--- title: "Meaning & Key Takeaway of: I think when you make something that is…" description: "\"I think when you make something that is non-mainstream and people don't have automatic way of consuming, like you don't have a big star, or a hit song ..." image: "https://sms4smile.com/quotes/i/6b6/kiran-rao-23845_cinema_i-think-when-you-make-something-that-is_3140661.jpg" --- # I think when you make something that is non-mainstream and… ![“I think when you make something that is non-mainstream and people don't have automatic way of consuming, like you don't have a big star, or a hit song or marketing money then you need to find some way to make audience aware of your film.” quote by Kiran Rao](https://sms4smile.com/quotes/i/6b6/kiran-rao-23845_cinema_i-think-when-you-make-something-that-is_3140661.jpg) [Download](https://sms4smile.com/quotes/i/6b6/kiran-rao-23845_cinema_i-think-when-you-make-something-that-is_3140661.jpg) [Open image](https://sms4smile.com/quotes/i/6b6/kiran-rao-23845_cinema_i-think-when-you-make-something-that-is_3140661.jpg) > “I think when you make something that is non-mainstream and people don't have automatic way of consuming, like you don't have a big star, or a hit song or marketing money then you need to find some way to make audience aware of your film.” [Kiran Rao](https://sms4smile.com/quotes/author/kiran-rao/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Non‑mainstream works lacking star power need creative strategies to reach audiences, such as targeted outreach and alternative distribution. **In simple terms:** Indie films need clever promotion. Key Takeaway Find unique audience channels. Themes film marketing indie distribution Mood entrepreneurial pragmatic Type strategic inspirational When to use this quote - film festivals - social media campaigns - community screenings Key Concepts brand building networking digital media Questions to Reflect On - How can you leverage grassroots networks? - What low‑cost platforms suit your film? A Different Perspective Limited budgets can restrict reach. ★ ★ ★ ★ ★ No ratings yet [Audience Aware](https://sms4smile.com/quotes/about/audience-aware-1454914/) [Cinema](https://sms4smile.com/quotes/about/cinema/) [Film](https://sms4smile.com/quotes/about/film/) [Find](https://sms4smile.com/quotes/about/find/) [Mainstream People](https://sms4smile.com/quotes/about/mainstream-people-675133/) [Make Audience](https://sms4smile.com/quotes/about/make-audience/) [Money](https://sms4smile.com/quotes/about/money/) [Non Mainstream](https://sms4smile.com/quotes/about/non-mainstream-380566/) [People](https://sms4smile.com/quotes/about/people/) [Something](https://sms4smile.com/quotes/about/something/) [Song Marketing](https://sms4smile.com/quotes/about/song-marketing-5595778/) [Way](https://sms4smile.com/quotes/about/way/) ## Related quotes > [Non-mainstream people seem to balk at the idea of 12-step. A lot of us think 12-step recovery means sitting in a church basement full…](https://sms4smile.com/quotes/bucky-sinister/non-mainstream-people-seem-to-balk-at-the-idea-of-12-step-a-lot-of-us/) [Bucky Sinister](https://sms4smile.com/quotes/author/bucky-sinister/) > [It's not that I don't want to do different films. The non-mainstream stuff that I did started to get successful... But for an industry…](https://sms4smile.com/quotes/abhay-deol/it-s-not-that-i-don-t-want-to-do-different-films-the-non-mainstream/) [Abhay Deol](https://sms4smile.com/quotes/author/abhay-deol/) > [“Remember, your audience is aware of the realities, but they would like to hear it from you.”](https://sms4smile.com/quotes/virender-kapoor/remember-your-audience-is-aware-of-the-realities-but-they-would-like/) [Virender Kapoor](https://sms4smile.com/quotes/author/virender-kapoor/) > [It harms me when people say I am 'non-mainstream' or 'non-commercial' actor. I try to fight off such labels.](https://sms4smile.com/quotes/abhay-deol/it-harms-me-when-people-say-i-am-non-mainstream-or-non-commercial/) [Abhay Deol](https://sms4smile.com/quotes/author/abhay-deol/) > [We're well aware of how intelligent our audience is. We're well aware that Fringe is a show that you really need to lean forward…](https://sms4smile.com/quotes/jeff-pinkner/we-re-well-aware-of-how-intelligent-our-audience-is-we-re-well-aware/) [Jeff Pinkner](https://sms4smile.com/quotes/author/jeff-pinkner/) > [If satire is to be effective, the audience must be aware of the thing