--- title: "Meaning & Key Takeaway of: For the past 10 years, corporations have…" description: "\"For the past 10 years, corporations have been trained that they should use all the different media... But the internet is becoming the umbrella.\" — Lar..." image: "https://sms4smile.com/quotes/i/963/larry-weber-78471_becoming_for-the-past-10-years-corporations-have_2977712.png" --- # For the past 10 years, corporations have been trained that… ![“For the past 10 years, corporations have been trained that they should use all the different media... But the internet is becoming the umbrella.” quote by Larry Weber](https://sms4smile.com/quotes/i/963/larry-weber-78471_becoming_for-the-past-10-years-corporations-have_2977712.png) [Download](https://sms4smile.com/quotes/i/963/larry-weber-78471_becoming_for-the-past-10-years-corporations-have_2977712.png) [Open image](https://sms4smile.com/quotes/i/963/larry-weber-78471_becoming_for-the-past-10-years-corporations-have_2977712.png) > “For the past 10 years, corporations have been trained that they should use all the different media... But the internet is becoming the umbrella.” [Larry Weber](https://sms4smile.com/quotes/author/larry-weber/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Corporations have been taught to use many media, yet the internet now unifies all communication channels. **In simple terms:** Businesses still use many media, but the internet now connects everything. Key Takeaway Integrate strategies under the internet umbrella. Themes digital strategy media convergence corporate training technology Mood analytical forward-looking Type strategic pragmatic When to use this quote - marketing plans - media budgeting - advertising campaigns Key Concepts omnichannel marketing brand messaging online platforms Questions to Reflect On - How can you streamline media use? - What risks arise from ignoring the internet's central role? A Different Perspective Overemphasis on traditional media can waste resources. ★ ★ ★ ★ ★ No ratings yet [Becoming](https://sms4smile.com/quotes/about/becoming/) [Corporations](https://sms4smile.com/quotes/about/corporations/) [Corporations Trained](https://sms4smile.com/quotes/about/corporations-trained-4615796/) [Different](https://sms4smile.com/quotes/about/different/) [Different Media](https://sms4smile.com/quotes/about/different-media-519475/) [Has beens](https://sms4smile.com/quotes/about/has-beens/) [Internet](https://sms4smile.com/quotes/about/internet/) [Internet Umbrella](https://sms4smile.com/quotes/about/internet-umbrella-4615797/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Media](https://sms4smile.com/quotes/about/media/) [Media Internet](https://sms4smile.com/quotes/about/media-internet-327721/) [Past](https://sms4smile.com/quotes/about/past/) [Should](https://sms4smile.com/quotes/about/should/) [Umbrella](https://sms4smile.com/quotes/about/umbrella/) [Use](https://sms4smile.com/quotes/about/use/) [Years](https://sms4smile.com/quotes/about/years/) ## Related quotes > [Moveon is not a one-way broadcast media. The Internet, when used best, is a two-way media. We have a forum in which people can…](https://sms4smile.com/quotes/joan-blades/moveon-is-not-a-one-way-broadcast-media-the-internet-when-used-best/) [Joan Blades](https://sms4smile.com/quotes/author/joan-blades/) > [There is so much media now with the Internet and people, and so easy and so cheap to start a newspaper or start a…](https://sms4smile.com/quotes/rupert-murdoch/there-is-so-much-media-now-with-the-internet-and-people-and-so-easy/) [Rupert Murdoch](https://sms4smile.com/quotes/author/rupert-murdoch/) > [Whether you're aware of it or not, any kind of collage idea becomes a part of how you see the world once you incorporate…](https://sms4smile.com/quotes/beck/whether-you-re-aware-of-it-or-not-any-kind-of-collage-idea-becomes-a/) [Beck](https://sms4smile.com/quotes/author/beck/) > [There's nothing you can do about what social media is now or the internet. You just try to find other avenues to make yourself…](https://sms4smile.com/quotes/keith-sweat/there-s-nothing-you-can-do-about-what-social-media-is-now-or-the/) [Keith Sweat](https://sms4smile.com/quotes/author/keith-sweat/) > [In this age of media and Internet access, we are much more talkative than ever before.](https://sms4smile.com/quotes/david-duchovny/in-this-age-of-media-and-internet-access-we-are-much-more-talkative/) [David Duchovny](https://sms4smile.com/quotes/author/david-duchovny/) > [Social media and the Internet haven't changed our capacity for social interaction any more than the Internet has changed our ability to be in…](https://sms4smile.com/quotes/nicholas-a-christakis/social-media-and-the-internet-haven-t-changed-our-capacity-for-social/) [Nicholas A. Christakis](https://sms4smile.com/quotes/author/nicholas-a-christakis/) > [“The media and the internet exist not to transmit knowledge as it is, but to amplify, exaggerate, and embellish the exact reality. Whatever