--- title: "Meaning & Key Takeaway of: Instagram is a media company. I think…" description: "\"Instagram is a media company. I think we're about visual media.\" — Kevin Systrom" image: "https://sms4smile.com/quotes/i/758/kevin-systrom-12507_business_instagram-is-a-media-company-i-think-we_930789.png" --- # Instagram is a media company. I think we're about visual… ![“Instagram is a media company. I think we're about visual media.” quote by Kevin Systrom](https://sms4smile.com/quotes/i/758/kevin-systrom-12507_business_instagram-is-a-media-company-i-think-we_930789.png) [Download](https://sms4smile.com/quotes/i/758/kevin-systrom-12507_business_instagram-is-a-media-company-i-think-we_930789.png) [Open image](https://sms4smile.com/quotes/i/758/kevin-systrom-12507_business_instagram-is-a-media-company-i-think-we_930789.png) > “Instagram is a media company. I think we're about visual media.” [Kevin Systrom](https://sms4smile.com/quotes/author/kevin-systrom/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. He frames Instagram as a visual‑media company, emphasizing its focus on images and video over text. **In simple terms:** Instagram is about visual content. Key Takeaway Prioritize strong visuals in your media strategy. Themes marketing technology media Mood enthusiastic forward‑looking Type business insight When to use this quote - brand building - content creation - social media strategy - advertising campaigns - user engagement Key Concepts visual storytelling platform identity Questions to Reflect On - How can you leverage visuals for impact? - What balance of text and image works best? A Different Perspective It may downplay the role of text and community features on the platform. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Company](https://sms4smile.com/quotes/about/company/) [Instagram](https://sms4smile.com/quotes/about/instagram/) [Instagram Media](https://sms4smile.com/quotes/about/instagram-media-1037235/) [Media](https://sms4smile.com/quotes/about/media/) [Media Company](https://sms4smile.com/quotes/about/media-company-635747/) [Think Visual](https://sms4smile.com/quotes/about/think-visual-269639/) [Thinking](https://sms4smile.com/quotes/about/thinking/) [Twitter](https://sms4smile.com/quotes/about/twitter/) [Visual](https://sms4smile.com/quotes/about/visual/) [Visual Media](https://sms4smile.com/quotes/about/visual-media-1513850/) [Visuals](https://sms4smile.com/quotes/about/visuals/) ## Related quotes > [Instagram is a media company. I think we're about visual media. I explain ourselves as a disruptive entertainment platform that enables communication through visual…](https://sms4smile.com/quotes/kevin-systrom/instagram-is-a-media-company-i-think-we-re-about-visual-media-i/) [Kevin Systrom](https://sms4smile.com/quotes/author/kevin-systrom/) > [I think visual seduction is really a lovely thing. To be able to look at something and feel you want to get closer and…](https://sms4smile.com/quotes/chris-ofili/i-think-visual-seduction-is-really-a-lovely-thing-to-be-able-to-look/) [Chris Ofili](https://sms4smile.com/quotes/author/chris-ofili/) > [I don't really think about a visual aspect to the work at all; I just think about making the piece. And everything that occurs…](https://sms4smile.com/quotes/simon-mcburney/i-don-t-really-think-about-a-visual-aspect-to-the-work-at-all-i-just/) [Simon McBurney](https://sms4smile.com/quotes/author/simon-mcburney/) > [The best way way to get a visual image is not to think of a visual image.](https://sms4smile.com/quotes/bob-gill/the-best-way-way-to-get-a-visual-image-is-not-to-think-of-a-visual/) [Bob Gill](https://sms4smile.com/quotes/author/bob-gill/) > [I understand the visual media very well, as I used to write comic books for Walt Disney, and I've written a graphic novel. How…](https://sms4smile.com/quotes/diana-gabaldon/i-understand-the-visual-media-very-well-as-i-used-to-write-comic/) [Diana Gabaldon](https://sms4smile.com/quotes/author/diana-gabaldon/) > [I understand the visual media very well, as I used