--- title: "Meaning & Key Takeaway of: Advertisers really want to create ads…" description: "\"Advertisers really want to create ads that are relevant to the realtime experience.\" — Kimbal Musk" image: "https://sms4smile.com/quotes/i/d38/kimbal-musk-6353_ads_advertisers-really-want-to-create-ads-th_980881.jpg" --- # Advertisers really want to create ads that are relevant to… ![“Advertisers really want to create ads that are relevant to the realtime experience.” quote by Kimbal Musk](https://sms4smile.com/quotes/i/d38/kimbal-musk-6353_ads_advertisers-really-want-to-create-ads-th_980881.jpg) [Download](https://sms4smile.com/quotes/i/d38/kimbal-musk-6353_ads_advertisers-really-want-to-create-ads-th_980881.jpg) [Open image](https://sms4smile.com/quotes/i/d38/kimbal-musk-6353_ads_advertisers-really-want-to-create-ads-th_980881.jpg) > “Advertisers really want to create ads that are relevant to the realtime experience.” [Kimbal Musk](https://sms4smile.com/quotes/author/kimbal-musk/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Ads should align with what people are doing right now, making them timely and relevant. **In simple terms:** Ads need to match current experiences. Key Takeaway Create ads that fit real‑time contexts. Themes relevance timeliness marketing Mood strategic critical Type marketing technological When to use this quote - live events - social media - in‑store displays - mobile notifications Key Concepts contextual targeting consumer behavior Questions to Reflect On - How can ads stay relevant without being invasive? - What data is needed for real‑time targeting? A Different Perspective Real‑time relevance can be intrusive or miss privacy concerns. ★ ★ ★ ★ ★ No ratings yet [Experience](https://sms4smile.com/quotes/about/experience/) ## Related quotes > [Users are open to ads as long as they're relevant to their realtime experience.](https://sms4smile.com/quotes/kimbal-musk/users-are-open-to-ads-as-long-as-they-re-relevant-to-their-realtime/) [Kimbal Musk](https://sms4smile.com/quotes/author/kimbal-musk/) > [Using realtime ads, even mortgage companies can create ads that matter to you right now.](https://sms4smile.com/quotes/kimbal-musk/using-realtime-ads-even-mortgage-companies-can-create-ads-that-matter/) [Kimbal Musk](https://sms4smile.com/quotes/author/kimbal-musk/) > [People complain when ads aren't relevant, and they complain when ads are too relevant.](https://sms4smile.com/quotes/susan-wojcicki/people-complain-when-ads-aren-t-relevant-and-they-complain-when-ads/) [Susan Wojcicki](https://sms4smile.com/quotes/author/susan-wojcicki/) > [In a recent attack ad, the NRA claims that President Obama cares about his own children more than he cares about other children. In…](https://sms4smile.com/quotes/jimmy-fallon/in-a-recent-attack-ad-the-nra-claims-that-president-obama-cares-about/) [Jimmy Fallon](https://sms4smile.com/quotes/author/jimmy-fallon/) > [I am terrible at memorizing things. Hence, ad-libbing.](https://sms4smile.com/quotes/michael-weatherly/i-am-terrible-at-memorizing-things-hence-ad-libbing/) [Michael Weatherly](https://sms4smile.com/quotes/author/michael-weatherly/) > [Google has - at least at this point - maintained the line where it keeps organic results separate from the advertisements. But over time…](https://sms4smile.com/quotes/tim-wu/google-has-at-least-at-this-point-maintained-the-line-where-it-keeps/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) > [There is nothing personal about a personal ad.](https://sms4smile.com/quotes/wes-smith/there-is-nothing-personal-about-a-personal-ad/) [Wes Smith](https://sms4smile.com/quotes/author/wes-smith/) > [Donald Trump threatened to file a defamation suit against me for running a TV ad that consisted only entirely of his own words on…](https://sms4smile.com/quotes/ted-cruz/donald-trump-threatened-to-file-a-defamation-suit-against-me-for/) [Ted Cruz](https://sms4smile.com/quotes/author/ted-cruz/) > [In market research I did at Microsoft Corp. in the early 1990s, I estimated that the 'Wall Street Journal' took in about 75 cents…](https://sms4smile.com/quotes/nathan-myhrvold/in-market-research-i-did-at-microsoft-corp-in-the-early-1990s-i/) [Nathan Myhrvold](https://sms4smile.com/quotes/author/nathan-myhrvold/) > [What every human being should do is eat a vegetarian diet based on whole foods. Period. That's it. Animal protein is bad for you.