---
title: "Meaning & Key Takeaway of: It's too expensive, that's the thing…"
description: "\"It's too expensive, that's the thing nobody wants to talk about. It is too expensive to make movies. That's not true, it is too expensive to market mov..."
image: "https://sms4smile.com/quotes/i/7ce/kevin-smith-3887_about_it-s-too-expensive-that-s-the-thing-nobo_412155.png"
---

#  It's too expensive, that's the thing nobody wants to talk…

![“It's too expensive, that's the thing nobody wants to talk about. It is too expensive to make movies. That's not true, it is too expensive to market movies. Making movies is not.” quote by Kevin Smith](https://sms4smile.com/quotes/i/7ce/kevin-smith-3887_about_it-s-too-expensive-that-s-the-thing-nobo_412155.png)   [Download](https://sms4smile.com/quotes/i/7ce/kevin-smith-3887_about_it-s-too-expensive-that-s-the-thing-nobo_412155.png) [Open image](https://sms4smile.com/quotes/i/7ce/kevin-smith-3887_about_it-s-too-expensive-that-s-the-thing-nobo_412155.png)

> “It's too expensive, that's the thing nobody wants to talk about. It is too expensive to make movies. That's not true, it is too expensive to market movies. Making movies is not.”

[Kevin Smith](https://sms4smile.com/quotes/author/kevin-smith/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Film creation and promotion cost so much that it limits artistic freedom.

**In simple terms:** Making movies is very costly.

Key Takeaway

Budget wisely.

Themes

economics film budgeting

Mood

critical realistic

Type

industry commentary

When to use this quote

- indie filmmaking
- studio productions
- marketing campaigns

Key Concepts

cost barriers creative constraints

Questions to Reflect On

- Is cost a barrier for your ideas?
- How can low‑budget films succeed?

A Different Perspective

High costs can stifle innovation.

★ ★ ★ ★ ★   No ratings yet

[Film](https://sms4smile.com/quotes/about/film/) [Investing](https://sms4smile.com/quotes/about/investing/) [Making movies](https://sms4smile.com/quotes/about/making-movies/) [Market](https://sms4smile.com/quotes/about/market/) [Movie](https://sms4smile.com/quotes/about/movie/) [Movie making](https://sms4smile.com/quotes/about/movie-making/) [Movies](https://sms4smile.com/quotes/about/movies/)

## Related quotes

> [Pretty early on in making the first movie I realized that this is what I wanted to do. I felt like by that time…](https://sms4smile.com/quotes/mark-wahlberg/pretty-early-on-in-making-the-first-movie-i-realized-that-this-is/)

[Mark Wahlberg](https://sms4smile.com/quotes/author/mark-wahlberg/)

> [Why do I continue making movies? Making movies is better than cleaning toilets.](https://sms4smile.com/quotes/klaus-kinski/why-do-i-continue-making-movies-making-movies-is-better-than-cleaning/)

[Klaus Kinski](https://sms4smile.com/quotes/author/klaus-kinski/)

> [I think a lot of women feel like they have to choose between making movies or making a family.](https://sms4smile.com/quotes/sian-heder/i-think-a-lot-of-women-feel-like-they-have-to-choose-between-making/)

Sian Heder

> [It feels like there are two very different parts to making movies. There's the making of it and then there's the putting out of…](https://sms4smile.com/quotes/marielle-heller/it-feels-like-there-are-two-very-different-parts-to-making-movies/)

[Marielle Heller](https://sms4smile.com/quotes/author/marielle-heller/)

> [The most difficult part of making movies is to keep making them. Maybe, you could make the biggest hit in the world, but then…](https://sms4smile.com/quotes/emir-kusturica/the-most-difficult-part-of-making-movies-is-to-keep-making-them-maybe/)

[Emir Kusturica](https://sms4smile.com/quotes/author/emir-kusturica/)

> [I certainly think that - especially with the challenges of making movies now, where you're making them in 20 or 30 days - the…](https://sms4smile.com/quotes/bryan-bertino/i-certainly-think-that-especially-with-the-challenges-of-making/)

[Bryan Bertino](https://sms4smile.com/quotes/author/bryan-bertino/)

> [I had some great times doing competitions, but I have always been more into making movies because making movies is more about art and…](https://sms4smile.com/quotes/candide-thovex/i-had-some-great-times-doing-competitions-but-i-have-always-been-more/)

[Candide Thovex](https://sms4smile.com/quotes/author/candide-thovex/)

> [My way into making movies - into making things is general - has been through performing.](https://sms4smile.com/quotes/miranda-july/my-way-into-making-movies-into-making-things-is-general-has-been/)

[Miranda July](https://sms4smile.com/quotes/author/miranda-july/)