is…](https://sms4smile.com/quotes/sov8840/the-media-and-the-internet-exist-not-to-transmit-knowledge-as-it-is/) [Sov8840](https://sms4smile.com/quotes/author/sov8840/) > [It's not the day in which I grew up, long time ago, where we had three news networks. No cable, no social media, no…](https://sms4smile.com/quotes/susan-rice/it-s-not-the-day-in-which-i-grew-up-long-time-ago-where-we-had-three/) [Susan Rice](https://sms4smile.com/quotes/author/susan-rice/) > [There's just no escaping it: The half-life of media on the Internet is super short. Tweets flow and fade; pages that look great today…](https://sms4smile.com/quotes/robin-sloan/there-s-just-no-escaping-it-the-half-life-of-media-on-the-internet-is/) [Robin Sloan](https://sms4smile.com/quotes/author/robin-sloan/) > [I wish we had a more open discourse. It's just a shame that with our 24-hour news media and the Internet, people have become…](https://sms4smile.com/quotes/jim-james/i-wish-we-had-a-more-open-discourse-it-s-just-a-shame-that-with-our/) [Jim James](https://sms4smile.com/quotes/author/jim-james/) > [The Internet, too, has strong attributes of a public good, and has undermined the “private good” attributes of old media. Internet service providers obviously…](https://sms4smile.com/quotes/robert-waterman-mcchesney/the-internet-too-has-strong-attributes-of-a-public-good-and-has/) [Robert Waterman McChesney](https://sms4smile.com/quotes/author/robert-waterman-mcchesney/) > [My career has suddenly started to be the one that I'd always wanted, not in terms of level of success, but in terms of…](https://sms4smile.com/quotes/rufus-sewell/my-career-has-suddenly-started-to-be-the-one-that-i-d-always-wanted/) [Rufus Sewell](https://sms4smile.com/quotes/author/rufus-sewell/) > [The Simpsons and Futurama are such big projects, going on for years and working in different media, that everything involved with them, promotion and…](https://sms4smile.com/quotes/matt-groening/the-simpsons-and-futurama-are-such-big-projects-going-on-for-years/) [Matt Groening](https://sms4smile.com/quotes/author/matt-groening/) > [I think art world will have consolidated, I think it will slow down a little bit. I think it will be less white and…](https://sms4smile.com/quotes/will-gompertz/i-think-art-world-will-have-consolidated-i-think-it-will-slow-down-a/) [Will Gompertz](https://sms4smile.com/quotes/author/will-gompertz/) > [We live in a different media age, a different realm if you will. And whoever is going to aspire to the presidency is going…](https://sms4smile.com/quotes/michael-avenatti/we-live-in-a-different-media-age-a-different-realm-if-you-will-and/) [Michael Avenatti](https://sms4smile.com/quotes/author/michael-avenatti/) ## More by Larry Weber > [As you've noticed people don't want to be sold. What people do want is news and information about the things they care about.](https://sms4smile.com/quotes/larry-weber/as-you-ve-noticed-people-don-t-want-to-be-sold-what-people-do-want-is/) [Larry Weber](https://sms4smile.com/quotes/author/larry-weber/) > [Don't listen to you customers. They don't know what they want anyway.](https://sms4smile.com/quotes/larry-weber/don-t-listen-to-you-customers-they-don-t-know-what-they-want-anyway/) [Larry Weber](https://sms4smile.com/quotes/author/larry-weber/) [Explore all 3 Larry Weber quotes ](https://sms4smile.com/quotes/author/larry-weber/) ## More Becoming quotes > [Focus on becoming more to achieve more while doing less](https://sms4smile.com/quotes/hal-elrod/focus-on-becoming-more-to-achieve-more-while-doing-less/) [Hal Elrod](https://sms4smile.com/quotes/author/hal-elrod/) > [If the media is sending girls the message that their value lies in their bodies, this can only leave them feeling disempowered and distract…](https://sms4smile.com/quotes/jennifer-siebel-newsom/if-the-media-is-sending-girls-the-message-that-their-value-lies-in/) [Jennifer Siebel Newsom](https://sms4smile.com/quotes/author/jennifer-siebel-newsom/) > [But I already saw no great difference between the psyche and spirituality. 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It got to the point where I would try…](https://sms4smile.com/quotes/alison-moyet/becoming-famous-is-a-really-shocking-thing-especially-when-you-don-t/) [Alison Moyet](https://sms4smile.com/quotes/author/alison-moyet/) > [When other boys dreamt of going to the moon or becoming doctors, I wanted to be a designer.](https://sms4smile.com/quotes/olivier-theyskens/when-other-boys-dreamt-of-going-to-the-moon-or-becoming-doctors-i/) [Olivier Theyskens](https://sms4smile.com/quotes/author/olivier-theyskens/) > [One is not born a genius, one becomes a genius; and the feminine situation has up to the present rendered this becoming practically impossible.](https://sms4smile.com/quotes/simone-de-beauvoir/one-is-not-born-a-genius-one-becomes-a-genius-and-the-feminine/) [Simone de Beauvoir](https://sms4smile.com/quotes/author/simone-de-beauvoir/) > [The dream of coming back is becoming a reality. A lot of the uncertainty about the future has been cleared up. 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