to write comic books for Walt Disney, and I've written a graphic novel.](https://sms4smile.com/quotes/diana-gabaldon/i-understand-the-visual-media-very-well-as-i-used-to-write-comic-2/) [Diana Gabaldon](https://sms4smile.com/quotes/author/diana-gabaldon/) > [I think the problem with visual media like TV is that they're reductive.](https://sms4smile.com/quotes/mary-karr/i-think-the-problem-with-visual-media-like-tv-is-that-they-re/) [Mary Karr](https://sms4smile.com/quotes/author/mary-karr/) > [The impact of the Vietnam War on TV made everyone recognize the importance of visual media.](https://sms4smile.com/quotes/mark-kurlansky/the-impact-of-the-vietnam-war-on-tv-made-everyone-recognize-the/) [Mark Kurlansky](https://sms4smile.com/quotes/author/mark-kurlansky/) > [The ghost story is a popular genre of mine and is particularly adaptable to the visual media.](https://sms4smile.com/quotes/ruskin-bond/the-ghost-story-is-a-popular-genre-of-mine-and-is-particularly/) [Ruskin Bond](https://sms4smile.com/quotes/author/ruskin-bond/) > [I always think about visual comedy. I was raised watching silents, and I'm always thinking about how to make cinema, not good talking -…](https://sms4smile.com/quotes/alexander-payne/i-always-think-about-visual-comedy-i-was-raised-watching-silents-and/) [Alexander Payne](https://sms4smile.com/quotes/author/alexander-payne/) > [It present to allow me to ask myself questions about what I'm doing. I think that's what visual art does - it either reminds…](https://sms4smile.com/quotes/nina-arianda/it-present-to-allow-me-to-ask-myself-questions-about-what-i-m-doing-i/) [Nina Arianda](https://sms4smile.com/quotes/author/nina-arianda/) > [I think of my visual work as an exploration of political epistemology: the politics of how we know what we think we know.](https://sms4smile.com/quotes/trevor-paglen/i-think-of-my-visual-work-as-an-exploration-of-political-epistemology/) [Trevor Paglen](https://sms4smile.com/quotes/author/trevor-paglen/) > [I never think about it much, the visual aspect of it, until we start making the movie. I don't really think about it when…](https://sms4smile.com/quotes/yorgos-lanthimos/i-never-think-about-it-much-the-visual-aspect-of-it-until-we-start/) [Yorgos Lanthimos](https://sms4smile.com/quotes/author/yorgos-lanthimos/) > [Today there is no greater force in the molding of the North American mind than the invasion of the imagination by the visual media.](https://sms4smile.com/quotes/ravi-zacharias/today-there-is-no-greater-force-in-the-molding-of-the-north-american/) [Ravi Zacharias](https://sms4smile.com/quotes/author/ravi-zacharias/) > [I someday hope to find the time and coin to invest more of my creative energy towards the visual media side of releasing music.](https://sms4smile.com/quotes/sturgill-simpson/i-someday-hope-to-find-the-time-and-coin-to-invest-more-of-my/) [Sturgill Simpson](https://sms4smile.com/quotes/author/sturgill-simpson/) ## More by Kevin Systrom > [If you've got an idea, start today. There's no better time than now to get going. That doesn't mean quit your job and jump…](https://sms4smile.com/quotes/kevin-systrom/if-you-ve-got-an-idea-start-today-there-s-no-better-time-than-now-to/) [Kevin Systrom](https://sms4smile.com/quotes/author/kevin-systrom/) > [What people tell you and how they act is very, very different sometimes.](https://sms4smile.com/quotes/kevin-systrom/what-people-tell-you-and-how-they-act-is-very-very-different-sometimes/) [Kevin Systrom](https://sms4smile.com/quotes/author/kevin-systrom/) > [I've always been into taking my photos, cropping them square, putting them through a filter in Photoshop.](https://sms4smile.com/quotes/kevin-systrom/i-ve-always-been-into-taking-my-photos-cropping-them-square-putting/) [Kevin Systrom](https://sms4smile.com/quotes/author/kevin-systrom/) > [Instagram was created because there was no single place dedicated to giving your mobile photos a place to live and to be seen.](https://sms4smile.com/quotes/kevin-systrom/instagram-was-created-because-there-was-no-single-place-dedicated-to/) [Kevin