…](https://sms4smile.com/quotes/roger-ebert/what-every-human-being-should-do-is-eat-a-vegetarian-diet-based-on/) [Roger Ebert](https://sms4smile.com/quotes/author/roger-ebert/) > [One performer whose band played my music better than I could myself was Art Farmer. He recorded 'Sing Me Softly of the Blues' and…](https://sms4smile.com/quotes/carla-bley/one-performer-whose-band-played-my-music-better-than-i-could-myself/) [Carla Bley](https://sms4smile.com/quotes/author/carla-bley/) > [ The most recent incarnation of \[Bob\] Dylan has been the traveling journeyman/ charlatan who sings roots music, snarls dark lyrics that make "All Along… ](https://sms4smile.com/quotes/jay-michaelson/the-most-recent-incarnation-of-bob-dylan-has-been-the-traveling/) [Jay Michaelson](https://sms4smile.com/quotes/author/jay-michaelson/) > [As a Fundamentalist I had discovered while I was in college that it is possible to dismiss the entire Church as having gone off…](https://sms4smile.com/quotes/thomas-howard-3rd-duke-of-norfolk/as-a-fundamentalist-i-had-discovered-while-i-was-in-college-that-it/) Thomas Howard, 3rd Duke of Norfolk > [Metallica's the only band i've ever been in. I'm not sure that when it ends in five, ten years, I'm going to put an…](https://sms4smile.com/quotes/lars-ulrich/metallica-s-the-only-band-i-ve-ever-been-in-i-m-not-sure-that-when-it/) [Lars Ulrich](https://sms4smile.com/quotes/author/lars-ulrich/) > [A home isn't just a roof over our heads. A home is a place where we feel loved and where we love others. It's…](https://sms4smile.com/quotes/hermann-hesse/a-home-isn-t-just-a-roof-over-our-heads-a-home-is-a-place-where-we/) [Hermann Hesse](https://sms4smile.com/quotes/author/hermann-hesse/) ## More by Kimbal Musk > [Newspapers have an extraordinary amount of local content, including real estate listings and restaurant reviews.](https://sms4smile.com/quotes/kimbal-musk/newspapers-have-an-extraordinary-amount-of-local-content-including/) [Kimbal Musk](https://sms4smile.com/quotes/author/kimbal-musk/) > [People are overweight and starving at the same time. It's a tragedy for both the individual and society.](https://sms4smile.com/quotes/kimbal-musk/people-are-overweight-and-starving-at-the-same-time-it-s-a-tragedy/) [Kimbal Musk](https://sms4smile.com/quotes/author/kimbal-musk/) > [Twenty-first-century food is going to be real food. Real food is food that is truly nourishing for the consumer, the community, and the planet.](https://sms4smile.com/quotes/kimbal-musk/twenty-first-century-food-is-going-to-be-real-food-real-food-is-food/) [Kimbal Musk](https://sms4smile.com/quotes/author/kimbal-musk/) > [We're moving to be more of a plant-based society.](https://sms4smile.com/quotes/kimbal-musk/we-re-moving-to-be-more-of-a-plant-based-society/) [Kimbal Musk](https://sms4smile.com/quotes/author/kimbal-musk/) > [It's pretty rough in South Africa. It's a rough culture. Imagine rough - well, it's rougher than that.](https://sms4smile.com/quotes/kimbal-musk/it-s-pretty-rough-in-south-africa-it-s-a-rough-culture-imagine-rough/) [Kimbal Musk](https://sms4smile.com/quotes/author/kimbal-musk/) > [I was very afraid of failure because if you fail at something you love, then you ruin what you love.](https://sms4smile.com/quotes/kimbal-musk/i-was-very-afraid-of-failure-because-if-you-fail-at-something-you/) [Kimbal Musk](https://sms4smile.com/quotes/author/kimbal-musk/) > [Back in 1995, I saw an incredible wave coming. The Internet. I knew I needed to be a part of it no matter what…](https://sms4smile.com/quotes/kimbal-musk/back-in-1995-i-saw-an-incredible-wave-coming-the-internet-i-knew-i/) [Kimbal Musk](https://sms4smile.com/quotes/author/kimbal-musk/) > [Young people