--- title: "Meaning & Key Takeaway of: After-sales service is more important…" description: "\"After-sales service is more important than assistance before sales. It is through such service that one gets permanent customers.\" — Konosuke Matsushita" image: "https://sms4smile.com/quotes/i/f64/konosuke-matsushita-26062_assistance_after-sales-service-is-more-important-th_1593055.png" --- # After-sales service is more important than assistance… ![“After-sales service is more important than assistance before sales. It is through such service that one gets permanent customers.” quote by Konosuke Matsushita](https://sms4smile.com/quotes/i/f64/konosuke-matsushita-26062_assistance_after-sales-service-is-more-important-th_1593055.png) [Download](https://sms4smile.com/quotes/i/f64/konosuke-matsushita-26062_assistance_after-sales-service-is-more-important-th_1593055.png) [Open image](https://sms4smile.com/quotes/i/f64/konosuke-matsushita-26062_assistance_after-sales-service-is-more-important-th_1593055.png) > “After-sales service is more important than assistance before sales. It is through such service that one gets permanent customers.” [Konosuke Matsushita](https://sms4smile.com/quotes/author/konosuke-matsushita/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Long‑term customer loyalty stems from exceptional support after purchase, not just pre‑sale persuasion. **In simple terms:** Great service after sale builds lasting customers. Key Takeaway Focus on post‑sale support. Themes customer loyalty service excellence retention Mood appreciative professional Type business advice When to use this quote - retail - SaaS - hospitality - automotive - e‑commerce Key Concepts relationship marketing customer experience Questions to Reflect On - How can you improve your after‑sale follow‑up? - What post‑sale touchpoints matter most? A Different Perspective Neglecting pre‑sale education can limit acquisition. ★ ★ ★ ★ ★ No ratings yet [Assistance](https://sms4smile.com/quotes/about/assistance/) [Assistance Sales](https://sms4smile.com/quotes/about/assistance-sales-6042526/) [Customer](https://sms4smile.com/quotes/about/customer/) [Customers](https://sms4smile.com/quotes/about/customers/) [Funny](https://sms4smile.com/quotes/about/funny/) [Important](https://sms4smile.com/quotes/about/important/) [Inspirational](https://sms4smile.com/quotes/about/inspirational/) [Love](https://sms4smile.com/quotes/about/love/) [Permanent](https://sms4smile.com/quotes/about/permanent/) [Permanent Customers](https://sms4smile.com/quotes/about/permanent-customers-760670/) [Sales Service](https://sms4smile.com/quotes/about/sales-service-6042525/) [Service](https://sms4smile.com/quotes/about/service/) [Service culture](https://sms4smile.com/quotes/about/service-culture/) [Service Important](https://sms4smile.com/quotes/about/service-important-1063118/) ## Related quotes > [On most lines, making a sale without making a convert does not count for much. 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They…](https://sms4smile.com/quotes/magic-johnson/with-businesses-you-go-to-the-same-places-because-you-like-the/) [Magic Johnson](https://sms4smile.com/quotes/author/magic-johnson/) > [The rail service is important for my district.](https://sms4smile.com/quotes/jerry-weller/the-rail-service-is-important-for-my-district/) [Jerry Weller](https://sms4smile.com/quotes/author/jerry-weller/) > [Political service is important because it's about helping others help themselves. 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Great customers want it even more.](https://sms4smile.com/quotes/ron-kaufman/good-customers-want-good-quality-service-great-customers-want-it-even/) [Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/) > [Convince people and you win their minds. Inspire people and you win their hearts.](https://sms4smile.com/quotes/ron-kaufman/convince-people-and-you-win-their-minds-inspire-people-and-you-win/) [Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/) ## More by Konosuke Matsushita > [Gratitude leads to happiness. Conversely, lack of gratitude is the curse of the unhappy.](https://sms4smile.com/quotes/konosuke-matsushita/gratitude-leads-to-happiness-conversely-lack-of-gratitude-is-the/) [Konosuke Matsushita](https://sms4smile.com/quotes/author/konosuke-matsushita/) > [Our social mission as a manufacturer is only realized when products reach, are used by, and satisfy the customer . . . We need…](https://sms4smile.com/quotes/konosuke-matsushita/our-social-mission-as-a-manufacturer-is-only-realized-when-products/) [Konosuke Matsushita](https://sms4smile.com/quotes/author/konosuke-matsushita/) > [Recognizing our responsibilities as industrialists, we will devote ourselves to the progress and development of society and the well-being of people through our business…](https://sms4smile.com/quotes/konosuke-matsushita/recognizing-our-responsibilities-as-industrialists-we-will-devote/) [Konosuke Matsushita](https://sms4smile.com/quotes/author/konosuke-matsushita/) > [If we cannot make a profit, that means we are committing a sort of crime against society. 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