--- title: "Meaning & Key Takeaway of: Instagram is a media company. I think…" description: "\"Instagram is a media company. I think we're about visual media. I explain ourselves as a disruptive entertainment platform that enables communication t..." image: "https://sms4smile.com/quotes/i/f87/kevin-systrom-12507_albums_instagram-is-a-media-company-i-think-we_2498473.png" --- # Instagram is a media company. I think we're about visual… ![“Instagram is a media company. I think we're about visual media. I explain ourselves as a disruptive entertainment platform that enables communication through visual media. I don't think it's just photos. There's a reason we don't allow you to upload photos on the Web as albums. It's not about…” quote by Kevin Systrom](https://sms4smile.com/quotes/i/f87/kevin-systrom-12507_albums_instagram-is-a-media-company-i-think-we_2498473.png) [Download](https://sms4smile.com/quotes/i/f87/kevin-systrom-12507_albums_instagram-is-a-media-company-i-think-we_2498473.png) [Open image](https://sms4smile.com/quotes/i/f87/kevin-systrom-12507_albums_instagram-is-a-media-company-i-think-we_2498473.png) > “Instagram is a media company. I think we're about visual media. I explain ourselves as a disruptive entertainment platform that enables communication through visual media. I don't think it's just photos. There's a reason we don't allow you to upload photos on the Web as albums. It's not about taking all these photos off your DSLR putting them into an album and sharing them with your family. It's not about that. It's about what are you up to right now out in the real world, how can you share that with everyone.” [Kevin Systrom](https://sms4smile.com/quotes/author/kevin-systrom/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Instagram aims to be a visual communication platform, not just a photo album, focusing on real‑time sharing of experiences. **In simple terms:** Instagram is about sharing current visual experiences. Key Takeaway Use visual media to capture and share moments. Themes technology media visual communication social networking Mood creative enthusiastic Type inspirational practical When to use this quote - event coverage - travel blogging - personal branding Key Concepts user‑generated content real‑time sharing Questions to Reflect On - How can you convey stories through images? - What moments are worth sharing instantly? A Different Perspective May neglect deeper storytelling beyond visuals. ★ ★ ★ ★ ★ No ratings yet [Albums](https://sms4smile.com/quotes/about/albums/) [Business](https://sms4smile.com/quotes/about/business/) [Communication](https://sms4smile.com/quotes/about/communication/) [Company](https://sms4smile.com/quotes/about/company/) [Entertainment](https://sms4smile.com/quotes/about/entertainment/) [Media](https://sms4smile.com/quotes/about/media/) [Our family](https://sms4smile.com/quotes/about/our-family/) [Photography](https://sms4smile.com/quotes/about/photography/) [Real world](https://sms4smile.com/quotes/about/real-world/) [Reason](https://sms4smile.com/quotes/about/reason/) [Thinking](https://sms4smile.com/quotes/about/thinking/) [Twitter](https://sms4smile.com/quotes/about/twitter/) [World](https://sms4smile.com/quotes/about/world/) ## Related quotes > [Instagram is a media company. I think we're about visual media.](https://sms4smile.com/quotes/kevin-systrom/instagram-is-a-media-company-i-think-we-re-about-visual-media/) [Kevin Systrom](https://sms4smile.com/quotes/author/kevin-systrom/) > [I'd become very involved in the production, so the albums were taking longer. So it was never a deliberate decision not to do live…](https://sms4smile.com/quotes/kate-bush/i-d-become-very-involved-in-the-production-so-the-albums-were-taking/) [Kate Bush](https://sms4smile.com/quotes/author/kate-bush/) > [I do Facebook, but I only have my friends and family on it, and they always laugh at me for how little I post.…](https://sms4smile.com/quotes/joanne-froggatt/i-do-facebook-but-i-only-have-my-friends-and-family-on-it-and-they/) [Joanne Froggatt](https://sms4smile.com/quotes/author/joanne-froggatt/) > [A body without bones would be a limp impossible mess, so a day without steady routine would be disruptive and chaotic.](https://sms4smile.com/quotes/may-sarton/a-body-without-bones-would-be-a-limp-impossible-mess-so-a-day-without/) [May Sarton](https://sms4smile.com/quotes/author/may-sarton/) > [For an emerging market that hopes to be the third largest economy in the world, you cannot do it without being innovative and disruptive.