satirized.](https://sms4smile.com/quotes/gore-vidal/if-satire-is-to-be-effective-the-audience-must-be-aware-of-the-thing/) [Gore Vidal](https://sms4smile.com/quotes/author/gore-vidal/) > [I'm interested in people who are dwelling outside the mainstream. And very often, those people happen to be woman of color.](https://sms4smile.com/quotes/lynn-nottage/i-m-interested-in-people-who-are-dwelling-outside-the-mainstream-and/) [Lynn Nottage](https://sms4smile.com/quotes/author/lynn-nottage/) > [A lot of people dabbling means Buddhism has come into the mainstream, where people begin to use these terms and ideas, and they become…](https://sms4smile.com/quotes/sakyong-mipham/a-lot-of-people-dabbling-means-buddhism-has-come-into-the-mainstream/) [Sakyong Mipham](https://sms4smile.com/quotes/author/sakyong-mipham/) > [I'll put it to you like this: You can only go as mainstream as people will let you go.](https://sms4smile.com/quotes/lecrae/i-ll-put-it-to-you-like-this-you-can-only-go-as-mainstream-as-people/) [Lecrae](https://sms4smile.com/quotes/author/lecrae/) > [In trying to cross over to the mainstream, some people stopped writing what they witnessed.](https://sms4smile.com/quotes/melvin-van-peebles/in-trying-to-cross-over-to-the-mainstream-some-people-stopped-writing/) [Melvin Van Peebles](https://sms4smile.com/quotes/author/melvin-van-peebles/) > [When bands come from that underground scene and go into the mainstream, people just hate it. And it blows my mind. If you're saying…](https://sms4smile.com/quotes/laura-jane-grace/when-bands-come-from-that-underground-scene-and-go-into-the/) [Laura Jane Grace](https://sms4smile.com/quotes/author/laura-jane-grace/) > [We've always had anti-Americans. We've always had left-wing protesters and so forth, but they were always off to the left kooks. They were always…](https://sms4smile.com/quotes/rush-limbaugh/we-ve-always-had-anti-americans-we-ve-always-had-left-wing-protesters/) [Rush Limbaugh](https://sms4smile.com/quotes/author/rush-limbaugh/) > [No artist is well served in thinking what will happen to their works. The best one can hope is that they'll enter the mainstream,…](https://sms4smile.com/quotes/twyla-tharp/no-artist-is-well-served-in-thinking-what-will-happen-to-their-works/) [Twyla Tharp](https://sms4smile.com/quotes/author/twyla-tharp/) > [I think of my books as mainstream and that's were most people who read them look for them in book stores.](https://sms4smile.com/quotes/jean-m-auel/i-think-of-my-books-as-mainstream-and-that-s-were-most-people-who/) [Jean M. Auel](https://sms4smile.com/quotes/author/jean-m-auel/) > [I mean, when we did 'Families At War,' on Saturday night prime time, people said we were mainstream then. But it wasn't in the…](https://sms4smile.com/quotes/vic-reeves/i-mean-when-we-did-families-at-war-on-saturday-night-prime-time/) [Vic Reeves](https://sms4smile.com/quotes/author/vic-reeves/) ## More by Kiran Rao > [Dhobi Ghat' is the only script I actually completed and that I was convinced about wanting to direct.](https://sms4smile.com/quotes/kiran-rao/dhobi-ghat-is-the-only-script-i-actually-completed-and-that-i-was/) [Kiran Rao](https://sms4smile.com/quotes/author/kiran-rao/) > [The box office in an arthouse film is always going to be small. We have to face this and overcome this.](https://sms4smile.com/quotes/kiran-rao/the-box-office-in-an-arthouse-film-is-always-going-to-be-small-we/) [Kiran Rao](https://sms4smile.com/quotes/author/kiran-rao/) > [I had a very late introduction to films. We didn't watch a lot of films while growing up in Kolkata.](https://sms4smile.com/quotes/kiran-rao/i-had-a-very-late-introduction-to-films-we-didn-t-watch-a-lot-of/) [Kiran Rao](https://sms4smile.com/quotes/author/kiran-rao/) > [I watch certain kinds of masala films.](https://sms4smile.com/quotes/kiran-rao/i-watch-certain-kinds-of-masala-films/) [Kiran Rao](https://sms4smile.com/quotes/author/kiran-rao/) > [We were quite a middle class family, but we had access to all the good things in life, be it books or access to…](https://sms4smile.com/quotes/kiran-rao/we-were-quite-a-middle-class-family-but-we-had-access-to-all-the-good/) [Kiran Rao](https://sms4smile.com/quotes/author/kiran-rao/) > [If I as a filmmaker take a very radical subject, which might not get an audience in the first week, multiplexes wouldn't agree to…](https://sms4smile.com/quotes/kiran-rao/if-i-as-a-filmmaker-take-a-very-radical-subject-which-might-not-get/) [Kiran