---
title: "Meaning & Key Takeaway of: I optimize for brands and people I enjoy…"
description: "\"I optimize for brands and people I enjoy spending time with - we've invested in Warby Parker, Glossier, Outdoor Voices, Bonobos - because if you're hav..."
image: "https://sms4smile.com/quotes/i/0cf/kirsten-green-23682_bad_i-optimize-for-brands-and-people-i-enjoy_998263.jpg"
---

#  I optimize for brands and people I enjoy spending time…

![“I optimize for brands and people I enjoy spending time with - we've invested in Warby Parker, Glossier, Outdoor Voices, Bonobos - because if you're having a good time, you're inherently going to be better at what you're doing. Even the bad times are tolerable when you're working alongside people…” quote by Kirsten Green](https://sms4smile.com/quotes/i/0cf/kirsten-green-23682_bad_i-optimize-for-brands-and-people-i-enjoy_998263.jpg)   [Download](https://sms4smile.com/quotes/i/0cf/kirsten-green-23682_bad_i-optimize-for-brands-and-people-i-enjoy_998263.jpg) [Open image](https://sms4smile.com/quotes/i/0cf/kirsten-green-23682_bad_i-optimize-for-brands-and-people-i-enjoy_998263.jpg)

> “I optimize for brands and people I enjoy spending time with - we've invested in Warby Parker, Glossier, Outdoor Voices, Bonobos - because if you're having a good time, you're inherently going to be better at what you're doing. Even the bad times are tolerable when you're working alongside people you respect and like.”

[Kirsten Green](https://sms4smile.com/quotes/author/kirsten-green/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Success thrives when you work with enjoyable, respected people; positive relationships boost performance and resilience.

**In simple terms:** Good company improves work.

Key Takeaway

Choose partners you enjoy.

Themes

collaboration culture performance

Mood

optimistic energetic

Type

advice motivational

When to use this quote

- team building
- startup leadership
- client relations
- creative projects

Key Concepts

psychology social dynamics motivation

Questions to Reflect On

- How do you assess cultural fit?
- What if the market demands tough decisions?

A Different Perspective

Positive vibe may not offset skill gaps or market challenges.

★ ★ ★ ★ ★   No ratings yet

[Bad times](https://sms4smile.com/quotes/about/bad-times/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Respect](https://sms4smile.com/quotes/about/respect/) [Spending time](https://sms4smile.com/quotes/about/spending-time/) [Time](https://sms4smile.com/quotes/about/time/)

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