…](https://sms4smile.com/quotes/ronnie-screwvala/for-an-emerging-market-that-hopes-to-be-the-third-largest-economy-in/) [Ronnie Screwvala](https://sms4smile.com/quotes/author/ronnie-screwvala/) > [Human nature being what it is, peace must inevitably be a relative condition. The essence of life is struggle and competition, and to that…](https://sms4smile.com/quotes/javier-perez-de-cuellar/human-nature-being-what-it-is-peace-must-inevitably-be-a-relative/) [Javier Perez de Cuellar](https://sms4smile.com/quotes/author/javier-perez-de-cuellar/) > [As I have often said, acceptance of the idea of shared mobility is going to be one of the major disruptive trends in the…](https://sms4smile.com/quotes/anand-mahindra/as-i-have-often-said-acceptance-of-the-idea-of-shared-mobility-is/) [Anand Mahindra](https://sms4smile.com/quotes/author/anand-mahindra/) > [The mistake that makes launching a venture expensive is when you try to make a disruptive technology so good that it can compete on…](https://sms4smile.com/quotes/clayton-christensen/the-mistake-that-makes-launching-a-venture-expensive-is-when-you-try/) [Clayton Christensen](https://sms4smile.com/quotes/author/clayton-christensen/) > [Cultural institutions by and large share one primary objective: herd control. Even when ostensibly benign, their propensity for manipulation, compartmentalization, standardization and suppression of…](https://sms4smile.com/quotes/tom-robbins/cultural-institutions-by-and-large-share-one-primary-objective-herd/) [Tom Robbins](https://sms4smile.com/quotes/author/tom-robbins/) > [Most of us who work as professional futurists never really stop gathering information - you never know when a provocative, potentially disruptive new development…](https://sms4smile.com/quotes/jamais-cascio/most-of-us-who-work-as-professional-futurists-never-really-stop/) [Jamais Cascio](https://sms4smile.com/quotes/author/jamais-cascio/) > [Protest beyond the law is not a departure from democracy; it is absolutely essential to it. It is a corrective to the sluggishness of…](https://sms4smile.com/quotes/howard-zinn/protest-beyond-the-law-is-not-a-departure-from-democracy-it-is/) [Howard Zinn](https://sms4smile.com/quotes/author/howard-zinn/) > [“disruptive technology should be framed as a marketing challenge, not a technological one.”](https://sms4smile.com/quotes/clayton-m-christensen/disruptive-technology-should-be-framed-as-a-marketing-challenge-not-a/) [Clayton M. Christensen](https://sms4smile.com/quotes/author/clayton-m-christensen/) > [What are you going to do when you are not saving the world.](https://sms4smile.com/quotes/hans-zimmer/what-are-you-going-to-do-when-you-are-not-saving-the-world/) [Hans Zimmer](https://sms4smile.com/quotes/author/hans-zimmer/) > [The mechanical loom and the calculator have shown us that technology is both disruptive and filled with opportunities. But it would be hard to…](https://sms4smile.com/quotes/oren-etzioni/the-mechanical-loom-and-the-calculator-have-shown-us-that-technology/) [Oren Etzioni](https://sms4smile.com/quotes/author/oren-etzioni/) > [“Identifying disruptive footholds means connecting with specific jobs that people—your future customers—are trying to get done in their lives.”](https://sms4smile.com/quotes/clayton-m-christensen/identifying-disruptive-footholds-means-connecting-with-specific-jobs/) [Clayton M. Christensen](https://sms4smile.com/quotes/author/clayton-m-christensen/) ## More by Kevin Systrom > [If you've got an idea, start today. There's no better time than now to get going. That doesn't mean quit your job and jump…](https://sms4smile.com/quotes/kevin-systrom/if-you-ve-got-an-idea-start-today-there-s-no-better-time-than-now-to/) [Kevin Systrom](https://sms4smile.com/quotes/author/kevin-systrom/) > [What people tell you and how they act is very, very different sometimes.](https://sms4smile.com/quotes/kevin-systrom/what-people-tell-you-and-how-they-act-is-very-very-different-sometimes/) [Kevin