--- title: "Meaning & Key Takeaway of: There used to be three networks, and now…" description: "\"There used to be three networks, and now there are 40 million networks. There's a lot more competition out there, too. We would bring in 27 million peo..." image: "https://sms4smile.com/quotes/i/4e1/larry-hagman-9584_bring_there-used-to-be-three-networks-and-now_815585.png" --- # There used to be three networks, and now there are 40… ![“There used to be three networks, and now there are 40 million networks. There's a lot more competition out there, too. We would bring in 27 million people. Now, they're lucky if they have 17. I looked at the ratings, for the first time in 25 years, just to see, and there were 130 shows on. There…” quote by Larry Hagman](https://sms4smile.com/quotes/i/4e1/larry-hagman-9584_bring_there-used-to-be-three-networks-and-now_815585.png) [Download](https://sms4smile.com/quotes/i/4e1/larry-hagman-9584_bring_there-used-to-be-three-networks-and-now_815585.png) [Open image](https://sms4smile.com/quotes/i/4e1/larry-hagman-9584_bring_there-used-to-be-three-networks-and-now_815585.png) > “There used to be three networks, and now there are 40 million networks. There's a lot more competition out there, too. We would bring in 27 million people. Now, they're lucky if they have 17. I looked at the ratings, for the first time in 25 years, just to see, and there were 130 shows on. There used to be maybe 30.” [Larry Hagman](https://sms4smile.com/quotes/author/larry-hagman/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The media landscape expanded dramatically, increasing competition and audience fragmentation. **In simple terms:** TV grew, competition rose. Key Takeaway Adapt strategies to a crowded market. Themes media competition audience growth fragmentation Mood concerned analytical Type observational strategic When to use this quote - network planning - advertising - content creation - strategic pivots Key Concepts broadcast ratings market saturation Questions to Reflect On - How can a network stand out today? - What metrics matter most in a fragmented market? A Different Perspective Higher competition can dilute brand impact without differentiation. ★ ★ ★ ★ ★ No ratings yet [Competition](https://sms4smile.com/quotes/about/competition/) [Lucky](https://sms4smile.com/quotes/about/lucky/) [Networks](https://sms4smile.com/quotes/about/networks/) [People](https://sms4smile.com/quotes/about/people/) [Television](https://sms4smile.com/quotes/about/television/) [Time](https://sms4smile.com/quotes/about/time/) ## Related quotes > [The show was number one in the ratings, Gordon Russell was our head writer, the story lines were magnificent and the acting most exciting.…](https://sms4smile.com/quotes/michael-storm/the-show-was-number-one-in-the-ratings-gordon-russell-was-our-head/) [Michael Storm](https://sms4smile.com/quotes/author/michael-storm/) > [TV producers want ratings and are willing to do nearly anything to get them. They gin up artificial conflicts and create an urgency for…](https://sms4smile.com/quotes/barry-ritholtz/tv-producers-want-ratings-and-are-willing-to-do-nearly-anything-to/) [Barry Ritholtz](https://sms4smile.com/quotes/author/barry-ritholtz/) > [“Many solar photovoltaic designers have built systems based on the electrical ratings on the solar module, not realizing that a solar module can put…](https://sms4smile.com/quotes/steven-magee/many-solar-photovoltaic-designers-have-built-systems-based-on-the/) [Steven Magee](https://sms4smile.com/quotes/author/steven-magee/) > [Ratings agencies are highly conflicted, unimaginative dupes. They are blissfully unaware of adverse selection and moral hazard. 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Comedy is hard work and timing and lots and lots of rehearsals.](https://sms4smile.com/quotes/larry-hagman/comedy-is-not-funny-comedy-is-hard-work-and-timing-and-lots-and-lots/) [Larry Hagman](https://sms4smile.com/quotes/author/larry-hagman/) > [After ten or twelve years you can only play something so long and then you start to parody it.](https://sms4smile.com/quotes/larry-hagman/after-ten-or-twelve-years-you-can-only-play-something-so-long-and/) [Larry Hagman](https://sms4smile.com/quotes/author/larry-hagman/) > [Later on when it became a routine it was not as exciting I'll admit that. The first three years were wonderful, the rest were…](https://sms4smile.com/quotes/larry-hagman/later-on-when-it-became-a-routine-it-was-not-as-exciting-i-ll-admit/) [Larry Hagman](https://sms4smile.com/quotes/author/larry-hagman/) > [I had a real epiphany. I guess it was during and after the operation. 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