> [Now it's a hard time in every business with the current economic situation, so being an actor where you're seen in different parts of…](https://sms4smile.com/quotes/justin-chatwin/now-it-s-a-hard-time-in-every-business-with-the-current-economic/)

[Justin Chatwin](https://sms4smile.com/quotes/author/justin-chatwin/)

> [“I say making movies is like eating a sandwich of shit. Sometimes you get more bread, sometimes less bread, but you always get shit."…](https://sms4smile.com/quotes/guillermo-del-toro/i-say-making-movies-is-like-eating-a-sandwich-of-shit-sometimes-you/)

[Guillermo del Toro](https://sms4smile.com/quotes/author/guillermo-del-toro/)

> [I love making movies that I want to see made and I want to see on the screen, but I also want to make…](https://sms4smile.com/quotes/riley-stearns/i-love-making-movies-that-i-want-to-see-made-and-i-want-to-see-on-the/)

[Riley Stearns](https://sms4smile.com/quotes/author/riley-stearns/)

> [A lot of the things I was doing on YouTube nobody was doing at the time, and now everybody is doing them, and I…](https://sms4smile.com/quotes/shane-dawson/a-lot-of-the-things-i-was-doing-on-youtube-nobody-was-doing-at-the/)

[Shane Dawson](https://sms4smile.com/quotes/author/shane-dawson/)

> [We love making movies. We got into the business to make movies. At the end of the day, whether you're doing a low budget…](https://sms4smile.com/quotes/liam-hemsworth/we-love-making-movies-we-got-into-the-business-to-make-movies-at-the/)

[Liam Hemsworth](https://sms4smile.com/quotes/author/liam-hemsworth/)

> [ Their way of working \[the Coen brothers\] is always kept pretty mysterious. I was so curious to see how they make these movies. It… ](https://sms4smile.com/quotes/alden-ehrenreich/their-way-of-working-the-coen-brothers-is-always-kept-pretty/)

[Alden Ehrenreich](https://sms4smile.com/quotes/author/alden-ehrenreich/)

> [My father is so in love with making movies, and he'sso charismatic about it, that it's hard to be around him withoutwanting to make…](https://sms4smile.com/quotes/sofia-coppola/my-father-is-so-in-love-with-making-movies-and-he-sso-charismatic/)

[Sofia Coppola](https://sms4smile.com/quotes/author/sofia-coppola/)

## More by Kevin Smith

> [“GOD DOESN’T HATE FAGS OR ANYBODY ELSE FOR THAT MATTER. GOD SAVES! THEN, GOD PASSES IT TO GRETZKY - WHO ROOFS THAT SHIT, TOP-SHELF!…](https://sms4smile.com/quotes/kevin-smith/god-doesn-t-hate-fags-or-anybody-else-for-that-matter-god-saves-then/)

[Kevin Smith](https://sms4smile.com/quotes/author/kevin-smith/)

> [I grew up in a pretty gay world - my brother's gay and he's been married to a man for 20 years, which is…](https://sms4smile.com/quotes/kevin-smith/i-grew-up-in-a-pretty-gay-world-my-brother-s-gay-and-he-s-been/)

[Kevin Smith](https://sms4smile.com/quotes/author/kevin-smith/)

> [There was never any down side to casting friends over professionals. It was always fun seeing folks who never performed before stretching their wings.](https://sms4smile.com/quotes/kevin-smith/there-was-never-any-down-side-to-casting-friends-over-professionals/)

[Kevin Smith](https://sms4smile.com/quotes/author/kevin-smith/)

> [I know what it feels like to carry a lot of weight in a society that's very image-conscious. It's a thin person's world, and…](https://sms4smile.com/quotes/kevin-smith/i-know-what-it-feels-like-to-carry-a-lot-of-weight-in-a-society-that/)

[Kevin Smith](https://sms4smile.com/quotes/author/kevin-smith/)

> [Stop…stop, that’s the next generation of fans… How dare you pass judgment on those 12-year-old girls who like vampires! They need to be encouraged…](https://sms4smile.com/quotes/kevin-smith/stop-stop-that-s-the-next-generation-of-fans-how-dare-you-pass/)

[Kevin Smith](https://sms4smile.com/quotes/author/kevin-smith/)

> [Sometimes the path you're on is not as important as the direction you're heading.](https://sms4smile.com/quotes/kevin-smith/sometimes-the-path-you-re-on-is-not-as-important-as-the-direction-you/)

[Kevin Smith](https://sms4smile.com/quotes/author/kevin-smith/)

> [Any book is a self-help guide if you can take something from it.](https://sms4smile.com/quotes/kevin-smith/any-book-is-a-self-help-guide-if-you-can-take-something-from-it/)

