---
title: "Meaning & Key Takeaway of: In Managing at Apple, we often played a…"
description: "\"“In Managing at Apple, we often played a video of Steve explaining his approach to giving criticism. He captured something very important: “You need to..."
image: "https://sms4smile.com/quotes/i/f0e/kim-malone-scott-21807_quote_in-managing-at-apple-we-often-played-a-v_1809758.jpg"
---

#  In Managing at Apple, we often played a video of Steve…

![“In Managing at Apple, we often played a video of Steve explaining his approach to giving criticism. He captured something very important: “You need to do that in a way that does not call into question your confidence in their abilities but leaves not too much room for interpretation … and that’s a…” quote by Kim Malone Scott](https://sms4smile.com/quotes/i/f0e/kim-malone-scott-21807_quote_in-managing-at-apple-we-often-played-a-v_1809758.jpg)   [Download](https://sms4smile.com/quotes/i/f0e/kim-malone-scott-21807_quote_in-managing-at-apple-we-often-played-a-v_1809758.jpg) [Open image](https://sms4smile.com/quotes/i/f0e/kim-malone-scott-21807_quote_in-managing-at-apple-we-often-played-a-v_1809758.jpg)

> ““In Managing at Apple, we often played a video of Steve explaining his approach to giving criticism. He captured something very important: “You need to do that in a way that does not call into question your confidence in their abilities but leaves not too much room for interpretation … and that’s a hard thing to do.””

[Kim Malone Scott](https://sms4smile.com/quotes/author/kim-malone-scott/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Constructive feedback must protect the recipient’s confidence while being clear, a balance that is difficult to achieve.

**In simple terms:** Give clear, confidence‑preserving criticism.

Key Takeaway

Focus on clarity and respect when critiquing.

Themes

feedback leadership communication confidence

Mood

thoughtful practical

Type

professional educational

When to use this quote

- performance reviews
- team meetings
- coaching sessions
- mentorship

Key Concepts

Psychology of criticism organizational behavior clarity

Questions to Reflect On

- How can you ensure feedback is both clear and supportive?
- What language signals maintain confidence?

A Different Perspective

Too much ambiguity can cause confusion; too much bluntness can hurt morale.

★ ★ ★ ★ ★   No ratings yet

[Criticism](https://sms4smile.com/quotes/about/criticism/)

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## More by Kim Malone Scott

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