--- title: "Meaning & Key Takeaway of: In 2010 - after raising capital to launch…" description: "\"In 2010 - after raising capital to launch Forerunner Ventures - we aimed to invest in companies targeting digitally savvy customers looking to be delig..." image: "https://sms4smile.com/quotes/i/900/kirsten-green-23682_business_in-2010-after-raising-capital-to-launch_3154877.jpg" --- # In 2010 - after raising capital to launch Forerunner… ![“In 2010 - after raising capital to launch Forerunner Ventures - we aimed to invest in companies targeting digitally savvy customers looking to be delighted by experiences and founded by visionary leaders committed to leveraging data and quantifying the results.” quote by Kirsten Green](https://sms4smile.com/quotes/i/900/kirsten-green-23682_business_in-2010-after-raising-capital-to-launch_3154877.jpg) [Download](https://sms4smile.com/quotes/i/900/kirsten-green-23682_business_in-2010-after-raising-capital-to-launch_3154877.jpg) [Open image](https://sms4smile.com/quotes/i/900/kirsten-green-23682_business_in-2010-after-raising-capital-to-launch_3154877.jpg) > “In 2010 - after raising capital to launch Forerunner Ventures - we aimed to invest in companies targeting digitally savvy customers looking to be delighted by experiences and founded by visionary leaders committed to leveraging data and quantifying the results.” [Kirsten Green](https://sms4smile.com/quotes/author/kirsten-green/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The firm focuses on data‑driven, customer‑centric startups led by visionary founders. **In simple terms:** Invest in data‑focused, experience‑driven companies. Key Takeaway Seek out visionary, data‑rich founders. Themes investment innovation customer experience Mood optimistic strategic Type business inspirational When to use this quote - startup funding - product design - market research - growth strategy Key Concepts Data analytics venture capital entrepreneurship Questions to Reflect On - How do you balance data with intuition? - What defines a visionary leader? A Different Perspective Risk of over‑reliance on metrics without human insight. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Customers](https://sms4smile.com/quotes/about/customers/) [Data](https://sms4smile.com/quotes/about/data/) [Forerunner](https://sms4smile.com/quotes/about/forerunner-684408/) [Forerunner Ventures](https://sms4smile.com/quotes/about/forerunner-ventures-5679523/) [Founded Visionary](https://sms4smile.com/quotes/about/founded-visionary-5679525/) [Leadership](https://sms4smile.com/quotes/about/leadership/) [Looking](https://sms4smile.com/quotes/about/looking/) [Results](https://sms4smile.com/quotes/about/results/) [Ventures](https://sms4smile.com/quotes/about/ventures/) [Ventures Aimed](https://sms4smile.com/quotes/about/ventures-aimed-5679524/) [Visionary leaders](https://sms4smile.com/quotes/about/visionary-leaders/) ## Related quotes > [Jealousy is the forerunner of love, and often its awakener.](https://sms4smile.com/quotes/francis-marion-crawford/jealousy-is-the-forerunner-of-love-and-often-its-awakener/) [Francis Marion Crawford](https://sms4smile.com/quotes/author/francis-marion-crawford/) > [Pollution is the forerunner of perdition](https://sms4smile.com/quotes/john-trapp/pollution-is-the-forerunner-of-perdition/) [John Trapp](https://sms4smile.com/quotes/author/john-trapp/) > [“FORERUNNER (deprecated synonyms: SUICIDE BOMBER, DEAD MAN RUNNING, SCHNEIDER) One who is Sent to a DTAP in which DODO has no Known Compliant Witch,…](https://sms4smile.com/quotes/neal-stephenson/forerunner-deprecated-synonyms-suicide-bomber-dead-man-running/) [Neal Stephenson](https://sms4smile.com/quotes/author/neal-stephenson/) > [Mistrust is the sure forerunner of hatred.](https://sms4smile.com/quotes/margaret-of-valois/mistrust-is-the-sure-forerunner-of-hatred/) [Margaret of Valois](https://sms4smile.com/quotes/author/margaret-of-valois/) > [Problem is the forerunner of innovation](https://sms4smile.com/quotes/moiz-motorwala/problem-is-the-forerunner-of-innovation/) [Moiz Motorwala](https://sms4smile.com/quotes/author/moiz-motorwala/) > [You need to have extraordinary wisdom to be the forerunner.](https://sms4smile.com/quotes/ma-huateng/you-need-to-have-extraordinary-wisdom-to-be-the-forerunner/) [Ma Huateng](https://sms4smile.com/quotes/author/ma-huateng/) > [Free and open expression coupled with visionary leadership generally encourages good decision-making.](https://sms4smile.com/quotes/m-russell-ballard/free-and-open-expression-coupled-with-visionary-leadership-generally/) [M. Russell Ballard](https://sms4smile.com/quotes/author/m-russell-ballard/) > [“Start today creating a vision for yourself, your life, and your career. Bounce back from adversity and create what you want, rebuild and rebrand.