Systrom](https://sms4smile.com/quotes/author/kevin-systrom/) > [The major reason why Instagram works is that you can follow anyone out there and start following their photos immediately.](https://sms4smile.com/quotes/kevin-systrom/the-major-reason-why-instagram-works-is-that-you-can-follow-anyone/) [Kevin Systrom](https://sms4smile.com/quotes/author/kevin-systrom/) > [I believe photos is one of the underlying things in every social network that becomes successful.](https://sms4smile.com/quotes/kevin-systrom/i-believe-photos-is-one-of-the-underlying-things-in-every-social/) [Kevin Systrom](https://sms4smile.com/quotes/author/kevin-systrom/) > [I was never as focused in math, science, computer science, etcetera, as the people who were best at it. I wanted to create amazing…](https://sms4smile.com/quotes/kevin-systrom/i-was-never-as-focused-in-math-science-computer-science-etcetera-as/) [Kevin Systrom](https://sms4smile.com/quotes/author/kevin-systrom/) > [I think not focusing on money makes you sane, because in the long run it can probably drive you crazy.](https://sms4smile.com/quotes/kevin-systrom/i-think-not-focusing-on-money-makes-you-sane-because-in-the-long-run/) [Kevin Systrom](https://sms4smile.com/quotes/author/kevin-systrom/) > [People have presences, both online and in real life. You can choose to show everything, meaning all sides of you, or you can choose…](https://sms4smile.com/quotes/kevin-systrom/people-have-presences-both-online-and-in-real-life-you-can-choose-to/) [Kevin Systrom](https://sms4smile.com/quotes/author/kevin-systrom/) > [We're just taking people and shifting them from taking photos anyway to taking them on Instagram.](https://sms4smile.com/quotes/kevin-systrom/we-re-just-taking-people-and-shifting-them-from-taking-photos-anyway/) [Kevin Systrom](https://sms4smile.com/quotes/author/kevin-systrom/) > [If you've got an idea, start today. There's no better time than now to get going.](https://sms4smile.com/quotes/kevin-systrom/if-you-ve-got-an-idea-start-today-there-s-no-better-time-than-now-to-2/) [Kevin Systrom](https://sms4smile.com/quotes/author/kevin-systrom/) > [A lot of the earliest Instagram celebrities took really beautiful photos. But you're starting to see a change where it's not about beauty; it's…](https://sms4smile.com/quotes/kevin-systrom/a-lot-of-the-earliest-instagram-celebrities-took-really-beautiful/) [Kevin Systrom](https://sms4smile.com/quotes/author/kevin-systrom/) > [I really appreciate crafts. I like cooking. I love food and drink. I love owning that through Instagram. Although that can be challenging at…](https://sms4smile.com/quotes/kevin-systrom/i-really-appreciate-crafts-i-like-cooking-i-love-food-and-drink-i/) [Kevin Systrom](https://sms4smile.com/quotes/author/kevin-systrom/) > [I have a pretty random life. I run a business and go all over the world doing things for that business, things that are…](https://sms4smile.com/quotes/kevin-systrom/i-have-a-pretty-random-life-i-run-a-business-and-go-all-over-the/) [Kevin Systrom](https://sms4smile.com/quotes/author/kevin-systrom/) > [People interact with their phones very differently than they do with their PCs, and I think that when you design from the ground up…](https://sms4smile.com/quotes/kevin-systrom/people-interact-with-their-phones-very-differently-than-they-do-with/) [Kevin Systrom](https://sms4smile.com/quotes/author/kevin-systrom/) [Explore all 54 Kevin Systrom quotes ](https://sms4smile.com/quotes/author/kevin-systrom/) ## More Business quotes > [Companies with cultures that celebrate diverse opinions and encourage the exchange of ideas have an advantage when solving difficult problems. 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And…](https://sms4smile.com/quotes/g-dragon/i-think-a-business-guy-is-different-from-an-artist-they-walk/) [G-Dragon](https://sms4smile.com/quotes/author/g-dragon/) > [ “\[S\]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. 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