Systrom](https://sms4smile.com/quotes/author/kevin-systrom/) > [I've always been into taking my photos, cropping them square, putting them through a filter in Photoshop.](https://sms4smile.com/quotes/kevin-systrom/i-ve-always-been-into-taking-my-photos-cropping-them-square-putting/) [Kevin Systrom](https://sms4smile.com/quotes/author/kevin-systrom/) > [Instagram was created because there was no single place dedicated to giving your mobile photos a place to live and to be seen.](https://sms4smile.com/quotes/kevin-systrom/instagram-was-created-because-there-was-no-single-place-dedicated-to/) [Kevin Systrom](https://sms4smile.com/quotes/author/kevin-systrom/) > [The major reason why Instagram works is that you can follow anyone out there and start following their photos immediately.](https://sms4smile.com/quotes/kevin-systrom/the-major-reason-why-instagram-works-is-that-you-can-follow-anyone/) [Kevin Systrom](https://sms4smile.com/quotes/author/kevin-systrom/) > [I believe photos is one of the underlying things in every social network that becomes successful.](https://sms4smile.com/quotes/kevin-systrom/i-believe-photos-is-one-of-the-underlying-things-in-every-social/) [Kevin Systrom](https://sms4smile.com/quotes/author/kevin-systrom/) > [I was never as focused in math, science, computer science, etcetera, as the people who were best at it. I wanted to create amazing…](https://sms4smile.com/quotes/kevin-systrom/i-was-never-as-focused-in-math-science-computer-science-etcetera-as/) [Kevin Systrom](https://sms4smile.com/quotes/author/kevin-systrom/) > [I think not focusing on money makes you sane, because in the long run it can probably drive you crazy.](https://sms4smile.com/quotes/kevin-systrom/i-think-not-focusing-on-money-makes-you-sane-because-in-the-long-run/) [Kevin Systrom](https://sms4smile.com/quotes/author/kevin-systrom/) > [People have presences, both online and in real life. You can choose to show everything, meaning all sides of you, or you can choose…](https://sms4smile.com/quotes/kevin-systrom/people-have-presences-both-online-and-in-real-life-you-can-choose-to/) [Kevin Systrom](https://sms4smile.com/quotes/author/kevin-systrom/) > [We're just taking people and shifting them from taking photos anyway to taking them on Instagram.](https://sms4smile.com/quotes/kevin-systrom/we-re-just-taking-people-and-shifting-them-from-taking-photos-anyway/) [Kevin Systrom](https://sms4smile.com/quotes/author/kevin-systrom/) > [If you've got an idea, start today. There's no better time than now to get going.](https://sms4smile.com/quotes/kevin-systrom/if-you-ve-got-an-idea-start-today-there-s-no-better-time-than-now-to-2/) [Kevin Systrom](https://sms4smile.com/quotes/author/kevin-systrom/) > [A lot of the earliest Instagram celebrities took really beautiful photos. But you're starting to see a change where it's not about beauty; it's…](https://sms4smile.com/quotes/kevin-systrom/a-lot-of-the-earliest-instagram-celebrities-took-really-beautiful/) [Kevin Systrom](https://sms4smile.com/quotes/author/kevin-systrom/) > [I really appreciate crafts. I like cooking. I love food and drink. I love owning that through Instagram. Although that can be challenging at…](https://sms4smile.com/quotes/kevin-systrom/i-really-appreciate-crafts-i-like-cooking-i-love-food-and-drink-i/) [Kevin Systrom](https://sms4smile.com/quotes/author/kevin-systrom/) > [I have a pretty random life. I run a business and go all over the world doing things for that business, things that are…](https://sms4smile.com/quotes/kevin-systrom/i-have-a-pretty-random-life-i-run-a-business-and-go-all-over-the/) [Kevin Systrom](https://sms4smile.com/quotes/author/kevin-systrom/) > [People interact with their phones very differently than they do with their PCs, and I think that when you design from the ground up…](https://sms4smile.com/quotes/kevin-systrom/people-interact-with-their-phones-very-differently-than-they-do-with/) [Kevin Systrom](https://sms4smile.com/quotes/author/kevin-systrom/) [Explore all 54 Kevin Systrom quotes ](https://sms4smile.com/quotes/author/kevin-systrom/) ## More Albums quotes > [Check out the albums, ... Check out the live performances. That's the reality of it all. Music is such an energizing thing.](https://sms4smile.com/quotes/john-mayall/check-out-the-albums-check-out-the-live-performances-that-s-the/) [John Mayall](https://sms4smile.com/quotes/author/john-mayall/) > [It's been really fun to see with each album when I change to see the fans of the show emulate my style and with…](https://sms4smile.com/quotes/avril-lavigne/it-s-been-really-fun-to-see-with-each-album-when-i-change-to-see-the/) [Avril Lavigne](https://sms4smile.com/quotes/author/avril-lavigne/) > [It's my intention to make something stand outside the realm of album art, but it also feels comfortable to me to be in it.