Rao](https://sms4smile.com/quotes/author/kiran-rao/) > [Though I adored Delhi, Mumbai was in my veins and I felt connected to this city and had to come back.](https://sms4smile.com/quotes/kiran-rao/though-i-adored-delhi-mumbai-was-in-my-veins-and-i-felt-connected-to/) [Kiran Rao](https://sms4smile.com/quotes/author/kiran-rao/) > [Basically, I have always wanted to have an art-house cinema. A cinema where we can show films that are not necessarily the current offerings…](https://sms4smile.com/quotes/kiran-rao/basically-i-have-always-wanted-to-have-an-art-house-cinema-a-cinema/) [Kiran Rao](https://sms4smile.com/quotes/author/kiran-rao/) > [After my 12th, my parents moved to Bangalore while I moved to Mumbai to study Economics at Sophia College. Much unlike other girls who…](https://sms4smile.com/quotes/kiran-rao/after-my-12th-my-parents-moved-to-bangalore-while-i-moved-to-mumbai/) [Kiran Rao](https://sms4smile.com/quotes/author/kiran-rao/) > [Working as an AD and producer prepares you in the sense that you know what you have to do to make a film. But…](https://sms4smile.com/quotes/kiran-rao/working-as-an-ad-and-producer-prepares-you-in-the-sense-that-you-know/) [Kiran Rao](https://sms4smile.com/quotes/author/kiran-rao/) > [I would never make a film because I think it's going to be a box-office success.](https://sms4smile.com/quotes/kiran-rao/i-would-never-make-a-film-because-i-think-it-s-going-to-be-a-box/) [Kiran Rao](https://sms4smile.com/quotes/author/kiran-rao/) > [When I went to Jamia, I thought I wanted to be a cinematographer or photographer because I liked telling stories in pictures, but my…](https://sms4smile.com/quotes/kiran-rao/when-i-went-to-jamia-i-thought-i-wanted-to-be-a-cinematographer-or/) [Kiran Rao](https://sms4smile.com/quotes/author/kiran-rao/) > [It took me a good two-and-a-half to three years to write 'Dhobi Ghat' and more importantly be satisfied with it.](https://sms4smile.com/quotes/kiran-rao/it-took-me-a-good-two-and-a-half-to-three-years-to-write-dhobi-ghat/) [Kiran Rao](https://sms4smile.com/quotes/author/kiran-rao/) > [I was this classic film school snob who thought mainstream cinema was synonymous with bad cinema.](https://sms4smile.com/quotes/kiran-rao/i-was-this-classic-film-school-snob-who-thought-mainstream-cinema-was/) [Kiran Rao](https://sms4smile.com/quotes/author/kiran-rao/) > [I don't even watch many huge films. I don't go to the cinema every weekend. I watch selective cinema and want to make my…](https://sms4smile.com/quotes/kiran-rao/i-don-t-even-watch-many-huge-films-i-don-t-go-to-the-cinema-every/) [Kiran Rao](https://sms4smile.com/quotes/author/kiran-rao/) [Explore all 25 Kiran Rao quotes ](https://sms4smile.com/quotes/author/kiran-rao/) ## More Cinema quotes > [I made, like, five movies while I was in college. I think they just weren't memorable movies. I've taken breaks as the years have…](https://sms4smile.com/quotes/jodie-foster/i-made-like-five-movies-while-i-was-in-college-i-think-they-just/) [Jodie Foster](https://sms4smile.com/quotes/author/jodie-foster/) > [You have to have a great director to make a great movie.](https://sms4smile.com/quotes/thelma-schoonmaker/you-have-to-have-a-great-director-to-make-a-great-movie/) [Thelma Schoonmaker](https://sms4smile.com/quotes/author/thelma-schoonmaker/) > [I'm trying to write a film with my friend. I'd love to get the thrill of speaking actors making my work even funnier.](https://sms4smile.com/quotes/russell-howard/i-m-trying-to-write-a-film-with-my-friend-i-d-love-to-get-the-thrill/) [Russell Howard](https://sms4smile.com/quotes/author/russell-howard/) > [I wasn't attracted to American cinema, but I fell in love with Los Angeles the minute I arrived.](https://sms4smile.com/quotes/agnes-varda/i-wasn-t-attracted-to-american-cinema-but-i-fell-in-love-with-los/) [Agnes Varda](https://sms4smile.com/quotes/author/agnes-varda/) > [There was a time in the 1980s when I worked in 22 films a year.](https://sms4smile.com/quotes/radha-ravi/there-was-a-time-in-the-1980s-when-i-worked-in-22-films-a-year/) [Radha Ravi](https://sms4smile.com/quotes/author/radha-ravi/) > [To an ever greater extent out experience is governed by pictures, pictures in newspapers and magazines, on television and in the cinema. Next to…](https://sms4smile.com/quotes/douglas-crimp/to-an-ever-greater-extent-out-experience-is-governed-by-pictures/) [Douglas Crimp](https://sms4smile.com/quotes/author/douglas-crimp/) > [In the future, I would like to do more