contact me all the time to articulate issues with the industrial food system, but they are frustrated by their perceived inability to…](https://sms4smile.com/quotes/kimbal-musk/young-people-contact-me-all-the-time-to-articulate-issues-with-the/) [Kimbal Musk](https://sms4smile.com/quotes/author/kimbal-musk/) > [Community through food is my mission; it is what I do.](https://sms4smile.com/quotes/kimbal-musk/community-through-food-is-my-mission-it-is-what-i-do/) [Kimbal Musk](https://sms4smile.com/quotes/author/kimbal-musk/) > [My family were all entrepreneurs, including my parents and grandparents.](https://sms4smile.com/quotes/kimbal-musk/my-family-were-all-entrepreneurs-including-my-parents-and-grandparents/) [Kimbal Musk](https://sms4smile.com/quotes/author/kimbal-musk/) > [The Kitchen's mission is to strengthen communities by bringing local, real food to everyone.](https://sms4smile.com/quotes/kimbal-musk/the-kitchen-s-mission-is-to-strengthen-communities-by-bringing-local/) [Kimbal Musk](https://sms4smile.com/quotes/author/kimbal-musk/) > [My mother was a consulting dietician, and my father was a consulting engineer.](https://sms4smile.com/quotes/kimbal-musk/my-mother-was-a-consulting-dietician-and-my-father-was-a-consulting/) [Kimbal Musk](https://sms4smile.com/quotes/author/kimbal-musk/) > [Food is the new Internet.](https://sms4smile.com/quotes/kimbal-musk/food-is-the-new-internet/) [Kimbal Musk](https://sms4smile.com/quotes/author/kimbal-musk/) > [It's relatively easy to set up a tech company, join an accelerator, and progress down a pathway towards success. It's more complex to do…](https://sms4smile.com/quotes/kimbal-musk/it-s-relatively-easy-to-set-up-a-tech-company-join-an-accelerator-and/) [Kimbal Musk](https://sms4smile.com/quotes/author/kimbal-musk/) > [Start with the young, work with them until they are adults, and they will demand real food.](https://sms4smile.com/quotes/kimbal-musk/start-with-the-young-work-with-them-until-they-are-adults-and-they/) [Kimbal Musk](https://sms4smile.com/quotes/author/kimbal-musk/) [Explore all 99 Kimbal Musk quotes ](https://sms4smile.com/quotes/author/kimbal-musk/) ## More Ads quotes > [A home isn't just a roof over our heads. A home is a place where we feel loved and where we love others. It's…](https://sms4smile.com/quotes/hermann-hesse/a-home-isn-t-just-a-roof-over-our-heads-a-home-is-a-place-where-we/) [Hermann Hesse](https://sms4smile.com/quotes/author/hermann-hesse/) > [Metallica's the only band i've ever been in. I'm not sure that when it ends in five, ten years, I'm going to put an…](https://sms4smile.com/quotes/lars-ulrich/metallica-s-the-only-band-i-ve-ever-been-in-i-m-not-sure-that-when-it/) [Lars Ulrich](https://sms4smile.com/quotes/author/lars-ulrich/) > [As a Fundamentalist I had discovered while I was in college that it is possible to dismiss the entire Church as having gone off…](https://sms4smile.com/quotes/thomas-howard-3rd-duke-of-norfolk/as-a-fundamentalist-i-had-discovered-while-i-was-in-college-that-it/) Thomas Howard, 3rd Duke of Norfolk > [ The most recent incarnation of \[Bob\] Dylan has been the traveling journeyman/ charlatan who sings roots music, snarls dark lyrics that make "All Along… ](https://sms4smile.com/quotes/jay-michaelson/the-most-recent-incarnation-of-bob-dylan-has-been-the-traveling/) [Jay Michaelson](https://sms4smile.com/quotes/author/jay-michaelson/) > [One performer whose band played my music better than I could myself was Art Farmer. He recorded 'Sing Me Softly of the Blues' and…](https://sms4smile.com/quotes/carla-bley/one-performer-whose-band-played-my-music-better-than-i-could-myself/) [Carla Bley](https://sms4smile.com/quotes/author/carla-bley/) > [What every human being should do is eat a vegetarian diet based on whole foods. Period. That's it. Animal protein is bad for you.