…](https://sms4smile.com/quotes/germany-kent/start-today-creating-a-vision-for-yourself-your-life-and-your-career/) [Germany Kent](https://sms4smile.com/quotes/author/germany-kent/) > [When the world is in the midst of change, when adversity and opportunity are almost indistinguishable, this is the time for visionary leadership and…](https://sms4smile.com/quotes/chip-conley/when-the-world-is-in-the-midst-of-change-when-adversity-and/) [Chip Conley](https://sms4smile.com/quotes/author/chip-conley/) > [Half a century ago, the amazing courage of Rosa Parks, the visionary leadership of Martin Luther King, and the inspirational actions of the civil…](https://sms4smile.com/quotes/david-cameron/half-a-century-ago-the-amazing-courage-of-rosa-parks-the-visionary/) [David Cameron](https://sms4smile.com/quotes/author/david-cameron/) > [“Only a visionary leadership that can motivate "the better angels of our nature," as Lincoln said, and activate possibilities for a freer, more efficient,…](https://sms4smile.com/quotes/cornel-west/only-a-visionary-leadership-that-can-motivate-the-better-angels-of/) [Cornel West](https://sms4smile.com/quotes/author/cornel-west/) > [...perhaps the most distinguishing trait of visionary leaders is that they believe in a goal that benefits not only themselves, but others as well.…](https://sms4smile.com/quotes/mihaly-csikszentmihalyi/perhaps-the-most-distinguishing-trait-of-visionary-leaders-is-that/) [Mihaly Csikszentmihalyi](https://sms4smile.com/quotes/author/mihaly-csikszentmihalyi/) > [In a climate of uncertainty and fear, without strong and visionary leadership, people panic.](https://sms4smile.com/quotes/patrick-dodson/in-a-climate-of-uncertainty-and-fear-without-strong-and-visionary/) [Patrick Dodson](https://sms4smile.com/quotes/author/patrick-dodson/) > [It is not enough to stare up the steps, we must step up the stairs.](https://sms4smile.com/quotes/vaclav-havel/it-is-not-enough-to-stare-up-the-steps-we-must-step-up-the-stairs/) [Vaclav Havel](https://sms4smile.com/quotes/author/vaclav-havel/) > [PM Modi has provided visionary leadership with his focus on the welfare of the poor and inclusive nature taking along his whole team, including…](https://sms4smile.com/quotes/piyush-goyal/pm-modi-has-provided-visionary-leadership-with-his-focus-on-the/) [Piyush Goyal](https://sms4smile.com/quotes/author/piyush-goyal/) ## More by Kirsten Green > [So many entrepreneurs view their companies as their babies. They micromanage, and they stall.](https://sms4smile.com/quotes/kirsten-green/so-many-entrepreneurs-view-their-companies-as-their-babies-they/) [Kirsten Green](https://sms4smile.com/quotes/author/kirsten-green/) > [I don't have a gender thesis. I am truly optimizing for the right person for the task, whether that means running a company or…](https://sms4smile.com/quotes/kirsten-green/i-don-t-have-a-gender-thesis-i-am-truly-optimizing-for-the-right/) [Kirsten Green](https://sms4smile.com/quotes/author/kirsten-green/) > [We never invest in a male; we never invest in a female. We just invest in the right entrepreneur.](https://sms4smile.com/quotes/kirsten-green/we-never-invest-in-a-male-we-never-invest-in-a-female-we-just-invest/) [Kirsten Green](https://sms4smile.com/quotes/author/kirsten-green/) > [The customer wants what the customer wants - when they want it, where they want it, and how they want it. And if you…](https://sms4smile.com/quotes/kirsten-green/the-customer-wants-what-the-customer-wants-when-they-want-it-where/) [Kirsten Green](https://sms4smile.com/quotes/author/kirsten-green/) > [To be a good investor, you have to think differently from others.](https://sms4smile.com/quotes/kirsten-green/to-be-a-good-investor-you-have-to-think-differently-from-others/) [Kirsten Green](https://sms4smile.com/quotes/author/kirsten-green/) > [I don't love it when people come in and say, 'We need a woman on our board,' or 'Can you invest in this new…](https://sms4smile.com/quotes/kirsten-green/i-don-t-love-it-when-people-come-in-and-say-we-need-a-woman-on-our/) [Kirsten Green](https://sms4smile.com/quotes/author/kirsten-green/) > [One thing