/quotes/author/laura-fitton/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Building relationships by being genuinely helpful to journalists creates mutual value and trust.

**In simple terms:** Help journalists, build strong relationships.

Key Takeaway

Offer useful support to media contacts.

Themes

relationships PR service trust

Mood

professional considerate

Type

PR ethical

When to use this quote

- press releases
- media pitches
- story sourcing
- thank‑you notes
- collaborations

Key Concepts

mutual benefit media relations ethical networking

Questions to Reflect On

- How can you gauge a journalist’s needs?
- What boundaries ensure helpfulness without annoyance?

A Different Perspective

Over‑helping may be perceived as intrusive.

★ ★ ★ ★ ★   No ratings yet

[Attention](https://sms4smile.com/quotes/about/attention/) [Contribution](https://sms4smile.com/quotes/about/contribution/) [Focus](https://sms4smile.com/quotes/about/focus/) [Good story](https://sms4smile.com/quotes/about/good-story/) [Ideas](https://sms4smile.com/quotes/about/ideas/) [Journalist](https://sms4smile.com/quotes/about/journalist/) [Stories](https://sms4smile.com/quotes/about/stories/)

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## More by Laura Fitton

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[Explore all 12 Laura Fitton quotes ](https://sms4smile.com/quotes/author/laura-fitton/)

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Browse all 1,217 Annoying quotes

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