…](https://sms4smile.com/quotes/roger-ebert/what-every-human-being-should-do-is-eat-a-vegetarian-diet-based-on/) [Roger Ebert](https://sms4smile.com/quotes/author/roger-ebert/) > [In market research I did at Microsoft Corp. in the early 1990s, I estimated that the 'Wall Street Journal' took in about 75 cents…](https://sms4smile.com/quotes/nathan-myhrvold/in-market-research-i-did-at-microsoft-corp-in-the-early-1990s-i/) [Nathan Myhrvold](https://sms4smile.com/quotes/author/nathan-myhrvold/) > [Donald Trump threatened to file a defamation suit against me for running a TV ad that consisted only entirely of his own words on…](https://sms4smile.com/quotes/ted-cruz/donald-trump-threatened-to-file-a-defamation-suit-against-me-for/) [Ted Cruz](https://sms4smile.com/quotes/author/ted-cruz/) > [There is nothing personal about a personal ad.](https://sms4smile.com/quotes/wes-smith/there-is-nothing-personal-about-a-personal-ad/) [Wes Smith](https://sms4smile.com/quotes/author/wes-smith/) > [Google has - at least at this point - maintained the line where it keeps organic results separate from the advertisements. But over time…](https://sms4smile.com/quotes/tim-wu/google-has-at-least-at-this-point-maintained-the-line-where-it-keeps/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) > [I am terrible at memorizing things. Hence, ad-libbing.](https://sms4smile.com/quotes/michael-weatherly/i-am-terrible-at-memorizing-things-hence-ad-libbing/) [Michael Weatherly](https://sms4smile.com/quotes/author/michael-weatherly/) > [In a recent attack ad, the NRA claims that President Obama cares about his own children more than he cares about other children. In…](https://sms4smile.com/quotes/jimmy-fallon/in-a-recent-attack-ad-the-nra-claims-that-president-obama-cares-about/) [Jimmy Fallon](https://sms4smile.com/quotes/author/jimmy-fallon/) > [Nothing's going to keep me from making music. If I were in the want-ads in the back of the paper or playing to six…](https://sms4smile.com/quotes/dave-grohl/nothing-s-going-to-keep-me-from-making-music-if-i-were-in-the-want/) [Dave Grohl](https://sms4smile.com/quotes/author/dave-grohl/) > [For me, being on set is no different than being at a dinner table or riding the subway next to someone; inevitably their life…](https://sms4smile.com/quotes/victoria-mahoney/for-me-being-on-set-is-no-different-than-being-at-a-dinner-table-or/) [Victoria Mahoney](https://sms4smile.com/quotes/author/victoria-mahoney/) > [We assumed the customers were smart and that they'll buy what they like, not what the ads tell them to buy.](https://sms4smile.com/quotes/renzo-rosso/we-assumed-the-customers-were-smart-and-that-they-ll-buy-what-they/) [Renzo Rosso](https://sms4smile.com/quotes/author/renzo-rosso/) Browse all 856 Ads quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Advertisers really want to create ads that are relevant to the realtime experience.", "creator": { "@type": "Person", "name": "Kimbal Musk" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/kimbal-musk/advertisers-really-want-to-create-ads-that-are-relevant-to-the/", "about": { "@type": "Thing", "name": "Ads" }, "@id": "https://sms4smile.com/quotes/kimbal-musk/advertisers-really-want-to-create-ads-that-are-relevant-to-the/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/d38/kimbal-musk-6353_ads_advertisers-really-want-to-create-ads-th_980881.jpg", "contentUrl": "https://sms4smile.com/quotes/i/d38/kimbal-musk-6353_ads_advertisers-really-want-to-create-ads-th_980881.jpg", "url": "https://sms4smile.com/quotes/i/d38/kimbal-musk-6353_ads_advertisers-really-want-to-create-ads-th_980881.jpg", "width": 1080, "height": 1080, "caption": "“Advertisers really want to create ads that are relevant to the realtime experience.” — Kimbal Musk", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Kimbal Musk", "item": "https://sms4smile.com/quotes/author/kimbal-musk/" }, { "@type": "ListItem", "position": 4, "name": "Advertisers really want to create ads...", "item": "https://sms4smile.com/quotes/kimbal-musk/advertisers-really-want-to-create-ads-that-are-relevant-to-the/" } ], "@id": "https://sms4smile.com/quotes/kimbal-musk/advertisers-really-want-to-create-ads-that-are-relevant-to-the/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```