that is unique to Stadium Goods is that they have a consolidated view of everything that is going on in the footwear…](https://sms4smile.com/quotes/kirsten-green/one-thing-that-is-unique-to-stadium-goods-is-that-they-have-a/) [Kirsten Green](https://sms4smile.com/quotes/author/kirsten-green/) > [As I get older, I feel like I look better with less makeup. More makeup just creases more and looks like you tried too…](https://sms4smile.com/quotes/kirsten-green/as-i-get-older-i-feel-like-i-look-better-with-less-makeup-more-makeup/) [Kirsten Green](https://sms4smile.com/quotes/author/kirsten-green/) > [In 1990, if I wanted a pair of Calvin Klein jeans I had seen in a magazine, I'd head to the mall, sift through…](https://sms4smile.com/quotes/kirsten-green/in-1990-if-i-wanted-a-pair-of-calvin-klein-jeans-i-had-seen-in-a/) [Kirsten Green](https://sms4smile.com/quotes/author/kirsten-green/) > [People need role models, and they need to feel that there's this opportunity to learn. They need to have people that will stick up…](https://sms4smile.com/quotes/kirsten-green/people-need-role-models-and-they-need-to-feel-that-there-s-this/) [Kirsten Green](https://sms4smile.com/quotes/author/kirsten-green/) > [Retail is now totally propelled by consumers and their needs. People can buy what they want in any way that they want it. That…](https://sms4smile.com/quotes/kirsten-green/retail-is-now-totally-propelled-by-consumers-and-their-needs-people/) [Kirsten Green](https://sms4smile.com/quotes/author/kirsten-green/) > [My face wash is the thing I care about the most. I don't think I've ever gone to bed without washing my face. I…](https://sms4smile.com/quotes/kirsten-green/my-face-wash-is-the-thing-i-care-about-the-most-i-don-t-think-i-ve/) [Kirsten Green](https://sms4smile.com/quotes/author/kirsten-green/) > [I optimize for brands and people I enjoy spending time with - we've invested in Warby Parker, Glossier, Outdoor Voices, Bonobos - because if…](https://sms4smile.com/quotes/kirsten-green/i-optimize-for-brands-and-people-i-enjoy-spending-time-with-we-ve/) [Kirsten Green](https://sms4smile.com/quotes/author/kirsten-green/) > [I was a woman and younger. I started spending a lot of time in the mall doing a lot of qualitative research and really…](https://sms4smile.com/quotes/kirsten-green/i-was-a-woman-and-younger-i-started-spending-a-lot-of-time-in-the/) [Kirsten Green](https://sms4smile.com/quotes/author/kirsten-green/) > [I am giddy with enthusiasm when my companies are doing well. And my heart hurts when they're not. Maybe that sounds very cheesy, but…](https://sms4smile.com/quotes/kirsten-green/i-am-giddy-with-enthusiasm-when-my-companies-are-doing-well-and-my/) [Kirsten Green](https://sms4smile.com/quotes/author/kirsten-green/) [Explore all 25 Kirsten Green quotes ](https://sms4smile.com/quotes/author/kirsten-green/) ## More Business quotes > [Companies with cultures that celebrate diverse opinions and encourage the exchange of ideas have an advantage when solving difficult problems. A company that doesn't…](https://sms4smile.com/quotes/doug-mcmillon/companies-with-cultures-that-celebrate-diverse-opinions-and-encourage/) [Doug McMillon](https://sms4smile.com/quotes/author/doug-mcmillon/) > [You can laugh at me, but I understand show business.](https://sms4smile.com/quotes/ksenia-sobchak/you-can-laugh-at-me-but-i-understand-show-business/) [Ksenia Sobchak](https://sms4smile.com/quotes/author/ksenia-sobchak/) > [“Start a business, not a startup”](https://sms4smile.com/quotes/anonymous/start-a-business-not-a-startup/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“Take some books and read; that’s an immense help; and books are always good company if you have the right sort.”](https://sms4smile.com/quotes/louisa-may-alcott/take-some-books-and-read-that-s-an-immense-help-and-books-are-always/) [Louisa May Alcott](https://sms4smile.com/quotes/author/louisa-may-alcott/) > [I'm a business first and foremost so whatever my business is, it's separate from my personal. It's like whatever I do business wise, it's…](https://sms4smile.com/quotes/snoop-dogg/i-m-a-business-first-and-foremost-so-whatever-my-business-is-it-s/) [Snoop Dogg](https://sms4smile.com/quotes/author/snoop-dogg/) > [Many early-stage entrepreneurs make one simple mistake: Describing this 'big picture' in vague concepts and words.](https://sms4smile.com/quotes/sunil-nagaraj/many-early-stage-entrepreneurs-make-one-simple-mistake-describing/) [Sunil