[Kevin Smith](https://sms4smile.com/quotes/author/kevin-smith/)

> [In anything I've ever written, all the characters sound like me, which I don't think is a bad thing. It makes sense. But I…](https://sms4smile.com/quotes/kevin-smith/in-anything-i-ve-ever-written-all-the-characters-sound-like-me-which/)

[Kevin Smith](https://sms4smile.com/quotes/author/kevin-smith/)

> [If you grow up fat, you have to try harder.](https://sms4smile.com/quotes/kevin-smith/if-you-grow-up-fat-you-have-to-try-harder/)

[Kevin Smith](https://sms4smile.com/quotes/author/kevin-smith/)

> [Other filmmakers make their movies and put them out and that's that. For me, for some odd reason, it goes deeper than that.](https://sms4smile.com/quotes/kevin-smith/other-filmmakers-make-their-movies-and-put-them-out-and-that-s-that/)

[Kevin Smith](https://sms4smile.com/quotes/author/kevin-smith/)

> [So I know how I watch movies which is on my laptop, man. And that's how I suspect a lot of people do it.](https://sms4smile.com/quotes/kevin-smith/so-i-know-how-i-watch-movies-which-is-on-my-laptop-man-and-that-s-how/)

[Kevin Smith](https://sms4smile.com/quotes/author/kevin-smith/)

> [Based on the timely and helpful responses to my support issues, I feel that I made the right decision to become a customer earlier…](https://sms4smile.com/quotes/kevin-smith/based-on-the-timely-and-helpful-responses-to-my-support-issues-i-feel/)

[Kevin Smith](https://sms4smile.com/quotes/author/kevin-smith/)

> [“Brodie Bruce: You're gonna listen to me? To something I said!? Jesus, man, haven't I made it abundantly clear during the tenure of our…](https://sms4smile.com/quotes/kevin-smith/brodie-bruce-you-re-gonna-listen-to-me-to-something-i-said-jesus-man/)

[Kevin Smith](https://sms4smile.com/quotes/author/kevin-smith/)

> [I know you're supposed to tell kids not to do drugs, but, kids, do it! Do weed! Don't do the other stuff, but weed…](https://sms4smile.com/quotes/kevin-smith/i-know-you-re-supposed-to-tell-kids-not-to-do-drugs-but-kids-do-it-do/)

[Kevin Smith](https://sms4smile.com/quotes/author/kevin-smith/)

> [My job is to say, 'This is how I see the world. Do you agree?'](https://sms4smile.com/quotes/kevin-smith/my-job-is-to-say-this-is-how-i-see-the-world-do-you-agree/)

[Kevin Smith](https://sms4smile.com/quotes/author/kevin-smith/)

[Explore all 120 Kevin Smith quotes ](https://sms4smile.com/quotes/author/kevin-smith/)

## More About quotes

> [If you ask an introvert a question, wait until she thinks about it. Introverts think before speaking, not through speaking. If you want to…](https://sms4smile.com/quotes/laurie-helgoe/if-you-ask-an-introvert-a-question-wait-until-she-thinks-about-it/)

[Laurie Helgoe](https://sms4smile.com/quotes/author/laurie-helgoe/)

> [Joking about violence is not funny.](https://sms4smile.com/quotes/perez-hilton/joking-about-violence-is-not-funny/)

[Perez Hilton](https://sms4smile.com/quotes/author/perez-hilton/)

> [I talk to my mates about our kids, being too tired and being worn out.](https://sms4smile.com/quotes/holly-willoughby/i-talk-to-my-mates-about-our-kids-being-too-tired-and-being-worn-out/)

[Holly Willoughby](https://sms4smile.com/quotes/author/holly-willoughby/)

> [With 'Pretty Girls,' I saw the opportunity to talk not just about crime but what crime leaves behind.](https://sms4smile.com/quotes/karin-slaughter/with-pretty-girls-i-saw-the-opportunity-to-talk-not-just-about-crime/)

[Karin Slaughter](https://sms4smile.com/quotes/author/karin-slaughter/)

> [I write about presidents. That means I write about guys - so far. I'm interested in the people closest to them, the people they…](https://sms4smile.com/quotes/doris-kearns-goodwin/i-write-about-presidents-that-means-i-write-about-guys-so-far-i-m/)

[Doris Kearns Goodwin](https://sms4smile.com/quotes/author/doris-kearns-goodwin/)

> [That's something a lot of folks don't know about me - I'm pretty darn funny.](https://sms4smile.com/quotes/michael-jai-white/that-s-something-a-lot-of-folks-don-t-know-about-me-i-m-pretty-darn/)

