--- title: "Meaning & Key Takeaway of: Propagandists reveal themselves through…" description: "\"“Propagandists reveal themselves through their use of tricks such as \"name-calling\", employing \"glittering generalities\", \"plain folks\" identifications..." image: "https://sms4smile.com/quotes/i/5ff/klaus-krippendorff-75123_analysis_propagandists-reveal-themselves-through_2630029.jpg" --- # Propagandists reveal themselves through their use of… ![“Propagandists reveal themselves through their use of tricks such as "name-calling", employing "glittering generalities", "plain folks" identifications, "card stacking", "bandwagon" devices, and so on. Such devices could be identified easily in many religious and political speeches, even in…” quote by Klaus Krippendorff](https://sms4smile.com/quotes/i/5ff/klaus-krippendorff-75123_analysis_propagandists-reveal-themselves-through_2630029.jpg) [Download](https://sms4smile.com/quotes/i/5ff/klaus-krippendorff-75123_analysis_propagandists-reveal-themselves-through_2630029.jpg) [Open image](https://sms4smile.com/quotes/i/5ff/klaus-krippendorff-75123_analysis_propagandists-reveal-themselves-through_2630029.jpg) > ““Propagandists reveal themselves through their use of tricks such as "name-calling", employing "glittering generalities", "plain folks" identifications, "card stacking", "bandwagon" devices, and so on. Such devices could be identified easily in many religious and political speeches, even in academic lectures, and this approach to propaganda analysis led to a kind of witch-hunt for propagandists.”” Klaus Krippendorff ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Propagandists use recognizable rhetorical tricks, making them detectable across various speeches and lectures. **In simple terms:** They use tricks like name‑calling and bandwagon. Key Takeaway Learn to spot these tactics in everyday communication. Themes media literacy critical thinking politics communication Mood analytical skeptical Type educational analytical When to use this quote - political rallies - news broadcasts - academic presentations - social media posts Key Concepts rhetoric manipulation cognitive bias Questions to Reflect On - How can you differentiate healthy persuasion from propaganda? - When might a rhetorical device be ethically acceptable? A Different Perspective Not all persuasive language is manipulative; context matters. ★ ★ ★ ★ ★ No ratings yet [Analysis](https://sms4smile.com/quotes/about/analysis/) [Communication](https://sms4smile.com/quotes/about/communication/) [Political speech](https://sms4smile.com/quotes/about/political-speech/) [Propaganda](https://sms4smile.com/quotes/about/propaganda/) [Propagandists](https://sms4smile.com/quotes/about/propagandists/) ## Related quotes > [The best goal for propaganda analysis is to develop such an understanding of the phenomenon that it will no longer be profitable for people…](https://sms4smile.com/quotes/randal-marlin/the-best-goal-for-propaganda-analysis-is-to-develop-such-an/) [Randal Marlin](https://sms4smile.com/quotes/author/randal-marlin/) > [Propaganda analysis can contribute to world peace by exposing those techniques that lead to armed conflict by creating misapprehension of reality.](https://sms4smile.com/quotes/randal-marlin/propaganda-analysis-can-contribute-to-world-peace-by-exposing-those/) [Randal Marlin](https://sms4smile.com/quotes/author/randal-marlin/) > [“The assumptions that propagandists are rational, in the sense that they follow their own propaganda theories in their choice of communications, and that the…](https://sms4smile.com/quotes/klaus-krippendorff/the-assumptions-that-propagandists-are-rational-in-the-sense-that/) Klaus Krippendorff > [“Police employing video propagandists has become more common after the murder of George Floyd.”](https://sms4smile.com/quotes/alec-karakatsanis/police-employing-video-propagandists-has-become-more-common-after-the/) [Alec Karakatsanis](https://sms4smile.com/quotes/author/alec-karakatsanis/) > [Don't make election popularity largely a matter of which candidate hires the most creative and effective propagandists. 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By simply not mentioning certain subjects... totalitarian propagandists…](https://sms4smile.com/quotes/aldous-huxley/great-is-truth-but-still-greater-from-a-practical-point-of-view-is/) [Aldous Huxley](https://sms4smile.com/quotes/author/aldous-huxley/) > [“This is an absolute and total lie. James Carville never said this. And he never said anything like this. I did some research and…](https://sms4smile.com/quotes/james-carville/this-is-an-absolute-and-total-lie-james-carville-never-said-this-and/) [James Carville](https://sms4smile.com/quotes/author/james-carville/) > [A principle familiar to propagandists is that the doctrine to be instilled in the target audience should not be articulated: that would only expose…](https://sms4smile.com/quotes/noam-chomsky/a-principle-familiar-to-propagandists-is-that-the-doctrine-to-be/) [Noam Chomsky](https://sms4smile.com/quotes/author/noam-chomsky/) ## More by Klaus Krippendorff > [Something must have form to be seen but must make sense to be understood and used.](https://sms4smile.com/quotes/klaus-krippendorff/something-must-have-form-to-be-seen-but-must-make-sense-to-be/) Klaus Krippendorff > [“The assumptions that propagandists are rational, in the sense that they follow their own propaganda theories in their choice of communications, and that the…](https://sms4smile.com/quotes/klaus-krippendorff/the-assumptions-that-propagandists-are-rational-in-the-sense-that/) Klaus Krippendorff Explore all 3 Klaus Krippendorff quotes ## More Analysis quotes > [Jeff Chu's pilgrimage across America to discover his own place as a gay man in the Christian church as well as attitudes about being…](https://sms4smile.com/quotes/donna-freitas/jeff-chu-s-pilgrimage-across-america-to-discover-his-own-place-as-a/) [Donna Freitas](https://sms4smile.com/quotes/author/donna-freitas/) > [My mind rebels at stagnation. 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