…](https://sms4smile.com/quotes/john-dyer-baizley/it-s-my-intention-to-make-something-stand-outside-the-realm-of-album/) [John Dyer Baizley](https://sms4smile.com/quotes/author/john-dyer-baizley/) > [The weird thing was that Soft Cell was supposed to have come and gone before I started the album.](https://sms4smile.com/quotes/marc-almond/the-weird-thing-was-that-soft-cell-was-supposed-to-have-come-and-gone/) [Marc Almond](https://sms4smile.com/quotes/author/marc-almond/) > [I believe in full albums, and whatever comes out of those full albums will come.](https://sms4smile.com/quotes/roddy-ricch/i-believe-in-full-albums-and-whatever-comes-out-of-those-full-albums/) [Roddy Ricch](https://sms4smile.com/quotes/author/roddy-ricch/) > [Doing my own album provided me the opportunity to say whatever I wanted.](https://sms4smile.com/quotes/richard-marx/doing-my-own-album-provided-me-the-opportunity-to-say-whatever-i/) [Richard Marx](https://sms4smile.com/quotes/author/richard-marx/) > [The album is a definite departure. I haven't written original material before, except for one song on my first album, but Elvis and I…](https://sms4smile.com/quotes/diana-krall/the-album-is-a-definite-departure-i-haven-t-written-original-material/) [Diana Krall](https://sms4smile.com/quotes/author/diana-krall/) > [I never do any album to beat it. I do it to extend it.](https://sms4smile.com/quotes/mary-j-blige/i-never-do-any-album-to-beat-it-i-do-it-to-extend-it/) [Mary J. Blige](https://sms4smile.com/quotes/author/mary-j-blige/) > [I love Katy Perry! She gave me a song for my second album.](https://sms4smile.com/quotes/selena-gomez/i-love-katy-perry-she-gave-me-a-song-for-my-second-album/) [Selena Gomez](https://sms4smile.com/quotes/author/selena-gomez/) > [If you're going to reach for it, reach all the way for it. Albums like 'Purple Rain' and 'Thriller' and those kind of records,…](https://sms4smile.com/quotes/dave-sitek/if-you-re-going-to-reach-for-it-reach-all-the-way-for-it-albums-like/) [Dave Sitek](https://sms4smile.com/quotes/author/dave-sitek/) > [I'll put out an album, and people review it, and some people love it, and some people tear it apart. By nature of the…](https://sms4smile.com/quotes/girl-talk/i-ll-put-out-an-album-and-people-review-it-and-some-people-love-it/) [Girl Talk](https://sms4smile.com/quotes/author/girl-talk/) > [I've been connected to the most culturally important albums of the past four years, the most influential artists of the past ten years. You…](https://sms4smile.com/quotes/kanye-west/i-ve-been-connected-to-the-most-culturally-important-albums-of-the/) [Kanye West](https://sms4smile.com/quotes/author/kanye-west/) > [George Winston piano albums have been my go-to since junior high.](https://sms4smile.com/quotes/chris-sacca/george-winston-piano-albums-have-been-my-go-to-since-junior-high/) [Chris Sacca](https://sms4smile.com/quotes/author/chris-sacca/) > [Someone told me once that Lucinda Williams takes six years between albums, and that's what stuck to me; it's like, you really are a…](https://sms4smile.com/quotes/beth-ditto/someone-told-me-once-that-lucinda-williams-takes-six-years-between/) [Beth Ditto](https://sms4smile.com/quotes/author/beth-ditto/) > [Now I'm having to live with sales of around 50,000 per album - but I'm pretty content with my place in the general scheme…](https://sms4smile.com/quotes/david-knopfler/now-i-m-having-to-live-with-sales-of-around-50-000-per-album-but-i-m/) [David Knopfler](https://sms4smile.com/quotes/author/david-knopfler/) [Browse all 2,275 Albums quotes ](https://sms4smile.com/quotes/about/albums/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Instagram is a media company. 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