films with contemporary themes. Perhaps comedy, which is something I have done in theater but…](https://sms4smile.com/quotes/luke-evans/in-the-future-i-would-like-to-do-more-films-with-contemporary-themes/) [Luke Evans](https://sms4smile.com/quotes/author/luke-evans/) > [I am tired of our characters being so incomplete. When do we ever save the day in a film? When does a Latino actor…](https://sms4smile.com/quotes/esai-morales/i-am-tired-of-our-characters-being-so-incomplete-when-do-we-ever-save/) [Esai Morales](https://sms4smile.com/quotes/author/esai-morales/) > [I love film people and actors and I am in the right world because I am one of those people.](https://sms4smile.com/quotes/ewan-mcgregor/i-love-film-people-and-actors-and-i-am-in-the-right-world-because-i/) [Ewan McGregor](https://sms4smile.com/quotes/author/ewan-mcgregor/) > [Personally, I prefer contemporary films, but the market calls for more period choices, especially since China opened up a cinema market in Hong Kong.…](https://sms4smile.com/quotes/donnie-yen/personally-i-prefer-contemporary-films-but-the-market-calls-for-more/) [Donnie Yen](https://sms4smile.com/quotes/author/donnie-yen/) > [I'd love to work in the States; I'd love to work anywhere where you get a good script and a good part to play.…](https://sms4smile.com/quotes/laura-carmichael/i-d-love-to-work-in-the-states-i-d-love-to-work-anywhere-where-you/) [Laura Carmichael](https://sms4smile.com/quotes/author/laura-carmichael/) > [I even see the cinema itself as a woman, with its alternation of light and darkness, of appearing and disappearing images](https://sms4smile.com/quotes/federico-fellini/i-even-see-the-cinema-itself-as-a-woman-with-its-alternation-of-light/) [Federico Fellini](https://sms4smile.com/quotes/author/federico-fellini/) > ['Rear Window' isn't really a horror film, but it is a psychological drama, which I love. It is very tense.](https://sms4smile.com/quotes/diana-silvers/rear-window-isn-t-really-a-horror-film-but-it-is-a-psychological/) [Diana Silvers](https://sms4smile.com/quotes/author/diana-silvers/) > [What a thrill. You know you've entered new territory when you realise that your outfit cost more than your film.](https://sms4smile.com/quotes/jessica-yu/what-a-thrill-you-know-you-ve-entered-new-territory-when-you-realise/) [Jessica Yu](https://sms4smile.com/quotes/author/jessica-yu/) > [I am not interested in churning out a certain number of films every year. For me, it's about the quality of work. I think…](https://sms4smile.com/quotes/deepika-padukone/i-am-not-interested-in-churning-out-a-certain-number-of-films-every/) [Deepika Padukone](https://sms4smile.com/quotes/author/deepika-padukone/) [Browse all 23,940 Cinema quotes ](https://sms4smile.com/quotes/about/cinema/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "I think when you make something that is non-mainstream and people don't have automatic way of consuming, like you don't have a big star, or a hit song or marketing money then you need to find some way to make audience aware of your film.", "creator": { "@type": "Person", "name": "Kiran Rao" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/kiran-rao/i-think-when-you-make-something-that-is-non-mainstream-and-people-don/", "about": { "@type": "Thing", "name": "Cinema" }, "@id": "https://sms4smile.com/quotes/kiran-rao/i-think-when-you-make-something-that-is-non-mainstream-and-people-don/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/6b6/kiran-rao-23845_cinema_i-think-when-you-make-something-that-is_3140661.jpg", "contentUrl": "https://sms4smile.com/quotes/i/6b6/kiran-rao-23845_cinema_i-think-when-you-make-something-that-is_3140661.jpg", "url": "https://sms4smile.com/quotes/i/6b6/kiran-rao-23845_cinema_i-think-when-you-make-something-that-is_3140661.jpg", "width": 1080, "height": 1080, "caption": "“I think when you make something that is non-mainstream and people don't have automatic way of consuming…” — Kiran Rao", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Kiran Rao", "item": "https://sms4smile.com/quotes/author/kiran-rao/" }, { "@type": "ListItem", "position": 4, "name": "I think when you make something...", "item": "https://sms4smile.com/quotes/kiran-rao/i-think-when-you-make-something-that-is-non-mainstream-and-people-don/" } ], "@id": "https://sms4smile.com/quotes/kiran-rao/i-think-when-you-make-something-that-is-non-mainstream-and-people-don/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```