Nagaraj](https://sms4smile.com/quotes/author/sunil-nagaraj/) > [Nobody has a crystal ball, and part of evolving a business plan is to say, 'I might have said we're going left, but I…](https://sms4smile.com/quotes/ryan-kavanaugh/nobody-has-a-crystal-ball-and-part-of-evolving-a-business-plan-is-to/) [Ryan Kavanaugh](https://sms4smile.com/quotes/author/ryan-kavanaugh/) > [I think a business guy is different from an artist. They walk different paths. Artists create the best outputs when they're having fun. And…](https://sms4smile.com/quotes/g-dragon/i-think-a-business-guy-is-different-from-an-artist-they-walk/) [G-Dragon](https://sms4smile.com/quotes/author/g-dragon/) > [ “\[S\]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once,… ](https://sms4smile.com/quotes/nora-ephron/s-ometimes-when-you-are-a-food-person-the-possible-irrelevance-of/) [Nora Ephron](https://sms4smile.com/quotes/author/nora-ephron/) > [If you have a different mindset, you will have a different outcome: if you make different choices from your peers, your life will then…](https://sms4smile.com/quotes/jack-ma/if-you-have-a-different-mindset-you-will-have-a-different-outcome-if/) [Jack Ma](https://sms4smile.com/quotes/author/jack-ma/) > [“Some say the Earth is angry Because he wants no company; I say the Earth is angry Because he lives alone.”](https://sms4smile.com/quotes/n-k-jemisin/some-say-the-earth-is-angry-because-he-wants-no-company-i-say-the/) [N.K. Jemisin](https://sms4smile.com/quotes/author/n-k-jemisin/) > [ If the State does not acquire supremacy over \[vast private\] enterprises, it becomes their puppet, and they become the real State. ](https://sms4smile.com/quotes/bertrand-russell/if-the-state-does-not-acquire-supremacy-over-vast-private-enterprises/) [Bertrand Russell](https://sms4smile.com/quotes/author/bertrand-russell/) > [It's not just that families can't buy a home or start a business without some savings tucked away.](https://sms4smile.com/quotes/jim-cooper/it-s-not-just-that-families-can-t-buy-a-home-or-start-a-business/) [Jim Cooper](https://sms4smile.com/quotes/author/jim-cooper/) > [I'm not into business at all.](https://sms4smile.com/quotes/freddie-mercury/i-m-not-into-business-at-all/) [Freddie Mercury](https://sms4smile.com/quotes/author/freddie-mercury/) > [I've long believed one of the mainsprings of our own liberty has been the widespread ownership of property among our people and the expectation…](https://sms4smile.com/quotes/ronald-reagan/i-ve-long-believed-one-of-the-mainsprings-of-our-own-liberty-has-been/) [Ronald Reagan](https://sms4smile.com/quotes/author/ronald-reagan/) [Browse all 39,016 Business quotes ](https://sms4smile.com/quotes/about/business/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "In 2010 - after raising capital to launch Forerunner Ventures - we aimed to invest in companies targeting digitally savvy customers looking to be delighted by experiences and founded by visionary leaders committed to leveraging data and quantifying the results.", "creator": { "@type": "Person", "name": "Kirsten Green" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/kirsten-green/in-2010-after-raising-capital-to-launch-forerunner-ventures-we-aimed/", "about": { "@type": "Thing", "name": "Business" }, "@id": "https://sms4smile.com/quotes/kirsten-green/in-2010-after-raising-capital-to-launch-forerunner-ventures-we-aimed/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/900/kirsten-green-23682_business_in-2010-after-raising-capital-to-launch_3154877.jpg", "contentUrl": "https://sms4smile.com/quotes/i/900/kirsten-green-23682_business_in-2010-after-raising-capital-to-launch_3154877.jpg", "url": "https://sms4smile.com/quotes/i/900/kirsten-green-23682_business_in-2010-after-raising-capital-to-launch_3154877.jpg", "width": 1080, "height": 1080, "caption": "“In 2010 - after raising capital to launch Forerunner Ventures - we aimed to invest in companies targeting…” — Kirsten Green", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Kirsten Green", "item": "https://sms4smile.com/quotes/author/kirsten-green/" }, { "@type": "ListItem", "position": 4, "name": "In 2010 - after raising capital...", "item": "https://sms4smile.com/quotes/kirsten-green/in-2010-after-raising-capital-to-launch-forerunner-ventures-we-aimed/" } ], "@id": "https://sms4smile.com/quotes/kirsten-green/in-2010-after-raising-capital-to-launch-forerunner-ventures-we-aimed/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```