[Michael Jai White](https://sms4smile.com/quotes/author/michael-jai-white/)

> [I learned a lot about myself at Oakmont.](https://sms4smile.com/quotes/shane-lowry/i-learned-a-lot-about-myself-at-oakmont/)

[Shane Lowry](https://sms4smile.com/quotes/author/shane-lowry/)

> [I don't think about the press or the crowds or the other leaders of the race. The focus is only on myself. As soon…](https://sms4smile.com/quotes/magdalena-neuner/i-don-t-think-about-the-press-or-the-crowds-or-the-other-leaders-of/)

[Magdalena Neuner](https://sms4smile.com/quotes/author/magdalena-neuner/)

> [Sport is not just about entertainment. It is equally about winning and losing, pooling and galvanising the energy of the youth, upgrading people's physical…](https://sms4smile.com/quotes/nita-ambani/sport-is-not-just-about-entertainment-it-is-equally-about-winning-and/)

[Nita Ambani](https://sms4smile.com/quotes/author/nita-ambani/)

> [One of the ways that I discovered my confidence and my ability to overpower is becoming a mother. Suddenly, my world wasn't about myself…](https://sms4smile.com/quotes/lights/one-of-the-ways-that-i-discovered-my-confidence-and-my-ability-to/)

[Lights](https://sms4smile.com/quotes/author/lights/)

> [I didn't want to do 'Fashion Police' because I thought, 'This is stupid, this is beneath me, who wants to talk about fashion?' It…](https://sms4smile.com/quotes/joan-rivers/i-didn-t-want-to-do-fashion-police-because-i-thought-this-is-stupid/)

[Joan Rivers](https://sms4smile.com/quotes/author/joan-rivers/)

> [I just worried about my weight. Worried about my appearance and thought I wan't pretty enough to be a pop star. It was very…](https://sms4smile.com/quotes/judith-durham/i-just-worried-about-my-weight-worried-about-my-appearance-and/)

[Judith Durham](https://sms4smile.com/quotes/author/judith-durham/)

> [I read a couple of books about neuroscience and the relationship between the mind and the body.](https://sms4smile.com/quotes/joel-kinnaman/i-read-a-couple-of-books-about-neuroscience-and-the-relationship/)

[Joel Kinnaman](https://sms4smile.com/quotes/author/joel-kinnaman/)

> [There are a lot of kids out there copying and distributing movies - not because they care about seeing the movies or sharing them…](https://sms4smile.com/quotes/john-perry-barlow/there-are-a-lot-of-kids-out-there-copying-and-distributing-movies-not/)

[John Perry Barlow](https://sms4smile.com/quotes/author/john-perry-barlow/)

> [I have no physical genius about me. I can't dribble a ball and run at the same time, I can't do lay-ups - I'm…](https://sms4smile.com/quotes/rich-mullins/i-have-no-physical-genius-about-me-i-can-t-dribble-a-ball-and-run-at/)

[Rich Mullins](https://sms4smile.com/quotes/author/rich-mullins/)

Browse all 26,122 About quotes

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "It's too expensive, that's the thing nobody wants to talk about. It is too expensive to make movies. That's not true, it is too expensive to market movies. Making movies is not.",
            "creator": {
                "@type": "Person",
                "name": "Kevin Smith"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/kevin-smith/it-s-too-expensive-that-s-the-thing-nobody-wants-to-talk-about-it-is/",
            "about": {
                "@type": "Thing",
                "name": "About"
            },
            "@id": "https://sms4smile.com/quotes/kevin-smith/it-s-too-expensive-that-s-the-thing-nobody-wants-to-talk-about-it-is/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/7ce/kevin-smith-3887_about_it-s-too-expensive-that-s-the-thing-nobo_412155.png",
                "contentUrl": "https://sms4smile.com/quotes/i/7ce/kevin-smith-3887_about_it-s-too-expensive-that-s-the-thing-nobo_412155.png",
                "url": "https://sms4smile.com/quotes/i/7ce/kevin-smith-3887_about_it-s-too-expensive-that-s-the-thing-nobo_412155.png",
                "width": 1080,
                "height": 1080,
                "caption": "“It's too expensive, that's the thing nobody wants to talk about. It is too expensive to make movies. That's…” — Kevin Smith",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Kevin Smith",
                    "item": "https://sms4smile.com/quotes/author/kevin-smith/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "It's too expensive, that's the thing...",
                    "item": "https://sms4smile.com/quotes/kevin-smith/it-s-too-expensive-that-s-the-thing-nobody-wants-to-talk-about-it-is/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/kevin-smith/it-s-too-expensive-that-s-the-thing-nobody-wants-to-talk-about-it-is/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
